we remember 35% of what we smell - euroshop · marketing olfativo is the leading spanish company...
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WE REMEMBER 35% OF WHAT WE SMELL
Recent studies confirm that aromas have powerful effects on human behavior, we remember 1% of what we touch, 2% of what we hear, 5% of what we see, 15% of what we taste 35% of what we smell.
The sense of smell is the most developed of all our senses. It is found in the limbic system of the brain that controls our behavior, our memories and our emotions.
OUR SENSE OF SMELL REMEMBERS MORE THAN 1000 AROMAS.
WHO IS MARKETING OLFATIVO?
Marketing Olfativo is the leading Spanish company with world-wide presence that specializes in a groundbreaking technique that consists in the study, the development and the use of aromas that are able to have a positive impact on the image of different brands, on a client’s
decision to purchase, and on the employees’ performance.
Marketing Olfativo begins operations in 2007 and achieves global-wide consolidation by 2012 (5 years).
WORLD-WIDE PRESENCE
-Mexico
-Peru
-Guatemala
-Nicaragua
-Costa Rica
-Colombia
-Chile
-Bolivia
-Ecuator
-Panama
-Dominicana
-Spain
-Portugal
-Netherlands
-Italy
-Slovakia
-Slovenia
-United Kingdom
-Chec Republic
-Romania
-Macedone
-Austria
-Switzerland
-Letvia
-Denmark
-Sweden
-Marrocco
-Israel
-Irán
-Omán
-Saudi Arabia
-United Arab Emirates
-South Africa
-Singapore
AWARDS
· Bancaja young Entrepreneurs Award , 2007
· Best New Ideas Award, Revista Actualidad Economica
· Incentive from the Department of Innovation, Science and Business.
· Incentive from the Red Andalucia Emprende Foundation
· Incentive Emprendedores Bancaja
WHAT IS MARKETING OLFATIVO?
Marketing Olfativo is a modern science that consists of using specific aromas in a business setting with the purpose of stimulating emotions and therefore influencing over
consumers´ behavior and employees’ state of mind.
The sense of smell is the most developed of all our senses. It is found in the limbic system of the brain that controls our behavior, our memories and our emotions.
Our intentions are aimed at altering the most sensitive of all human senses: the sense of smell, as it is still commercially unexploited, has the quality of fast association and is the
sense that remains the longest time in our memory.
MARKETING OLFATIVO BENEFITS
- Strengthens the process of branding - Strong brand fixation on consumers’ memory
- Increases the desire to purchase by 14.8%
- Prospers mouth to mouth recommendation
- Favors repeated visits from clients
For your company and your brand:
- Increases productivity by 14%
- Reduces stress, fatigue and anxiety
- Improves performance
- Improves mental concentration
- 21% fewer errors
For your company and your employees:
- Improves the purchasing or service experience
- Aroma association of the business
- Product and service positive perception
- Lengthen client visits by 15%
- Increase in concentration and serenity
- Sensation of well-being and remembrance
Benefits for your clients:
A R O M A S
AROMAS: CHARACTERISTICS AND CLASSIFICATIONS
We have more than 100 developed aromas:
Classification:
· FRUITY
· FLORAL
· HERBAL
· WOODY · GOURMET
· COSMETIC
AROMAS: CHARACTERISTICS AND CLASSIFICATIONS
An aroma is a mixture of natural and synthetic odoriferous alcohol-free substances. The olfactory notes of an aroma are classified as follows:
First notes to be perceived immediately upon application.
TOP NOTES:
These notes provide consistency to the perfume and are the ones that make the aroma linger in the environment.
MIDDLE/ HEART NOTES:
These notes are less predominant but necessary to create a lasting impression.
BASE NOTES:
AROMAS AND EQUIPMENTS CERTIFICATIONS
Created by our expert designers and perfumers.
Our aromas are developed following quality, safety, health and environmental standards and have the corresponding certifications.
ISO 9000 and IFRA International recognitions as well as aroma certifications.
AROMA CERTIFICATIONS: EQUIPMENT CERTIFICATIONS:
P R O D U C T L I N E
Aroma Diffuser
· Equipment for rent
· 10 aromas available
Aroma Spray
· Equipment for rent
· 5 aromas available
BATHROOMS AND OFFICE EQUIPMENTS
Mini HVAC (Through air)
· Equipment for rent
· +90 aromas available
Nebulizer Mini (4 lts)
· Equipment for rent
· +90 aromas available
LOBBYS / RETAIL EQUIPMENTS
Aroma Gel
· Equipment for sale
Aroma Spray 1lt
· Equipment for sale
ROOM AND ELEVATORS EQUIPMENTS
Humidifier
· Equipment for sale
· +90 aromas available
Otello
· Equipment for sale
· 7 aromas available
SPA CABINS AND ROOM EQUIPMENTS
George
· Equipment for sale
· 7 aromas available
Aroma Humidifier
· Equipment for sale
· +90 aromas available
HOME EQUIPMENTS
Aroma Candle
· Product for sale
Aroma Mikado
· Product for sale
CORPORATE MERCHANDISING
Aroma Tag
· Product for sale
Aroma Spray
· Product for sale
CORPORATE MERCHANDISING
Cesar
· Product for sale
Aroma Beads
· Product for sale
CORPORATE MERCHANDISING
