we make it simple. first pilot partner call july 18, 2007; 11:00am cst
TRANSCRIPT
We make it simple.First Pilot Partner Call
July 18, 2007; 11:00AM CST
TODAY’S AGENDA:
Greetings and Introductions
Clarification and Overview of Pilot Process
Background and Online demonstration
Group Questions and Answers
Clarification of Action Items for Next Call
Greetings and Introductions
General welcome and quick overview
Pilot Partner group introductions
Greetings and IntroductionsPilot Partner Overview:
Collaborative process
40+ senior executives
26 organizations
The Goal of the Process:
To help develop financial education tools to help CU’s:
Generate additional sales and service opportunities
Build stronger member relationships
Greeting and Introductions:
See Bio’s Online:
http://www.educatedinvestor.com/pilot/pilotpartners.html
TODAY’S AGENDA:
Greetings and Introductions
Clarification and Overview of Pilot Process
Background and online demonstration
Group Questions and Answers
Clarification of Action Items for Next Call
Clarification and Overview of Pilot Process
THE GOAL OF THE PROCESS:
A collaborative effort to help develop financial education tools to help credit unions:
Generate additional sales and service opportunities
Build stronger member relationships
Clarification and Overview of Pilot Process
A few basic ground rules:
Please arrive on time, preferably early Please identify yourself by name
Please put your phone on mute if need be
Clarification and Overview of Pilot Process
What we Expect from People• A sincere interest, commitment and passion for promoting the
bottom line benefits of financial education
• Participation to be led by senior level executives actively involved in strategy and budgeting decisions
• A commitment to provide timely feedback, input and critique on how the tools should be configured to meet your needs
• Willingness to help clarify how products should be positioned, priced and best utilized to meet your business goals
• Ability for participants to participate in up to four calls (one hour and provide up to 10 hours of your time over 3-4 month process)
Clarification and Overview of Pilot Process
What Benefits We Will Provide:
• Peer-to-peer collaboration learning experience
• Ability to help set pricing, strategy, and clarify key elements the tools must have
• Ability to get preferred pricing on the product should you feel they can add value to your organization
• The potential to positively impact the lives of over 3,000,000 credit union employees and members!
Clarification and Overview of Pilot Process
Tentative Schedule Of Events:First Call: July 16th (and July 18th)
Goal(s): 1.) Introductions / overview of the process
2.) Quick demo of tools to be developed
Second Call: August 6th (and August 8th)
Goal(s): 1.) In-depth review of educational tools
2.) Get Pilot Partner input to clarify how the tools need to be configured to meet your needs
Clarification and Overview of Pilot Process
Tentative Schedule Of Events:
Third Call: August 27th (August 29th)Goal(s): 1.) Incorporate your input into product development
2.) Get member / SEG input and ideas
3.) Begin to clarify strategy and product positioning
Fourth Call: September 17th (September 18th)
Goal(s): 1.) Incorporate pilot, member and SEG feedback
2.) Work to finalize product positioning, pricing and select a few key partners to launch products
ANY QUESTIONS?
TODAY’S AGENDA:
Greetings and Introductions
Clarification and Overview of Pilot Process
Background and online demonstration
Group Questions and Answers
Clarification of Action Items for Next Call
Background on the member education/SEG development suite of products
Quick overview on our organization and the importance of financial education
Recap of relevant experience leading to this pilot project
Demo of the member education products
Product Development Sales and Marketing
PI has a talented team of professionals with offices located in Madison, Wisconsin and Chicago, Illinois.
PI is a publisher of interactive educational materials that enrich the lives of the individuals and organizations it serves.
PI publishes the Educated Investor™ family of products to meet the financial education needs of the financial service firms and individuals they serve.Our customers include Ameritrade, Morningstar, New York Life, Quicken®, TurboTax®, US Bank, CUNA, Univision and roughly 100 firms nationwide.
Why is Financial Education Important?
• Huge proliferation of new products and services. Over 200,000 firms now market 1000s of products.
• Growth of defined contribution plans. Over 85 million Americans take an “active role” investing
• Yet, the “average” credit union employee and member simply does not understand personal finance, financial planning, investing or insurance.
Why is Financial Education Important?
70%
82%
65%
0% 20% 40% 60% 80% 100%
Individuals want thefinancial industry to domore to educate them
Individuals want morebasic info about
budgeting, retirement,investing
Individuals don't knowenough to make sound
financial decision
(SIA Investor Survey 2004 and Plan Sponsor Survey 2003)
Median score based on 2200 employees was 55.7%.
