we don't hate web
TRANSCRIPT
We don’t hate the Web
Amar Nagaram
@_amar_n
W h a t i s t h i s t a l k N O T a b o u t ?
Why would any one hate web?
Why would any one hate web?
Low entry barrier
Why would any one hate web?
Rapid Experimentation
Welove app development
eitherdon’t
“Moving to app slowed us down”
Device Fragmentation
Device Fragmentation
Apps are disconnected
Traditional Discovery means
New means of discovery
App is your Brand
App is your Brand
Mobile brought a behavioral change
But web on the other hand…!
Its not just web, it’s the browser too..!
Browser compatibility
Touch Compatibility Orientation Compatibility
Ref: quirksmode.org
• Asynchronous Rendering
• Local cache Policies
• Access to native elements
• Client Optimizations
What would a browser need then?
Native and web dont access native components the same way..!
W h a t d i d F l i p k a r t d o t o a d d r e s s t h e s e ?
• Linchpin: Single page web app
• Richer and faster experience
• Support for Non-JS browsers
• SEO compatibility
• PhrontendJS : Client heavy web app to bridge the gap between web and native experience.
Web is always a catch-up game
“Accessibility should not be confused to experience.”
“Design is not about how it looks,
it is about how it
works”
“Customer experience trumps!”
The Road Ahead
Bringing best of the two worlds together
Experience + Agility
(scripting native)
@_amar_n
Thank you !!