we16 - global ambassadors: building a team that will change the world
TRANSCRIPT
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GLOBALAmbassadors: Building a Team That Will Change the World
Gwendolyn L. BLuemich Strategic Education & Workforce Development Initiatives
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Agenda
GLOBALFOUNDRIES Overview The Workforce Challenge GLOBALAmbassadors Recipe (minus the
secret sauce): How to change the world one bit at a time
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GLOBALFOUNDRIES: Company Highlights
REVENUE
East Fishkill
Singapore
Dresden Malta Burlington
300mm
200K
Wafers/Mo
200mm
133K
Wafers/Mo
MORE THAN
FAB LOCATIONS FAB CAPACITY
~6B* 25,000
Patents &
Applications
2nd
Largest
Foundry
Trusted
Foundry
*Based upon analysts’ estimates
250
Customers
18,000
Employees
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Integrated Circuits: The Next Generation
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Semiconductor Manufacturing Process
5 GLOBALFOUNDRIES Confidential 5
12-in. Bare Wafer (Si)
Fully Patterned Wafer
3 months
One “chip”
Silicon Ingot
Final Products
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We are a company that is
looking to change the
industry that is changing
the world.
“ “
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Concentration at Leading-Edge Manufacturing
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SMIC
UMC
TSMC
Chartered
Dongbu HiTek
Grace Semi
Altis Semi
Seiko Epson
Freescale
Infineon
Sony
TI
ST Micro
AMD
IBM
Intel
Samsung
SMIC
UMC
TSMC
Chartered
Dongbu HiTek
Grace Semi
Seiko Epson
Freescale
Infineon
Sony
TI
ST Micro
AMD
IBM
Intel
Samsung
SMIC
UMC
TSMC
Chartered
Seiko Epson
Freescale
Infineon
Sony
TI
ST Micro
AMD
IBM
Intel
Samsung
SMIC
UMC
TSMC GLOBALFOUNDRIES
ST Micro
IBM
Intel
Samsung
UMC
TSMC GLOBALFOUNDRIES
ST Micro
Intel
Samsung
< 130nm 90nm 65nm 45/40nm 32/28nm 20/14nm &
beyond
TSMC GLOBALFOUNDRIES
Intel
Samsung
<2000 2002 2006 2008 2010 2012
Others… Others… Others… Others… ? ?
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Single Company Thinking
Focus on the customer
Increase own profits
Consider own costs
“Spread the business around”
Guard ideas, information and resources
Improve internal process efficiency
Collaboration As the Key to Innovation
Collaborative Thinking
Focus on the consumer
Increase profits for all
(a.k.a. value creation = value capture)
Consider total costs
Team with the best
Share ideas, information and resources
Improve joint process efficiency
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Collaboration Beyond Industry
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The Three “E”s Essential Ingredients for Enabling Innovation
Economics Ecosystem
Education
Workforce Development/
Access to Talent
Community Support
Government Investment
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To Change the World, We Need to Start at Home
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W E R G L O B A L
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Houston, We Have a Problem
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The Skills Gap
Source: Deloitte, “The Skills Gap in U.S. Manufacturing: 2015 and Beyond” (p.5)
“Those born during the 19-
year period from 1945 to
1964 were part of the
largest, most prosperous,
best-educated generation
the world has ever seen”
#babyboomers
Natural Business Growth
70K 50+
Iris Apfel, American
Businesswoman &
Fashion Icon
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Compounding the Skills Gap … Perception!
Source: National Institute of Standards & Technology (NIST), Infographic: Manufacturing in America (2015)
52% of teenagers
have no interest in
manufacturing
6/10 DARK, DIRTY, DANGEROUS
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The 3 D’s: Dark, Dirty, Dangerous?
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Advanced Manufacturing in the 21st Century
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Disconnect Between Industry Needs & Education
of high school students
don’t make it through the
algebra regents*
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40%
of U.S. manufacturers
agree they cannot find
the people they need to
fill their jobs
84%
Source: Deloitte, “The Skills Gap in U.S.
