We Are Your Industry AssociationOur goal is to help you succeed in your business.

PCMA PARTNERSHIP OPPORTUNITIES 2020

2

TABLE OF CONTENTS

ABOUT PRIVATE CAPITAL MARKETS ASSOCIATION OF CANADA 3

PREMIER LEVEL CORPORATE PARTNERSHIP 5

CORPORATE PARTNERSHIPS AT A GLANCE 6

ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & 8 PRIVATE CAPITAL MARKETS AWARDS

CONTINUING EDUCATION PROGRAMS 11

EDUCATIONAL WEBINARS & WORKSHOPS 12

WEBSITE | ONLINE 13

PRIVATE CAPITAL MARKETS MAGAZINE 14

MEMBERSHIP 15

Prices are subject to change without notice. All sponsorship levels are subject to 13% HST.

INTRODUCTION

ABOUT THE PRIVATE CAPITAL MARKETS ASSOCIATION OF CANADA

3

Since 2002, the Private Capital Markets Association of Canada PCMA) has brought together exempt market dealers, exempt market product issuers, and professional advisers to the private capital market. The PCMA is the leading national industry voice for the private capital markets to securities regulators, government agencies, media, and other sectors of the capital markets. Our strength is our membership. We are a community of small and large firms including individuals from across our industry who come together to support the PCMA, drive its agenda and ensure the PCMA serves the unique interests of Canada’s private capital markets.

Belonging to the PCMA makes a statement that you are committed to your profession and the highest standards of business conduct.

Join Canada’s largest private capital markets community at www.pcmacanada.com

The purpose of the PCMA is to:

• Be the effective national voice of Canada’s private capital markets and represent the interests of exempt market dealers, exempt market issuers and industry professionals to securities regulators, government, industry associations, media, the capital markets and the public. • Assist members with understanding their regulatory responsibilities through industry publica tions, educational opportunities and connections to complience, regulatory, finance and legal resources.

• Provide regulatory updates to assist our members in staying ahead of regulatory change, and the tools to adapt and succeed in our regulatory environment.

• Ensure the highest standards of business conduct amongst our members across Canada.

• Increase public and industry awareness of the important role of Canada’s private capital markets.

• Provide valuable membership services and cost saving opportunities to our members.

• Networking and business opportunities for our members across Canada.

OUR MEMBERS

The membership of the PCMA is comprised of over 300 member firms including:

• Firms registered as exempt market

dealers with securities regulators in one

or more jurisdictions across Canada and

the dealing representitives of those firms;

• Exempt market issuers;

• Professional advisers, service providers

to the exempt market including law firms,

accountants, compliance advisers,

shareholder advisers, corporate communi

cations advisers, investment professionals

and others.

4

MNP LLP and MNP Corporate Finance Inc. recognize the importance of thriving private capital markets both

PCMA’s focus on educating, strengthening and growing awareness of the importance of private capital markets across Canada is very aligned with MNP.

We are committed to contributing our expertise for the

issuers, dealers or industry professionals. We contribute thought leadership through articles published in the PCMA’s Private Capital markets magazine and education leadership through the PCMA’s CFO Financial Regulatory

across Canada. We are proud to participate in the PCMA’s annual conference and awards.

MNP’s decision to be a Founding Sponsor of the PCMA demonstrates our leadership and our commitment to the development of vibrant private capital markets.

reputable strategic partner in the private capital markets, PCMA offers the industry insights and tools to help you navigate the complexities of this fast changing market. The PCMA annual conference, educational programs and regional events provide great networking opportunities. Demonstrating your commitment to PCMA is demonstrating your commitment to your own clients; providing them with knowledge and a platform to educate and advocate on their behalf.

MNP Corporate Finance Inc.

Olympia Trust Company & Exempt EdgePCMA Premier Partner

A WORD FROM OUR PARTNERS

Exempt Edge and Olympia Trust supports the PCMA as it helps our business to remain abreast of changes in the marketplace and regulatory landscape.

