wearables for car enthousiasts: what to 'wear' that the brussels motor show 2015?
TRANSCRIPT
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BMW WELCOMES. WHAT TO ‘WEAR’ AT THE BRUSSELS MOTOR SHOW.
#WearableBMWiwww.bmw.be/i3 www.bmw.be/salon
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AGENDA.
- 20u30: Welcome.
- 20h35: Tanguy De Lestré, Agoria.
- 20h50: Christophe Dejaeghere, Samsung.
- 21h00: BMW i3 & practicalities.
- 21h10: Live demo at the BMW i3.
- 21h30: Q&A + informal drink at the MINI Connected Lounge.
#WearableBMWi
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BMW IS EXPERIMENTING WITH WEARABLES.
- Specific consumer apps for Samsung and Apple smart watches for BMW i3 and BMW i8 from 2014 onwards.
- Google Glass in a production environment from 2014 onwards.
- Augmented reality helmet for Ralf Schumacher in 2006.
- Head-up display in cars from 2004 onwards.
#WearableBMWi
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SPEAKER 1 : TANGUY DE LESTRE.
- Agoria.- Business Development Manager. -@tdelestre. - “Wearables: the next step in mobile technology”.
#WearableBMWi
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Tanguy De Lestré@tdelestre@appalliancebe@momobxl
5
WEARABLE TECH
UPDATE 2015
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LET ME INTRODUCE
YOU TO
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Steve Tan
Kreyos
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Robert Scoble
Don’t be a
Glasshole
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Mark Parker
NIKE
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Lessons learned 2014No public
acceptance on
obstrusive facial
wearables like Google
Glass
Smartphone
remains the centre
of the connected
life
Unique selling
proposition of
wearables to be
proved
Huge experimentation phase and
startup fail
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Timeline
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2014
Apple
Watch
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2014 : LG lifeband Fitness trackerAltitude StepsCaloriesLinks to smartphone
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2013GOOGLE GLASS+ companion to Android smartphone
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2013: PEBBLE SMARTWATCH
PAIRS WITH PHONE + APPS
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2009: FITBIT AND FITNESS TRACKERS
Starting of the
“quantified self”
movement
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2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER
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2001: TIMEX INTERNET
MESSENGER WATCH
CHECK MAIL, TAKE NOTES, RECEIVE STOCK QUOTES,
…
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2000: MOBILE BLUETOOTH
EARPIECE PEOPLE TALKING TO
THEMSELVES CRAZY LOOK
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1992: L.A. GEAR LIGHT UP SHOES: WALKING AND LIGHTS
FIRST TECH DRIVEN
CLOTHING
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1975: CALCULATOR WATCH
WATCH AND STYLUS NERD CALCULATOR
WATCH.
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1946 DICK
TRACY
TWO WAY WRIST CHAT RADIO
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1266 EYEGLASSES:CORRECTIVE
LENSESASSOCIATED
TO READING AND
MONKS: PRESTIGE
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BACK TO BASICSWEARABLES =
SENSORS
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AWARE IN THE AGE
OF SMARTPHON
E
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“WHERE TO WEAR A WEARABLE?”
EYEHEAD
CLOTHINGWRISTNECK
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EYELENS EXAMPLE
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HEADOCULUS RIFT / VR SAMSUNG SKULLY
HELMET
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VIRTUAL REALITY HEADSET OCULUS RIFT
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CLOTHINGSENSOREE MOOD
LECHAL SHOES
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http://www.flickr.com/photos/sensoree/
SENSOREEMOOD
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Lechal GPS shoes for the blind happtic
feedbackmood
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WRIST:SMART BANDSSMART WATCH
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SMART BAND – MICROSOFT BAND
Geo-ICT / UAV
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WATCH: SAMSUN
G GEAR
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NECKLACESWAROVSKI
GEAR CIRCLE
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TO CONCLUDE:OUTLOOK 2015
TRENDS AND CES 2015 LAS VEGAS
CONSUMER ELECTRONICS SHOW
UPDATE
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THE FITNESS TRACKERS
SPLIT MARKET
LOW END: subsidised by
health insurance intermediaries
for health prevention purposes
HIGH END FUNCTIONALITIE
S Need to provide
Health Coach Feedback:
-Warning of not enough sleep level-Coach on fitness
goals to reach
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THE WEARABLE FUTURE SPLIT
Non obtrusive:
ClothesWrists
Contact lenses
Complete immersive:
VR virtual reality
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SPEAKER 2 : CHRISTOPHE DEJAEGHERE, SAMSUNG.
