"we can't"....yes, you can!
DESCRIPTION
bbcon 2013TRANSCRIPT
10/23/2013 #bbcon 1
“We Can’t Do That…”
Oh Yes YOU Can!
Tools for Successful Change
PRESENTED BY MICHAEL REARDON
GILMAN SULLIVAN
10/23/2013 #bbcon 2
TWEET ABOUT OUR SESSION!
#BBCHANGE #BBCON
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“Hello, Gilman, ah, um, gee,
like we, ah, built it and, ah,
they aren’t using it”
10/23/2013 #bbcon 4
• Key Elements
- Leadership, Communication, Involvement
• The Tools
- Audiences, Messages
• The Implementation
- Let’s Pull it All Together!
WHAT ARE WE DOING?
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• What kind of changes are you going through right now?
• What kind of things do you know about change?
TALK TO US…
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PICK A MODEL, ANY MODEL….
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PICK A MODEL, ANY MODEL….
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PICK A MODEL, ANY MODEL….
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PICK A MODEL, ANY MODEL….
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PICK A MODEL, ANY MODEL….
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“All models are wrong.
Some are useful.”
– George E.P. Box
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Involvement
Communication
Leadership
THE GEARS OF CHANGE… The Organization
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• P. A.!
• Priorities
• Few resources
• Leadership is busy
- Tell and move on
CONTEXT OF LEADING CHANGE IN YOUR ORGANIZATION
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THE NEED – FOUNDATION IN LEADING CHANGE
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• Vision/Strategy
• Do you know where you are going?
– Start at the END
• (What is your “Beacon”?)
• Anticipate and Plan for Resistance!
• Comfort, but also Confront
• Feel, Felt, Found
LEADERSHIP
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•Resistance is thought transformed into
feeling. Change the thought that
creates the resistance, and there is no
more resistance. -Robert Conklin
•Paralyze Resistance with Persistence • Woody Hayes
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• Vision/Strategy
• Do you know where you are going?
– Start at the END
• (What is your “Beacon”?)
• Anticipate and Plan for Resistance!
• Comfort, but also Confront
• Feel, Felt, Found
LEADERSHIP
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• The Three A’s:
- Who needs to be Aware? Who needs to Approve? Who is Accountable?
• The Three O’s:
- Who needs to just Observe? Who needs to OK it? Who needs to Own?
• The Three C’s
- Who needs to be Cognizant? Who needs to Confirm it? Who is in Control?
COMMUNICATION
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• ELM (Petty & Cacioppo)
- Peripheral Route
- Central Route
• Social Judgment Theory (Sherif)
- Latitudes/Zones
• Acceptance
• Rejection
• Noncommitment
AUDIENCES AND PERSUASIVE THEORY
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WIIFMs!!
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Please Keep Door
Closed for
Construction!
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Please Keep Door
Closed!
Keeps A/C In!
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DAD, NORA, AND THE DOOR…
•Loves Dolls, Coloring
•Hates Bugs, Bees
•Hates high bills
•Can be cranky
(not my actual door)
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• How many audiences are in your organization?
• How many will be consuming your messages?
• What motivates them?
• Research by Zohar and others argue that there are FIVE motivators:
- Impact on society
- Impact on customer
- Impact on company and stakeholders
- Impact on working team
- Impact on me personally
OUR AUDIENCES (AND IT’S ALL ABOUT THEM)
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• Let them have a voice
• ASK THEM! Then LISTEN!! Respond!
• Let THEM write the narrative!
• Do they SEE how they affect the organization? (and vice-versa?)
• Praxis
- Not just talk—execution!
• Do they have any skin in the game?
INVOLVEMENT
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“Change is a threat when done
to me, but an opportunity when
done BY me.”
• Rosabeth Moss Kanter
INVOLVEMENT
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Involvement
Communication
Leadership
THE WHEELS OF CHANGE… The Organization
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• Let’s craft a narrative! (or at least a few sentences)
• ID at least three audiences that will consume your message
• What is important to each of them?
• Write a short announcement that speaks to your audiences and their
motivations
THE TOOLS…
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• Consider your Audiences & Their Current Vibe (+, -, ?)
• Aware? Approve? Accountable?
• Consider what each Audience wants/needs
• Consider your Frequency
• Who Owns this Message?
• What’s the medium?
COMMUNICATION PLAN
Who? AAA? WIIFMs? Freq? Owner? How?
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• Do you have a GOAL?
• Do you have a core team?
- Have they been trained? Do they know the goal (the thesis)?
• Project Kickoff?
• Project Name?
• Audience(s) Analyses?
• WIIFMs?
• FAQ’s
• Anticipated Resistance and Responses
• Contact Info?
• General Timeline?
• Ways to Get Involved?
• What’s Your Plan for AFTER?
COMMUNICATION TOOLKIT TIPS
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• KNOW
• Grieve
• Understand
• FEEL, FELT, FOUND
• Deliver the message
• Nurture…Nudge
• Comfort…Confront
RESISTANCE MANAGEMENT
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RESISTANCE MANAGEMENT
• Moves management
- Outcome?
- Influence?
• Resister or
• Potential advocate?
- Alone vs “natural partner”?
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• Leadership, Communication, Involvement
• Who is your audience? (and what motivates THEM?)
• How are you using that to message to your audience?
• How are they involved?
THE TAKEAWAYS…
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Questions???
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TWEET ABOUT OUR SESSION!
#BBCHANGE #BBCON