Manufacturing: 2015 and Beyond,” Report Highlights
of executives say
employees are insufficient
in basic technology &
computer skills
70%
of executives indicate
their new employees
have insufficient basic
technical training
67%
*Local Survey of high school
teachers in the East Fishkill, NY, region (2016)
of manufacturers report a
lack of structured
problem solving skills
of executives say their
employees do not have
adequate math skills
60% 69%
believe the skills gap will
impact their ability to
meet customer demand
82%
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The American Dream
17 Source: Keyword Suggestions.
FUTURE
JUST MARRIED!
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Source: National Institute of Standards & Technology (NIST), Infographic: Making It In America (2015)
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GLOBALFOUNDRIES Workforce Challenges
East Fishkill, New York Burlington, Vermont
Malta, New York
EFK & BTV Profile ➢ Former IBM Facilities ➢ Longstanding history and
presence in the community ➢ High profile/brand recognition ➢ Mature workforce ➢ Low turnover rate
MLT Profile ➢ Young Fab (7 Years Old) ➢ High-tech start-up ➢ Large employer in the region ➢ Lower brand recognition ➢ Nascent workforce ➢ Higher turnover rate
Other Challenges ➢ Climate? Geography? Taxes?
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With Every Challenge Comes Opportunity!
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GOALS:
➢ Help change the perception of manufacturing
➢ Make education demand-driven
➢ Interest students in STEM early on
➢ Engage employees as volunteers
➢ Support recruiting from local schools.
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GLOBALAmbassadors A GLOBALFOUNDRIES Education Outreach Program
Introducing:
Primary Goals
Secondary Goals
➢ Develop the local workforce
➢ Advance community relations
➢ Encourage volunteerism
➢ Support the development of culture
➢ Drive employee engagement
➢ Offer a tool for professional
development
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Identifying immediate workforce needs
Strengthening the existing workforce
Attracting and retaining talent
Developing the future workforce pipeline
Employee Development
Community Engagement
Talent Pipeline
Leveraging external relationships and collaborations
Supporting GLOBALFOUNDRIES while being a corporate role model
Workforce Development: A Multi-level Approach
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What Is a GLOBALAmbassador?
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glo·bal·am·bas·sa·dor /ˈɡlōbəl/ /amˈbasədər/
noun
(1) a GLOBALFOUNDRIES ambassador to the K-12 and higher
education community
synonyms: special envoy, emissary, corporate representative,
spokesperson
(2) a GLOBALFOUNDRIES employee who creates awareness of
GLOBALFOUNDRIES in the community, builds relationships with
students and educators, and supports the future talent pipeline.
synonyms: campaigner, representative, promoter, champion,
supporter, backer, booster
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Where to Start?
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➢ Identify a coordinator
➢ Define roles & responsibilities
➢ Determine placement
within organization
(internal & external)
➢ Create a budget $$$
➢ Identify priorities and
align on messaging
Technical
Vitality
HR / Talent
Acquisition
Comms
Education Outreach & Workforce Development
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Establish a Project Plan & Timeline
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★ Identify internal
stakeholders
★ Develop program
framework
★ Get support for
framework
★ Obtain necessary
approvals
★ Develop training
program & materials
★ Create online
application and
comms plan
Internal Launch
★ Begin ambassador
training
External Launch
★ Begin engaging
with schools
★ Test & refine
training programs
➢ Identify internal stakeholders; develop program framework
➢ Obtain necessary approvals (HR/SLT)
➢ Develop & refine training program & materials
➢ Create application & communications plan
➢ Launch program & ambassador training
➢ Start engagement with schools
Fall 2016
Winter 2016
Spring 2017
Summer 2017
Fall 2017
Fall Winter Spring Summer
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Developing a Framework
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SPECIAL AGENTS
K-12 Ambassadors
TOP GUNS
Higher Ed Ambassadors
Source: Get Smart (2008) Source: Top Gun (1986)
Confirm trademark rights for images before you proceed!
