web 2.0 in the workplace and beyond: catching the wave
DESCRIPTION
Practical ideas about Web 2.0/3.0 technologies in the workplace.TRANSCRIPT
![Page 1: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/1.jpg)
Web 2.0 in the Workplace and Beyond: Catching the Wave
Karen Huffman ~ [email protected] & Information Services
National Geographic Society
LexisNexis Library WeekGovernment Librarian Breakfast Seminar
April 2, 2008
![Page 2: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/2.jpg)
Del.icio.us/tag/2008LexisNexisLibraryWeek
![Page 3: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/3.jpg)
Agenda
• Story: “Catching the wave”• Trends• Definitions: Web 2.0, 3.0• Survey results• Landscapes:
– National Geographic– Federal government– Professional associations– Vendors: LexisNexis
• Challenges and opportunities
![Page 4: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/4.jpg)
Analogy: Catching the Wave
• Waiting, watching, taking a risk
• What happens if…– Select the right wave– Select the wrong wave– Timing is off by just a second
• Once you get to shore, what’s next?
![Page 5: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/5.jpg)
As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology. (May 2003)
![Page 6: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/6.jpg)
Information Trends
• Globalization • Ever growing digital content to organize and
synthesize• Growing role to manage electronic assets • More sophisticated research questions• Balance between digital for access, print for
preservation• Increased outsourcing and external hosting • Social collaboration on upswing• Staffing challenges
![Page 7: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/7.jpg)
![Page 8: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/8.jpg)
Web 3.0: Mashups 101• Integrates content/media from one or more
sources (e.g., API, Javascript, XML)
• Benefits– Improves access– Enhances experience– Adds value– Re-purposes products and services– Allows for transparency of information
![Page 9: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/9.jpg)
Survey: Demographics
![Page 10: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/10.jpg)
Survey (Q#5): Purpose and Usage
![Page 11: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/11.jpg)
Survey (Q#6): Interactivity
![Page 12: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/12.jpg)
Survey (Q#8): Reasons for Use
![Page 13: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/13.jpg)
Landscapes
![Page 14: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/14.jpg)
Collaborative Knowledge Networkswithin an Organization
• Hybrid of solutions– Think beyond barriers to solutions
• Understand your users– One size does not fit all
• Engage people to generate ideas• Connect the dots, show concepts• Manage resources, set standards• Capture ideas, share knowledge• Gain support from management, market
![Page 15: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/15.jpg)
![Page 16: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/16.jpg)
![Page 17: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/17.jpg)
![Page 18: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/18.jpg)
Research Database: NG Time Line
![Page 19: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/19.jpg)
Wikis• Collaborative hubs • Courseware • Dictionaries and
encyclopedias • Directories • Manuals, tutorials,
and best practices • Newsletters • Project planning and
status reports • Reference
material/FAQs
• Research and expertise database
• Resumes • Special interest
groups • Team and division
sites • Training tool for staff • Websites (personal,
professional) • White-boarding/
prototyping ideas
![Page 20: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/20.jpg)
Libraries Wikis
![Page 21: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/21.jpg)
Examples: Women Explorers
![Page 22: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/22.jpg)
![Page 23: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/23.jpg)
Mapping our Global Reach
![Page 24: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/24.jpg)
National Geographic EntertainmentIntegrated Marketing and Sponsorship Wiki
![Page 25: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/25.jpg)
Wiki Prototype to B2B
![Page 26: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/26.jpg)
Taxonomies Project Mind Map
![Page 27: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/27.jpg)
Enterprise Taxonomy: Future NG Gazetteer
![Page 28: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/28.jpg)
www.metalens.org
![Page 29: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/29.jpg)
Meta Lens: Working Space
![Page 30: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/30.jpg)
www.metalens.org/story/baja.html
![Page 31: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/31.jpg)
NG’s Collectors Corner
![Page 32: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/32.jpg)
National Geographic’sExternal Communities
• Blogs: NGM, Traveler, NG Channel• Facebook:
– Groups: National Geographic Expeditions, Prints, Traveler, and Widgets
• Flickr: Museum at Explorers Hall• iTunes: Videos• MySpace: myspace.com/natgeotv• YouTube: youtube.com/nationalgeographic• RSS feeds to various content• Virtual environments• And more…
![Page 33: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/33.jpg)
Blogs
![Page 34: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/34.jpg)
![Page 35: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/35.jpg)
Government Wikis
![Page 36: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/36.jpg)
Wikis: Internal Knowledge-bases
![Page 37: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/37.jpg)
![Page 38: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/38.jpg)
Widgets & Gadgets
![Page 39: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/39.jpg)
Custom Home Pages: iGoogle
![Page 40: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/40.jpg)
Second Life
![Page 41: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/41.jpg)
Professional Associations
![Page 42: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/42.jpg)
Vendors: LexisNexis
![Page 43: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/43.jpg)
Our Learnings• Change IS constant
– Step approach– Shewhart’s cycle: Plan, Do, Act, Check
• Localize, internalize– Explore and utilize new technologies– Position for innovation
• “So what” factor– Aggregate information that matters
• One size DOES NOT fit all– Collaborate with users– Share ideas, teach, educate
• Affect change– Actively participate, facilitate
![Page 45: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/45.jpg)
Our Challenge
• Millions of sandboxes– Time constraints: 24 hours in a day– Just start somewhere…
• Expand your knowledge and definitions – Stretch beyond your comfort zone
• Participatory networks– Involve others, collaborate– Concern over accuracy of information
• Not having all the answers– Set standards, model behaviors– Learn as you go
![Page 46: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/46.jpg)
The Potential
• Push resources and services– Limitless ways to mix, mash-up, and market
content• Collaborate, organize
– Set standards, facilitate best practices– Teach, educate– Learn from each other
• Unanticipated consequences– New partnerships– Opportunities for collaboration– Become an “expert”– Envision and offer new and/or improved
products and services
![Page 47: Web 2.0 in the Workplace and Beyond: Catching the Wave](https://reader037.vdocuments.us/reader037/viewer/2022110114/5469b96eaf7959842c8b64b5/html5/thumbnails/47.jpg)
Thank you!