web 2.0 licensed to kill

Licensed To Kill

Consumers Embrace Web 2.0 Applications for Real Estate

Past, Present…Next

Wait, I missed Web 1.0!

• Web 1.0 is the general term that has been created to describe the Web before the bursting of the dot-com bubble' in 2001.– from personal websites to

blogs and blog site aggregation

– from publishing to participation

– from content management systems to links based on tagging (folksonomy)

allentate.com

Dec.9, 1999

Web 2.0, taking aim at real estate

What is Web 2.0?• Web 2.0 refers to second generation web-based services that let

people collaborate and share information online.• A confluence of a number of trends: Participation, Personalization

& collaboration, Democratization of market access, Richer online apps

• The transition of Web sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users.

• A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation“. (See ClueTrain Manifesto)

What is Web 2.0?

• “The cluetrain stopped there four times a day for ten years and they never took delivery.” -- Veteran of a firm now free falling out of the Fortune 500

• The Cluetrain Manifesto (1999) by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger– 95 theses– "A powerful global conversation has begun. Through the

Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."

What’s a Blog?

• “Word of mouth on steroids.” Yossi Vardi

• A blog (short for web log) is a user generated website where entries are made in journal style and displayed in a reverse chronological order.

• Blogs provide commentary or news on a particular subject, such as food, politics, or local news.

• Most blogs are primarily textual although some focus on photographs, videos, or audio (podcasting), and are part of the wider network of social media.

What’s a Blog?

What’s a Blog?

Indexing over 133,000,000 weblogs

What’s a Blog?

What’s a blog?

69,553 posts tagged Real Estate

What’s a Blog?• TheFloridaBlog: A blog about the best (and worst) the Sunshine

state has to offer us! • Sadie’s Take on Delaware Ohio: Delaware Ohio is a vibrant and

growing community located just north of Columbus. A one year-old boxer tells the community's tale and a few of her own!

• Chicago Metro Area Real Estate - The daily adventures of a real estate agent serving the north side of Chicago, the north suburbs and the west suburbs.

• Northern Virginia Real Estate Guide Blog: Keep up to date with the DC Metro, Northern Virginia and Loudoun County real estate scene: contemporary real estate issues, exclusive market updates and more...

• Realty Pupil - Exposing Real Estate - Real Estate Licensing Exposed: One student goes undercover to expose the going ons of a Real Estate School in Utah, sharing all the secrets of Real Estate Agents, and showing that anyone can do what a real estate agent does.

Do you Twitter?

Twitter is a free social networking and

micro-blogging service that allows its users

to send and read other users' updates

(otherwise known as tweets), which are text-

based posts of up to 140 characters in

length.

“Video killed the radio star…”

• “They took the credit for your second symphony. Rewritten by machine and new technology, and now I understand the problems you can see.

Video killed the radio star.

Pictures came and broke your heart.

And now we meet in an abandoned studio. We hear the playback and it seems so long ago. And you remember how the jingles used to go.

In my mind and in my car, we can't rewind we've gone to far.

Pictures came and broke your heart, put the blame on VTR.

Video killed the radio star.”The Buggles, 1990


• Web 2.0 is built on broadband riding a Level 3 fiber optic backbone

• “Moving pictures” have historically had high mass appeal

• Video truly favors the “attractive and beautiful”

• It’s free, or at least cheap, and everyone becomes a producer


No Houses for sale?

Sell yourself!


Over 200,000,000 YouTube videos served up daily.


Top 5 Online Video Websites ranked by Market Share of U.S. Visits

Rank name domain Mar-08 Mar-07 Percent Change

1. YouTube www.youtube.com 73.18% 55.28% 32%

2. MySpaceTV www.myspacetv.com 9.21% 17.73% -48%

3. Google Video video.google.com 4.06% 8.42% -52%

4. Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18%

5. Break.com www.break.com 1.82% 1.57% 16%

MashUps: For Your Eyes Only

• “Q: What do you get when you cross an insomniac, an agnostic, and a dyslexic?

• A: Someone who stays up all night wondering if there is a Dog.”

Groucho Marx

MashUps• “…information and presentation are being separated in

ways that allow for novel forms of reuse." Sho Kuwamoto• A MashUp is a website or application that combines

content from more than one source into an integrated experience.

• Content used in MashUps is typically sourced from a third party via a public interface or API.

• Many people are experimenting with MashUps using Google, eBay, Amazon, AOL, Windows Live, and Yahoo!

APIs.

