we14 review
DESCRIPTION
A review of the 2014 SWE National Conference in Los Angeles, California.TRANSCRIPT
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1 - 2 Invent it. Build it. 3 - 8 Session Notes 9 Career Fair 10 Celebrate SWE! 11 Fun in LA
Invent It. Build It.
Stephanie Cortes
On Saturday of the conference, a SWE Girls’
Program took place from 9 AM to 3:30 PM.
The event was called “Invent It. Build It.” and
it gave middle school aged girls the
opportunity to gain exposure to the STEM
fields. The morning began with an expo for
the girls to explore and to learn about clubs,
camps, competitions, and
much more.
During the time that the girls
were arriving and registering
for the event, about fifteen
engineering professionals
and students, called Roving
Role Models went around
the convention to interact
with the girls and to talk with
them about their
engineering field. I was one
of these Roving Role Models. I was fortunate
enough to borrow an Arduino kit from Dr.
Sanchez of the Civil & Environmental
Engineering Department at Pitt. Following
the kit instructions manual, I was able to
build a simple circuit which used an LCD.
Code was provided to accompany the circuit,
allowing the user to program the LCD to print
whatever they wanted. Armed with the
Arduino and my laptop which contained the
code, I went up to several groups of girls
waiting to register for the event. It was
extremely rewarding talking with the girls,
telling them about electrical engineering,
why I love engineering in general, and
showing them the Arduino. I let them type
whatever they wanted into the code and see
what happened when the code was loaded
onto the Arduino. It was fun watching their
eyes light up as they saw their names flash
onto the screen.
Following this and the expo, all the girls went
into the Concourse Ballroom of the LA
Convention Center. There they got to hear
from different keynote
speakers, who were
engineers, of course.
Additionally, the girls got to
complete two different
activities. I was only able to
stay for the first activity
which was called
“Touchdown”; the goal:
design and build a shock-
absorbing system that will
protect two “astronauts”
(a.k.a. marshmallows) when their spacecraft
(a paper cup taped to a piece of cardboard)
lands. I found it extremely rewarding to
watch the intent and determined look on the
girls eyes as they designed, built, tested, and
fixed their spacecrafts. And, one of the girls
even taught me how to draw Goofy! I won’t
say I was the best student, but I would say
that I am definitely well on my way!
I learned a lot of key skills relating to
outreach during this event and the “Role
Models Matter” workshop which was held
the day before that I will be able to use
during any future outreach that I do. The
Newsletter
What is this
really long,
weird-looking
newsletter?
The four EBoard
members and 5
additional PittSWE
members attended the
Societal Conference in
Los Angeles, CA from
October 22 until
October 25. This special
edition conference
newsletter is meant to
bring our experiences
back so that all of our
members can benefit
from the things that we
learned! So read
through and email
you have any questions
or would like more
information on any of
the sessions. Enjoy!
“It was fun
watching their
eyes light up as
they saw their
names flash onto
the screen.”
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workshop I attended the day before was a great
preparation for me.
One of the key elements that I learned during the
workshop were that it is important share information
about yourself and relate to the children you are
reaching out to. In other words, you, as the “role
model” should be perceived as
an equal. When you introduce
yourself, make it personal. Use
kid-friendly language as you
share your academic and career
path. An important thing to keep
in mind when working with girls is
that girls are motivated by helping the world so it is
essential to show them how engineers can change the
world.
When helping girls on a particular challenge, you should
give them useful and skill-specific feedback. Use
questions to guide and challenge the girls; giving them
the answer discourages from trying further. An
interesting consideration when using questions to guide
girls in a challenge is to avoid using the word “why.”
Asking “why” something happened or
did not happen is too open-ended
and not at all helpful in them
proceeding with their challenge.
Instead, consider using different
question words (e.g. “how,” “what,”
etc.) which are more specific and
provide better direction on
advancing a particular challenge.
