wearesocialsguidetosocialdigitalandmobileinchina2014v01-140413200340-phpapp02
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wearesocial.sg • @wearesocialsg • 1 We Are Social
CHINA DIGITAL LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
we are social
wearesocial.sg • @wearesocialsg • 3 We Are Social
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 3 We Are Social
CHINA COUNTRY OVERVIEW
wearesocial.sg • @wearesocialsg • 4 We Are Social
TOTAL POPULATION
INTERNET USERS
MOBILE SUBSCRIBERS
INTERNET PENETRATION
URBAN
MOBILE PENETRATION
RURAL
ACTIVE QZONE USERS QZONE PENETRATION
CHINA: SNAPSHOT APR 2014
1,362,000,000
618,000,000
625,000,000
1,240,000,000
53% 47%
45%
46%
91%
• Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is China’s largest active SNS
wearesocial.sg • @wearesocialsg • 5 We Are Social
1,362,000,000 CURRENT POPULATION IN CHINA
• Source: NBS of China (accessed Apr 2014)
wearesocial.sg • @wearesocialsg • 6 We Are Social
51% OF THE POPULATION
IN CHINA IS MALE
• Source: NBS of China (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 7 We Are Social
53% OF THE POPULATION IN
CHINA LIVES IN URBAN AREAS
• Source: NBS of China (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 8 We Are Social
INTERNET USE IN CHINA
wearesocial.sg • @wearesocialsg • 9 We Are Social
618,000,000 INTERNET USERS IN CHINA
THERE ARE
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 10 We Are Social
THAT’S NEARLY TWICE THE POPULATION OF THE USA
• Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 11 We Are Social
45%
CHINA HAS AN INTERNET PENETRATION OF
• Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 12 We Are Social
29% OF NETIZENS IN CHINA LIVE IN RURAL AREAS
ONLY
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 13 We Are Social
14%
BUT IN 2013, RURAL INTERNET USERS IN CHINA INCREASED BY
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 14 We Are Social
INTERNET PENETRATION IN CHINA BY REGION
BE!ING SHANGHAI
75% 71% GUANGDONG
66%
• Source: CNNIC (Jan 2014)
� � �
wearesocial.sg • @wearesocialsg • 15 We Are Social
25 HOURS ON THE INTERNET EVERY WEEK
THE AVERAGE CHINESE NETIZEN SPENDS
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 16 We Are Social
3.45 MB/S
THE AVERAGE INTERNET CONNECTION SPEED IN CHINA IS
• Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)
wearesocial.sg • @wearesocialsg • 17 We Are Social
SHANGHAI HAS THE FASTEST INTERNET IN CHINA
WITH A SPEED OF 5.4 MB/S,
• Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)
wearesocial.sg • @wearesocialsg • 18 We Are Social
81% OF CHINESE NETIZENS ACCESS THE
INTERNET VIA A MOBILE DEVICE
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 19 We Are Social
DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE
MOBILES DESKTOPS
81% 70% LAPTOPS
44%
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 20 We Are Social
TOP ONLINE ACTIVITIES IN CHINA
INSTANT MESSAGING
ONLINE NEWS
86% 80% SEARCH ENGINE
79% ONLINE MUSIC
73%
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 21 We Are Social
532,000,000 UNIQUE USERS OF INSTANT
MESSAGING IN CHINA
THERE ARE AT LEAST
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 22 We Are Social
808,000,000 ACTIVE ACCOUNTS AT
THE END OF 2013
QQ, CHINA’S TOP MESSAGING PLATFORM HAD
• Source: Tencent (Mar 2014)
wearesocial.sg • @wearesocialsg • 23 We Are Social
490,000,000 SEARCH ENGINE USERS IN CHINA
THERE ARE AT LEAST
• Source: CNNIC (Dec 2013)
wearesocial.sg • @wearesocialsg • 24 We Are Social
SEARCH ENGINE USAGE IN CHINA APR 2014
98%
43% 39% 35%
24%
SOGOU 360 BAIDU GOOGLE SOSO
