1

2

W e h a v e g e n e r a t i o n s g r o w i n g u p , b e i n g i n f o r m e d a n d n o ta c c e p t i n g l e s s s t a n d a r d s f o r t h e m s e l v e s a n d t h e i r w h a n a u

SAY THEIR CHOICES IN AT

LEAST ONE CATEGORY HAS

BEEN INFLUENCED BY

SUSTAINABILITY

WANT TO WORK FOR A

COMPANY THAT TAKES

SUSTAINABILITY SERIOUSLY

CAN’T NAME ANY BRAND OR

ORGANISATIONS THAT’S A

LEADER IN SUSTAINABILITY

3

Concerns increasing at the

fastest rate are around

processed foods, waterways

and affordability

We need to balance it. Going too far one way could be a disaster, environmentally or economically. GenX

What is the ONE biggest issue we should be concerned about…

+10

+16 +10 +9

+6

Increasing cost of living Violence in society Crime levels Pollution of lakes and seas

Access to good affordable healthcare Affordable housing

Protection and management of conservation land and waters

Impact of processed foods on health

Mistreatment of animals Cost of education

+xx Changes vs. 2009

Social and health issues

are consistently more of a

hot topic for people than

the environment

“The future face ofcapitalism will be definedby delivering value andvalues.”

JOHN GARZONE & MICHAEL D'ANTONIOThe Power of The Post-Recession Consumer

Chart1

73

27

Sales

Sheet1

Sales

73

27

Chart1

72

28

Sales

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72

28

Chart1

63

37

Sales

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63

37

Chart1

62

38

Sales

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62

38

Chart1

61

39

Sales

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Sales

61

39

Chart1

59

41

Sales

Sheet1

Sales

59

41

Chart1

57

43

Sales

Sheet1

Sales

57

43

Chart1

55

45

Sales

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Sales

55

45

Chart1

55

45

Sales

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Sales

55

45

Chart1

54

46

Sales

Sheet1

Sales

54

46

4

Concerns increasing at the

fastest rate are around

processed foods, waterways

and affordability

We need to balance it. Going too far one way could be a disaster, environmentally or economically. GenX

What is the ONE biggest issue we should be concerned about…

+10

+16 +10 +9

+6

Increasing cost of living Violence in society Crime levels Pollution of lakes and seas

Access to good affordable healthcare Affordable housing

Protection and management of conservation land and waters

Impact of processed foods on health

Mistreatment of animals Cost of education

Social and health issues

are consistently more of a

hot topic for people than

the environment

“The future face ofcapitalism will be definedby delivering value andvalues.”

JOHN GARZONE & MICHAEL D'ANTONIOThe Power of The Post-Recession Consumer

+xx Changes vs. 2009

Chart1

73

27

Sales

Sheet1

Sales

73

27

Chart1

72

28

Sales

Sheet1

Sales

72

28

Chart1

63

37

Sales

Sheet1

Sales

63

37

Chart1

62

38

Sales

Sheet1

Sales

62

38

Chart1

61

39

Sales

Sheet1

Sales

61

39

Chart1

59

41

Sales

Sheet1

Sales

59

41

Chart1

57

43

Sales

Sheet1

Sales

57

43

Chart1

55

45

Sales

Sheet1

Sales

55

45

Chart1

55

45

Sales

Sheet1

Sales

55

45

Chart1

54

46

Sales

Sheet1

Sales

54

46

5

“The future face ofcapitalism will be definedby delivering value andvalues.

Those that embrace thisreality & adapt will findextraordinaryopportunities.

Those that ignore it willdo so at their peril”

JOHN GARZONE & MICHAEL D'ANTONIOThe Power of The Post-Recession Consumer

6

Recycling fabrics and clothing are being reclaimed by

innovative brands as cool. Denim brand G-Star has reduced

RAW for the Oceans, a collection made from recycled plastic.

Will.i.am has released a

premium range of

branded sheets made from

30% recycled plastic

bottles. A luxury feel, with

double the durability

TOMORROW’S SHOPPERS:

CuriousConsciousConnected

Content Creators

They want to change the world. And they’re asking businesses to join them.

Polka. 72% Cacao.Small batch chocolate, from bean to bar.Made in NZ using local ingredients& fairly traded organic cacaobeans from the DominicanRepublicFlavours are an ongoing experiment –currently sesame toffee, crystallised rose,slated hazelnut. Coconut chip.Each bar uniquely wrapped in ever-changing papers designed in limited editionruns

Work farms, compost heaps, beehives and

vege gardens. Auckland businesses as

diverse as cafes and clothing designers are

finding that being environmentally friendly

doesn’t have to interfere with the bottom

line

It makes so much sense to

combine our separate interests to

achieve a common interest, which

is to save the planet and ¬reduce

waste,

Carlson says.

Brothl in Melbourne offers nutritious broth made

from bones discarded by top restaurants. Brothl

is run by sustainability enthusiast Joost Bakker,

who designs his restaurants “back to front,”

thinking first of waste and working backward.

At TOMS we believe we

can improve peoples’ lives

through business

Carlson says.

I believe we could easily

live in a world without

waste. We could make

our lives completely

sustainable by thinking

about the end, the

waste, at the start.

Joost Bakker

8

People want answers to the 2 big questions

© Colmar Brunton 2014 9

A business thatmakes nothingbut money is apoor business

HENRY FORD

© Colmar Brunton 2014 10 10

Slide Number 1Slide Number 2Concerns increasing at the fastest rate are around processed foods, waterways and affordabilityConcerns increasing at the fastest rate are around processed foods, waterways and affordabilitySlide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10