Another tip I learned was to use
hands-off facilitation. Getting hands-
on to help with a challenge results in
their disengagement from the
activity. If you are interested in
learning more strategies on
engaging girls during outreach
events or for more resources, visit
techbridgegirls.org/rolemodelsmatter.
Overall, the last two days, from the workshop to the
Invent It.
Build It.
event were
very fulfilling
for me.
Seeing
hundreds of
girls being
introduced
to STEM
fields and
directly working with them and sharing my experiences
and my passions for engineering was an experience that
will not be forgetten anytime soon. When 93% of girls
have stated that role models and field trips where they
got to interact with people in the STEM fields made
them more interested in STEM, it is clear that it is
important for us to reach out to more and more girls. By
relating to them and getting them interested in STEM,
we are able to make engineering a possibility and a
reality to so many more girls.
“[I]t is essential to
show them how
engineers can change
the world.”
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The Unwritten Rules: Navigating Your Corporate Culture
Becky Glucksman
This presentation by Michelle
Tibke, a Naval Sea Systems
Command, spoke of the
intricacies of social norms. It is
true that each organization,
group, and company has a
different way of doing things. It is
important to know how to act:
whether or not to call your boss Mr. or Mrs. or by their
first name, or where to sit at a meeting.
Sometimes these rules are pretty explicit, but other
times they are implicit. How should one act when one
doesn’t know the rules and how can one figure them
out? Although learning these rules often comes with
time, there can be consequences from making a wrong
move. It can result in punishment or exclusion from the
group. While you must maintain true to yourself, you
must also be aware of how others act around you.
Attire: While you should still express your own style,
you must be careful not to wear things too revealing in
the workplace. Women shouldn’t lose their femininity
and be forced to dress like men. We can still sport cute
dresses and skirts, just make sure that they still
resemble the professional looking attire worn by the
successful men and women around you.
Position: Since Michelle worked for the Navy Civilian
Corp., much of her experience in the workplace is
based on the army’s structured hierarchy. However,
some companies are a lot more flat and relaxed about
who is the boss of who. As a result, it may be okay to
use your boss’ first name. Always err on the side of
caution and be more formal if you aren’t sure. Another
topic brought up during the session was the idea of
going around your supervisor. Is this ever okay? The
general consensus was that if it is a matter of ethics,
security, or safety, it is okay to go to the next level of
supervisors to ensure that these issues are not at risk.
Even in a structured hierarchal workplace, where going
around your supervisor isn’t acceptable, it would be
acceptable for these reasons.
Your Boss: The best advocate for you is your boss. So
try to impress him or her. However, it is helpful to
know what your boss likes. If they are presenting to
their boss, would they like to be corrected if they make
a mistake? Or would they rather wait until they are in
private? Although you should be willing to take on
minor tasks every once and a while, make sure that
these don’t consume most of your time. If you are
finding that this is the case, mention it to your boss
nicely. They may not even realize that they are giving
all of the menial tasks to you. However, don’t do
everything and anything your boss says. Remember
you can provide feedback and discuss if you strongly
disagree with his/her decision.
Meetings: Meetings can be tricky situations because
sometimes people like to sit in the same seat every
time. Sometimes the boss always sits at the head of the
table, other times there is no head of the table. It is
helpful to ask if you aren’t aware. If you are filling in for
someone, maybe ask, “where does so and so usually
sit?”
Social Interaction and Networking: Remember that
even at after hour events, you still have to act
somewhat professional. It can impact how you are
perceived in the workplace. Be aware that your
relationships outside of the workplace shouldn’t
negatively impact your work or how you act at work.
Some companies don’t allow relationships in the
workplace, others do. Know your company’s policy. If
they do allow it, still be cautious.
Communication: Make sure you are aware of how you
react to things. If someone says something in a
meeting that you disagree with, make sure you don’t
wince or roll your eyes. Sometimes it is involuntary and
you need to have someone looking out for you. Often
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times the best way to communicate with people is
face-to-face. Sometimes email can be overused.