Scores in various subject matters ranged from 48% to high of 68%
Median score based on 2200 employees was 55.7%.
Scores in various subject matters ranged from 48% to high of 68%
Results of prior Pilot Process
Since then we have put over 2200 credit union employees thru online education courses
Median score is now 82%. User satisfaction ratings of over 90%. Including 94% rate to refer to friend.
Background on the member education/SEG development suite of products
Quick overview on our organization and the importance of financial education
Quick recap of relevant experience leading to this pilot project
Quick demo of the member education products
FE CONTENT E-LEARNING/SURVEYS SOFTWARE
Ameritrade asked us to provide NASD compliant financial
content to answer common client questions about investing.
They report nearly 1:5 support calls are directed online with an estimated cost-savings of over
$100,000 per month!
Ameritrade asked us to provide NASD compliant financial
content to answer common client questions about investing.
They report nearly 1:5 support calls are directed online with an estimated cost-savings of over
$100,000 per month!
FE CONTENT E-LEARNING/SURVEYS SOFTWARE
NYL selected us to provide estate planning, retirement planning and
tax related topics.
Our work with NYL has helped them secure over 150,000 online
leads and generate more than $300M in sales from web.
NYL selected us to provide estate planning, retirement planning and
tax related topics.
Our work with NYL has helped them secure over 150,000 online
leads and generate more than $300M in sales from web.
PI built a virtual university to train 1000 employees on financial basics to help them build a better financial future and
drive more referrals!
Over past three years over 800 employees have taken courses, and over 120 have completed original 18
hour certificate program.
During this time Desert Schools helped drive over 15,000 referrals to their
investment program generating over $100M in sales.
PI built a virtual university to train 1000 employees on financial basics to help them build a better financial future and
drive more referrals!
Over past three years over 800 employees have taken courses, and over 120 have completed original 18
hour certificate program.
During this time Desert Schools helped drive over 15,000 referrals to their
investment program generating over $100M in sales.
FE CONTENT ONLINE EDUCATION SOFTWARE
FE CONTENT ONLINE EDUCATION SOFTWARE
Launched Educated Investor University in April 2007
Developed thru pilot process with input of over 30 executives
Goal is to have over 5000 courses completed by credit union
employees
Have seen some interesting success stories so far.
Launched Educated Investor University in April 2007
Developed thru pilot process with input of over 30 executives
Goal is to have over 5000 courses completed by credit union
employees
Have seen some interesting success stories so far.
Mountain America launched a
campaign in Q1 2007
Collective internal / external marketing
and education effort
Drove in over $225M in IRA + Term
Deposits
Total growth in new deposits was over
120% showing potential of education + marketing
Also increased # of referrals to
investment program by 28%
Learn more with Case Study
Mountain America launched a
campaign in Q1 2007
Collective internal / external marketing
and education effort
Drove in over $225M in IRA + Term
Deposits
Total growth in new deposits was over
120% showing potential of education + marketing
Also increased # of referrals to
investment program by 28%
Learn more with Case Study
ONLINE SOLUTIONS SOFTWARE SOLUTIONS
In January we piloted a new
“Personal Finance Advisor” program
serving over 200,000
employees at LOWES.
We have received EXCELLENT
feedback and are now expanding the program for 2007-
2008
In January we piloted a new
“Personal Finance Advisor” program
serving over 200,000
employees at LOWES.
We have received EXCELLENT
feedback and are now expanding the program for 2007-
2008
Background on the member education/SEG development suite of products
Quick overview on our organization and the importance of financial education
Quick recap of relevant experience leading to this pilot project
Quick demo of the member education products
ANY QUESTIONS?
Online Demonstration
www.educatedinvestor.com/pilot
TODAY’S AGENDA:
Greetings and Introductions
Clarification and Overview of Pilot Process
Background and online demonstration
Group Questions and Answers
Clarification of Action Items for Next Call
ANY QUESTIONS?
Group Question and Answer Are you familiar with any comparable
(competitive or complimentary) products?
What products if any do you use?
Ideas on what “niche” we should help fit?
• We would like 2 to 3 volunteers to spend some time one-on-one to do a more in depth demo and get feedback prior to next call. Volunteers?
Clarification of Action Items• Send notes to pilot partner group by end of week
• Follow up to get bios from everyone
• Follow up to get company profiles finalized
• Follow up with volunteers to do more in depth demo prior to August 6th or August 8th
• Survey of related products / services you might be familiar with
• Anything else?
Thank you!