Wearable Tech in 2015

Get ready for take-off?

Wearables

Already a more diverse market than you may think

Wearable technology, wearable

devices and wearables...

• ...all refer to electronic technologies and devices that are incorporated into accessories (or even items of clothing) which can be comfortably worn on the body

• They often operate in partnership with smartphones, which function as the ‘Internet hub’ and powers its apps, opposed to USB connections that were required previously to make sense of the data gathered, and more sophisticated devices may soon emerge

• Even though the technology has been available for over 20 years, only in the last year wearable’s have adopted to mainstream market and become affordable

• Cloud computing is powering the wearable technology revolution

Key trends driving wearable

uptake in 2015

• Demand for Simplicity

• Demand for Convenience

• Falling costs and increasing product choice

• Desire for healthier lifestyles

• Appetite for self-monitoring

• The rise of professional amateurs

Wearables in numbers

6.3630

1260

2520

5166

7140

8862

10920

12642

0

2000

4000

6000

8000

10000

12000

14000

2010 2011 2012 2013 2014 2015 2016 2017 2018

Wearable device market value in million US$

Source: Statista, 2015

Global Wearable Device Unit

Shipment Forecast

Source: Business Insider Intelligence Estimates, 2015

Design principles

Source: Deloitte – Tech Trends 2014

Lessons learned from 2014

• No public acceptance of facial wearables

like Google Glass: No one likes a ‘glasshole’*

• Smartphone remains the centre of the

connected life

• Huge experimentation phase to continue in

2015

*One explanation on why Glass has failed, can be found here:

https://hbr.org/2015/01/google-glass-failed-because-it-just-wasnt-cool

WHAT TO EXPECT IN 2015

Identity becomes ‘killer app’ for

wearables

More start-ups will produce more

wearable devices

Skully Moov Sensum

This Place Meta Sensoria

More of the hottest wearable start-ups to watch:

http://www.wareable.com/internet-of-things/best-wearable-tech-startups

Smartwatches will become most

popular wearable

Fashion brands will enter the

wearable tech world

Ralph Lauren’s

biometric t-shirts

are being worn

at the US open

Smart garments will gain traction

And transform both professional and casual athletes attitudes towards

targets and incentives

Developers will enter the

wearable space

Wearables will continue to blur

lines with reality

Marketers will combine wearable

with mobile strategies

Wearable Health Tech will transform our

health and well-being

Fears around Privacy and

Security will continue to grow

Into the Future:

Internet of Everything

An integrated world of invisible ubiquitous technology

Thank You

Trajectory Ltd

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London SE1 9PG

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Carolin Kampikcarolin@trajectorypartnership.comwww.trajectorypartnership.com