we believe in sports - alabama afp...gameday the wasted time trying to sell parking often leads to...

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Page 1: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 2: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

WE BELIEVE

IN SPORTS

Page 3: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

LEAD WITH A SERVANT’S HEART

Page 4: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

Innovate and reinvent continuously

Page 5: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

pursue growth and learning

Page 6: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

value results and relationships

Page 7: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

create a contagious and engaging

work environment

Page 8: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 9: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 10: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 11: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 12: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 13: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 14: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 15: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 16: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 17: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

START UP CAPITAL

Page 18: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

FINANCIAL GROWTH

1 2 3 4 5

$3 M

$0

Page 19: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

FUNDING AVENUES

Page 20: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

Keys TO OUR SUCCESS

Page 21: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 22: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

Employee First Company

a Client First CompanyNot

Page 23: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

CULTURE IS THE

Secret Sauce

Page 24: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 25: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

CLUTCH!

Page 26: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

A parking marketplace

enabling sports fans to rent privately held

spaces

gameday

Page 27: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

GAMEDAY

TimeSellers waste valuable time standing outside for hours flagging down cars to sell parking.

GamedayThe wasted time trying to sell parking often leads to sellers giving up their entire gameday experience.

CostlyPregame rituals, like tailgating at popular spots on-campus, have become commercialized and expensive.

ParkingFans don’t know where to park, how much parking will cost, or what amenities (if any) like space for tailgating, access to restrooms, etc. await them upon arrival.

#1 ComplaintFor many college athletic departments, parking is the #1 complaint they hear from fans regarding gameday logistics.

DataSchools lack access to critical data on fans like who’s parking on campus, who transferred their pass to a friend, what routes are people taking, and arrival/departure times.

PROBLEMS

Buyers Sellers Universities

Page 28: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

GET GAMEDAY BACK!your

Page 29: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 30: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 31: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 32: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 33: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

SELLERthe

GET GAMEDAY BACK!

your

Transactional capability Scheduler/listing Standard suggested price Pictures of parking spaces Rating system Instructions and best practices

+

Page 34: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

BUYERthe

SPOT FOR EVERY FAN

reserved

Search/filter capability Reserve and pay in advance Map Ratings Access to premium features Report a Problem

+

Page 35: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

VIP FAN EXPERIENCE

premium

Golf cart shuttle service

Cold beverages/snack

Shakers and game programs

Personal tours of campus

Access to exclusive tailgate experience

+CLUTCH! Brand Ambassadors greet fans as they arrive with personal service, including:

Page 36: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

MARKET OPPORTUNITY

$100 BILLION ON SPORTS

Each year Americans spend …

$56 BILLION ATTENDING LIVE SPORTING EVENTS

$300 MILLION PARKING AT COLLEGE FOOTBALL GAMES

$5 BILLION PARKING AT LIVE SPORTING EVENTS

Page 37: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

STREAMS

Software Licensing Fees

Peer-to-Peer Marketplace Transactions

Ad Revenue

Big Data

Access

Digital Parking Passes

CustomSoftware

Development

Parking Parking+ Hospitality

Parking+ Hospitality+ Tailgating

VIPExperiences

Revenue

Page 38: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

1

2

3Parking + Hospitality + Tailgating

average $95 / game

Parking average $40 / game

Parking + Hospitality average $55 / game

Tier

Tier

Tier

Page 39: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

28,000 cars on gameday

= 1,000 cars

Tuscaloosa MARKET

= 1,000 cars= 1,000 cars

2,500 athletic department-issued parking passes25,000+ cars without athletic-department reserved parking on gameday

Page 40: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

Delivering a Premium Fan Experience through:

• Making it easy to transfer passes • Using big data to understand traffic patterns and fan behavior

• Increasing parking inventory • Capitalizing on missed revenue

UNIVERSITY

$100K-$250K Clutch! Feesper season

licensing

Page 41: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating
Page 42: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

yourFINDING A PARKING SPOT 2 BLOCKS FROM THE STADIUM 30 MINUTES BEFORE KICKOFF…

Page 43: WE BELIEVE IN SPORTS - Alabama AFP...Gameday The wasted time trying to sell parking often leads to sellers giving up their entire gameday experience. Costly Pregame rituals, like tailgating

QUESTIONS?