we know how to play a good football. they do not know how to design a good logo and mascot...

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know how to play a good football. do not know how to design a good logo and m positivity The Design Conspiracy: Every designer in the room is on your side now. Good opener.

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We know how to play a good football.

They do not know how to design a good logo and mascot

positivity

The Design Conspiracy: Every designer in the room is on your side now. Good opener.

The Design Conspiracy: Every designer in the room is on your side now. Good opener.

Give FIFA a kick

For their 2010 World Cup at South Africa

The Design Conspiracy: Haha.

Although this doesn't have the design sophistication of 8D.ppt it still uses images and words in a powerful way.

The Design Conspiracy: Haha.

Although this doesn't have the design sophistication of 8D.ppt it still uses images and words in a powerful way.

• Owned by FIFA• Was born in 1930 and every four years event• The international football competition – one nation, one trophy• Olympics has logo and mascot, World cup has too• Latest one is 2006 World Cup at Germany “A time to make friends”

concept

Background – Football World Cup

Apart from the football game, design means the business

Logo, Mascot, Theme make the event manifest

People love….

mascot

song

football

gift

souvenir“wow. this is limited edition”

“Hey. You got to wait for the next 4 years….why not?”

“Dad! Don’t put logo sticker on my schoolbag”

“Keychain and badge…mmm both are good”

Evolution

Negative Feedback

Bad design

Too many elements

Not relevant

Go broke

The Design Conspiracy: Really valuable. Only the second person to reference previous logo’s / mascots.

The Design Conspiracy: Really valuable. Only the second person to reference previous logo’s / mascots.

Challenges

2010 World Cup at South Africa

Football Game

Let them do their jobs

Design

Logo, Mascot, Ball, and Flag

We will do it. not adidas

Let make it…..

simplerelevant

different

admiring

big six

Font, color, size, and proportion are considered

The Design Conspiracy: A bit of a mess but some good stuff here. Like the adidas point.

But what is “big six”?

The Design Conspiracy: A bit of a mess but some good stuff here. Like the adidas point.

But what is “big six”?

“football is instinctive and wild ”

ThemeThe Design Conspiracy: Good.

Another good link between football and SA. Everyone tried this, but not everyone cracked it.

The Design Conspiracy: Good.

Another good link between football and SA. Everyone tried this, but not everyone cracked it.

Not only to take attractions and see the parade

But also to buy a ton of gift and souvenir from sticker to costume dress

Creating design that supports the businessThe players kick, we do the design

Inspiration : Disneyland

We hope we will be the finalist in 2010.

We hope we will hug the best mascot in 2010.

The Design Conspiracy: This is fantastic. Passionate, real, conjures pictures in your head.

How could you not want these guys to win and take your mascot up on to the podium?

The Design Conspiracy: This is fantastic. Passionate, real, conjures pictures in your head.

How could you not want these guys to win and take your mascot up on to the podium?

Dankie*

*Thank you in African

The Design Conspiracy: Nice ending.

There was some real passion and wit in this one. We could work from this.

Some of the slides could be clearer but otherwise good stuff.

The Design Conspiracy: Nice ending.

There was some real passion and wit in this one. We could work from this.

Some of the slides could be clearer but otherwise good stuff.