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1 We have missed the boat…or have you? (Building the business of laser scanning for your firm in today’s landscape) 2017 ISPLS Annual Conference

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Page 1: We have missed the boat…or have you?€¦ · HDS Hourly Field Rates $300.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00 Field Days Survey 3 Costs $3,600.00 Field Days HDS 2

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We have missed the boat…or have you? (Building the business of laser scanning for your firm in today’s landscape)

2017 ISPLS Annual Conference

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1. Basics of Laser Scanning

Types of terrestrial laser scanners and the benefits

Key features to consider

Field methodology

Registration methods

2. Scanning for surveying

Benefits

Project types

Integrated surveying

3. Entering new markets

Research

Building a business plan

4. Project Examples - ROI

Surveying specific examples

Nontraditional examples

Topics

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https://www.linkedin.com/in/brianelbe

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Laser Scanner EDM Types

• Two Technologies

• Phase Based (PB)

• Time of Flight (ToF)

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Laser Scanner EDM Types

Benefits of PB

Scanners

•Short Range

•High Rate of Data Capture

•Crisp Data at close range

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•ToF scanners with WFD technology

• Provides the best of both worlds

•Benifits of WFD added to ToF

• High speed

• Range

• Ranging Accuracy

Laser Scanner EDM Types

Benefits of ToF

Scanners

•Longer Range

•Better Accuracy over Range

•Versatility

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• Laser Type and Classification

• Camera (Internal, External or both)

• Mounting Capability

• Data Storage Capability

• Operating Temperature

Key Features to Consider

• Speed and Range

• Field of View (FOV)

• Ingress Protection (IP) Rating

• Accuracy

• Dual Axis Compensator

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Key Features to Consider – Speed and Range

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• Let’s say a scanner only had a FoV of 35° above and

below horizon…

• What’s the result?

Key Features to Consider - FOV

35°

35°

35°

35°

110° outside FoV

110° outside FoV

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Key Features to Consider – IP Rating

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Look for specifications that include all of the following

• Range Accuracy

• Vertical Angle Accuracy

• Horizontal Angle Accuracy

• 3D Position Accuracy

• In some cases “range resolution” or “angular resolution”

may be specified. This is not related to accuracy

Key Features to Consider – Accuracy

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Key Features to Consider – Dual Axis Compensator

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• Preplanning

• Methodology / Control / Scan Locations

• Field Execution/Data Collection

• Import Data and Registration

• Data prep and deliverables

Project Workflow

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• Free Station

• On board acquiring of targets

• Acquire targets in software

• Targetless

• Traversing

• Resection

• Single Station

Methodologies

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• What is it?

• A process of merging together one or more scans by using

targets, point cloud data, or a combination of both.

Registration – What is it?

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• Methods

• Target Based (Target ID’s or No ID’s)

• Cloud to Cloud

• Combination (Target and Cloud)

• Visual Alignment

Registration

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Scanning for Surveying – Benefits

• Significant reduction in field time

• Reduce/eliminate site visits

• Visualization Power

• Additional value to client

• Reduced project turnaround

• Higher EM = Increased project

revenue

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Scanning for Surveying – Benefits

“As a surveyor with more than 16 years of experience at that time working in both the field and the

office, I immediately saw the benefits of this solution. Laser scanning increases efficiency, provides

a faster turnaround on projects and reduces labor costs, while also enabling us to add value to our

deliverables.”

Keith Jones, Professional Engineering Consultants - POB Magazine Article

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Scanning for Surveying – Project Types

1. Site Surveys

2. Volumetric Surveys

3. ALTA Surveys

4. Intersection Surveys

5. Roadways

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6. ADA Compliance

7. Bridges

8. Cell Tower Surveys

9. Floor Flatness

10. Athletic Field/Court Compliance

Scanning for Surveying – Project Types

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Scanning for Surveying – Integrated

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Research

Market

Competitors

HW and SW

Prospects

Why do you invest in technology?

Competitive Advantage….

Entering New Markets – Research

Market Research

• How is the overall performance?

• How is each segment performing?

• What is the overall growth potential?

• What is the segment growth potential?

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Competitive Advantage….

Research

Market

Competitors

HW and SW

Prospects

Entering New Markets – Research

Competitor Research

• Who currently scans in your market?

• What segments do they serve?

• What HW and SW do they have?

• What services do they perform?

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Competitive Advantage….

Research

Market

Competitors

HW & SW

Prospects

Entering New Markets – Research

HW & SW

• Potential applications?

• Key Features

• Ask around…

• Attend a conference...

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Competitive Advantage….

Research

Market

Competitors

HW & SW

Prospects

Entering New Markets – Research

Prospect Research

• What is your market/Segment Focus…

• Start with existing contacts…

• Identify key outside targets (local,

regional, national)…

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Moving Forward….

Develop a budget for Equipment and Software (keep in mind as you develop

experience and services there may be additional costs and CCP’s are a must!)

Existing IT infrastructure? Have a plan for the data…

Develop a Business Plan!!

