we use urban spaces changing the waypeople are living more tightly in the city as living costs are...
TRANSCRIPT
Opportunity to invest in an online booking solution & marketplace for urban spaces, with first customers such as Heka Housing - one of the biggest players in the Finnish
property market.
B2C CUSTOMER PROBLEM ● People are living more tightly in the city as living costs are rising.
○ Demand for shared spaces is bigger than ever.● Affordable & easy-to-use everyday spaces are nowhere to be found and/or the booking
system is outdated● It is hard to find out which spaces are available; the information is scattered.● Real estate sector is one of the least digitized sectors. Consumers demand better services.● Citizens are becoming more active. They need spaces to develop and test their ideas in
their community.
B2B CUSTOMER PROBLEM ● There are a lot of empty and inefficiently used spaces.
○ How to increase the space use to create more profit? Short term renting is usually to answer.● Traditional listing websites are not ideal for short term renting.
○ Thus real estate owners are looking for long term leases although the world is going the opposite direction.
● There is a need for a service which makes it easy and cost-effective for property owners to rent out their spaces short term
● In addition, real estate owners need to offer best digital services to stay on top of the competition
KLIFFA.FI● Marketplace for affordable urban spaces such as
saunas, laundry rooms, meeting rooms, yoga studios, popup spaces etc.
● Easy and flexible booking platform ● Integrated booking, payment & smart locking
solutions● Quick customer journey - search, choose, pay, use!
Secured payment
Real-time booking calendar
Integrated smart locking
Marketplace
VALUE FOR END USERS:● Online booking & payment enables flexible
modern lifestyle
● On-demand access to spaces and resources to
realize ideas & interests
● Better housing and living services
● Shared spaces increase communality
● Increased utilization rates and revenues from
existing spaces
● Reduced property maintenance costs
● The digital services residents and citizens expect
● Increased safety and analytics through smart
monitoring of access and use
VALUE FOR SPACE OWNERS:
3 different SERVICE OPTIONS - to fit every need
Internal booking system Internal booking system &
Opportunity to rent out spaces to registered Kliffa-users
Spaces available for all registered Kliffa-users
TWO STREAMS OF INCOME
2. Commission (13 %) on every booking from KLIFFA OPEN
1. Monthly payments from KLIFFA BASIC & HYBRID customers
Real estate owners
End-user-customers
€€€€€€€€€€
Real estate owners
€€€€€€
BUSINESS MODEL
TRACTIONRegistered users
36Spaces after Q2
167
MARKET OPPORTUNITY
● The smart home market is expected to reach $122 Bn globally by 2022.
● Only in Finland there are 80 000 housing companies with a growing need for digital solutions for common space booking.
● In the capital region of Finland: 1,2 M squares empty space
Smart estate market:
AVERAGE 20€/h
Spaces120 000
Housing companies80 000
IN FINLAND:
500 M€
REFERENCES ● City of Helsinki (2016-2018)
○ Research report on the space use in the six largest cities in Finland
○ Transforming an empty office space into coworking space available at kliffa.fi
● Heka Housing (2017-2018)○ Concepting and digitizing clubrooms with
smartlocks, to fit the resident’s actual needs● Realia (2018-)● EIT Climate KIC
○ Accelerator program spring 2018 intake
COMPETITIONFLEXTILA VENUU
+ Easy to use+ Good variety of event
venues- No advanced IT- No payments or instant
bookings - No real time booking
calendar for all venues- No smart locking
integrations- Mostly expensive venues
KLIFFA
+ Easy to use+ Affordable pricing+ Online payment available+ Smart lock integrations- Mainly office spaces- No internal booking
system- Map search not available- Not up to date brand
❏ Easy to use❏ Quick customer journey❏ Affordable pricing / multiple different
space profiles❏ Targeting especially housing companies;
unutilized market❏ Most advanced digital booking platform:
map, real-time calendar, payment & smart locking *more additional features coming soon
❏ Three different services options to fit every need
WHY IS KLIFFA DIFFERENT?
● FOCUSING TO NEW EMERGING MARKET - Affordable spaces, new space types + sharing economy
● INNOVATIVE - First company to offer both internal booking system and a possibility to rent out the extra hours
● COMPREHENSIVE - The integrated payment & smart locking systems guarantee easy, safe and flexible user experience
OUR SUPERHERO KLIFFA-TEAM
Pilvimaari HeikkinenProduct ManagerM.Sc.
Product design & Customer journey
Charlotta HolmströmCEOB.A.
Business development & Customer relations
Saku PakkanenHead of TechnologyB.E.
Software development & Programming
Riina HaavistoHead of SalesM.Sc.
Pilot projects & B2C relations
Customer understanding & Concepting Product development & UX
Our team is highly educated to tackle urban living challenges. We believe that every problem is meant to be solved and we don’t take “impossible” for an answer. We succeed by having the right ‘can do’ -attitude. In addition to our core four team, we have a legal
advisor as a minor partner.
AMOUNT OF CAPITAL TO BE RAISED:100 000 € in exchange for 10-20 % equity
○ 2018
LEADING PROVIDER FOR INTEGRATED SPACE BOOKING & PAYMENT
SOLUTIONS FOR FINNISH HOUSING AND RENTAL COMPANIES WITH
STRONG END-USER BRAND RECOGNITION.
USE OF FUNDS● Business Development
○ Building sales team (1 - 2 FTE)○ First 200 spaces○ Sales-partnerships with biggest property
management companies● Product development
○ New features to improve user experience○ Integration of City of Helsinki API○ More spaces & new space types○ Additional integrated service providers (cleaning
etc.)
[email protected] 855 1988www.kliffa.fi