Our membership enables networking, and exposes us to EMD registrants and a vastvariety of highly skilled individuals andservices across the exempt market.

By supporting the PCMA, firms and issuers support a strong and healthy future for the exempt market. The work that the PCMA does ensures our industry has a clear and effective voice.

5

PREMIER LEVEL CORPORATE PARTNERSHIP

BENEFITS

Premier Partner $30000Entire Year-Round Promotion and Recognition

• Recognition as Partner on distinctive signage at all major events

• Recognition at PCMA Awards event

• Speaking opportunity at PCMA’s major events and a conference (as available)

• Opportunity to introduce a speaker by a member of your executive team (various PCMA events, as available)

•

• Opportunity to distribute marketing materials or promotional items in the delegate kits at various PCMA events (as available)

• Ticket(s) to the annual conference including Reception

• Distribution of thought leadership through 2 (two) national webinars executed by the PCMA.

• Recognition as sponsor in PCMA webinars

• approved by the PCMA, catering & travel expenses covered by Sponsor, PCMA to assist with logistics and marketing)

• PCMA to assist with promotion of your brand and products

• Full page ad (ad provided by Partner) in event program.

•

Full page ad inside front or back cover (as available, ad provided by Partner) in industry magazine, The Private Investor.

• Logo recognition in PCMA electronic communications

•

Opportunity to send your company blast email to the PCMA database and be recognized through PCMA social media

• Logo recognition in PCMA Member Handbook sent to each new and renewing individual member

Opportunity to present an award at a conference (first come, first serve basis)

6

CORPORATE PARTNERSHIPS AT A GLANCE | ONE YEAR TERMPREMIER PARTNER$30000(2 max)

LEADPARTNER$20000(2 max)

CAPITAL PARTNER$10000

AFFILIATE $5000

MEMBERSHIP FEES CREDIT

1 year 1 year 1 year 1 year

RECOGNITION AT MAJOR EVENTS

Recognition as a Partner on distinctive signage at all major events • • •

• •

•

Speaking opportunity at PCMA’s major events (as available)Company Spotlight

(10 minute)

Opportunity to introduce a speaker by a member of your executive team (various PCMA events, as available) • •

• • •

Opportunity to distribute (1) marketing materials or promotional items in the delegate kits at various PCMA events (as available) •

•

• •

SPECIAL EVENTS

Tickets to conference including Reception x16 x8 x4

Preferred rate for PCMA educational seminars and networking events

Preferred seating

Name recognition/branding on table

20% discount 15% discount 10% discount

THOUGHT LEADERSHIP

Distribution of thought leadership webinar/ paper/ special research to PCMA Members • •

• •

•

Recognition as sponsor in PCMA webinars • •

be approved by the PCMA, catering & travel expenses covered by Sponsor, PCMA to assist with promotion

• • • •

ADVERTISING OPPORTUNITIES - PCMA WEBSITE

Carousel banner ad with hyperlink to your company on front page of PCMA website 1 year 6 months 3 months

Advertisement banner on PCMA’s Membership Directory 1 year 6 months 3 months

Recognition on the Featured Member spot in industry newletter, PCMA E-News Brief • • • •

ADVERTISING OPPORTUNITIES - PCMA MAGAZINE

Full page ad (ad provided by Partner) x2 x2 x1

Full page ad inside front or back cover (as available, ad provided by Partner) •

Preferred rate for digital pop up ad (ad provided by Partner) x1 x1 x1

ADVERTISING OPPORTUNITIES - PCMA ELECTRONIC COMMUNICATIONS

Logo recognition in PCMA electronic communications • • •

Opportunity to send your company blast email to the PCMA database and be recognized through PCMA social media x2 x1 x1

ADVERTISING OPPORTUNITIES - PCMA MEMBER HANDBOOK

Logo recognition in PCMA Member Handbook sent to each new and renewing individual member • • • •

As a PCMA Partner, you will receiveexceptional value for one entire year such as recognition at all PCMA major events and publications. This is the great way to reach key decision-makers in the private capital markets industry.

