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TRANSCRIPT
OUR VALUE PROPOSITION
OVER-PERFORMINGUSER-CENTRICMOBILE NETWORKS
Our vision is to lead the technology frontier in theSON industry; to pioneer the use of Big Datainsight and lead the way in turning rigid mobilenetworks into customer-aware, value-drivennetworks; to unleash the mobile potential both foroperators and for end-users.
DEMAND COMPLEXITY
AND THE USER EXPERIENCE
Mobile operators are faced with two connected
challenges: With the accelerated growth in
demand for data, the complexity of network
topology and RF physical limitations, keeping up
with demand, as well as managing and
maintaining the assets is very difficult and costly.
At the same time, growth engines in this very
competitive market rely more than ever on
quality of service, which is becoming more and
more difficult to deliver with the mobile network
struggling to keep up with demand.
DEMAND AND COMPLEXITY
The network represents a burdening ongoing
operational expenditure and a huge capital
investment. Mobile providers want to reduce
OPEX and at the same time minimize or postpone
CAPEX as much as they can. They need to do all
that while keeping up with constant growth in
demand.
Mobile demand and usage patterns (especially in
data) are volatile, growing fast and very difficult to
predict. Existing infrastructure is multi-layered,
complex and presents a real control and
maintenance challenge. Users frequently
experience degradation in quality, coverage and
capacity.
QUALITY OF SERVICE
AND PERSONALIZED VALUE
PROPOSITION
With the massive adoption of flat fees, mobile
growth engines rely on reducing churn and
increasing new customer acquisition, as well
as on finding new ways to monetize data-based
value-added services. Mobile providers focus
their marketing and CEM efforts on personalized
premium services and great quality of service. With
the network struggling to meet demand, the risk of
degraded service and brand promise erosion,
especially to high-value accounts is a concern.
CELLWIZE OFFERS THE FIRST
EVER USER-CENTRIC SON
SON solutions, no matter how robust and
effective, need to connect to the business drivers
and end customer user experience. This is the
insight behind the elastic-SON® technology and
our Value-Driven SON® approach.
ELASTICITY IS KEY –A SURGICALLY ACCURATE SON
elastic-SON stretches and contracts your
network according to need; it reroutes resources
dynamically in near real-time to improve
capacity, coverage and quality; it delivers optimal
performance when and where it is needed.
elastic-SON transforms a rigid physical network
into a flowing, responsive and adaptive network
that provides for ever-changing, unpredictable,
traffic topology.
THE USER-CENTRIC NETWORK –VALUE-DRIVEN SON®
Over and above elasticity, Cellwize is a pioneer
in using Big Data insights as input guiding its
application. You define your business goals and
priorities and Cellwize’s Value-Driven SON applies
its capabilities accordingly, impacting areas of
high-value density. Mobile operators can control
the distribution of network experience, delivering
superior and personalized service to the right
subscribers, when they need it, wherever they are!
The technology has two layers. The first is a complete RAN modules layer
that is seamlessly inter-connected ensuring superior optimization results.
The second layer is a bi-directional ability to analyze network data and at
the same time to take Big Data analytics as input. Unlike other solutions,
elastic-SON communicates with BSS elements such as CRM or OCS and
can therefore impact specific accounts or even users. Both layers work
seamlessly across wireless technologies and vendors.
elastic-SON senses the network to identify real-time phenomena such as:
over-load in the network, areas of poor coverage and interference. It
analyzes these undesired phenomena and together with the provided
business priorities, it prescribes the best mitigation strategy: apply the
relevant SON modules in closed-loop, e.g., DLB, (Dynamic Load Balancing),
ICLB (Inter-Carrier Load Balancing), ANR (Adaptive Neighbor Relations),
ANT (Antenna Tilt) and/or and/or others.
ON-DEMAND CAPACITY extending capacity to where it is most needed in near real-time
UNDERTHE HOOD
KEYDELIVERABLES
ADAPTIVE COVERAGE redirecting resources continuously to compensate for poor coverage
SUSTAINABLE STABLE DATA THROUGHPUT keeping service levels stable regardless of circumstances
LESS INTERFERENCE stable outstanding quality and seamless mobility
LESS CONGESTION, FEWER CRASHES no more cell outages
A SIMPLE NETWORK single platform of supervised autonomy (SONStudio) with full ownership of RF policy
Controlling the network and running the routine time-
consuming tasks autonomously, while allowing you to
supervise and intervene when needed.
SONStudio offers the real-time control of the entire
elastic-SON platform. Allowing you to manage your
complex multi-vendor, multi-carrier, multi-technology
network.
You control, manage and maintain different equipment
inventory, configuration parameters and various
proprietary provisioning interfaces from a single GUI.
Results are immediate.
SONSTUDIOYOUR NETWORK COMMAND CENTER
CELLWIZE’S SONSTUDIO
ENABLES SUPERVISED AUTONOMY:
Cellwize elastic-SON is deployed and managed on
private clouds. Our multi-vendor, cross-technology C-
SON solution allows you to over-deliver today with your
current assets and technologies. Manage and
orchestrate your wireless network on the Cloud. Scale
up your new network clusters transparently and
automatically with the quick deployment of multiple C-
SON virtual machines.
IF RAN MOVES TO CLOUD SO SHOULD SON.
SON on NFV/SDN eliminates the software and hardware
dependencies as well as system scaling limitations by
reducing operating expenses through automatic
processes. Cellwize SON enables operators to achieve
the ultimate benefits that come with a simpler, more
flexible, scalable and adaptive infrastructure – resulting
in faster time-to-market and rollout for new revenue-
generating services.
SONCLOUD™
CONFIGURE & OPTIMIZE IN SECONDS
EVOLVE WITH SON-ENABLED
NETWORK VIRTUALIZATION
ABOUT CELLWIZE
THE BEST, MOST COMPREHENSIVE SONCellwize provides cutting-edge SON (Self Organizing Network) solutions to mobile operators. Mobile
networks empowered by its proprietary elastic-SON® continuously react to real-time changes and
match capacity, coverage and quality with evolving usage patterns and users’ needs. Cellwize was
founded by telecom professionals and its technology was designed by RF experts mastering network
topology and behaviors. Cellwize is headquartered in Singapore with R&D and sales offices across
the EMEA region.
For more information, visit http://cellwize.com/ or contact [email protected], read the latest posts at
http://www.cellwize.com/news and follow the company on Twitter: @cellwize
Cellwize Wireless Technologies Pte Ltd • 8 Shenton Way • #05-02 AXA Tower • Singapore 068811
SG +65.98.26.5727 • UK +44.20.32870070 • IT +39.348.5164260 • RU +79.296.687051 • IL +972.77.5077408
[email protected] • www.cellwize.com •