Remember, in the workplace, you should always be
respectful, however, sometimes if you are working out
in the field or elsewhere, it is okay to mirror the
language you hear. It may help you to fit in and bond
with the other workers. They can see that you are more
of a person. Other tips to remember are to stand when
you are introduced and know the basics on how to
shake hands (make sure that you grip hands firmly,
rather than shaking with a limp hand).
Selling Yourself: Hold yourself to high standards and
maintain credibility. This can be accomplished if you
know how to follow the unwritten rules of your
workplace because then if you fumble, you will have
some credibility to fall back on (the credibility
developed by acting appropriately with those around
you). Make sure to never use your “female” power
(crying or your sexuality) and be accountable for your
mistakes.
Conclusion: Sometimes figuring out the intricacies of
how people interact is tricky. Make sure to pay
attention to any abnormal reactions that may provide
hints on things that you should not do. Some people
are more strictly attached to these rules than others.
Don’t make assumptions and ask questions, as that will
help you to learn the ways of the company faster.
Don’t lose who you are as a person in trying to fit in
with everyone else. But most importantly, listen,
watch, and learn.
45 Girls, 45 Minutes… What Do I Do?
Lisa Cross
This session on Thursday afternoon was absolutely
fantastic. It was fun and informational. The main topic in
this session was age appropriate activities. The speakers,
Allison and Barb, provided specific details and sources
for a multitude of engineering activities. They specifically
talked about three different age levels: elementary
school, middle school, and high school. Some tips they
provided included that it’s best to give elementary girls
more instruction on how to complete the activity,
whereas giving high schoolers less instruction allows
them to be more creative and to really think like an
engineer.
My favorite part of the session was the hands on
activities. They demonstrated an activity for each age
level. First, they did a demonstration in which another
attendee was able to bounce bubbles off her hand. The
cool part about this was that they were not any kind of
special bubbles. The attendee simply wore gloves. The
“science” behind this was that the gloves prevented the
bubbles from touching any dirt on the hand. They tied
this back to engineering by saying how surface
contamination is something that needs to be worried
about and eliminated. The middle school activity was
building “brush bots,” made from the head of a
toothbrush and a pager motor. The “bot” would vibrate
and cause it to move like a little bug. I definitely giggled
like a little kid when I got mine to work. The high school
project was a pneumatic actuator made from craft sticks,
gum bands, a tube, and syringes. I had tons of fun playing
with these and even got to take them with me as
souvenirs!
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Maximizing the Strengths of Your Team
Kylie Zeis
This session was all about realizing the strengths of the people who you are working with. Everyone is different, so it
is not okay to assume that everyone functions and works best under the same environment and structure. Before
distributing tasks or placing limitations on an assignment, make sure to recognize the strengths of your team and use
that to your benefit when assigning tasks to individuals. People who use their strengths everyday have 6 times more
engagement than those who don’t. These people also have 12.5% more productivity. If your team uses Strengths
Finders 34, everyone will be able to see what strengths they should play off of. Overall, it is very important to see
what types of people are on your team and recognize the importance of playing to their strengths!
Starting from the Bottom: A Guide to Your First 90
Days at Work
Michelle Banas
This session was presented to help young professionals
move from an academic to an industry environment. It is
suggested that before the first day you get in touch with
your direct supervisor to introduce yourself while also
taking time to learn as much about the company as you
can. You should also be sure not to let paperwork get in
the way of a successful start by being prepared to fill out
your new hire paperwork.
During your first week on the job be sure to introduce
yourself to your team and get to know them. You should
make sure to do your first day set up and familiarize
yourself with the technology used by the company. You
should also sit down with your manger in the first few
days and figure out how you will communicate, set goals
and objectives, and make sure you know exactly what
your project entails. You should use this information to
create a project plan, then review it often to make sure
you stay on the right track.
During your fist month you should keep a log of all your
tasks and deliverables so you have specific answers when
people ask what you’ve been
doing. You should be comfortable
modifying your project plan as
needed. This is the prime time for networking, so be sure
to take time for social lunches and for finding mentors
who have been in your position in the past.
