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Tell us about your brand:The Alcatel brand is owned by TCL Communication, an international multicul¬tural

company which designs, develops, and markets globally a growing range of mobile and Internet devices. One of the fastest growing of the world’s top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, design¬ing their products around individu¬al’s lifestyles, enabling the end users to do more.

What is your expectation and overall scenario from the smartphone market in India this year 2014-15?

The Indian market has reached a reasonable maturity in terms of mobile telephony. Customers are not biased towards a particular brand and are ready to experiment with new brands and technologies. And of course, Indians are really smart in terms of getting the latest technology with innovation at the best price. This is why we have introduced the IDOL series phones which are uniquely designed. They are slim, light, have narrow bezels and their screens are loaded with features and come at a reasonable price. Simultaneously, we also have an entry level smart and feature phones. We are also targeting to become one of the top 5 smart¬phone suppliers to India by 2014.

Are you planning to sell you products only via online retail in India? At pres¬ent we have three major regional distributors and we are present in 2,000

retail counters. And we are very much in process to increase our reach via retail counters. This year we are planning to reach more than 5,000 retail counters by end of this year. On the other hand we are also want to leverage the online market and we have also been getting overwhelming response from the e-commerce segment and are very upbeat on it.

What kind of promotional activities are you planning to do in India?Iron Man 3 was our fi rst attempt to have a comprehensive association with a Hollywood movie,

and it has given a real boost to Alcatel Mobile. We will be happy to associate with such types of opportunities in India as well, which is in sync with our brand, we will defi nitely like to consider it.

As many of your competitors are already providing good after sales servicing to their customers what are your plans to counter it?

After sales service is a major issue in India. We have more than 400 service centers across India, and a dedicated after sales team and we can proudly say that at present we are among the few brands that have service footprints across the country. However, there is always scope to improve, and we think that our quality and strong after sales service network will play a crucial role in our endeavour to succeed in the smartphone market.

What will be next big thing from Alcatel? We are among top three vendors in the 3G data card segment in India and

our volumes are growing rapidly in the smartphone segment as well. In 2014 we will be launching a lifestyle and value for money seg¬ment of tablets in India.

T R E N D S E T T E R

We will be one of the top 5 Smartphone suppliers to India by 2014

Idol X+ is our

fi rst e-commerce

initiative and we

very excited to

launch this phone

in partnership

with Flipkart.

com. Flipkart is

our primary and

exclusive online

retail partner and

this is our fi rst Exclusive

smart phone activity

with the online giant.“

Praveen Valecha, Regional Director, APAC BU India

“

www.mobilityindia.com mobility June 2014 31

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The “0” bezel and borderless, 2.4 mm edge to edge design, Capacitive touch screen, Multi-touch 5 points, and OGS with Full lamination

IDOL X+ - PHONE SPECIFICATIONS

• Octa Core 2 GHz processor

• Size:140.4 x 69.1 x 8.1mm

• Weight:125g

• Colours: Spin Black, Spin White

Your BoomBand can: Recognize walking actions. Standby time in this mode will be 3 to 5 days, Count the calories burned, Count the distance walked.10, View sports graphs for Today/ 7 days/ 31 days.

Display: 5” Full HD IPS 1080 x 1920 pixels, 16M color display, Black Crystal touch panel, Corning Gorilla glass 2,NEG glass,

T R E N D S E T T E R

This is the second time we are tying up with a global mobile phone brand to be the exclusive destination for their products in India. We recently witnessed massive success with another brand launch on our platform – and this has reinforced our position as the platform of choice for brands hoping to connect with customers across the length and breadth of India.

“

Alcatel One Touch Idol X+ : A power- packed mid range smartphone

Michael Adnani, VP – Retail & Head of Brand Relations, Flipkart

“