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Wearables & The Quantified Self

Movement

June 2016

©Pivotal Corporation 2015 ▪ All Rights Reserved ▪ 400 Union St. Seattle, WA 98101 PROPRIETARY & CONFIDENTIAL

Problem

Need

7 out of 10 U.S. adults

track a health indicator

such as weight, diet, exercise

or a symptom of a chronic

condition.¹

Conversion

OpportunityBut only 21% of these adults use

technology to do so -- 49% of

trackers monitor their progress "in

their heads," and 34% of them track

the data on paper, using a notebook

or a journal.¹

Price Friction

1 Pew Research 2 PWC Researches Institute 2014

38% are interested in

purchasing a wearable for $100

but 66% of US consumers are

interested if it is employer

sponsored or free.² No ROI on

$100 device for healthy people.

Enterprise

First Strategy50% of total devices shipped

in coming years are destined

for enterprise, yet no

dominant enterprise first

platform solution in market.

Enterprise

First Strategy50% of total devices shipped

in coming years are destined

for enterprise, yet no

dominant enterprise first

platform solution in market.

http://www.pewinternet.org/2013/01/28/tracking-for-health/

http://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intelligence-series/assets/pwc-hri-wearable-devices.pdf


By the Numbers

Wear It, Track It, Drive Change

The Health Enhancement Research Organization lead a 2015 calendar year study of 188 employers to see how they’re using

wearable technology in workplace wellness programs. Here are the results…

46 % 95 %

of employers currently offer fitness trackers of those employers will continue offering

Health Enhancement Research Organization 2015

http://hero-health.org/wp-content/uploads/2015/07/NR_Wearables-survey_FINAL_062215.pdf


Why do it?

Health Enhancement Research Organization 2015

http://hero-health.org/wp-content/uploads/2015/07/NR_Wearables-survey_FINAL_062215.pdf


Results You Can See

Healthy & Happier

Workers with obesity file

twice as many worker’s

compensation claims and

have seven times higher

medical costs from those

claims and lost 13 times

more days from work

injury than did non-obese

workers.6

10000 Steps/Day Can:

Reduce initial heart

disease by 90%1

Reduce stroke by 70%1

Reduce Type II diabetes

by 50%2

Reduce cancer rates by

30-70%3

Employee & Business

Productivity

Companies with worksite

wellness programs

experience an 8%

increase in employee

productivity.4

76% of adopters report

improvements in business

performance since

implementing wearable

devices. 7

Employee Acquisition

& Retention.

45% of employees agree

that an employer-

sponsored wellness

program would

encourage them to stay

in their current

employment situation.5

4 National Business Group on Health, 20055 Principal Financial Well Being Index: American Workers January 20136 Obesity Increases Workers' Compensation Costs, Duke Medicine 20077 Salesforce

1 American Heart Association2 American Diabetes Association3 National Institutes of Health


Emerging Enterprise Use Case Scenarios

Data Collection

Activity Trackers

• Activity (Steps, Distance, Active Calories Burned, Sleep,

Active Time, Nutrition, Hydration & Weight)

• Sleep (Duration, Quality)

Smart Weight Scales

• Weight

• BMI

• BMR

• Body Fat %

• Lean Body Mass

Other Devices

• Consumer facing reporting & data upload vehicle

Enterprise Platforms

Core Capabilities

Raw Data Export / PDF Reporting Summaries

Training & Onboarding

Deployment

Device & User Management

Value Added Applications

•Wellness

•Healthcare

•Telco

• Insurance

•Customer vertical specific solutions

Customers

Segments

SMB

Enterprise

Government

Telco

Insurance


Wearables Landscape

Cost Cost

PrimaryOpportunity

Different considerations…

Value: Cost vs Features Scope: Needs specific vs broader “health & wellness”

Coverage: Home vs Mobile Privacy: Managed vs Unmanaged

Monitoring: Active vs Passive Design: Utility vs “Cool Factor”

Home Based Systems Mobile Based Solutions


Where The Market Is Headed

Moore’s

Law

Mobile

First

Active+

Passive

Privacy

Control

Platform

Play

• Prices will continue to fall

• Technology will continue to improve

• History will repeat itself for new emerging device categories

• Mobile will displace or replace non-mobile technologies

• “Always on” access changes real time communications & data sharing

• Mobile phone is the most intimate witness to our personal lives

• Active & Passive monitoring will converge for better health

• Reactive Detection Preventative & Proactive Interventions

• More coverage = more big data = better, personalized technology

• Product Platform Companies

• New Emerging Business Models

• Ecosystem fragmentation will be broken by large consumer tech

• New Requirement: Full control over privacy & data sharing

• Persistent tradeoff between utility benefits of sharing vs privacy

• Technology itself serves as a tool for corporate accountability


How It All Comes Together

Source:


Questions?

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