Berlin Partner for Business and Technology Annual Report 2015

We are working for growth!Berlin is our passion.

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Contents

Foreword 3Highlights 2015 4The best of two worlds 6

Overview 8Healthcare industries 12ICT I media I creative industries 14Transport I mobility I logistics 16Energy technologies 20Photonics 22Manufacturing industries 24Service industries 26 Services Business Services in the districts 28 Business Location Center 30 Airport Region Berlin Brandenburg 31Technology Services 32Location Services 33Financing Services 34Talent Services 35EU and International Services 36

Capital City Marketing 39City marketing 40Business location marketing 42Public relations 47

Berlin Partner Network 48 Organizational chart 52Impressum I Photo credits

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Foreword

Dear readers,

The forewords to our annual reports have been quite similar for a few years now – and we are very happy about that. This is because the Berlin economy continues to expand without interruption. In 2015 it not only saw economic growth rise and unemployment fall, but also achieved another very important claim to fame: Berlin is the Number 1startup city in Europe. In no other city have investors shown as much confidence and provided as much capital to young entrepreneurs. In the past year, Berlin passed London to reach the top spot, with investments totaling a solid EUR 1.4 billion in the first half of 2015 – a record! Our numbers as a business development agency are also breaking records: In our strongest year since the beginning of Berlin Partner, we can now report that we have supported companies in 289 projects, created 6,650 jobs and invested roughly EUR 723 million in Berlin.

What is driving this economic boom? It is a mixture of established businesses, science and the startup scene. People's openness and creativity has created the lively startup scene in Berlin – a metropolis that never gets old, constantly reinvents itself and gives everyone space to test out ideas. Science, established businesses and young creative entrepreneurs are constantly finding new ways to collaborate on the development of products and technologies for the future. This effective mixture is like a magnet for in-ternational companies. In 2015 well-known brands and global corporations also chose Berlin for the development of ground-breaking innovations. This is how we are expan-ding Berlin into a testing laboratory for the future issues of a growing global metropolis step by step.

We would like to express our heartfelt thanks to the Berlin government for the good collaboration in 2015, in particular the Senate Chancellery and the Senate Department for Economics, Technology and Research, and also to our service partners, the district offices and our private shareholders and Berlin partners that are so committed to our city. We look forward to 2016 and are optimistic that we will be able to announce more collective success in next year's report.

Kind regards,

Your Your

Dr. Stefan Franzke Andrea Joras Management Spokesperson Managing Director

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Berlin: High in Demand.

the place to befor business.

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Berlin braucht uns.

From left to right: Dr. Stefan Franzke, Berlin Partner; Norbert Kopp, Mayor of District Steglitz-Zehlendorf; Holger Klempnow, CEO KleRo GmbH Roboterautomation;Christopher Kern, CEO Dieringer Blechbear-beitung; Henner Bunde, State Secretary ofSenate Department for Economics, Techno-logy and Research; Jens Hilpert, CEO FLEXIM GmbH

Ground-breaking! Logo for the "WindNODE – Wind in Northeast Germany" initiative

Yael Weinstein, Tel Aviv Global, andAndrea Joras, Berlin Partner, sign partner-ship agreement for the startup exchangeprogram.

The Berlin truck stopped in fiveEuropean cities.

alle-helfen-jetzt.de is making charityprojects visible in the capital.

Space for innovation: in Berlin at one of ten Zukunftsorte (groth areas)

Review after 5 years of Business Service

Berlin Partner for Business and Technology and the Senate Department for Economics, Technology and Research founded the Business Service in 2010. The Business Service has specialized in businesses located in Berlin thanks to its employees who work at the Berlin Partner office and also in the district city halls. In the past, Berlin Partner has primarily con-centrated on helping businesses who plan to establish in Berlin. Its local mission means that the state's service offers should actively support companies that would like to grow in Berlin. Review after five years: With the assistance of the Business Service, companies in Berlin have invested EUR 1.5 billion in the city and created roughly 13,600 new jobs.

Green light for WindNODE – Berlin as a reference project inthe shift to renewable energy

The initiative called "WindNODE – Wind in Northeast Germany" has been supported by the states in eastern Germany and was one of the winners in the competition for the "Show Window for Intelligent Energy – Digital Agenda for the Shift to Renewable Energy", which was held by the German Ministry for Economics and Energy. The show window region called WindNODE covers the entire grid of the electricity company and consortium leader 50Hertz and represents a real-life laboratory for a complete energy system. The cluster management for energy technology in Berlin-Brandenburg devel-oped the WindNODE initiative from the beginning. The goal of the initiative is to develop innovative technologies and processes for supplying energy in the future. This can make Berlin a reference project for the shift to renewable energy.