• Source: CNNIC (Dec 2013)
wearesocial.sg • @wearesocialsg • 25 We Are Social
FASTEST GROWING ONLINE ACTIVITIES IN CHINA
GROUP BUYING
TRAVEL BOOKING
+69% +62% ONLINE
SHOPPING
+25% ONLINE
PAYMENT
+18%
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 26 We Are Social
SOCIAL MEDIA USE IN CHINA
wearesocial.sg • @wearesocialsg • 27 We Are Social
625,000,000 MONTHLY ACTIVE USERS
QZONE, THE LARGEST SOCIAL NETWORK IN CHINA, HAS
• Source: Tencent (Mar 2014)
wearesocial.sg • @wearesocialsg • 28 We Are Social
THAT’S MORE THAN HALF OF FACEBOOK’S
GLOBAL MONTHLY ACTIVE USERS
• Sources: Tencent (Mar 2014), Facebook (Jan 2014)
wearesocial.sg • @wearesocialsg • 29 We Are Social
TOP SOCIAL NETWORKS IN CHINA APR 2014
600M 580M 556M
206M 160M
RENREN TENCENT WEIBO
WECHAT SINA WEIBO
KAIXIN
• Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014)
BY REGISTERED USERS
wearesocial.sg • @wearesocialsg • 30 We Are Social
TOP SOCIAL NETWORKS IN CHINA APR 2014
625M
355M
129M
RENREN WECHAT QZONE SINA WEIBO MOMO
45M 40M
• Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014)
BY MONTHLY ACTIVE USERS
wearesocial.sg • @wearesocialsg • 31 We Are Social
37% OF CHINESE SOCIAL NETWORK USERS USE ALL OF WEIBO, WECHAT AND SNS
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 32 We Are Social
46% OF CHINESE SOCIAL NETWORK USERS
USE BOTH WEIBO AND WECHAT
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 33 We Are Social
355,000,000 MONTHLY ACTIVE USERS
WECHAT, THE POPULAR MESSAGING APP OWNED BY TENCENT, HAS
• Source: Tencent (Mar 2014)
wearesocial.sg • @wearesocialsg • 34 We Are Social
THAT'S 79% OF WHATSAPP’S TOTAL GLOBAL MONTHLY
ACTIVE USERS
• Sources: Tencent (Mar 2014), WhatsApp (Feb 2014)
wearesocial.sg • @wearesocialsg • 35 We Are Social
74% OF WECHAT USERS CHECK WECHAT AFTER THEIR MEAL
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 36 We Are Social
TIMING OF WECHAT USAGE
AFTER MEAL
BEFORE SLEEP
74% 73% WHILE
COMMUTING
55% AT WORK OR STUDY
51%
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 37 We Are Social
75% OF WECHAT USERS ARE USING
‘MOMENTS’, THE TIMELINE FEATURE
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 38 We Are Social
TOP ACTIVITIES ON WECHAT
TEXT MESSAGING
VOICE MESSAGING
92% 90% USING
‘MOMENTS’
75% GROUP
CHATTING
62%
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 39 We Are Social
129,000,000 MONTHLY ACTIVE USERS
SINA WEIBO HAS
• Source: Sina (Mar 2014)
wearesocial.sg • @wearesocialsg • 40 We Are Social • Source: Sina Weibo Data Center (Dec 2013)
MORE THAN HALF OF SINA WEIBO’S USERS
WERE BORN AFTER 1990
wearesocial.sg • @wearesocialsg • 41 We Are Social
73% OF SINA WEIBO USERS ACCESS
WEIBO FROM MOBILE
• Source: Sina Weibo Open Platform (accessed Apr 2013)
wearesocial.sg • @wearesocialsg • 42 We Are Social
TIMING OF WEIBO USAGE
AFTER MEAL
BEFORE SLEEP
65% 62% AT WORK OR STUDY
39% WHILE
COMMUTING
38%
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 43 We Are Social
TOP ACTIVITIES ON WEIBO
SHARING INFORMATION
READING NEWS
70% 70% MAKING POSTS
65% ENJOYING
VIDEOS/MUSIC
52%
• Source: CNNIC (Nov 2013)
wearesocial.sg • @wearesocialsg • 44 We Are Social
企业版
404,000 CORPORATE WEIBO
ACCOUNTS ON SINA WEIBO
THERE ARE ALREADY
• Source: Sina Weibo Data Center (Dec 2013)
wearesocial.sg • @wearesocialsg • 45 We Are Social
$56,000,000
IN Q4 2013, SINA WEIBO GENERATED AN ADVERTISING REVENUE OF
• Source: Sina (Feb 2014)
wearesocial.sg • @wearesocialsg • 46 We Are Social
163%
IN Q4 2013, SINA WEIBO’S ADVERTISING REVENUE SAW Y-O-Y GROWTH OF
• Source: Sina (Feb 2014)
wearesocial.sg • @wearesocialsg • 47 We Are Social
