Web 2.0 De-mystifiedJulie Hannaford jhannaford@oise.utoronto.ca

http://homespace.oise.utoronto.ca/~hannafo3/FISWeb2.0.ppt

What is Web 2.0?

• Collaboration• Exploration• Experimentation• Communication …• Sites and tools that let you connect with others

in a whole new way • Innovative ways to reach our users• “Web2.0 … The Machine is Us/ing Us”:

http://www.youtube.com/watch?v=6gmP4nk0EOE

• Check out this thought-provoking video on YouTube!

Let’s Take a Tour…

Credit to paradigm4 – found on Flickr

First Stop: Social Bookmarking

What it is:• Tagging (adding keywords) websites, videos and

photos, in a way that is meaningful to you• Sharing those sites and tags with others• Examples:

• http://del.icio.us or http://diigo.com• http://www.youtube.com • http://flickr.com/ • http://www.slideshare.net/

del.icio.us• Social bookmarking/tagging of websites

• A good introduction: http://blog.delicious.com/

• Owned by Yahoo

• Store favourites in ways that are meaningful to you – tag them AND bundle them

• Add people to your network; subscribe to tags that are of interest to you; search for others’ sites

• Example: search for: instant messaging libraries

diigo.com

• Similar functions as del.icio.us

• Lets you use additional features:• Highlight content on a website that is of particular

interest• Add a sticky note with comments on a site

• Share your stored sites with others by forwarding them on

• Look at the group: Web2.0

Library Examples• Provide links to useful sites for your users

• Use del.icio.us to store your recommendations • Thunder Bay Public Library

• Check out the del.icio.us users on this list:• http://www.libraryjournal.com/article/CA6479377.html

• Create a class archive: http://del.icio.us/chem130 • The same could be done with a FIS class

• Use Diigo to collaborate:• Sharing of websites/research when doing group work

(@ FIS, when doing committee work, for example)

Flickr• Online site that allows you to upload photos/images

• Owned by Yahoo

• Tag images, share photos with others and find images that you need (see slide 2 of this presentation)• Get permission – give credit• Consider privacy/copyright issues• Usage agreement: http://www.flickr.com/guidelines.gne

• Create groups: check out the ‘Libraries and Librarians’ group

• Flickr works with: fd’s flickr toys – display images in new ways

• Take Flickr code and place it into your blog or website, so that your photos are displayed

Library Uses• Upload photos of library events

• Allow commenting so that users can provide feedback• Engage with your users• Hennepin County Library: http://www.flickr.com/photos/hennepincountylibrary/ • National Library of New Zealand: http://www.flickr.com/people/nationallibrarynz/

• Use Flickr to do book displays: • Clemens & Alcuin Libraries' Photos

• Create promo materials for your library: posters, calendars, trading cards

• Use to seek images for presentations• An alternative to Google Images

• Create name tags – useful for roving librarians

Second Stop: Facebook

• Social networking

http://www.facebook.com

Facebook• Developed by Harvard graduate: Mark Zuckerberg

• 1.6% acquired by Microsoft in October, 2007: http://www.facebook.com/press/releases.php?p=8084

• Social networking site: allows you to create a profile, ‘friend’ others, upload photos, write on others’ public message boards (walls), send private messages, join groups, hold events

• Consider privacy/copyright issues

Library Uses• Stay current with colleagues: write on their walls, see their

newest photos, read their posts

• Stay up to date on library issues by joining library groups: • Library 2.0 Interest Group• Digital Reference in Facebook• Information Literacy Interest Group (ILIG)• FacebookAppsforLibraries

• Connect with library users to answer their reference questions/communicate: • Syracuse University Library • U of A libraries• Ryerson University library• Penn State University Libraries

Third Stop: Podcasting• What is a podcast? “a multimedia file distributed over

the Internet, using syndication feeds, for playback on mobile devices and personal computers” http://

en.wikipedia.org/wiki/Podcasts

Some features: • Can be audio or video. • Can be downloaded automatically using software capable of

reading feed formats (like RSS). • Subscribe to a feed, then each time a new clip is added, you

are automatically updated with the newest episode. • Listen/watch podcasts via an iPod or other MP3 player or via

a computer.

How to Find and Subscribe to Podcasts

• iTunes • Select Podcasts from the Music Store

• Subscribe via the Music Store• iTunesU

• The Podcast Directory

• http://podcastalley.com

• University of Toronto uPodcast Project

Examples and Uses• Library tours: Ease your users’ comfort level with your

environment: • Carleton University Library Tours

• Create podcasts that explain library services: • University of Aberdeen Library• in iTunes: Mount Allison University Libraries LibCast

• Make seminars/presentations available – reach a broader audience• Kankakee Public Library• SirsiDynix Institute• In iTunes: Arizona State University Libraries – updated

weekly

YouTube

• A service that allows users to upload videos that they would like to share with others

• Owned by Google

• Post and tag videos, comment on others’ videos

• Examples:• The First Help Desk – information literacy at its finest!

• http://www.youtube.com/watch?v=0eIFoz-Tjf8

Library Uses – YouTube Examples

• Library tours:• http://www.youtube.com/watch?v=pS28qydjfsg • http://www.youtube.com/watch?v=Jv1r_JWEFAA

• Information literacy videos:• http://www.youtube.com/watch?v=k-2hziLTSyU• http://www.youtube.com/watch?v=nik3pyJwaYI

• Promos for your library’s events:• http://www.youtube.com/watch?v=osmAqkWQdYk

Instant Messaging

• There are a number of options for providing reference to our users• E-mail• In person• Live Help – co-browsing

• Can also use IM – there are now a number of free tools that allow chatting with users to answer questions

Instant Messaging

• Lots of different IM systems: MSN, AIM, Yahoo, etc.

• Using tools like Meebo or Pidgin (formerly GAIM), it is possible to aggregate them and chat with users regardless of their chosen chatting environment

• Examples: • Ask Gerstein• UTM• Embed Meebo in Blackboard Courses

References/Additional Reading:• Checking out Facebook.com: The Impact of a Digital Trend on Academic Libraries by: Laurie

Charnigo and Paula Barnett-Ellis: http://simplelink.library.utoronto.ca/url.cfm/39286 • IM=FASTER Virtual Reference on the Cheap! By Rachel Singer Gordon and Michael Stephens:

http://simplelink.library.utoronto.ca/url.cfm/28503 • Librarians Face Online Social Networks by Marshall Breeding:

http://simplelink.library.utoronto.ca/url.cfm/39283 • Reaching Students with Facebook: Data and Best Practices by Daniel Mack, Anna Behler, Beth

Roberts & Emily Rimland: http://southernlibrarianship.icaap.org/content/v08n02/mack_d01.html • Social Software: You Are an Access Point by Daniel Chudnov:

http://simplelink.library.utoronto.ca/url.cfm/39284 • Tags Help Make Libraries Del.icio.us by Melissa L. Rethlefsen:

http://www.libraryjournal.com/article/CA6476403.html• Thoughts on Facebook by Tracy Mitrano, Cornell University IT Policy Office:

http://www.cit.cornell.edu/policy/memos/facebook.html • Web2.0 & Libraries: Best Practices for Social Software, Library Technology Reports,

July/August 2006, vol. 42, no.4, by Michael Stephens: http://main.library.utoronto.ca/webcat/goto_catalogue_url.cfm?where=ckey&what=4182726

• Web2.0 & Libraries, Part 2: Trends and Technologies, Library Technology Reports, September/October 2007, vol. 43, no. 5, by Michael Stephens: http://main.library.utoronto.ca/webcat/goto_catalogue_url.cfm?where=ckey&what=4182726