MARKETING MIX: WHAT ROLE DOES PRINT PLAY?A CARD … A CONNECTIONEGG-CEPTIONAL LIFESTYLE (MAGAZINE)

PRINT IS NOT DEADHOW PAPER HELPS LIFE UNFOLDA PACKAGER OF DREAMS

P R O M O T I N G T H E VA L U E , E F F E C T I V E N E S S A N D S U S TA I N A B I L I T Y O F P R I N T

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Print Works! reaches beyond the print industry to those most involved in selecting print to

reach their customers. More than 35,000 chief marketing officers, ad agency professionals

and brand managers in America's largest firms represent remarkable buying power.

Print Works! demonstrates the value, effectiveness and sustainability of print. No

other publication delivers the message to such a select audience. Reach beyond the

gatekeepers to the decision-makers.

Let Print Works! deliver for you.

WE KNOW THE VALUE OF PRINT

JOIN US IN SPREADING THE WORD.

SPRING ISSUE

2018

PRINT WORKS! IS THE OFFICIAL PUBLICATION OF THE NATIONAL PAPER TRADE ASSOCIATION.

PRINT WORKS! reveals the most compelling reasons to use print as a primary and integral component in advertising and communication.

PRINT WORKS! educates and informs advertising agencies, corporate media professionals and those who specify print and digital media for their clients.

PRINT WORKS! showcases successful uses of print in the marketing efforts of some of North America’s greatest companies.

PRINT WORKS! is designed by a nationally recognized magazine designer and is coordinated and edited by an award-winning editorial director.

PRINT WORKS! uses the finest print grades and specialty papers to show the world what’s possible in print. It serves as an idea book for marketers of all experience levels, demonstrating the versatility and tactile experience only paper and print can deliver.

DEMONSTRATE THE VALUE OF PRINT

HELP SELL MORE OF YOUR PRODUCT

BOLSTER THE PAPER AND PRINT INDUSTRY

SHOWCASE THE USE OF PRINT IN REAL LIFE APPLICATIONS

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THIS IS YOUR OPPORTUNITYto invest in A CREATIVE SALES TOOL THAT PROMISES TO

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PRINT IS AN ART FORMLEARNING IS MORE REWARDING ON PAPERRESEARCH CONFIRMS

CLIENT MAGAZINE EFFECTIVENESSPRINT IS STILL A STRONG AND VIABLE AD MEDIUMTHE SUSTAINABILITY OF PAPER: TRUTH OR FICTION?

T H E O F F I C I A L P U B L I C AT I O N O F T H E N AT I O N A L P A P E R T R A D E A S S O C I AT I O N

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Print is NOT Dead

C ontrary to popular belief, the internet hasn’t actually

murdered the print industry. New media has simply

altered the way society interacts with print. First, I’ll do my best

to clarify exactly what “went wrong” in the print industry over

the last several years. Second, I’ll explain to you why it is in

your best interest, now more than ever, to get your name back

in print.

So, what the heck happened? Print media is supported

in two ways: advertising dollars and subscriptions. It is a known

fact that subscription numbers have decreased across the

industry as the internet has become more accessible. As a

direct correlation, advertising revenue decreased (fewer eye-

balls = less incentive). However, unlike the typical laws of

supply and demand, when the demand (circulation numbers)

decreased, the price of advertising increased.

The reasoning behind this is logical: To support a publica-

tion with fewer advertisers, the rates have to go up. Advertisers

began pulling their ads, forcing some publications to shrink,

merge or close their doors. It was a dark time for the print indus-

try. Thousands of jobs across the country were lost. It took time,

but eventually the industry made adjustments, lowered rates,

and everything evened out. To place a positive spin on this con-

troversy, the majority of publications that survived have proved

themselves, both to their advertisers and their readers, to be

valuable and well read.