820,000 USERS IN CHINA
FACEBOOK HAS AROUND
• Source: Facebook (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 48 We Are Social
4,000,000 USERS IN CHINA
LINKEDIN HAS OVER
• Source: LinkedIn (Feb 2014)
wearesocial.sg • @wearesocialsg • 49 We Are Social
DAJIE TIANJI 24 M 18 M
USERS ON TOP PROFESSIONAL SOCIAL NETWORKS IN CHINA
• Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014)
wearesocial.sg • @wearesocialsg • 50 We Are Social
豆 200,000,000 MONTHLY UNIQUE VISITORS
DOUBAN, A POPULAR INTEREST- BASED SNS IN CHINA HAS
• Source: Douban (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 51 We Are Social
瓣
豆 ONE THIRD OF MOVIE VIEWERS IN CHINA
ARE DOUBAN USERS
• Source: Douban (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 52 We Are Social
428,000,000 ONLINE VIDEO VIEWERS IN CHINA
THERE ARE AT LEAST
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 53 We Are Social
400,000,000 UNIQUE VIEWERS EVERY MONTH
YOUKU AND TUDOU, THE TOP CHINESE ONLINE VIDEO SITES, ATTRACT
• Source: Youku Tudou Inc. (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 54 We Are Social
THAT’S 40% OF YOUTUBE’S
GLOBAL UNIQUE USERS
• Sources: Youku Tudou Inc. (accessed Mar 2014), YouTube (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 55 We Are Social
58% OF CHINESE ONLINE VIDEO USERS
WATCHED VIDEOS ON MOBILE IN 2013
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 56 We Are Social
MOBILE PHONE USAGE IN CHINA
wearesocial.sg • @wearesocialsg • 57 We Are Social
1,240,000,000
THE NUMBER OF MOBILE PHONE SUBSCRIPTIONS IN CHINA IS
• Source: MIIT of China (Mar 2014)
wearesocial.sg • @wearesocialsg • 58 We Are Social
THAT’S MORE THAN 6 TIMES
THE POPULATION OF BRAZIL
• Sources: MIIT of China (Mar 2014), US Census Bureau (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 59 We Are Social
91%
CHINA HAS A MOBILE SUBSCRIPTION PENETRATION OF
• Sources: MIIT of China (Mar 2014), MBS of China (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 60 We Are Social
640,000,000 UNIQUE MOBILE PHONE
USERS IN CHINA
THERE ARE AROUND
• Source: GSMA Intelligence
wearesocial.sg • @wearesocialsg • 61 We Are Social
THE AVERAGE PHONE USER IN CHINA HAS 1.95 ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: extrapolated from GSMA Intelligence and MIIT of China (Mar 2014)
wearesocial.sg • @wearesocialsg • 62 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
APR 2014
3G
CHINA’S MOBILE CONTRACTS BY TYPE
79% 21% 34%
wearesocial.sg • @wearesocialsg • 63 We Are Social
700,000,000 ACTIVE SMART MOBILE DEVICES
IN CHINA, THERE ARE OVER
• Source: Umeng (Mar 2014)
wearesocial.sg • @wearesocialsg • 64 We Are Social
430,000,000 3G MOBILE SUBSCRIBERS
CHINA HAS ROUGHLY
• Source: MIIT of China (Mar 2014)
wearesocial.sg • @wearesocialsg • 65 We Are Social
500,000,000 MOBILE INTERNET USERS IN CHINA
THERE ARE OVER
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 66 We Are Social
19%
IN 2013, CHINA’S MOBILE INTERNET USERS GREW BY
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 67 We Are Social
TOP ONLINE ACTIVITIES OF MOBILE INTERNET USERS IN CHINA
INSTANT MESSAGING
ONLINE NEWS
86% 73% MOBILE SEARCH
73% ONLINE MUSIC
58%
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 68 We Are Social
100,000,000 REGISTERED USERS
MOMO, A POPULAR LOCATION- BASED SOCIAL NETWORKING APP HAS
• Source: Immomo.com (Feb 2014)
wearesocial.sg • @wearesocialsg • 69 We Are Social
KUAIDI DIDI 14 M 9 M
NUMBER OF PEOPLE USING MOBILE TAXI BOOKING APPS EACH MONTH:
• Source: iResearch (Mar 2014)
TAXI%
wearesocial.sg • @wearesocialsg • 70 We Are Social
E-COMMERCE IN CHINA
