we helped seabrook
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We helped Seabrook. Regional Saturation. The Challenge. Sampling- over 175k coupons and 2,500 goody bags distributed. - PowerPoint PPT PresentationTRANSCRIPT
We helped Seabrook
Regional Saturation
Our SolutionA two-pronged campaign.Firstly, an experiential activity giving potential consumer the opportunity to try Quorn, educate them on the product and it’s benefits and distribute coupons for MONP to drive trial.Second, a Door Drop featuring recipes ideas to make consumers aware of how the product can be used. Dorr drop sent to 4 key regions.
The ChallengeEducate potential consumers on the benefits of eating Quorn to drive trial and awareness and in turn penetration. Educate consumers on how Quorn can be integrated into everyday meals to increase frequency of purchase.
The Results - Sampling
Powerful pack creative stood out next to competitors on shelf, demanding consumer attention
Bespoke social content specifically tailored to drive traffic to the promotional microsite
200,000Hot and cold samples distributed
The Results –Door Drop
972,000Door Drops sent
Sampling- over
175k coupons and
2,500 goody bags distributed
1.9m coupons
distributed with the
Door Drop
AmplificationPartnerships with regional titles to support the experiential and Door Drop campaigns and further raise awareness and drive trial.
4 Regions – 8 Titles Total circulation of over
1.6m Over 1m coupons
distributed Over 3,000 competition
entries