• This will include your market research

• Target Markets

• Champions (one of which should have been involved in research)

• Set Goals (Year 1, 2, 3, 5 and 10) and revisit often

• Strategies for meeting the goals

• Define Implementation Tactics

• Set a schedule by quarter covering the first two years (This can be modified

as you go)

• Budget for Marketing & BD

• Define how you will evaluate the results and a timeframe for evaluation

• Pricing Strategy

Entering New Markets – Business Plan

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Project Example #1 • Scope

• 500’ of roadway; with detailed building and bridge beam locations

• Deliverable

• Topographic survey with bridge beam elevations, pier locations and building heights.

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ScanStation

(actual)

Conventional

(actual)

Field time 4 hrs 10 hrs

Field crew 1 person 2 people

Office time 5 hrs 5 hrs

Total labor 9 man-hrs 25 man-hrs

Project Example #1 - ROI

Job Estimation $2,400.00

Conventional Methods:

Hourly Field Rates $150.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 1.25 Costs $1,500.00

Actual Office Days 0.6 Costs $408.00

Actual PM Review 0.25 Costs $220.00

Totals $2,128.00

% Profit 11.33%

HDS

Hourly Field Rates $125.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 0.5 Costs $500.00

Actual Office Days 0.6 Costs $408.00

Actual PM Review 0.25 Costs $220.00

Totals $1,128.00

% Profit 53.00%

Difference in Costs $1,000.00

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Project Example #2

• Scope:

• 1200’ of

roadway and

detail of

detention basin

• Deliverable:

• Topographic

plan with 1 foot

contours

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ScanStation

(actual)

Conventional

(est.)

Field time 5 hrs 16 hrs

Field crew 1 person 2 people

Office time 8 hrs 8 hrs

Total labor 13 man-hrs 40 man-hrs

Project Example #2 - ROI

Job Estimation $3,900.00

Conventional Methods:

Hourly Field Rates $150.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 2 Costs $2,400.00

Actual Office Days 1 Costs $680.00

Actual PM Review 0.5 Costs $440.00

Totals $3,520.00

% Profit 9.74%

HDS

Hourly Field Rates $125.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 0.6 Costs $600.00

Actual Office Days 1 Costs $680.00

Actual PM Review 0.5 Costs $440.00

Totals $1,720.00

% Profit 55.90%

Difference in Costs $1,800.00

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Project Example #3

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Project Example #3

• Scope:

Topographic

survey of

existing park

theatre

• Deliverable:

Topographic

plan with 1 foot

contours

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Project Example #3 - ROI

Job Estimation $1,900.00

Conventional Methods:

Hourly Field Rates $125.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 1 Costs $1,000.00

Actual Office Days 0.5 Costs $340.00

Actual PM Review 0.25 Costs $220.00

Totals $1,560.00

% Profit 17.89%

HDS

Hourly Field Rates $125.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 0.3 Costs $300.00

Actual Office Days 0.5 Costs $340.00

Actual PM Review 0.25 Costs $220.00

Totals $860.00

% Profit 54.74%

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Project Example #4

Scope

Locate manholes and actual pipe locations

Deliverable

Tie into existing SPC, model manholes and pipe locations

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Project Example #4 - ROI

Job Estimation $16,900.00

Conventional Methods:

Hourly Field Rates $150.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 0 Costs $0.00

Actual Office Days 0 Costs $0.00

Actual PM Review 0 Costs $0.00

Totals $0.00

% Profit 0.00%

HDS

Hourly Field Rates $300.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Field Days Survey 3 Costs $3,600.00

Field Days HDS 2 Costs $4,800.00

Actual Office Days 3 Costs $2,040.00

Actual PM Review 1 Costs $880.00

Totals $11,320.00

% Profit 33.02%

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Project Example #5 Scope:

Scan and model

structural

components of the

stadium that were

affected by

improvements.

Deliverable:

PC files, TruView

files and Revit

model for structural

fabricator.

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Project Example #5 - ROI

Job Estimation $39,900.00

Conventional Methods:

Hourly Field Rates $150.00 Hourly CAD Rates $85.00 Hourly PM Rates $110.00

Actual Field Days 0 Costs $0.00

Actual Office Days 0 Costs $0.00

Actual PM Review 0 Costs $0.00

Totals $0.00

% Profit 0.00%

HDS

Hourly Field Rates $250.00 Hourly CAD Rates $100.00 Hourly PM Rates $110.00

Field Days Survey 1 Costs $1,200.00

Field Days HDS 4 Costs $8,000.00

Actual Office Days 20 Costs $16,000.00

Actual PM Review 2 Costs $1,760.00

Totals $26,960.00

% Profit 32.43%

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Project Example #6 Scope:

Scan and model

the interior of

boiler plant.

Deliverable:

PC files, TruView

files and Revit

model for capital

improvements

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Project Example #7

Scope:

Boundary & Topographic Survey

with complete interior and exterior

scan of the building.

Deliverable:

Plat of survey, PC files and

TruView files.

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Questions?