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GLOBALAmbassadors Teams
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➢ Established
semiconductor industry professionals, preferably with advanced degree
➢ Passion for collaborative research
➢ Strong desire to foster experiential learning opportunities for students
➢ Focus: supporting CTO initiatives & driving GF’s talent pipeline
➢ Volunteers with a
passion for STEM education outreach
➢ Creative & fun with strong presentation skills & ability to lead engaging classroom activities
➢ Focus: building relationships to the local K-12 community
SPECIAL ENVOYS K-12 Ambassadors
DELEGATES Talent Ambassadors
CHAMPIONS Higher Ed Ambassadors
➢ New College Grads (NCGs) with a min. A.A.S. degree in STEM-related field
➢ College graduation within last 7 years
➢ Enthusiastic; driven ➢ Focus: supporting
corporate recruiting efforts, career fairs & outreach efforts to colleges/universities
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Building Your Leadership Team
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Communications Support
Steven
Corporate
Communications
Ambassador Team Leads
Special Envoys Delegates Champions
Chris
Engineering
Suzanne
Talent Acquisition
Janet
Chief Technology Office
Education Outreach Lead
Gwendolyn
Strategic Education &
Workforce Development
Initiatives
Establish ownership, assign clear roles & responsibilities
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Identifying Education Stakeholders
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Colleges & Universities
Leverage your external resources! Chambers, Economic Dev Agencies, etc.
Source: Wikipedia, “Tech Valley.”
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Building Support From the Top Down
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Positive messaging is key!
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Developing the Training Program
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Ambassador
Team Training Description
Training
Lead
Total #
Hours
All
Ambassadors
GLOBALAmbassadors Program
Overview, Roles & Responsibilities Education
Outreach &
Workforce
Development 2 hours Strategic Education & Workforce
Development Initiatives
Communications Training: PR &
Community Relations Comms Lead
Special Envoys + K-12 Outreach: Presentations, Public
Speaking & STEM Activities (4 hours)
Education
Outreach 6 hours
Delegates + U Relations: Campus Recruiting
Overview (1 hour)
Talent
Acquisition 3 hours
Champions + Technical Vitality: Industry Advisory
Board Basics, U Relations (1 hour)
Technical
Vitality 3 hours
❏ Develop ❏ Test ❏ Amend ❏ Refine
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Program Management Tools
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Materials
❏ Talking Points/Fact Sheets
❏ Training Materials
❏ Presentation Templates
❏ Event Tracker/Sign-up
❏ Activity Instruction Sheets
Application Form
❏ Basic contact info
❏ Manager contact info
❏ Education background
❏ Career path
❏ Presentation experience
❏ Awards & activities
❏ Commitment to the program
Metrics
❏ Employee self-assessments
❏ Input/feedback from schools
and event hosts
❏ Pre- and post-event quizzes
for students
It!
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The Selection Process
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General Selection Criteria
❏ Overall performance score (3+)
❏ Application quality
❏ Suitability for the program & desired team
❏ Job level (depending on ambassador team)
❏ Business unit/module/groups
★ Focus on recent
college grads
★ Leverage university
relationships (alma
maters)
★ Select employees
who are personable
and enjoy speaking
with students
★ Good mix of early,
mid, and late-career
professionals
(40/40/20)
★ Focus on employees
with a demonstrated
passion for outreach
★ Existing relationships
to schools a plus
CRITERIA
Communication with team leads is key in selecting the right ambassadors!
★ Established
semiconductor
professionals only
★ Preference for
candidates in the
technical field
★ Leverage university
relationships &
previous experience
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Ambassador Notifications
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@ To Managers
➢ Notification of employee’s acceptance
➢ Clear expectations, incl. impact on budget/time off
➢ Approval requested but not necessary
Week 1
@ To Ambassadors
➢ Message of congratulations
➢ Specify requirement of manager approval
➢ Info on kick-off event/what’s next
Week 3
@ To Other Applicants
➢ Upon confirmation of ambassadors
➢ Message of regret, personalized if possible
Week 6
Timing of communication is critical to getting manager support & building your teams!
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GLOBALAmbassadors Graduation & Send-off
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A little recognition can go a long way!
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J. Howard Miller's "We Can Do It" poster was
made in 1943 to boost worker morale during WWII
Where Do We Go From Here?
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Trademark Attribution
GLOBALFOUNDRIES®, the GLOBALFOUNDRIES logo and combinations thereof, and GLOBALFOUNDRIES’ other trademarks and service marks are owned by GLOBALFOUNDRIES Inc. in the United States and/or other jurisdictions. All other brand names, product names, or trademarks belong to their respective owners and are used herein solely to identify the products and/or services offered by those trademark owners.
© 2016 GLOBALFOUNDRIES Inc. All rights reserved.
Thank You! [email protected]
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