Three Reasons Why You Should Invest

in Print Advertising and Public Relations

B Y N A N C Y M A R S H A L L | T H E P R M A V E N

CONTINUED ON PAGE 26

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©ISTOCKPHOTO.COM/AMBIENTIDEAS

“Surpassing Expectations”

701 South Main Street, Fall River, Wisconsin 53932 | 920-484-3348 | www.spiweb.com

Print with Passion

Over 50 years in business,

Schumann Printers, Inc. offers

a great deal of differentiation

from other printers. As a

full-service, family-owned and

operated heat-set web printer, we are your best

choice for high-quality magazines, catalogs, digests,

and tabloids.

Superior Print Services All Under One Roof

We offer guaranteed paper

prices at wholesale costs, the

lowest press and bindery

rates, and the latest technologies for digital, online, and press-side proofing. Our Goss Sunday

Presses with the newest closed loop color technology

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Want to make your magazine

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through pages with the click

of your mouse. If you would

like to learn more about Schumann Printers, Inc., visit

us at www.spiweb.com or

give us a call today at 920-484-3348.

Commercial | Publication | Heatset Web

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veryone with a home photo printer has seen that high-quality color printing is possible using inkjet. It’s slow, and the ink is expensive, but the ability

to inkjet print beautiful images is nothing new.What is new today is the ability to translate this into high-speed use in production facilities. I’ve already written (“The Impact of Inkjet on Production Print”, Spring 2015) about the growth production-speed inkjet has had in three key application areas: transactional documents (like bills and statements), direct mail, and books.

One common denominator for these applications is the use of uncoated (or lightly coated) papers and relatively low-color cov-erage levels. If production inkjet could be fully capable of printing at high-coverage and high-speed on commodity coated stocks, then the benefits of inkjet print would expand into other applica-tions. This would bring digital print benefits such as customization, personalization, and just-in-time manufacturing into high-volume segments that to date are primarily printed using traditional meth-ods such as offset printing.So it’s important to know that new systems and techniques

that have been introduced recently are beginning to address high quality and cost-competitive inkjet printing at very high speeds on coated stocks. These systems, from companies like Canon, HP, Kodak, Ricoh, and Screen, will begin to tip the balance in favor of some print applications that have not been economically feasible so far.

Any method of manufacturing documents is judged by the

Quality advances in hiGh-speed inKjetcompeting factors of quality, productivity, and cost. Let’s look at this from an inkjet perspective:Quality | Print resolution and droplet size are important quality factors for inkjet. Fairly high-speed color inkjet printing systems existed as far back as 2000, but they were relatively low in res-olution and the output was not acceptable for many applications. Today, high-speed inkjet print resolution has soared well beyond 600 dots per inch, and now many devices are capable of 1,200- to 2,400-dot-per-inch print resolution at very high speed. Per-haps more important is that the smallest drop size has also been reduced dramatically. If you run your home inkjet printer in draft mode, you can easily see the coarse graininess of the resulting dots. Next-generation high-speed inkjet heads now produce droplets as small as two or three picoliters. (A picoliter is a tril-lionth of a liter, and a droplet of this size produces an extremely small mark on the paper.)Productivity | Digital print products have sometimes been belittled because of their slow speed. Inkjet is challenging that misconception. Inkjet printhead resolution and speed have been on a steady rise. Today, high-speed inkjet heads can be mounted on offset presses and run at speeds in the hundreds of feet per minute. Hitting this speed level was very important in getting pro-duction sites to acknowledge inkjet’s capability. Full inkjet sys-tems today can run as fast as 500 or 1,000 feet per minute. At these productivity levels, they can produce millions of color pages per month. In fact, the productivity levels are so overwhelming that

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For more information,

please contact Ryan Wagner

920.261.1945

ryan@bedfordfallsmedia.com

Supported by advertising, PRINT WORKS! is delivered free in the mail to over 35,000 of the most influential specifiers of print media.