wearesocial.sg • @wearesocialsg • 71 We Are Social
300,000,000 ONLINE SHOPPERS IN CHINA
THERE ARE MORE THAN
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 72 We Are Social
500,000,000 REGISTERED USERS
TAOBAO, CHINA’S BIGGEST ONLINE RETAIL PLATFORM, HAS
• Source: Taobao.com (accessed Apr 2014)
wearesocial.sg • @wearesocialsg • 73 We Are Social
$296 BILLION
IN 2013, THE MARKET SIZE OF ONLINE SHOPPING IN CHINA REACHED
• Sources: based on data from iResearch (Jan 2014)
wearesocial.sg • @wearesocialsg • 74 We Are Social
$1,000 ON ONLINE SHOPPING
IN 2013, EACH CHINESE ONLINE SHOPPER SPENT ALMOST
• Sources: Based on data from iResearch (Mar 2014), CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 75 We Are Social
GROUP BUYING IS THE FASTEST GROWING ONLINE
ACTIVITY AMONGST CHINESE NETIZENS
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 76 We Are Social
260,000,000 ONLINE PAYMENT USERS IN CHINA
THERE ARE AT LEAST
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 77 We Are Social
$865 BILLION
IN 2013, THE TOTAL VOLUME OF THIRD-PARTY ONLINE PAYMENT REACHED
• Sources: based on data from iResearch (Jan 2014), CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 78 We Are Social
$3,327�VIA THIRD-PARTY ONLINE PAYMENT�
IN 2013, EACH CHINESE ONLINE PAYMENT USER SPENT�
• Source: Based on data from iResearch (Jan 2014)
wearesocial.sg • @wearesocialsg • 79 We Are Social
300,000,000 VERIFIED USERS AT THE END OF 2013
ALIPAY, THE TOP CHINESE THIRD-PARTY PAYMENT PLATFORM, HAD NEARLY
• Source: Alipay.com (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 80 We Are Social
THAT'S MORE THAN TWICE THE NUMBER OF GLOBALLY ACTIVE PAYPAL ACCOUNTS
• Sources: Tencent (Mar 2014), PayPal (Mar 2014)
wearesocial.sg • @wearesocialsg • 81 We Are Social
M-COMMERCE IN CHINA
wearesocial.sg • @wearesocialsg • 82 We Are Social
9% OF THE ONLINE SHOPPING MARKET IN CHINA IN 2013
MOBILE SHOPPING REPRESENTED�
• Source: Based on data from iResearch (Mar 2014)
wearesocial.sg • @wearesocialsg • 83 We Are Social
169%�
IN 2013, THE MARKET SIZE OF MOBILE SHOPPING IN CHINA INCREASED BY�
• Source: Based on data from iResearch (Mar 2014)
wearesocial.sg • @wearesocialsg • 84 We Are Social
48% OF ONLINE SHOPPERS IN CHINA
ARE ALSO MOBILE SHOPPERS
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 85 We Are Social
160%
IN 2013, THE NUMBER OF MOBILE SHOPPERS IN CHINA INCREASED BY
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 86 We Are Social
48% OF TOTAL ONLINE PAYMENT USERS
MOBILE PAYMENT USERS IN CHINA ACCOUNT FOR
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 87 We Are Social
127%
IN 2013, THE NUMBER OF PEOPLE USING MOBILE PAYMENTS IN CHINA GREW BY
• Source: CNNIC (Jan 2014)
wearesocial.sg • @wearesocialsg • 88 We Are Social
2,780,000,000 MOBILE PAYMENTS WERE
MADE ON ALIPAY
IN 2013, A TOTAL OF
• Source: Alipay.com (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 89 We Are Social
THAT’S NEARLY 5,300 MOBILE PAYMENTS
EVERY MINUTE
• Source: Alipay.com (accessed Mar 2014)
wearesocial.sg • @wearesocialsg • 90 We Are Social
88% OF SINA WEIBO USERS ARE ALSO
USERS OF MOBILE PAYMENT
• Source: Sina Weibo Data Center (Dec 2013)
wearesocial.sg • @wearesocialsg • 91 We Are Social
3 IN 4 MOBILE PAYMENT USERS ON SINA
WEIBO HAVE USED ALIPAY
• Source: Sina Weibo Data Center (Dec 2013)
wearesocial.sg • @wearesocialsg • 92 We Are Social
18-22 YEARS OLD
NEARLY HALF OF MOBILE PAYMENT USERS ON SINA WEIBO ARE
• Source: Sina Weibo Data Center (Dec 2013)
wearesocial.sg • @wearesocialsg • 250 We Are Social
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