Metropolitan Solutions – the leading smart city conference comes to Berlin

Metropolitan Solutions is the world's largest international smart and green city con-ference trade fair. Berlin Partner supported the Deutsche Messe (German trade fair) at the first trade fair held by Metropolitan Solutions in Berlin, organizing a joint booth where twelve Berlin and Brandenburg companies as well as ten internation-al startups from New York and Tel Aviv presented their products and solutions. Fur-ther, Berlin Partner organized two international conferences: One was "Smart So-lutions for Urban Challenges" as part of the Asian-Pacific Weeks, which involved international guests and addressed future strategies and visions for modern cities around the world. The other was "Electromobility – Globally Connected" where ex-perts discussed international approaches, concepts and best practice examples for urban electromobility. Two other highlights were organized matchmaking with a totalof 227 participants from 34 countries and nine guided expert-led tours to reference projects in the smart city of Berlin. A total of 4,022 trade fair visitors, 2,482 conference participants and 146 exhibitors made Metropolitan Solutions one of the largest smart city events in the world right from the start in Berlin.

Berlin and Tel Aviv launch exchange program for startups

"The beating heart of the country’s bubbly innovative scene" – that is how Tel Aviv's mayor Ron Huldai described his city. It is a profile that fits perfectly to the booming startup scene in the German capital, said Berlin's mayor Michael Müller. In October, both became sponsors for a startup exchange program that Berlin Partner initiated in coop-eration with Tel Aviv Global. The program includes free use of co-working space for two to four weeks for startups that are looking to achieve growth and internationalization. Part of the program involves T-Labs, the Charlottenburg Innovation Center CHIC, Rain-making Loft, Betahaus, the German Tech Entrepreneurship Center GTEC, Ahoy! Berlin, the Cleantech Innovation Center, the TU Berlin and the Berlin School of Economics and Law. During their stay, Israeli entrepreneurs will be able to network with the Berlin startup scene and potential cooperation partners in established businesses. In Tel Aviv, Berlin entrepreneurs can make use of the The Library as co-working space.

Pop into Berlin – Berlin on tour in Europe

Pop into Berlin – visitBerlin and Berlin Partner collaborate for the first time to open Berlinstores in five European cities. Each pop-up store promoted Berlin for one week as a place that is creative, innovative and worth living in. The stores opened between September 21 and December 12 at the best locations in the city centers of Stockholm, London, Vienna, Amsterdam and Paris. They transported Berlin's attitude towards life and presented the creative and innovative ingredients necessary for this. visitBerlin presented Berlin by showing innovative brands and products from the city. Berlin Partner made its contri-bution to the stores by showcasing Berlin and its booming startup scene, five founders presented their products. As brand ambassador and promoter for Berlin, a place for networking with representatives from businesses and a hot spot for everyone in search of new trends, the pop-up stores were a successful platform.

Matching platform alle-helfen-jetzt.de brings together charity projects and companies

In order to promote the support and integration of refugees, Partner for Berlin founded the matching platform "alle-helfen-jetzt.de." The platform's goal is to bring together charity projects and companies. Countless charity projects and social entrepreneurs in the capital are introduced on the platform. Companies that would like to do something for refugees gain an overview and can support projects systematically. This should help charity reach its destination more quickly and promote integration. In order to promote long-term cooperation as much as possible, charity projects define their needs very precisely. The best matching partner among the companies is then found through the platform – and often this involves more than monetary donations. An important side effect: Companies and refugees come into contact – the first step toward integration into the labor market.

Highlights 2015

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The best of two worlds

A lot of innovation in Berlin occurs at various interfaces – between clusters and sectors or between the established economy and science and the creative entrepreneurial scene. Berlin Partner's task is to network these worlds – and there were over 100 formats for this in 2015.

Rocket meets Adlershof:two entrepreneurial scenes meet each other

Digital startups in the Rocket family met tech startups from Adlershof at "Rocket Ven-tures Meets Adlershof." Berlin Partner and Wista-Management GmbH invited them to Adlershof for a joint pitch at the beginning of October. The meeting showed that both worlds can learn a lot from each other: The high-tech startups are defined by scientific work and activities in niche markets. They are interested in becoming technology lead-ers rather than brand leaders. The stages of development are often very time-consum-ing. They don't receive feedback from the market until very late. Its quite different for ICT companies. They view their customers as sparing partners. According to the motto of "fail fast," mistakes should be identified early on. The focus is always on the question: What is the benefit for the customer?