Chief marketing officers in America’s largest companies with 1000+ employees 9,243

VPs of marketing in companies with 1000+ employees 17,184

Chief marketing officers in ad agencies with 1000 + employees 2,854

Chief marketing officers in ad agencies with 250+ employees 1,293

Chief marketing officers in ad agencies with 100+ employees 271

Brand Managers at Americas largest corporations 4,321

CIRCULATION: # OF READERS

SPECIAL ADVERTISING OPTIONS INCLUDE:

■ Preprinted inserts on your best specialty paper stock

■ Unique and creative printing techniques and treatments to show what’s possible in print

SPRING ISSUE 2018 PUBLICATION AND CLOSING DATES

CLOSING DATE/MATERIALS DUE PUBLICATION DATE

March 19, 2018 April 2, 2018

CUSTOM MERCHANT VERSIONS AVAILABLE

Closing date, March 19, 2018 / Publication date April 2, 2018. See page 4 for Custom Version Rates

ADVERTISING RATES:

1 page $ 3,995

2 pages (single pages or spread) $ 7,592

3 pages $ 10,878

4 pages $ 13,924

5 pages $ 16,800

6 pages $ 19,560

7 pages $ 22,253

8 pages $ 24,928

All prices are net. Inside front, inside back and back covers are available on a first come, first serve basis and carry a 15% premium.

NPTA Merchant Members — take advantage of your own custom version of PRINT WORKS!

CUSTOM VERSION INCLUDES:

■ Your logo identity on the cover plus a “cover callout”

■ Use of the inside front, inside back and the back cover to reveal your corporate story, product story, proof of performance and value-added services. Additionally, including your best advertisement can be your “call to action.”

■ Services of an award-winning designer (if needed) to put it all together.

1,000 Custom Copies . . . . . . . . . . $ 3,995

2,000 Custom Copies . . . . . . . . . . $ 4,980

3,000 Custom Copies . . . . . . . . . . $ 5,970

4,000 Custom Copies . . . . . . . . . . $ 7,080

5,000 Custom Copies . . . . . . . . . . $ 8,220

NPTA is taking the lead to help the industry rediscover the value of print. This first-class magazine dispels the myths about one of the most sustainable and renewable

resources on the planet and proves that print remains the most effective communication medium.

Take advantage of this extraordinary opportunity!Give your sales force the tools they need to be successful when they visit your clients and potential

customers with a beautiful publication in their hands. Take advantage of this extraordinary opportunity!

