we’re serious about your success. · name recognition & marketing. partner with a brand that...

We’re seriousabout your success.

A B R A N D T H A T S A Y S S U C C E S S. T H E T O O L S & T R A I N I N G T O D R I V E I T. A B R A N D T H A T S A Y S S U C C E S S. T H E T O O L S & T R A I N I N G T O D R I V E I T.

W E ’ R E S E R I O U S A B O U T Y O U R S U C C E S S

© 2007 Coldwell Banker Real Estate LLC. All Rights Reserved. 2

Join the Coldwell Banker® Team

Quality Service.Innovative Tools.

To be part of the Coldwell Bankerbrand is truly to belong to the premier full-service real estate company in the world!

Coldwell Banker core values:IntegrityLeadershipProfessionalismVisionPerformance


Award Winning Innovators


We innovate moreAs a winner of the 2007 Inman News Innovator Award in the Brokerage/Franchise category, no one does business like Coldwell Banker®.

We provide consumers technology solutions in real estate services and with our on-going commitment to our clients, Coldwell Banker® will continue to be a leader in innovation!

• The first to launch streaming video online at coldwellbanker.com

• The first to integrate neighborhood amenities into satellite mapping

• The first to utilize widget technology with the enhanced Personal Retriever®

• The first to enter Second Life to attract a tech-savvy consumer



Name Recognition & Marketing

Partner with a brand that has a strong national presence

• Home Buyers know the Coldwell Banker®

system from coast-to-coast• National Advertising appears on major

television and cable stations• National Marketing materials are

developed to be customizable for you to leverage the brand name and messaging at the local level

Building brand awareness for us all.


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Discover the e-World of Coldwell Banker®

coldwellbanker.com

Leverage national exposure foryou and your listings

• Averages 2 million visitorsper month

• Sales Associates can create a profile page to highlight their professional services and listings

• Incorporates state-of-the-art mapping technology, powerful tools, video andarticles to engage the consumer

• Automatically sends your listings to Google Base, Yahoo! Real Estate Classifieds and Trulia to ensure maximum exposure

• Effective lead-generation resource for Sales Associates

The Coldwell Banker Real Estate LLC Award-Winning Web Site

© 2007 Coldwell Banker Real Estate LLC. All Rights Reserved.




• Print and electronic listing, selling and prospecting tools

• Direct access to Coldwell Banker University®

• Preferred Alliance Business Advantage partner discounts and cost-saving programs

• National Awards Tracker• Information on National Events• Industry and technology news• Information on Coldwell Banker resources and

programs

coldwellbankerworks.com is the intranet for all agents

coldwellbankerworks.com provides access to information about all Coldwell Banker® tools and systems, industry updates, and more!



Coldwell Banker LeadRouterSM

Respond to customer leads within seconds! Be the first responder and win the business.

• The most powerful tool available to win new business

• Fastest response to consumer inquiries – even after normal hours

• Demonstrate LeadRouter on listing presentations and amaze potential clients

73% of home sellers choose the first

Sales Associate they contact.*

* Source: 2004 National Association of REALTORS® Profile of Home Buyers and Sellers



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Your Coldwell Banker® Systems & Tools

Business Development System

Tools already created for you so you can focus on getting and selling listings

• Just Listed, Just Sold, We Participated materials

• For Sale By Owner and Expired Listings brochure and direct mail program

• Open House materials• Personal promotion brochures

and flyers• Farming newsletter and

postcards• Customer follow-up programs



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Buyer Services System

• Print & multimedia presentations

• Customizable print pieces

• Coldwell Banker HomeBuyer Guidebook

• Coldwell Banker® Buyer Services Guarantee



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Buyer Services System• Print & multimedia presentations

• Customizable print pieces

• Coldwell Banker® Buyer Services Guarantee

• Coldwell Banker HomeBuyer Guidebook

Seller Services System

• Print and multimedia presentations

• Coldwell Banker Seller Services Guarantee

• Seller Disclosure materials

• Home Enhancement Guidebook

• Homebuyer Ready program© 2007 Coldwell Banker Real Estate LLC. All Rights Reserved.


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Special Market Programs

- Vacation Homes- New Homes- University Markets- Military Markets- Farm & Ranch

In addition to property-based special markets, our resources extend to tools available for identity markets such as Hispanic, Single Women and Baby Boomer audiences

Leverage training and marketing tools developed for niche markets:



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Special Market Programs

Previews® is the Coldwell Banker® service dedicated to the luxury home market.

Certification training is available for candidates interested in attaining the Previews Property Specialist designation. Previews Property Specialists enjoy:

• Powerful INTERNATIONAL connections – over 4,000 offices and over 125,000 sales associates globally

• Global contact network – over 10,000 Previews Property Specialists• Powerful and distinctive marketing strategies – local, national and

international



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Coldwell Banker Concierge® Service Program

By offering a custom suite of convenient and time-saving after-sale services to a customer, the Coldwell Banker Concierge® provides an unmatched level of service.

Benefits to you:• Builds professional esteem• Builds customer loyalty• More referrals• Repeat business• Higher customer satisfaction



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Career Development Through Education

Coldwell Banker University® provides learning opportunities for Sales Associates to improve productivity, technology and soft skills.

Accessible from our virtual university, cbu.com, Coldwell Banker University offers a robust suite of courses:

• Coldwell Banker® Certifications• NAR Designations• Continuing Education • Customer Management• Marketing • Software Training



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Career Development Through Education

Coldwell Banker University® delivers a wealth of classes in diverse settings:

• Traditional classroom environment• At national events• Virtual training via cbu.com:

• Self-paced training• Live virtual classes



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Events and Networking

Coldwell Banker Real Estate LLC offers education and networking events throughout the year, including:

• International Business Conference• Elite Retreat• Regional Sales Rallies• And more!

Tony Robbins addresses Coldwell Banker System at the 2007 International Business Conference



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Awards & Recognition

• Top 10 Sales Associates and Teams• #1 agent and Team by state• Designation Awards• Customer Service and Leadership Awards

The Coldwell Banker® Organization lauds and recognizes sales associate excellence

Monthly, quarterly and annualawards are available to SalesAssociates and Teams in a range of categories such as:


We’re seriousabout your success.

A B R A N D T H A T S A Y S S U C C E S S. T H E T O O L S & T R A I N I N G T O D R I V E I T. A B R A N D T H A T S A Y S S U C C E S S. T H E T O O L S & T R A I N I N G T O D R I V E I T.

Now is the time to join the Coldwell Banker® System

we’re serious about your success. · name recognition & marketing. partner with a brand that...

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