we sell or else how recommendations can drive sales - 15 jan 2015
TRANSCRIPT
✓ Search and you will find…
✓ Is “viral” contagious?
✓ My grandmother always recommended soup
✓ Does this bullsh*t work?
✓ Some random videos just to piss you off
LISBOA, 15 JANEIRO 2015
HOW TO MAKE A VIRAL VIDEO?
https://www.youtube.com/watch?v=OQSNhk5ICTI
Paul Vasquez posted the video to YouTube himself (as user Hungrybear9562 (now Yosemitebear62)) on January 8, 2010.
On July 3, comedian and late-night talk show host Jimmy Kimmel linked to the video in a post on Twitter, saying that he and a friend had declared it the "funniest video in the world."
The video quickly gained over one million views.
“VIRAL” VIDEO RECIPE
Owned media + Paid media + Influencer endorsement = Earned media (WOM=BUZZ)
“…people are talking about brands all the time, every day in various forms of social media.
Before making any buying decisions, we search more and more online, seeking for opinions and recommendations about the products or services we want.
These opinions are far more respected than the brand’s own website and even more than advertising.”
Fonte: http://wearesocial.net/
AWARENESS
OPINION
CONSIDERATION
PREFERENCE
PURCHASE
LOYALTY
DIGITAL SHELF
NOTORIEDADE
OPINIÃO
CONSIDERAÇÃO
PREFERÊNCIA
COMPRA
REPETIÇÃO