we guardians march 2014
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1The Chemists India Trusts TM
March 2014March 2014
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2The Chemists India Trusts TM
Guardian Day Celebration
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3The Chemists India Trusts TM
Index
March Offers Offer of the Month
Senior citizen programLoyalty Program
1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card ,
Special Alliance
1. Guardian Stand – Planogram 2. Choose & Save stand
Visual Merchandise
1. Q4 – 2013-14 IssueGHC
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4The Chemists India Trusts TM
- Mega Offer- Bundle Offers- Discounts- Other Offers
Offers of the month.
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5The Chemists India Trusts TM
Mega Offer – GNC
GNC Promotion Construct - 25% discount on all GNC powders.
- 20% discount on all other GNC products, if a customer is buying only 1 Qty from the GNC ranges except GNC Gold Card
- 30% discount on all other GNC products if a customer is buying any 2 or above Qty from the GNC ranges except GNC Powders & Gold Card Promotion Applicable for GNC Gold Card & Special Gold Card Members only Validity – 1st March’14 till 31st March’14
MEMBERS GET MORE CAMPAIGN(1st – 31st March’14)
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6The Chemists India Trusts TM
10%Discount
• Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml
• Guardian Xtracare Aloe Vera Gel 100gm
Discount Offers
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7The Chemists India Trusts TM
Other Offers
1.The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2.The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/-
4.Buy Xtraveda Safed Musli Tone 1x60 MRP Rs.799/- , Offer Price Rs.700/- , Save Rs.99/-
5.Buy Guardian Xtracare Soaps (Gift Pack) 3x125gm MRP Rs. 225/- , Offer Price Rs. 200/-, Save Rs. 25/-
6. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % OFF
7. Guardian Xtracare Cold Cream 100gm, MRP Rs. 70/-, 20% OFF
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8The Chemists India Trusts TM
GNC Offers
1.GNC Flaxseed Oil Softgel Cap 1000mg 1x90, MRP Rs.1799/- get discount of Rs.450/-
2.GNC Chromium Picolinate Tab 500mcg 1x90, MRP Rs.1699/- get discount of Rs.550/-
3.GNC Chromium Picolinate Cap 200mcg 1x90, MRP Rs.1199/- get discount of Rs.350/-
4.GNC Triple Ginseng Cap 1x90, MRP Rs.2499/- get discount of Rs.700/-
5.GNC Mens Mega Men Cap 1x90, MRP Rs.2599/-, get discount of Rs.650/-
6.GNC Womens Ultra Mega Tab 1x90, MRP Rs.2449/- get discount of Rs.700/-
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9The Chemists India Trusts TM
Focus Category of the Month- Feminine Hygiene, Baby Care & Immunity & Season change.
Guardian Care Zone & POS should feature the above mentioned products.
Guardian Care Zone & POS Display
1. Sanitary Pads2. Skin & Hair Care 3. Tulsi Giloy Syrup 4. XtraVital Women5. Diapers
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10The Chemists India Trusts TM
-Offers for Sr.Citizen, Free Reminder Service, Process Loyalty Program.
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11The Chemists India Trusts TM
Sr. Citizen - Free Reminder Service (FRS)
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12The Chemists India Trusts TM
FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
We will communicate the Offer to our Senior Citizen members through:
• Ad in Guardian Health Chronicle• Email & SMS Blast
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13The Chemists India Trusts TM
FRS Process - System Implementation
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14The Chemists India Trusts TM
- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount.- FreeCharge.in- SBI Credit Card members get 10% discount.- American Express 10 Time Reward Points
Special Alliances
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15The Chemists India Trusts TM
Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.
• Not valid on products on discount or offer
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16The Chemists India Trusts TM
Special Alliance: Citibank & ICICI
We have a Tie Up with CITIBANK10% Cash Back on bill Value of Rs 1000/- or above…Offer valid for FMHG,GNC & Guardian brands.Not applicable for FMCG products.*Remove the current Tent Card, You will receive the new tent card.
ICICITheir credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide).
The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.
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17The Chemists India Trusts TM
Special Alliance – Freecharge.in & SBI Credit Card
10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount
We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above
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18The Chemists India Trusts TM
American Express Card 10 time reward Points
All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.
System will automatically calculate the reward point & nothing need to be done at the time of Billing.
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19The Chemists India Trusts TM
System Implementation
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20The Chemists India Trusts TM
- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement - New Product Launch
Private Label
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21The Chemists India Trusts TM
Guardian Stand (at select stores)
Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush
Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub.
Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash
Juices
This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.
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22The Chemists India Trusts TM
Guardian Stand (at select stores)
Himalaya Facewash
Natures Essence Aloe vera gel
Lactocalamine
Himalaya Hand Sanitizer
Xtracare Neem Facewash
Xtracare Aloe vera gel
XtraCalamine
Xtracare Hand Sanitizer
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23The Chemists India Trusts TM
Guardian New Product Launch – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health MRP – Rs 225 Each
Product Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals
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24The Chemists India Trusts TM
Guardian New Product Launch – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights•100% cotton.
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25The Chemists India Trusts TM
Guardian New Product Launch – Weight Loss
Xtraslim Acai Berry - MRP Rs 1999
Product Highlights•Natural Fat Loss Supplement•Eliminates Toxins
Xtraslim Fat Burner - MRP Rs 1499
Product Highlights•Dietary Supplement•Help in Loss of Fat
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26The Chemists India Trusts TM
Guardian New Product Launch - Ayurveda
Product Highlights•Anti Bacterial•Reduces cholesterol
XtraVeda Neem MRP Rs 90
XtraVeda TulsiMRP Rs 90
XtraVeda Garlic MRP Rs 90
Product Highlights•Natural Blood Purifier
Product Highlights•Build Immunity•Prevent Cough & Cold
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27The Chemists India Trusts TM
SWITCH
Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.
Product Highlights•Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375
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28The Chemists India Trusts TM
Guardian New Product Launch – Quit Smoking
SWITCH Herbal Cigarette
Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.
Product Highlights•Contains herbal Ingredients formula •Zero Tobacco•Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking
MRP - 75
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29The Chemists India Trusts TM
Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 140
100% NaturalFarm Honey
Xtraveda Honey & Lemon MRP – Rs 180
100% NaturalFarm Honey
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30The Chemists India Trusts TM
Guardian New Product Launch - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men and women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour•Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthful vigour•Improves strength and stamina and enhances well being
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31The Chemists India Trusts TM
Xtravital Heart Health MRP – Rs 650
•Improves heart muscle functioning•Manages blood pressure in people with hypertension•Boosts overall immune functions
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility
Guardian New Product Launch - Vitality
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32The Chemists India Trusts TM
- Overview of Q4 – 2013-14 EditionGuardian Health Chronicle
GHC
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33The Chemists India Trusts TM
Guardian Health Chronicle
Now Priced at Rs 30/copy
Guardian Health Chronicle - Jan to March Month
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34The Chemists India Trusts TM
Guardian Health Chronicle would be given FREE for Rs 300/- & above.
Guardian Health Chronicle - Jan to March Month
Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers.
Guardian Sheelajit GNC Hair Skin & Nails Formula
Cover Page
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35The Chemists India Trusts TM
Thank You