we executive produce brands - brandthropologie media
TRANSCRIPT
BrandthropologieMedia
An Introduction to
Brandthropologie Mediaidentifies the most powerful collision point of culture and commercefor each client to create captivating stories that are consumed,shared and drive meaningful and measurable engagement.
is on reimagining the communications function in ways that pivotclient narratives into programming that feeds the news and helps setthe trends in the world’s leading media outlets, and most influentialsocial channels.
OUR FOCUS
is committed to helping brands transform digitalstorytelling into a vital business competency thatdrives toward both authentic engagement anddesired business outcomes.
B R A N D T H R O P O L O G I E
Our Response to the CurrentEnvironment:
A Sharing Economy.
As a new approach to businesscontinues to flourish amidst the
“WE” or collaborative economy, acorollary collaborative approach to
marketing and communicationbecomes imperative.
AT THE HEART OF TACKLINGTHIS NEW REALITY is building collaborative ecosystems for brands that drive two waycommunication, spur meaningful engagement and leverage thesharing environment to their maximum benefit.
This is where the idea ofcreating collaborative
content platform modelsthat function in essence as
“entertainment studios”comes into play.
We use our proprietary “executiveproduce your brand” process todevelop, produce and distribute
our client’s winning narrativesthrough collaborative "studio"
models that deliver engagementand other desired business
outcomes, while encouragingsharing and community.
Executive Produce Your Brand
WWW.BRANDTHROPOLOGIE.COM
How To Executive Produce Your Brand(3 Step Process)
WORK WITH US
CONTENT STRATEGIESAnalysis of a brand’s level of
engagement.
Analysis of culture and
commerce landscape to
pinpoint strategic position of a
brand’s place within it.
Digital storytelling workshops.
C-suite consulting.
C-suite executive positioning.
Book development for
executives.
WWW.BRANDTHROPOLOGIE.COM
CONTENT PRODUCTIONCo-create winning narrativesfor brands in partnership withclients.Create programming strategyfor clients that yield specificand measurable outcomeswith veteran TV developmentteam.Professional writing for weband program treatments.Branded Content : Pre-Production, Production, Post-Production.
WWW.BRANDTHROPOLOGIE.COM
Build content platforms for clients that harnessa core narrative and custom programming todrive meaningful engagement and desiredbusiness outcomes.Web design.UX strategy development .
CONTENT PLATFORMS
CONTENT AMPLIFICATIONOmni channel distribution of content on
traditional and social media.
Media exchange buys and placement .
Proprietary measurement tools.
SEO
Brandthropologie(brand-thruh-pol-uh-gee):The study of the issues and trends driving modern daybusiness in our new era of engagement.
