we must get away from the idea that we have to remember to include media in our strategies... …and...
TRANSCRIPT
We must get away from the idea We must get away from the idea that we have to remember to that we have to remember to include media in our strategies...include media in our strategies...
……and remember that everything and remember that everything we do communicates and we do communicates and
includes media in one form or includes media in one form or another.another.
Radio BroadcastsRadio Broadcasts
Jesus FilmJesus Film
CrusadesCrusades
SportsSports
Bible StoryingBible StoryingCassettesCassettes
LiteratureLiterature
Bible CorrespondenceBible Correspondence
Many times we may Many times we may have lots of wonderful have lots of wonderful opportunities and opportunities and options, but use them options, but use them without a plan.without a plan.
This can be like aiming a This can be like aiming a shotgun at a target - we hit shotgun at a target - we hit everywhere but the bull’s eye, everywhere but the bull’s eye, missing the very people we want missing the very people we want to reach.to reach.
DON’T JUST DO SOMETHING
STANDTHERE!
Opportunities and Opportunities and options should work options should work together in an together in an integrated and integrated and comprehensive strategy comprehensive strategy or plan, helping to most or plan, helping to most effectively reach your effectively reach your people group or people group or population segment.population segment.
Radio Broadcasts
Sports
Literature
Bible Storying
Jesus Film
Crusades
Bible Correspondence
Cassettes
THE WORD OF GOD
THE WORD OF GOD
CULTURE & WORLDVIEWCULTURE &
WORLDVIEW
CONVERSIONCONVERSION
impacting
leading to
THE BIG PICTURE OR THE MAIN THING
AN INTEGRATED & AN INTEGRATED &
COMPREHENSIVECOMPREHENSIVE MASTER MASTER
STRATEGY PLANSTRATEGY PLAN
THE THE COMMUNICATION COMMUNICATION
PROCESSPROCESS
and a CPMCPM
“We will facilitate the lostcoming to saving faith in Jesus
Christ by beginning andnurturing Church Planting
Movements among all peoples.”
“We will facilitate the lostcoming to saving faith in Jesus
Christ by beginning andnurturing Church Planting
Movements among all peoples.”
A Church Planting Movementis a rapid and multiplicative
increase of indigenouschurches planting churches
within a given people group orpopulation segment.
A Church Planting Movementis a rapid and multiplicative
increase of indigenouschurches planting churches
within a given people group orpopulation segment.
EVANGELISMEVANGELISMD
ISC
IPL
ES
HIP
DIS
CIP
LE
SH
IP
LEADER TRAININGLEADER TRAINING
C P
M s
C P
M s
Praye
r
Praye
r Scripture
Scripture
Intentional
Witness &
Church Planting
Intentional
Witness &
Church Planting
Advocacy &MobilizationAdvocacy &Mobilization
Med
ia &
Comm
unicat
ion
Med
ia &
Comm
unicat
ion
MASTER STRATEGY PLANELEMENTS OF A
PRAYERPRAYER CO
MM
UN
ICA
TIO
NC
OM
MU
NIC
AT
ION
ADVOCACYADVOCACY
MO
BIL
IZA
TIO
NM
OB
ILIZ
AT
ION
EVANGELSIM
EVANGELSIM DISCIPLESHIP
DISCIPLESHIP
CPM-ing
CPM-ing
INTENTIONALINTENTIONAL
LEADERSHIP
TRAININ
G
LEADERSHIP
TRAININ
G
MASTER STRATEGY PLANELEMENTS OF A
ComprehensiveComprehensive
CatalyticCatalytic
IntentionalIntentional
IntegratedIntegrated
Well-DefinedWell-Defined
ResearchedResearched
FocusedFocused
MASTER STRATEGY PLAN
For Master Strategy Plans toreach their fullest potential andimpact they must be integratedand implemented in such a wayas to move a people through the
spiritual decision makingprocess, leading to a Church
Planting Movement.
For Master Strategy Plans toreach their fullest potential andimpact they must be integratedand implemented in such a wayas to move a people through the
spiritual decision makingprocess, leading to a Church
Planting Movement.
Media Strategy brings together theStrategy Developer/Implementor and
the Media Producer in an effort toaccelerate those catalytic changes
needed which lead to a ChurchPlanting Movement among a specificpeople group or population segment.
Media Strategy brings together theStrategy Developer/Implementor and
the Media Producer in an effort toaccelerate those catalytic changes
needed which lead to a ChurchPlanting Movement among a specificpeople group or population segment.
1 + 1 + 1 + 1
Doesn’t AlwaysEqual Four !
Chronological Bible Storying helps us accomplish Chronological Bible Storying helps us accomplish the task at hand -- the task at hand -- Church Planting MovementsChurch Planting Movements -- -- in various ways...in various ways...
It meets the It meets the SCRIPTURESCRIPTURE element... element...
It meets the It meets the MEDIAMEDIA element... element...
It meets the It meets the COMMUNICATIONCOMMUNICATION element... element...
It meets the It meets the METHODOLOGYMETHODOLOGY element... element...
Evangelism • Discipleship • Leadership Training Evangelism • Discipleship • Leadership Training • Church Planting Movements• Church Planting Movements