As a Partner, you can use a specially designed PCMA Partner logo on your website and in electronic and print publications.

Our goal is to help you succeed in your business.

Please contact us to discuss how we can tailor a package to meet

info@pcmacanada.com or 1.877.363.3632.

7

Portland strongly believes in supporting the PCMA as the national voice of Canada’s private capital markets and its support of private capital market activity and exempt market dealers. Robust capital markets are essential to the growth and sustainability of the Canadian economy.

The PCMA plays a key role in building awareness of the importance of the private capital markets across Canada. We are committed to supporting an association that strives to sustain entrepreneurial businesses and encourages the creation of wealth for Canadian investors. We are happy to be a Founding Partner and to participate in PCMA activities and lobbying efforts. Portland’s mission is to democratize opportunities for wealth creation by providing

access to quality private and public offerings

investor. We feel that the PCMA is very aligned with Portland’s mission.

The PCMA provides a great opportunity for members to network with like-minded professionals in an environment that encourages education, networking and thought leadership.

efforts to increase awareness of the private capital markets and to actively participate in the various dialogues surrounding the many issues involving the private markets.

Portland Investment Counsel

A WORD FROM OUR PARTNERS

8

ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & AWARDS

• This conference attracts over 300 entrepreneurs, disruptors, tech innovators,exempt market dealers, private capital issuers and companies, legal, accounting, and compliance advisers, angel, private equity and venture capital funds, investment advisers and regulators.

• Video Highlights from the conferenceare posted on the website and social media.

Since its inception in 2012, the PCMA Private Capital Markets Conference has earned a reputation for pragmatic, insightful presentations that attracts a broad base of professionals eager to learn about new developments in the private capital markets including exempt

This sold out event includes the PCMA Awards. In 2012, the PCMA launched these national awards for private capital industry across Canada - the only national industry awards for exempt market issuers, dealers and professionals that promote best practices and high standards of conduct in the private capital markets. The PCMA believes in celebrating the success stories of the private capital markets and honouring the professionals behind those successes.We will continue each year to build andfurther extend the reach and profile of the awards across the industry.

Past attendees have included:• C-SUITE BUSINESS LEADERS• SENIOR LEVEL EXECUTIVES• CANADIAN POLITICIANS • YOUNG PROFESSIONALS

“I am very excited to be part of this year’s PCMA Annual Private Capital Markets Conference. The Exempt Market

plays a vital role in providing investors with access to private and alternative investments. Our collective mission should

be the democratization of these opportunities so that the average investor has an opportunity to build a portfolio profile

similar to the most successful institutional and affluent investor.” Michael Lee-Chin, Founder and Chairman, Portland

Investment Counsel at the PCMA Annual Private Capital Markets Conference, April, 2017

“We're cutting red tape and unnecessary trade barriers to make Ontario the best place to invest and create good jobs.

What is critical to accomplishing these goals, is creating a globally competitive, efficient and strong capital markets

regulatory system that attracts investments from around the world, streamlines capitalraising for businesses, and

protects investors from financial system risk and misconduct”. Victor Fedeli, Ontario Minister of Finance, 2018 Fall

Economic Statement

“It was a great opportunity to get in front of this audience and talk about what we are doing which is building a new

common regulator for Canada's capital markets. It's important to be here in this positive upbeat enviroment network-

ing and sharing ideas.” Kevan Cowan, Chief Executive Officer at Capital Markets Authority Implementation

Organization, PCMA Private Capital Markets Conference, April 2017.

“The PCMA conference is important because our private capital markets are growing in Canada and they are becoming

a very important part certainly of our investment industry and so it's important to bring together the businesses that

are in this space, the people that are looking to capital raise and how we might address some of the investor protection

concerns that we have as a regulator.” Pat Chaukos, Ontario Securities Commission, Deputy Director of OSC Launch

Pad at the PCMA Private Capital Markets Conference, April 2017.

