wearables that rocks my world and some that don't
TRANSCRIPT
A FEW W EARABLE S THAT ROCK MY WORLD A N D S O M E T H AT D O N ’ T
You could say that digital has disrupted all our five senses
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Touch
www.youtube.com/watch?v=T6vul95hwOY
Digital have changed the way people consumer content.
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www.youtube.com/watch?v=wE3fmFTtP9g
#TheDisappearingDevice
#ManagingMatter
#RealTimeExperiences
#PeopleToPeople
Trending in the head of an UX designer
The disappearing device
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www.youtube.com/watch?v=JSnB06um5r4
Real-time experiences
www.youtube.com/watch?v=vad6sUVdAc8
People-to-people
Managing matter. AKA The Internet of Things
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www.youtube.com/watch?v=Kt5VulFqBm4
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IoT +
Wearables
Value chain Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
Device
OS
Device
Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
Device
OS
Device
Value chain
Sensors
Bands & Bracelets
Glass(es)
Clothing
Jewelry
Smart watches
Electroceuticals Chip and Pill
• Healthcare • Lifestyle • Security • Insurance • Construction
The wave…
Healthcare
Healthcare
Lifestyle
Security
Source: Fjord
What’s the tech you’re wearing?
“How would you be interested in wearing/using a sensor device, assuming it was from a brand you trust, offering a service that interest you?”
Source: North America Technographics™ Consumer Technology Survey, 2013
Base: 4,657 US online adults (18+)
INCREASE MOTIVATION Psychology
REMOVING FRICTION Usability
(from Joshua Porter)
User Experiences
So as a brand, or marketer…
Value chain Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
Device
OS
Device
Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
OS
Value chain
Tools to know what data that counts
Global customer engagement
Products & Services
Your team and agencies
Idea(s)
Digital eco-system Device
Make it real. Bring it to life, step by step.
Clarify the problem, its context and next steps
1 2 3 5
Spark Brief Convincer Let it go
4
Rapid prototyping
Start an idea from any stimulus, internal or external
Decide what it would take to make a convincing proposal
Go live, let people use it. Learn from it and keep going.
Ideas
Digital ecosystem
Your team and your agencies
Things with Networked sensors Data stores
Analytic engine
What product/services are now possible?
and, what organisation do you need to support it?
Product & Services
Things with Networked sensors Data stores
Analytic engine
What type of marketing is now possible?
and, what brand stories will it create?
Paid
Marketing
Global customer engagement - Customer Centricity
Data that counts 6.0 million estimated impressions from 835 Twitter mentions by
248 users.