Call Ryan Wagner at 920.261.1945

sample front cover

LindenmeyrMunroe.com

Three Manhattanville RoadPurchase, NY 10577

MaryLand9220 Rumsey RoadColumbia, MD 21045301.937.4740

PennsyLvania1005 Beaver AvenuePittsburgh, PA 15233412.682.1407

virginia2171 Tomlynn StreetRichmond, VA 23230804.354.9795

6715-B Electronic DriveSpringfield, VA 22151703.941.0810

4901 Cleveland StreetVirginia Beach, VA 23462757.456.0234

Lindenmeyr ExpressStore Locations

ConneCtiCut235 Great Pond DriveWindsor, CT 06095800.842.8480

iLLinois112 Alexandra WayCarol Stream, IL 60188800.942.8817

Maine190 Riverside Street, Unit 10APortland, ME 04103800.442.1390

MaryLand7230 Preston Gateway DriveHanover, MD 21076800.494.3433

MassaChusetts190 Mechanic StreetBellingham, MA 02019800.343.7782

MiChigan2944 Walkent Dr. N.W.Grand Rapids, MI 49544800.632.5930

100 N. Staebler RoadAnn Arbor, MI 48103800.632.5930

Minnesota41 Northern Stacks DriveFridley, MN 55421877.634.0024

new haMPshire34 Londonderry RoadLondonderry, NH 03053800.462.1911

new Jersey/Metro1 Catherine StreetTeterboro, NJ 07608800.631.0193

new york31 Windsor PlaceCentral Islip, NY 11722800.840.4555

20 Hemlock StreetLatham, NY 12110800.497.5111

211 Commerce DriveRochester, NY 14623800.587.6223

north CaroLina3831 S. Alston Ave, Bldg #7Durham, NC 27713800.523.8781

PennsyLvania3300 Horizon DriveKing of Prussia, PA 19406800.232.8333

1065 Strickler RoadMount Joy, PA 17552800.222.4908

1005 Beaver AvenuePittsburgh, PA 15233800.292.9664

155 Stewart RoadWilkes Barre, PA 18706877.537.2307

verMont151 Avenue CWilliston, VT 05495800.697.5111

virginia1934 Ruffin Mill RoadColonial Heights, VA 23834800.523.8781

wisConsinN22W23977 Ridgeview PkwyPewaukee, WI 53188800.242.0790

CustoMer exPerienCe Center1800 East State St, Suite 147Trenton, NJ 08609800.232.8333

Lindenmeyr MunroeLocations

LM_PrintWorksCustomCover_041717.indd 2 4/17/17 8:06 AMsample back cover

The power of information any Time of day or nighT

Browse productsCreate my favorites listAdd to cart

Track your ordersReview purchase history

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sTaTe-of-The-arT e-CommerCe siTe

delivering serviCe beyond your expeCTaTionsPersonal attention and care combined with absolute integrity,

our exceptional service is something you can always rely on.Our local sales and customer service teams have an unequaled

knowledge of today’s products. Taking the product neutral approach, we deliver solutions that benefit your business, budget, and environmental needs.• IT integration•Next day delivery•Supply chain management

•Product specification•Warehousing and distribution•Consulting services

undersTanding your business requiremenTsLindenmeyr Munroe continuously invests in its operational and

technological infrastructure so we can efficiently and effectively

meet the demands of your business. Our advanced logistics tools ensure accurate inventory levels,

prompt deliveries, and efficient supply chain management.•State-of-the-art warehouse facilities•National distribution capabilities•Real-time delivery tracking status

•Truck routing systems•Electronic signature capture•SmartWay certified•Air ride trailers with power lift gates

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shop online aTLindenmeyrMunroe.com

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sample inside back coversample inside front cover

ExcEptional sErvicE & sElEctionCount on us

LindenmeyrMunroe.com

Serving the industry for over 150 years, we maintain our

commitment to provide exceptional service with ongoing

investments in our people, diversified inventory and

innovative solutions.

Lindenmeyr Munroe has the experience, knowledge,

infrastructure, and technology to be your trusted partner and

fulfill all of your paper and packaging needs.

Lindenmeyr Munroe benefits from our corporate parent,

Central National Gottesman Inc. (CNG). Founded in 1886

and headquartered in Purchase, NY, CNG is a global sales,

marketing and distribution leader in the pulp, paper and

forest products industry with revenue exceeding $5.5 billion. pa p E r & pa c k a g i n g s o l u t i o n s

s i n c e 1 8 5 9

RepResenting the finest

world-class manufacturers in eveRy pRoduCt CategoRy

locally stocked Warehousesthe most in-depth and diveRse

seleCtion of pRoduCts

papeRenvelopes

digital

substRates

paCkaging

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5th generation

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& opeRated

knowledgeable Workforce pRoviding value-

added solutions

24/7 access to ouR state-of-the-aRt

e-CommeRCe

ouR oWn fleet

of tRuCks

advanCed

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MARKETING MIX: WHAT ROLE DOES PRINT PLAY?

A CARD … A CONNECTION

EGG-CEPTIONAL LIFESTYLE (MAGAZINE)

PRINT IS NOT DEAD

HOW PAPER HELPS LIFE UNFOLD

A PACKAGER OF DREAMS

P R O M O T I N G T H E VA L U E , E F F E C T I V E N E S S A N D S U S TA I N A B I L I T Y O F P R I N T

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