9

Level/BenefitsTitle

Sponsor $25000

KeynoteSpeakerSpotlight$20000

Gold $15000

Silver $10000

Bronze $5000

VIP & Cocktail Reception

$5000

Lunch $5000

Breakfast $2000

Networking Break $1500

Official recognition as Sponsor of Private Capital Markets Conference & Private Capital MarketsAwards by the conference Master of Ceremonies

• • • • • •

Speaking opportunity as moderator or panelist. Preferred seating & name recognition/branding on table. • •

Opportunity to introduce or a thank a keynote speaker by a member of your executive team •

Opportunity to present an award at the conference (first come, first serve basis) • • •

Logo representation (with weblink) on the event website page • • • • • • name only name only

Prominent in-room logo representation on screen and name representation on promotional materials including press release, invitation and event program.

• • • • • • name only name only

Logo representation on attendees’ name badge •

Dedicated creative eblast announcing sponsorship •

Logo on delegate bag, personalized conference wifi password, logo on mic-flash (title sponsor logo)(when and where applicable and subject to change) •

Opportunity to distribute marketing materials or promotional items in the delegate bag. Full page video ad at entrance (title only)*

• • • •

Opportunity to be featured in one PCMA webinar(Discussion topic will be confirmed)

•

Exhibitor booth space (premium location)(first come, first serve basis) • • •

One-time use of authorized delegate list within ten days of the event (blast email to be sent by the PCMA)

• •

Dedicated posts on PCMA social media (text provided by sponsor) x5 x4 x3 x2 x1x4 x1 x1 x1

Advertisement in the PCMA magazine – The Private Investor(ad provided by sponsor)

PreferredPricing

PreferredPricing

1 Full Page Half PageHalf Page Half Page Half Page

Full page advertisement on outside back cover in event publication (ad provided by Sponsor) •

Prominent logo on front cover in event publication • • • • • •

Full page ad in Event Publication (ad provided by sponsor) •

•

•

•

•

•

• •

•

•

•

• • •

ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & AWARDS

Opportunity to present Keynote Speaker Spotlight

10

WeirFoulds has been a founding supporter of thePCMA from the start. In 2002, Morley Salmon thePCMA’s Founding Chair, approached our Firm toget behind the idea of the first and truly nationalorganization to represent the interests of ExemptMarket Dealers (then Limited Market Dealers).

We incorporated the PMCA as a not-for-profitcorporation on a pro bono basis and haveenthusiastically provided various levels of pro bonosupport to the organization since 2002. It was a naturalevolution for WeirFoulds to provide hard dollar financialsupport as a Founding Partner, to enable the PCMA

to continue to flourish under the capable Executiveand Board leadership that are currently in place.

The private capital markets are the largest and mostdynamic source of capital in Canada, dwarfing allother sources of funding, including the public markets - it’s where the “action” is. Private capital marketsare constantly evolving, the most recent examplebeing TSX’s embrace through its Private Marketsinitiatives. The PCMA offers networking opportunitiesfor EMD’s, issuers and those organizations whosupport and advise them, professional and educationaldevelopment, government and regulatory advocacy,

A WORD FROM OUR PARTNERS

A word from our partner, McLeod Law LLP. The PCMA is integral to the private markets industry, taking on the role as educator, connector and advo-cate for its members. With continual changes occurring in the securities regulations, it is vital to have a well-respected organization serving the needs of dealers, issuers and industry professionals in any jurisdiction across the country.

McLeod Law LLP is proud to be a Founding Partner of the PCMA and contribute to the learning and development of Canada’s exempt market.

industry affiliation to support professionalism tothe marketplace, as well as deal origination andsyndication opportunities.

The benefits are significant, and for a relativelymodest investment. We hope many more firms join us in supporting the important work of the PCMA and find their own way to benefit from the tremendous opportunities it can offer.

WeirFoulds LLP

11

Regulatory Financial Reporting Program

tailored to the exempt market industry. The sessions include an overview of the private

reporting challenges, focusing on income taxes, broker warrants and thinly traded securities, underwriting revenue recognition, related party transactions and constructive obligations.

