Web 2.0 Expo

San FranciscoApril 22-25 2008

Marketing and sales items

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•Web 2.0 Expo keynote videos

•SEO strategies

•Web 2.0 Product Management

•Web advertising

•Video

•The future of the games on the web

•Community: MySpace and other success stories

•Mobile: feelings and numbers

Web 2.0 Expo Keynote videos

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Keynote Video presentations

- Internet Gurus presentations: (i.e. Marc Andreessen – Ning, Tim O’Reilly, Matt Cutts – Google, Steve Pearman – MySpace, Amit Mital – Microsoft, Ofer Shaked – Current TV) http://web2expo.blip.tv/posts?view=archive&nsfw=dc

-.ppt and .pdf presentations: (More than 50, covering almost all the Web 2.0 Expo sessions) http://en.oreilly.com/webexsf2008/public/schedule/proceedings

SEO Strategies

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Key facts- 80% of Internet user sessions begin at the search engines (Source: Internetstats.com) - Optimizing your own web site for search engines is vital to achieve success.- Mastering seo strategies and search engines webmaster tools (i.e. site maps, Google webmaster central, Yahoo! site Explorer, keywords selector tools, link popularity software) is vital for an effective positioning in search engines- Monitoring competitors and their most successful keywords is fundamental

Presentations- Stephen Spencer – Netconcepts.com- What’s inside: best seo practises, seo facts and numbers, metrics to tracks, valuable urls about seo tools and seo strategies- Intranet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/seo101.ppt

- Stephen Spencer – Netconcepts.com- What’s inside: strategies and raccomandations - Intranet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/best-kept-secrets.ppt

Web 2.0 Product Management

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Key facts- Identify, plan & prioritize product ideas to maximize ROI on engineering resources- Know market & customer base better than anyone else

Presentation- Dan Olsen – Olsensolutions.com- What’s inside: product management web 2.0 best practises- Internet url: http://www.olsensolutions.com/index.php?p=speaking

Web advertising

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Key facts-Non-premium display and social network inventory will be through biddable marketplaces.-Fragmentation of the web is creating more inventory (non premium advertising)-An “Advertising Exchange network” is a biddable marketplace with transparency, liquidity and efficiency

Presentations James Beriker – Efficient Frontiers What’s inside: Internet Advertising trends Internet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/AdExchanges-Efficient_Frontier042308.pdf

Think Equity Partners What’s inside: Online Advertising Web 2.0 - A 47 pages report with tons of data and figures about Internet Advertising market Internet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/OnlineAdvertising_2.0_2008.pdf

Video

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Key facts-57% of online US adults have used the Internet to watch or download videos and 19% do so in a typical day (The pew Internet and Americal Life project).-ADV spending on video communities like MySpace and Facebook will rise from 900 million $ in 2007 to 1,4 billion $ in 2008. (eMarketeer)-To get millions of views you need to be create something of incredible viral, you should be topical and lucky! (Kevin Nalts)-An “Advertising Exchange network” is a biddable marketplace with transparency, liquidity and efficiency

Presentations Kevin Nalts – Video producer What’s inside: What is a viral video? Online video figures, Video Contests: benefit & risks, Tips for creating successful viral videos, successful viral videos Internet url: http://www.slideshare.net/nalts/online-video-marketing

The future of games market

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Key facts- Online distribution allows CPC and CPA advertising -premium display - Distribution: Viral growth and social networks allow games to grow virally- Monetization: Online games market growing

Presentations Jeremy Liev – Litespeed Venture Partners What’s inside: trends and figures about online games market Internet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/Games_2_0_Why_the_Future_of_Games_Looks_More_Like_Zombies_and_Scrabulous_and_Less_Like_Halo_3_Presentation.ppt

Lyle Fong – Lithium Technologies What’s inside: how leading companies have used lessons learned from online gaming to create critical mass and establish thriving customer communities. Internet url: http://en.oreilly.com/webexsf2008/public/asset/attachment/2379

Community: MySpace and other success stories

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Key facts - MySpace is growing at a fast pace

Presentations Steve Pearman - Myspace What’s inside: numbers about Myspace.com Internet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/What_MySpace_Knows_Presentation.ppt

Kakul Srivastava - Flickr What’s inside: The Next Generation of Tagging: Searching and Discovering a Better User Experience Internet url: http://www.slideshare.net/kakul/tagging-web-2-expo-2008/

Mobile – Feelings and numbers

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Key facts Online distribution allows CPC and CPA advertising -premium display Distribution: Viral growth and social networks allow games to grow virally Monetization: Online games market growing

Presentations Tellme What’s inside: trends and figures about mobile market Internet url: http://matteodifelice.myblog.it/files/presentazioni/webexpo20-san-francisco-2008/What_Tellme_Knows_Presentation.ppt

Ryan Sarver - Skyhook Wireless What’s inside: Tools to bring location to your web site or mobile applications. Internet url: http://assets.en.oreilly.com/1/event/3/Adding%20“Where”%20to%20Mobile%20and%20Web%20Applications%20Presentation.pdf