Nick Bowden, CEO www.mindmixer.com

2012 American Planning

Association National

Conference

April 17, 2012

The Wise Economy

Workshop

Web 2.0 Public

Participation

Della G. Rucker, AICP, CEcD www.wiseeconomy.com

The Wise Economy

Workshop 2

The Wise Economy

Workshop

o Three grades of public participation

o Why bother?

o The state of the industry (for the next 5 minutes)

o What to look for in a public participation web-based platform

o One firm’s perspective:

MindMixer

3

The Wise Economy

Workshop

Brickbats or roses…whichever.

4

The Wise Economy

Workshop

“______ says we

haveta do it…..

<sigh>”

The Wise Economy

Workshop

We want your information… but we don’t really want you.

6

The Wise Economy

Workshop

“If people see all

the great things

this will do,

they’ll get on

board for sure!”

7

The Wise Economy

Workshop

“If someone has a

problem with this

idea, we want to

know at the

beginning so that

we can defuse

the opposition.”

8

The Wise Economy

Workshop

“We need to know

what people want

so that we can

design something

that people will

support.”

9

The Wise Economy

Workshop

We all have

a necessary

role to play

in helping

find the

solution.

10

The Wise Economy

Workshop

“Our residents and

business operators

have unique

knowledge and

perspective. We

need to tap that to

help us find the best

possible solutions to

our complex issues.”

11

The Wise Economy

Workshop 12

The Wise Economy

Workshop

Who’s not at our meeting? Why?

13

The Wise Economy

Workshop

Shop?

Communicate with friends?

Get news?

Find solutions to their problems?

How do you think they want to participate?

14

The Wise Economy

Workshop 15

The Wise Economy

Workshop 16

The Wise Economy

Workshop 17

Start ups galore

More and more players

Many backgrounds

Many technologies

Many operating and

sales models

The Wise Economy

Workshop

“App” providers • Single

• Suite

Semi-customized

Build-to-suit

18

The Wise Economy

Workshop 19

Make sure

the

approach

fits with

your

objectives.

The Wise Economy

Workshop 20

How will the

interface

look and

feel to your

public?

The Wise Economy

Workshop

Understand when and where people will use it.

21

The Wise Economy

Workshop 22

Will the process

allow you to

pull the public

into the process

in a meaningful

way?

Will the tool

help set

priorities and

identify areas of

consensus?

The Wise Economy

Workshop 23

How easy

will it be for

your public

to use it?

The Wise Economy

Workshop 24

How easy

does the

tool make it

to spread

the word? • Social Media

• Newsletter

interface

• SEO

The Wise Economy

Workshop 25

How much control

will you have over

the content? How

much control can

you manage?

How much do you

want to deal with

it?

The Wise Economy

Workshop 26

How much

control will you

have over who

is participating?

How much will

you know about

who is

participating?

The Wise Economy

Workshop 27

What kind

of data

analysis

capability

will you

have?

The Wise Economy

Workshop 28

How will

people with

disabilities

or who

speak other

languages

be able to

participate?

The Wise Economy

Workshop 29

How strong is the

company?

Age?

Staff?

Experience?

Expertise?

Capacity?

The Wise Economy

Workshop 30

The Wise Economy

Workshop

Della G. Rucker, AICP, CEcD

Principal

Wise Economy Workshop Phone: 513-288-6613 Della.Rucker@wiseeconomy.com www.wiseeconomy.com Facebook: Della Rucker Aicp Cecd Twitter: @dellarucker LinkedIn: Della Rucker Google+: Della Rucker

31

Nick Bowden

Co-Founder and CEO

MindMixer

Phone: (402) 802-8374 Nick@mindmixer.com www.mindmixer.com Twitter: @mindmixer

There’s an App for That: How Technology is Changing Collaboration &

Engagement

Engagement:

• Historical debate about how much and when constituents should be

involved in decision-making

• Three Models

– No Participation

– Indirect participation (i.e. representative democracy)

– Direct participation (i.e. entity as facilitators of activity)

Organizations’ Point of View

Engagement:

• “Community” has taken on a different connotation – internet has

created connectivity

• Two Types of Participants

– Consumers: See entities as a provider of goods and services

– Contributors: See entities as a facilitator of activity

Participants’ point of view

Traditional

Engagement Process

• Delivery Method: Face-to-Face

• Content: Project Specific, Information and Public Relations, Service-Based

• Context: Project Specific

How Does Technology

Change Engagement?

– Does not replace traditional – should be integrated

– More touches, no increased cost

– Creates opportunities for a broader and more diverse audience

– Measure / Data Analytics

– Lower barrier to entry – convenient

– Content becomes informational and educational

– Insert context into the conversation

Professional

Citizen

Where does Technology fit?

Why Technology Matters

Why Content Matters

• How can the City of Johnsonville improve the park and

open space network?

Example Question #1

• If you had an opportunity to make only one improvement

to parks and open space in Johnsonville, what

improvement would you make?

Example Question #2

Why Context Matters

• How can the City of Johnsonville improve the park and open space

network?

Example Question #1

• If you had an opportunity to make only one improvement to parks

and open space in Johnsonville, what improvement would you

make?

Example Question #2

• If you had an opportunity to make only one improvement

to parks and open space in your neighborhood, what

improvement would you make?

Example Question #3

Context:

Personalized Participation

Information is Power

Information = Engagement

What’s Next?

Participant-Funded Projects Local “Barn Raising”