- Samsung.- Business Development Manager Accessories and Wearables.- @SamsungBelgique @SamsungBelgie.-“The smart watch in practice”.
#WearableBMWi
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Evolution of Mobile
experienceSamsung Gear S
Christophe Dejaeghere - 19/01/2015
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DESIGNNew Design
NEW CURVED SCREEN, LARGER SCREEN
INTERCHANGEABLE STRAP DESIGN
PREMIUM PLATINUM PLATING
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• Masculine • Feminine • Sporty
DESIGNStylish Clock Faces
LUXURY CLASSIC
UNIQUE POP PATTERN
DIGITAL
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ADVANCED WEARABLE COMMUNICATOR3G & Wi-Fi Mode
Bluetoothconnect
Paired with smartphone using Bluetooth
Emphasize usability without phone
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ADVANCED WEARABLE COMMUNICATORMessaging
GEAR QWERTYQWERTY
3X4 Voice Recognition
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Enhanced Pedometer
NORMAL STEPINACTIVE TIME HEALTHY PACE
PERSONAL FITNESS MONITOR
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Coaching & FeedbackPERSONAL FITNESS MONITOR
COACHING & FEEDBACK
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PERSONAL FITNESS MONITORSmarter Sensors
More improved location accuracy
Track every beat
UV SENSOR
GPS & Barometer HRM
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* Designed for pedestrians only
ADVANCED SMART FEATURESTurn by Turn Navigation*Car finder
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Fast Voice Commands
“HI GEAR” “OPEN MUSIC” “CHECK SCHEDULE”
ADVANCED SMART FEATURES
Hi Gear!Pick me up
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ADVANCED SMART FEATURESPower Saving Mode
POWER SAVING MODE
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ADVANCED SMART FEATURES
• A rich ecosystem with exclusive 3rd Party Apps helps you expand your Gear’s capabilities to make it a truly smart companion• The BMW i remote app has been redesigned to work for Gear S• Gear S comes pre-loaded with many more apps, including Flipboard, Facebook and more!
3rd Party Apps
Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.
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ADVANCED SMART FEATURES
• The BMW i remote app has been redesigned to work for Gear S3rd Party Apps
Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.
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BMW i3.
#WearableBMWi
Insert visual by clicking on symbol
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BMW i3.
- 100% electric vehicle.
#WearableBMWi
Insert visual by clicking on symbol
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.
#WearableBMWi
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.
Insert visual by clicking on symbol
#WearableBMWi
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.
#WearableBMWi
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.- Green Car of the Year Award
2015 and many other prices.
#WearableBMWi
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.- Green Car of the Year Award
2015 and many other prices.- >12,000 BMW i3s sold since
November 2013 worldwide, >350 in Belgium.#WearableBMWi
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BMW i3.
- 100% electric vehicle.- Designed with ecology &
efficiency in mind.- Futuristic design.- Carbon fibre passenger cell.- Renewable interior
materials.- State-of-the-art
connectivity.- Green Car of the Year Award
2015 and many other prices.- >12,000 BMW i3s sold since
November 2013 worldwide, >350 in Belgium.
- Smart watch integration: now and in the future.
#WearableBMWi
Insert visual by clicking on symbol
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PRACTICALITIES.
#WearableBMWi
- Let’s check out its current possibilities.
- BMW Welcomes. - You are welcome at future
sessions in the BMW Brand Store.
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CONTACT.
#WearableBMWiwww.bmw.be/i3 www.bmw.be/salon
Christophe WeertsSofie VerheydenPieter De WitCorporate Communicationspieter.de-wit [AT] bmw.be0476-21 99 20