In the next 30-90 days be sure to communicate the status
of your project, along with any risks, regularly. Find
opportunities to exceed expectation and continue to
network. If you feel comfortable, you should also begin
to take on leadership tasks.
There are some every day tips as well. Never lose sight of
the big picture and stay on top of any project risks that
may arise. Take care to follow the company standard for
email and communication etiquette. These are all useful
tips for anyone starting a new job in an entry level
position, whether as an intern or as a new full time hire.
Keep them in mind as you move into industry.
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Building Yourself as a Leader Dhanu Thiyagarajan
The session Building Yourself as a Leader talked about how managing your career
requires you to view your professional development as a journey with direction, rather
than a point, a job or an end destination. It is emphasized that your career is not a one-
time decision made after graduation, but rather an iterative process that you redefine as
you grow. There are three goal points to build yourself as a leader: start with the end in
sight, consider the career lattice, and maintain your competitive edge.
Start with the end in sight:
Think about the goal – you want to be employable. You need to be able to say yes when
asking the question, would you hire you? You need to be confident in yourself, be
prepared for interviews and do the research necessary. The interviewee should see
direction in the interview and have questions ready to pose during the interview. The
speaker goes on to explain how she gets bored and uninterested in candidates where they
wait for the interviewer to lead the interview. You should always be looking out into the
future and having the experiences you need to become a leader. You should always be
working with mentors to encourage you and provide you with great advice to help you get
where you need to go.
Consider the career lattice:
The world of work is changing – there is no linear path anymore. There are so many
different paths to get to the same place; you need to figure out what the right path is for
you and your expectations in life such as family. No matter the path, you can’t become a
leader without building new experiences. Some ways to do this are by giving new ideas
to a team down the hallway, or stepping in for your boss when they are sick, volunteering
for a project. This also allows you to explore the different aspects of a company and
improve your skills to go higher up the corporate ladder. In general, people are looking
for self-motivated individuals who want to make change. Therefore, be in a position to
stand out by being excellent in your current role, challenging yourself, showcasing your
strengths, taking lateral moves and developing new skills. At the end, it doesn’t matter
what your title is, it matters how challenging it was to get there and what you’ve gain out
of the position.
Maintain your competitive edge:
First, you need to OWN IT! No one cares more about your growth and success than you;
therefore, you need to own and drive your career. Partner with your boss and have them
engage in your success and development; you will need the support of others to be
successful. Use Coursera to watch various lectures and expand your knowledge (all for
free!). Second, you need to think WIN-WIN! You need to go for the triple play by driving
team progress, improving business results, and learning while doing these tasks. Third,
you need to SEEK FEEDBACK! Create a learning and feedback friendly environment
where you can learn and adapt quickly, so you can improve results and keep learning. It
is important to find a mentor who will be honest with your blind spots; you need to take
advantage of the situation by asking more questions and gaining more feedback. Always
appreciate advice whether you wanted it or not especially when it is from someone more
successful – they know what they are doing and saying.
Your career as a leader is in your hands, so use this advice (even if you didn’t ask for it)
and become a strong leader!
Session
Highlights:
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Giving and Receiving Feedback Module
Erica Stevens
The Giving and Receiving Feedback Module was presented by Jackie Fber from Alcoa. She began by saying that
engineers have a lot in their toolbox, but some things are missing. One of these things is how to give and receive
feedback. Many people avoid asking for and providing feedback, even though there are many benefits to feedback.
Giving feedback can lead to better working relationships, improved team performance, continual learning, improved
team culture, and learning that it’s okay to not be perfect. Receiving feedback allows for earlier course correction,
quicker skill acquisition, and skill set improvement. This module provided a system for giving and receiving feedback.
In this system, giving feedback follows four steps. The first step is observation. Provide concrete observation. Let
the listener know what you saw or heard the person do or not do. Do not use third party evidence or what someone
said someone saw. Before doing this, make sure the person is open to hearing the feedback. The second step is impact.
