we trip presentation
DESCRIPTION
A business presentation for WeTrip - a social travel platform aiming to personalize information about travel attractions.TRANSCRIPT
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PERSONALIZING TRAVEL
Thursday, 2 August, 2012
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OHAD KEDARCEO
OMER AMSELVP PRODUCT
JONATHAN LEVISONCTO
TEAM
FOUNDER AND VP PRODUCT OF ‘HOWSIT’
ALUMNUS OF THE ‘ZELL’ PROGRAM AT I.D.C
SENIOR ENGINEER AT ‘VERINT SYSTEMS’
SERVED IN ‘MAMRAM’ IN THE IDF
PRODUCT MANAGER AT ‘SCOOL-TV’
SENIOR MOBILE AND WEB DEVELOPER
Thursday, 2 August, 2012
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SOCIAL TRAVEL PAINS
Thursday, 2 August, 2012
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SOCIAL TRAVEL PAINS
NO PERSONAL INFORMATION ON TRAVEL
NO ‘OFF-THE-BEATEN PATH’ INFORMATION
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NO PERSONAL INFORMATION
THERE IS TOO MUCH TRAVEL INFORMATION ONLINE
CURRENT SOCIAL TRAVEL SERVICES LEVERAGE USERS’ SOCIAL GRAPH FOR TRAVEL RECOMMENDATIONS
WE HAVE LEARNT THAT SOCIAL CONNECTION DOES NOT IMPLY SIMILAR TRAVEL INTERESTS
NO ‘OFF-THE-BEATEN PATH’ INFORMATION
IT IS OBVIOUS THAT WHEN YOU’RE IN PARIS YOU WOULD LIKE TO SEE ‘EIFFEL TOWER’
TRAVELERS WOULD LIKE TO GET INFORMATION ABOUT THE THINGS THEY ARE NOT AWARE OF
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WETRIP GENERATES PERSONALIZED SOCIAL-DRIVEN TRAVEL INFORMATION
Thursday, 2 August, 2012
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OPPORTUNITY
TIMING IS NOW 65% OF TRAVELERS TRAVEL WITH SMARTPHONES
TOP USAGE IS SEARCH FOR LOCAL ATTRACTIONS
ONLINE TRAVEL IS BOOMINGEXPECTED TO GENERATE $533 BILLION IN 2018
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GO-TO-MARKET
INITIAL FOCUS ON YOUTH TRAVEL MARKET
STRONGEST SOCIAL NEEDS
TRAVEL FOR LONGER PERIOD OF TIME
COLLABORATION WITH RESERVATIONS WEBSITES (WIDGET)
Thursday, 2 August, 2012
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BUSINESS MODEL
MARKETING PLATFORM FOR SMB’S
FOURSQUARE MODEL FOR TRAVEL BUSINESSES
WIDGET INTEGRATION FOR TRAVEL SITES
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COMPETITION
STATIC STATICSTATIC
SOCIALPLANNING ON-TRIPOFF-THE-
BEATEN PATHPERSONALIZED
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DIFFERENTIATION
GENERATING PERSONALIZED TRAVEL INFORMATION FROM LIKE-MINDED TRAVELERS, NOT ONLY FROM SOCIAL CONNECTIONS.
REALTIME SOCIAL INFORMATION FOR A MARKET WITH THE STRONGEST SOCIAL TRAVEL NEEDS
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STATUS & ROADMAP
RELEASED MVP - 30% RETENTION, 12% GENERATING CONTENT
‘BEST TRAVEL APP CONTEST’ IN SEPTEMBER - WYSTC
SEEKING AN INVESTMENT OF $500K
PERSONALIZATION ALGORITHM
WYSTC
WEB PLATFORM
100K USERS
SEPTEMBER 2012 DECEMBER 2012 JULY 2013
Thursday, 2 August, 2012