Presented by Sam HuleattCEO, Heights Media Group

Web 2.0 in the Enterprise

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Web 2.0 Innovations

“Consumer-Facing” web applications

Collect, Organize, Republish, Extend, Share

Perpetuates new era of Openness & Socialization

What’s Different About Web2?

Traditional Technology Adoption Pattern:

Military > Enterprise > End-Users

Web 2.0: Starts with End-Users!

Example: Instant Messaging

Web 2.0 + Business =Enterprise 2.0

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What is Enterprise 2.0?

“The use of emergent social softwareplatforms within companies, orbetween companies and their partnersor customers”

- Andrew McAfee

Employee Expectations

Employees bring from home expectations ofhow computing should be…

Q: Why use company email when I can use Facebook messaging?

“I want to write about work on my blog”

“I’ll look it up on Wikipedia”

Challenges

Businesses lag consumers on the tech curve

Companies struggle with the reality ofemployees using tools not behind the firewall

Q: How do companies embrace technology thatencourages openness, disrupts conventions andwhose value is difficult to measure?

Specific Fears

• Data Security• Identity• Privacy• Information Authenticity• Copyright & IP

Employee Buy-in

Reluctance to adopt technology not offeringindividual incentive

Technology learning curve

9x Rule (McAfee)

Fear of accountability

E2 Concepts

Folksonomy (tagging)Crowd Sourcing (collective intelligence)ProductivityAutomation (lowers costs)Software as a ServiceSocial Architecture (Social Networking)

Enterprise Offerings

Legacy Systems: Oracle, SAP, Microsoft

Collaboration 1.0: IM, Email, Basecamp (silos)

SaaS Systems: Salesforce.com

Enterprise2 Offerings

Blogs, Wikis, Social Bookmarking

Communications: Skype, Video Conferencing

Hosted Processors: Zoho, Google Docs

Platforms (Mashups): IBM, Blogtronix, SocialText

Enterprise Hybrids

Social Media Tools:Prediction Markets, Corporate SocialNetworking, Digg, LinkedIn Answers

Niche SaaS Apps:Freshbooks, Blinksale, Dopplr

Enterprise Trends

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Office Infrastructure 2.0

90% of enterprises consider themselves“virtual,” with team members in separategeographic locations

• Globalization• Niche Specialization• Entrepreneurship

**Gartner

Communications Shift

42%

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90+

Average Number of TextMessages sent daily (mobile)

Daily average minutes spent onsocial networks

Communicate Mostly via IM

Power Shift!

Leadership can emerge at any level

Tech savvy employees can outperform thehighest IQ’s

Generation Y employees demandingwork/life balance = remote work

Conclusion

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No Clear Winner: Up for Grabs!

Microsoft market share is threatened

Google Strategy: Innovation & acquisition

AOL & Yahoo Looking for new strategies

What’s Next?

Facebook for Business?

Virtual Worlds…SecondLife

Streams: Pownce, Tumblr

Thanks!

Sam Huleatt

LeveragingIdeas.com

HeightsMediaGroup.com