Provide a brief explanation of the effect that the observed had another person or yourself. This is so that the listener
knows exactly why their actions and words were incorrect. The third step is pause. This step seems the easiest, but is
actually the most difficult. Just stop talking. Stop talking so that the other person can absorb the information and ask
clarifying questions. The fourth and final step is to suggest. Offer a specific suggestion. This is necessary so that the
listener is aware of how to begin correcting their behavior.
Receiving feedback has four corresponding steps. The first step is to listen. Actively listen, to ensure understanding.
Do not argue, defend, or attempt to explain. The second step is to reflect. Remain open to others’ points of view.
Actively consider the truth of the comments. The third step is to ask. Ask questions in order to increase understanding
and clarify what has been said. Ask for examples if necessary. The final step is to thank. Show appreciation for the
other person’s help. When someone provides feedback it means that they care enough to help to fix what has gone
wrong, and they have put their time and effort into discussing it.
These steps provide a framework for effectively giving and receiving feedback. However, it must be remembered
that not everyone knows or followed these steps. Just focus on what is in your control. The other person may not
follow their side of the process.
Observation Impact Pause Suggest
Listen Reflect Ask Thank
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Finding and Using Your Power
Erica Stevens
The presenter for this session was Gail Golden, PhD
and MBA. She spoke about what power was and how to
find and use it. Power is the ability to influence others, so
that your ideas and vision become reality. There are
seven different types of power: legitimate, reward,
coercive, information, charisma, expert, and referent.
Legitimate power is a result of position. Reward power
stems from the ability to bestow awards, while coercive
power comes from the ability to punish. Information
power results from the ability to access and share
important information. Charisma power arises from
glamour or aura; the ability to make others feel special.
Expert power is a result of others’ belief that the leader
has special knowledge and expertise and knows what is
necessary. Referent power comes from the fact that
others admire the leader, want her approval, and desire
to be more like her. Expert and referent power tend to
work best for women, so Dr. Golden focused on how to
build these types of power.
Building expert power can be done by promoting an
image of expertise. Maintain credibility, so don’t talk
about what you don’t know. Act confidently and
decisively in a crisis. Keep informed so that your
knowledge does not become out of date. Also, recognize
people’s concerns so that you can directly address them.
Finally, avoid threatening people’s self-esteem. Don’t
show people how smart you are, but rather how useful
you are, which is why you need to know the concerns of
others.
Building referent power can be done by being
authentic and honest, earning trust, and celebrating
wins. These are the traits that people admire. Dr. Golden
told a story about when she used to work at a medical
center with a prominent physician. She gave
presentations to medical students during that times, and
the physician occasionally came in to these lectures and
stood quietly in the back. Sometimes, he hand-wrote a
note just to tell her that she did a good job. Though he
has now passed away, she still has those hand-written
notes and they still
mean a lot to her.
Finally, building referent
power as a leader means
sharing credit for wins and taking
responsibility for failure.
Traditionally, females have maintained power in ways
that do not build trust or loyalty. The traditional types of
female power include: guilt and shame power, sexual
power, crying power, and indirect or manipulative
power. Such power is not respectable and would do well
do be replaced with the expert and referent power
explained above.
Replacing the traditional power types include inside
and outside considerations. The inward part is thinking
and feeling. Believe in yourself and your expertise. Trust
in your own judgment. Expect others to listen and
respect you, and let them know that nothing less is
acceptable. The best way to do this is to begin seeing
yourself as an important
person. Know your strengths
and weaknesses, and
become comfortable with
conflict and risk. Most of all,
learn to forgive yourself. The
outer portion of power
development is presence. Exude an air of authority and
strength. Act mature and intelligent, keeping your
emotional compose. Developing presence has many
components such as appearance, voice, and emotional
balance.
So when is it appropriate to use power? It is
appropriate when there is an ethical issue or a critical
issue for business, when you are responding to
disrespect, or when you are defending someone else.
Exude power by not smiling, significantly changing your
volume level, being very direct, maintain eye contact and
good posture, and do not back down.
“[B]egin seeing
yourself as an
important person….