PCMA Compliance Education Series

The securities regulators have been conducting compliance reviews of exempt market

including suspension of registration.

The PCMA Compliance Program addresses the responsibilities of a Chief Compliance

compliance, and legal professionals.

PCMA believes that building an educational infrastructure to help private capital markets professionals, their CFOs, CCO’s, UDP’s and dealing representatives succeed is a key priority for private capital industry. We hear from our members across Canada that there are few in-depth learning opportunities focused on the exempt market and how to successfully operate as dealers and issuers in this unique market. Putting the resources of our membership and our national

PCMA CONTINUING EDUCATION SERIES

• Exempt market dealers (EMDs) • • Investment Funds and Mortgage Funds• CFOs, CMAs, CAs• Controllers• Finance professionals and auditors in the exempt market •

services to EMDs

Lead Sponsor ($10000)

Partner ($5000)

Education Series across Canada • •

Complimentary membership for one year plus listing in Membership Directory at www.pcmacanada.com • •

Invitations to the seminars and cocktail party for each of the events 4 2

Opportunity to provide a subject matter expert •

Logo representation (with weblink) on the event website page • •

Prominent in-room logo representation on screen and name representation on promotional materials including press release, invitation and seminar program.

• •

Logo representation on attendees’ name badge •

• •

Opportunity to distribute marketing materials or promotional items in the delegate kits • •

Dedicated tweets on PCMA social media (text provided by sponsor) x5 x2

Advertisement in the PCMA magazine (ad provided by Sponsor) x2 x1

12

EDUCATIONAL WEBINARS & WORKSHOPS

PCMA has a reputation as a leading industry voice in the private capital/exempt markets. Help PCMA build an educational infrastructure to help EMDs, dealingrepresentatives and issuers succeed in their business.

The webinars will be available across Canada and will be permanently hosted at www.pcmacanada.com (3000+ visitors/month)

PCMA WEBINAR | ONLINE WORKSHOP

Sponsor a PCMA webinar or a series of online workshops. Your company’s name and logo will be featured in all webinar promotions and in the archived version of the webinar at: www.pcmacanada.com. Your company’s slide with a shortdescription and your logo will be presented at the beginning and end of webinar.

Price: Members: $1500 per webinar | Non Members: $2500 per webinar

FEATURE & HOST YOUR OWN WEBINAR

Produce and sponsor your own webinar. The PCMA will promote your company and webinar as a valuable resource to the PCMA audienceand will host this free webinar on its website at www.pcmacanada.com and promote it through email and social media. Discussion topic should be confirmed with the PCMA ahead of time.

Price: Members: $1000 per webinar | Non Members: $2000 per webinar

13

WEBSITE | ONLINE

WEBSITE BANNER ADS - HOME PAGE

The PCMA works very hard to protect the reputation and regulatory capabilities of private capital/exempt market participantsand ensure they continue to play a significant role in the Canadian private capital markets. The PCMA online advertising is aspecial service provided to help you build brand awareness, grow your business and share your capabilities across the industry.

Limited website banner ads are available and only for PCMA Members!

Driving 3000+ visitors monthly with:

• Events Calendar• Social Media Posts• Private Capital Markets News and more!

Advertising Options Price Description

Banner ad (bottom of the home page) 1 month x $3000• Banner ad size: 1125 w x 90 h pixels• Sidebar banner ad: 272 w x 90 h pixels • File type: PNG only • File size: 72 dpi• Colour: RGB only• Linking URL: an active URL must be provided

Sidebar banner ad (left side of the home page) 1 month x $2500

14

PRIVATE CAPITAL MARKETS MAGAZINE

The PCMA’s national industry magazine, The Private Investor, is published bi-annually and features commentary from the leaders in the private capital market. The magazine is distributed to entrepreneurs, exempt market dealers and issuers, advisers, legal, accounting,compliance, private equity, venture capital, and investment professionals and key regulators across Canada. It is a available on a leadingedge digital publishing platform which enables access to a searchable library of all previous and current articles.

