wearable technology/personal protection by doo aquino-2012
DESCRIPTION
In summarization, I hope to be an example to other innovators, designers, inventors and businesses around the world by illustrating that creative individuals with an idea are gaining competent, eager to work and definitely desperately need a purpose to showcase their creativity without limitation.TRANSCRIPT
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HIGH END READY TO WEAR CONCEALABLE
BODY ARMOR
Doo Aquino
LLC.
By
Doo Aquino
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Name: Doo Aquino LLC
Owners: Co-Founder
Legal status: LLC
Purpose: To sell seasonal concealable protective apparel
Status: Start up
Business Type: Designer/Manufacturer/On-line Retail
Products and Services: Gun protective apparel
Business Description
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AMOUNT OF CAPITAL NEED
The initial startup expense for Doo Aquino LLC includes: Operating capital of $100,000 Line of credit for $100,000
Home Base E-Commerce
Here comes your footer Page 4
Product Development
Spring 2012 line finalized
Currently developing tech packs
Sample Development -Collections
Developing manufacturing processes
Currently developing Continuation for Patent Pending #12,462,306
IT
Established web design guideline
Designed website mockups & wireframes
Establishing technical specifications document
Built storefront prototype
Open a merchants account
Organizational
Patent submitted & revise Need to register trademark Need to submit LLC. application
Launching brand development survey campaign
Currently designing logo and stationeries
Concept for Spring 2012 photo shoot
Coordinating photo shoot production
Initial marketing research
Established social media present
Current Status
Branding & Marketing
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www://ajaxmarketing.com platform as follows;Search Engine Marketing Affiliate MarketingSocial MarketingMobileOnline Advertising BlogFlckrMySpaceFacebookYoutubeEtc.
Other strategy will include the following marketing techniques;Mail List Marketing Newsgroups or Forums ParticipationElectronic Press Release distribution E-zines Article Submissions Cybermall Participation Banner AdvertisingListing in Meta Indexes and Industry-Specific DirectoriesLinks from Sites Frequented by my target Market
Internet Strategy All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through the;
„The best thing about the future is that it comes only one day at a time.“
Abraham Lincoln (1809-1865)
Market Segmentation by Product & Brand Focus
Key DifferencesIndustry & Competitors
Small competitive field
Niche market with limited reach
Most competitors are focused on the security market
3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor
Unique Technology Compared to our competitors
We are the only company with seasonal fashion cycle
Better technology, design and style
Competitive Price Point
Competitive Overview
Strong Brand
Performance
Concealable (VIP Oriented)
Tactical (Security Oriented)
FashionPoint BlankSafariland
ABASecond Chance
…
Doo Aquino
Miguel Caballero
Fortier & Co
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Strengths:
R and D almost complete Basis for strong management team Key first major customer acquired Initial product can evolve into range of offerings Very focused management/staff Patent Pending # 12,462,306
Weaknesses:
Insufficient cash resources Star –Up , lack of awareness amongst prospective customers Need to relocate to larger premises Absence of strong sales/marketing expertise Overdependence on few key staff
Threats: Major player may enter targeted market segment New technology may make products obsolescent Market segment's growth could attract major competition
Opportunities:
Niche market segment is poised for rapid growth Export markets offer great potential Distribution channels seeking new products Scope to diversify into related market segments
Strengths, Weaknesses, Opportunities & Threats
Customer Value Proposition Primary Focus
Body GuardsPrivate companies and independent contractors
• High Degree of customization to follow the image their client wishes to portray.• Inter-changeability of protective panels – As their clients change they do not need to buy new protective panels each time.• Comfort – they have to wear their armour day after day. Overall cut of garment and methods of attachment of protective panels.
PerformanceConvince users with extensive explanation of the technology, technical diagrams, test results
CivilianVIP, Diplomats, celebrities, High Profile executive, Journalist
• Tailoring to follow their professional image. A certain attire will differ on the setting. Office / Business meeting, Speaking Events, Courtroom or other civil government location.• High Fashion – Staying with or ahead of the pack on trends.• High Quality – Fabrics, linings, and other embellishments
Fashion Focus on design details, fabric description, silhouette, fit
Corporate SecurityAirline companies, casinos, luxury hotels, banks , 7-11 stores
• Garment to look and move like ordinary clothing• Fabric type – Wear resistant, Sweat Resistant, Breathability• Removability of protective panels allows for cleaning.
CustomizationEmphasize benefits while highlighting flexibility for customization
Law Enforcement AgenciesLocal state and federal agencies. International organizations
• Able to adapt outer look to specific mission environment.• Garment to look and move like ordinary clothing.• Protective panels to cover large areas of the torso
Performance & CustomizationEmphasize benefits while highlighting flexibility for customization
Target Customers
Spring 2012 Product Plan
Reference
Spring 2012 Line -Seasonal
Classic Design Protective Insert
Level II & Level III A
Competitor ‘s BrandPoint Blank Body Armor
Strengths: •This protective apparel offers a wide range for Men and Women. It has established nationwide presence and brand among shoppers.•Most of their businesses are for Military and law enforcementsWeaknesses: •Design of product are limited in style, fit is poorly executed.•Less upper body torso protection•Delivery takes 4 to 6 weeks•Price -moderate
Anxo Body ArmorStrengths: •This protective apparel offers a wide range for Men and Women. Beginning to spread their presence and brand among shoppers•Most of their businesses Law enforcements, civilians Weaknesses:
•Design of product are limited in style, •Less upper body torso protection•Delivery takes 4 to 6 weeks•Very Expensive
Miguel CaballeroStrengths: •Offers a wide range for Men and Women. It has established brand among shoppers, domestic and international.•Most of their businesses are for civilians, military and law enforcement in South America and has widespread name recognition.Weaknesses: •Design of product are limited in style, •Less upper body torso protection•Delivery takes 4 to 6 weeks•Very Expensive
Price Range from $ 1,000 to $ 5,000 Price Range from $ 1,000 to $10 ,000Price Range from $ 7,000 to $2,000
PRODUCTION CAPACITY –UNIT PER MONTH
Vests 65 units p/w = 260 p/m
Dress Shirts 55 units p/w = 220 p/m
Hooded Tops 55 units p/w = 220 p/m
Casual Jackets 55 units p/w = 220 p/m
Safari Jackets 55 units p/w = 220 p/m
Total Capacity Mix Production Per Month= 200 units
Production rate for assembly is units/hour.
Manufacturing Production-Outsource
Will be for units ordered only and that will guarantee zero work in process and zero finished product inventory. It will also minimize raw material (fabrics, trims and ballistic materials) to a minimum required stock. This will create a "pull" not "push" logistic system and distribution/shipping of orders. So, orders will adapt to a "fulfillment" not "distribution" system, also known as "manufacturing on demand" or "just-in-time manufacturing“.
MADE IN NEW YORK
Design
Manufacturing/ Operations
Information Systems
Supply/
Vendors
The Functional Areas Involved in Logistic Management Systems
Direct to Consumer
Start-upFY12 – FY12
Near Term: ExpandFY13-FY14
Mid Term: OptimizeFY15-FY16
Development Plan – Long Term