Most of all, learn to
forgive yourself.”
9
Kylie Zeis
The career fair was a huge event. There were many
companies and graduate schools who were looking to
recruit people. Despite the overwhelming amount of
people at the conference, the companies were truly
willing to talk to every individual interested and give
them a fair chance. It was very beneficial to see what
types of individuals companies were looking for, and it
truly impressed them when you knew something about
their company. Even if you were not looking for anything,
this was a great opportunity to get some practice with
speaking to recruiters and having interviews. The career
fair began for on Thursday evening, for two hours, and
was basically running all day Friday. There were
interview booths, where the companies could give you
on-the-spot interviews. Some of our members had great
success with the career fair. Multiple interviews were
given out to Pitt SWE girls, and even an internship offer
was given! This career fair was very helpful, and was a
definite success!
WE14 Career Fair
PittSWE career fair successes!
Stephanie Cortes: Interviews with
Arizona Public Service (APS) and
San Diego Gas & Electric (SDG&E)
Kylie Zeis: Offers from both
Colgate-Palmolive/Hill’s and
Kimberly-Clark
Erica Stevens: Interview with
Cummins Inc.
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Celebrate SWE!
Dhanu Thiyagarajan
Celebrate SWE! is a great closing for WE14 as it highlights SWE’s achievements in the past year of its multiple regions, various sections and numerous members. This event closes off WE14 by its attendees leaving with inspiration and motivation to go back to their own section to aspire, advance and achieve. The keynote speech was given by Carla Boragno who is Vice-President of Site Services at Genentech who highlighted the importance of mentorship. She started off by explaining three examples of how mentorship has impacted her life either as the mentee or mentor. She encouraged all of us in the room to have the guts to reach out to those above us and utilize their knowledge and expertise as our mentors. As well, we should take those below us and give them our advice to help them succeed. We can learn not only as a mentee, but also as a mentor. Either way, we must have the courage to reach out to people and expand our network.
Ms. Boragno provides some great advice, as follows: Give back, gain more Learn every day, better yourself Open yourself to the journey, who you meet and what you learn Believe in yourself, if you don’t then who will? Act on your dreams, they can come true but you have to act on them Love what you do, passion to inspire others
She ended her lovely keynote speech saying, “Reach out to women in your community. Be of service. You can make a difference not only in your community, but in the world. The next steps are yours; what will you do?”
“Reach out to women in your community. Be of service. You can
make a difference not only in your community, but in the world.
The next steps are yours; what will you do?”
PittSWE received the
Parent Educator Award
and Outstanding
Collegiate Section:
Silver at Celebrate
SWE!
11
Fun in LA!
Kim Daloise
Aside from the leadership and career development
knowledge that was gained at WE14 in the forms of
information sessions and the career fair, there was much
fun and adventure that awaited us as well! Although we
did not have a lot of free time, we certainly made the
best of it when we did. We explored Hollywood
Boulevard on Friday night where we shopped, ate
dinner with a University of Pittsburgh Engineering Alum,
saw the Hollywood stars and the Hollywood sign, and
took our pictures with the different impersonators
(most of which looked so much like the celebrities they
were impersonating it was scary!). The food was great,
the company was fun, and the impersonators were
interesting to say the least. On Saturday, we were lucky
enough to spend the morning and afternoon at
Universal Studios Hollywood riding all of the virtual 3D
rides and going on the Studio Tour. The rides were like
nothing else and the Studio Tour allowed us to see
where famous TV shows like “Mike and Molly” and “The
Voice” are filmed along with many movies. The different
TV/movie sets we saw ranged from an urban setting,
commercial setting, the wild west, etc. We also got to
see how some special effects are executed. Overall,
WE14 was an amazing experience. The conference
provided a lot of useful information when it comes to
the corporate world, how to improve our section, and
our futures whether it be in industry, attending grad
school, or any other option. In addition, Los Angeles
proved to be an extremely fun city to explore. Great
times were definitely had thanks to the great people
that attended!
See you next year, Nashville!