In every issue:

• • Alternative capital raising exemptions

Trends on improving efficient access to investment opportunities and protection for investors in the private capital markets

• Capital raising tools and strategies for issuers and companies • Understanding the regulatory environment and what it means for issuers, dealers and investors• Regulatory updates and compliance advice for dealers and issuers

Advertising Options and Prices Members Non Members Description

Full Page $700 $875 • Full page size: 8.5 in x 11 in + add .125” bleed on all sides & crop marks• Half page size: Horizontal: 8.5 in x 5.5 in | Vertical: 5 in x 11 in + add .125” bleed on all sides• Spread: 17 in x 11 in + add .125” bleed on all sides & crop marks• File type: PDF, eps (font converted to outlines)• File size: 300 dpi, bleed .125, crop marks •

Colour: CMYK only•

•

•

•

•

Linking URL: an active URL must be provided

Half Page $500 $625

Spread $1300 $1800

$2500 N/A

$1500 N/A

$1500 N/A

$2000 N/A

Digital Pop Up Ad (pop up image on a certain page of the digtal magazine)

$500 $700 • Digital pop up ad size: 500 w x 300 h pixels• Digital front cover band size: 500 w x 175 h pixels• Image type: .jpg, .gif, animated .gif• Linking URL: an active URL must be provided

Digital Front Cover Band (image/band that goes across the front cover of the digital magazine)

$800 $1000

New Issue Email Ad Placement $1200 $1500 • Include your company ad in the email alerting people about the new issue of the magazine• Ad size: 600 w x 90 h pixels• File type: PNG only

Submission Deadlines

Spring Issue: March 1

Fall Issue: September 1

Centre Spread

Inside Front Cover

Inside Back Cover

Outside Back Cover

Dimensions: 17” x 11” + add .125” bleed on all sides & crop marks

Dimensions: 8.5” x 11” + add .125” bleed on all sides & crop marks

Dimensions: 8.5” x 11” + add .125” bleed on all sides & crop marks

Dimensions: 8.5” x 11” + add .125” bleed on all sides & crop marks

15

Membership in the PCMA means contributing to a strong national voice for private capital markets professionals including exempt marketprofessionals. The PCMA membership also means great benefits for you and your firm – access to exclusive FIB and E&O insuranceprograms at group discount rates, full access to the PCMA website resources and publications, networking with other Members, andaccessing the PCMA events, conferences and continuing education opportunities. Every PCMA member is featured in the PCMAMembership Directory at www.pcmacanada.com, which helps to promote your business amongst the key business decision makers.

PCMA MEMBERSHIP

MEMBERSHIP BENEFITS

• National industry voice for exempt market professionals

• Exclusive Insurance Programs

• Regulatory & Compliance Guidance

• Regulatory News & Updates

• Continuing Education

• Tuition, Event & Service Discounts

• Private Capital Markets Awards

• Private Capital Markets Magazine

• Networking Opportunities

The PCMA is focused on strengthening and growing the private capital markets to ensure robust capital raising opportunities across Canada.

The Canadian private capital markets provide investors with the opportunity to participate in investment offerings and structures outside of publicly traded vehicles and tap into the types of offerings typically reserved for large, institutional investors.

develop some of the most critical and entrepreneurial industries across Canada and is an important contributor to creating jobs and wealth for Canadians.

New and renewal annual membership rates are as follows:

Exempt Market Dealer, MIE, Angel Investors, Venture Capitalist - corporate membership

(up to 3 individuals)

Issuer of Exempt Market Products - corporate membership (up to 3 individuals)

Exempt Market Professionals (Financial Industry Marketing Firm, Compliance Firm,

Consulting Firm) - corporate or personal membership (up to 3 individuals)

(advisers to exempt market dealers e.g. legal, accounting, compliance)

Additional Individual Dealing Representative

$750 + tax

$750 + tax

$950 + tax

$99 + tax

STAY CURRENT – STAY CONNECTED

info@pcmacanada.com | www.pcmacanada.com

www.pcmacanadaconferenceandawards.com