web 2.0 for businesses: how you can use social media to bring in money & promote your brand
Post on 21-Oct-2014
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With thousands of social media tools available, how should you determine which ones are best for your business? This presentation gives an introduction to social media for businesses with a focus on Twitter, Facebook, and LinkedIn.TRANSCRIPT
Web 2.0 for Businesses
How You Can Use Social Media to Bring in Money & Promote Your
Brand
Kimberly L. SanbergDirector of Online Strategy, Ignitus
presentation for
Social Media Is Not
• A magic bullet for increasing sales
• Just a way to push out information
• Something to dive into without a strategy
• Just for teens and 20 somethings
• A fad that will go away
Social Media Is
A way to
• Talk to customers & get feedback
• Engage in conversation
• Try out product ideas
• Promote events
• Share resources
• Increase customer loyalty
Popular Tools At-A-Glance
• Flickr: photo sharing
• YouTube: video sharing
• Blogs: website content, engaging customers, casual conversation
• MySpace & Facebook: social networking, video sharing, photo sharing, events
• LinkedIn: professional networking
• Twitter: short messages, rapid networking
OMG! No way. She said
that?
OMG! No way. She said
that?
Check out our new product! What do you
think?
Check out our new product! What do you
think?
Social Media: How It Works
What Your Customers Expect Online: It’s Changed
• To have a voice
• To have their questions answered
• Transparency
• Honesty
• Ability to give feedback
• To engage in a conversation
What Your Customers Expect Online: How It Helps You
• Test product and marketing ideas
• Engaged customers are more loyal
• Your product and brand can spread virally via social media
Increased salesGreater brand recognition
Twitter: What Is It?
• A microblogging site
• Combination of AOL Instant Messenger, text messaging, & a blog
• 140 characters per tweet
twitter.com/Ignitus
Twitter: Who’s Using It
• Largest age demographic is 35-to-44-year-olds, who make up 25.9% of its users1
• Every day, 5-10 thousand Twitter accounts are created2
• It’s still growing
1 Time Magazine, August 2008 2 ComScore, December 2008
4.5 million unique visitors in December 2008
Compete 2009 siteanalytics.compete.com
Twitter: What It’s Good For
• Rapid networking
• Building relationships with customers
• Finding new customers
• Engaging in conversations about news items
• Staying on top of trends
• Getting feedback on products or ideas
Measuring Success on Twitter: Metrics to Monitor
• Number of followers
• Direct messages
• @ replies
• Retweets
• Tools to measure influence, eg TwitterFriends
Facebook: What Is It?
• A social networking site
• Where your customers are connecting with family, friends, and organizations
• Join groups, become come fans of businesses, donate money, send event invitations, share photos
Facebook: Who’s Using It
• 150 million active users
• Over half of Facebook users are outside of college
• Fastest growing age group is 30+
• 35-54 year old demographic is fastest: 276.4% growth rate in 6 months
• 55+ not far behind: 194.3% growth rate
Source: http://www.facebook.com/press
Facebook: What It’s Good For
• Creating an online community around your business
• Promoting events & products
• Engaging customers & getting feedback
• Promoting online contests
• Sharing videos & photos
• Building customer loyalty
Measuring Success on Facebook: Metrics to
Monitor
• Number of fans
• Number of wall posts
• Number of photos and videos added by fans
• “Likes”
• What fans are saying
LinkedIn: What is it?
• Social networking site for professionals
• Join networking groups
• Ask and answer peers’ questions
LinkedIn: Who’s Using It
• 60% of LinkedIn users have high incomes and hold executive-level or consultant positions
• 6% of adults use LinkedIn, 72% use other social networks (MySpace and Facebook)
• Average age: 41
• 64% male
http://www.web-strategist.com/
LinkedIn: What It’s Good For
• Answering questions
• Professional networking
• Joining and starting groups
• Recommending colleagues
• Publicizing events
• Posting job opportunities
Measuring Success with LinkedIn: Metrics to Monitor
• Connections
• Number and quality of recommendations
• Best answers
• Event RSVPs
• Number of people in your group
• Job applications
In Conclusion
Decide Which Social Media is Right for You
Think About…• Your marketing and sales
strategies
• Long-term plan and goals
• Time available to commit
• Staff involvement needed
• Your audience: Where are they? What do they want? Ask them.
Remember…• Engaged consumers are loyal customers
• A stellar presence doesn’t happen overnight
• Social media is about conversation: give and take
• Be prepared for criticism
• Everyone is new to social media
• It’s not going anywhere but up
Kimberly L. SanbergIgnitus, Inc.
[email protected]://ignitusinc.com
www.twitter.com/ignitus612.353.4358
View this presentation:
http://ignitusinc.com/presentations