MashUps

• New MashUps last six months

• Top MashUp applications

See MashUps of the day at

www.programmableweb.com

MashUps

MashUps• Real Estate MashUps: (92 listed on Programmable Web)

– Agent Earth, Auction Cloud, BirdsEye Real Estate Search, CityCribs, CyberHomes, Earth Point Boise, eBay Real Estate, emongoo, eppraisal, FSBO Center, FSBO Map, GoogleBase, GooTube, HomePriceMaps, JustStepsAway, InternationalRealEstate, Nosy Neighbor Map, PlotOrNot, PropsMart, Real Estate ABC, RealEstateFU, RealtyBaron RealSearch, Shack Prices, Spyk Property Search, Trulia, Urban Registry, Zillow, ZipRealty

MashUps

Makes MLS redundant?

MashUps

“Where two or more of you are gathered…”

Matthew 18:20

Web 2.0: the ultimate network

We are in the midst of a personal brand gold rush. With all the social media tools currently at our disposal, anyone can seize the opportunity to make a name for themselves if they

are passionate, genuine, and willing to work their face off.

Gary Vaynerchuk, Co-Owner and Director of Operations, Wine Library TV


• A social network is a social structure made of nodes (individuals or organizations) that are tied by one or more specific types of relations

• In its simplest form, a social network is a map of all of the relevant ties between the nodes.

Web 2.0: the ultimate network• Notable Social Networks (according to WebTrends,

– 43 Things, Adoos, Amie Street, AIM Pages, aSmallWorld, BlackPlanet, Babbello, Bebo, Blue Dot, Blurty, Bolt, CarDomain, Care2, Classmates.com, Consumating, Cyworld, Dandelife, DeadJournal, Dodgeball.com, Doostang, Draugiem.lv, Ecademy, Eons.com, Facebook, Facebox, Faceparty, Flickr, Friendster, Fruhstuckstreff, GaiaOnline, Gazzag, GoPets, Graduates.com, GreatestJournal, Grono.net, GuildCafe, Hi5, Hyves, imeem, IMVU, IRC-Galleria, iWiW, Joga Bonito, Last.fm, LinkedIn, LiveJournal, LunarStorm, Meetin, MiGente.com, Mixi, MOG, Mugshot, Multiply, myGamma, MySpace, myYearbook, Naymz, Neurona, Nexopia, orkut, Passado, Piczo, Playahead, ProfileHeaven, Rediff Connexions, Reunion.com, Ruckus, Ryze.com, Yze, Sconex, Studivz, Studybreakers, Stumbleupon, TagWorld, TakingITGlobal, TheStudentCenter, Threadless, Tribe, Vampire Freaks, VietSpace, Vox, WannaNetwork, WAYN, WebBiographies, Windows Live Spaces, Xanga, Xing, Xuqa, Yahoo!360, Zaadz


110,000,000

members


12,000,000 members


114,857 members


Word travels

quickly on Web 2.0


Largest city in USA

Web 2.0: Second Life

User to User Transactions

Monthly User Hours

Peak Concurrent users

Resident Owned Land Mass

Social Media goes legit

Social Media: Big Numbers

Monthly US Market Share of Pages to Social Networks, 2007 - 2008

Average Visit Time to Social Networking by Age

Social Media: Big Numbers

Okay…what’s next?

• Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0. ”

—Reed Hastings founder of Netflix

Web 3.0• Web 3.0

– The Semantic Web• semantics of information and services on the web is defined,

making it possible for the web to understand and satisfy the requests of people and machines

– Web as a universal medium for data, information, and knowledge exchange

– Third generation of Internet-based services that collectively comprise what might be called 'the intelligent Web’

– Ubiquitous connectivity– Intelligent applications– Distributed databases– Open technologies

What does all this mean for real estate?

1. Consumer is reshaping business. Real estate is no exception.

2. Bandwidth is destiny.

3. The value is not in what we do, but that which we know.

4. “If you don’t quite see the light, some outfit will come along that’s more attentive, more interesting, more fun to play with. Theses #89, The Cluetrain Manifesto.

Recommended Resources:• The ClueTrain Manifesto• Realty Blogging by Richard Nacht and Paul Chaney• The Long Tail by Chris Anderson• The World Is Flat by Thomas Friedman• Naked Conversations by Robert Scoble and Shel Israel• Net Gain by John Hagel III & Arthur G. Armstrong• New Rules for the New Economy by Kevin Kelley• The Tipping Point and Blink by Malcolm Gladwell• Periodicals:

– Wired, Fast Company, Business 2.0• Podcasts:

– TWIT, Diggnation, Revision 3, Buzz Out Loud, Planet Money• Blogs:

– Boing Boing, Engadget, Mashable, The Onion, The Daily Dish• Online Resources:

– www.micropersuasion.com– www.sethgodin.typepad.com– Microsoft.blognewschannel.com– www.squidoo.com – http://del.icio.us

Mike is available to speak to your group

Mike Thornburg

www.mikethornburg.com

[email protected]

704.948.7433 Home

704.756.7918 Mobile

web 2.0 licensed to kill

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