Berlin Partner's Business Service and B!Gründet hold DemoDay

For the first time, business representatives from all over Germany gained the oppor-tunity to meet an exclusive selection of 30 startups from all of Berlin's universities at the DemoDay. The matching sessions showed the potential for future cooperation be-tween industry and university spin-offs. Parallel to this, teams from the areas of deep tech, Internet mobile and software/hardware made pitches. The networking event was organized by B!Gründet, the entrepreneurial network of Berlin universities, and Berlin Partner.

BarCamp Health-IT

BarCamp Health-IT took place at the conhIT, Europe's leading trade fair for health IT, and focused on "KIS, Big Data, mHealth, Apps & Co". The cross-cluster event was organized together with the Cluster ICT, Media and Creative Industries and the Health Capital clus-ter. Each participant presented their project in a short pitch at the interactive workshop. In the subsequent sessions, there was space for detailed presentations, discussions and exchange. Finally, of the 90 participants, 13 offered content sessions.

Smart matching for a smart city

During Metropolitan Solutions in May, international companies, research facilities and startups with a smart city and urban-tech backgrounds were brought together. Among others, a startup delegation was invited from New York and Tel Aviv in order to introduce the Berlin smart city eco-system. Berlin's mayor Michael Müller visited the startup area of the joint booth at the trade fair. This subject will be addressed in greater depth this year – for example, with a Smart City Hackathon organized by Berlin Partner and ending at the 2016 Metropolitan Solutions.

eMO hosts investor dinner

Electromobility is as much a part of Berlin as the diverse startup world. Many young en-trepreneurs enrich the mobility scene with their innovative solutions. eMO supports this effort with networking platforms. At the investor dinner on May 29, eleven innovative Berlin companies presented exciting solutions that are ready to be launched on the mar-ket. The selection process was followed by matchmaking with seven cleantech investors.

Optic cluster held startup event at Osram

How can corporations and startups work together successfully? How do the structure of an established company and the flexibility of a startup fit together? And how does a corporation profit from a startup and what does a startup gain from this? These and other questions were discussed on November 17 in the context of the workshop called "Synergy between Corporates and Startups," which Berlin Partner and Osram partnered to organize. Osram used the stage in order to show 30 participants its new business concept for partnering with young companies and to enter into contact with them in individual talks.

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289 projects 6,650 new jobs

EUR 722.6 million in plannedinvestments

Business establishment 99 (34%) 2,874 (43%) 189.9 (26%) Expansion 78 (27%) 3,662 (55%) 486.5 (67%) Location support 61 (21%) 1 (0%) 0.1 (0%) Network 20 (7%) 58 (1%) 0.4 (0%) Transfer 17 (6%) 25 (1%) 0.3 (0%) Securing business locations 12 (4%) 17 (0%) 18.1 (3%) Relocation 2 (1%) 13 (0%) 27.3 (4%)

* Outside of the clusters

6,650 new jobs in 289 projects with EUR 722.6 million in plannedinvestments by clusters for the innovation strategy in the capital region

Healthcare industries 36 (13%) 390 (6%) 21.4 (3%) ICT I media I creative industries 81 (28%) 3,696 (56%) 276.0 (38%) Transport I mobility I logistics 27 (9%) 574 (9%) 141.1 (20%) Energy technologies 41 (14%) 429 (6%) 44.6 (6%) Photonics 32 (11%) 195 (3%) 71.3 (10%) Manufacturing industries* 44 (15%) 492 (7%) 114.3 (16%) Service industries* 28 (10%) 874 (13%) 53.9 (7%)

6,650new jobs

289 projects EUR 722.6 millionInvestments

Overview

The German capital is booming and Berlin Partner for Business and Technology is help-ing to actively co-shape Berlin's growth. Staff at Berlin Partner travel the world to per-suade companies, investors and talent that Berlin is the business and technology place to be. When they arrive in the capital, Berlin Partner supports the businesses and re-search institutions, helping them grow in Berlin and network in the region. The success stories that unfold are communicated by Berlin Partner in its marketing of the capital throughout the world. Berlin Partner's success is measured on various indicators: Its fo-cus is on the number of jobs that have been created or secured in Berlin with the support of Berlin Partner. Other central concerns are the investment volume and the external resources acquired for the projects supported by Berlin Partner. 2015 was the best year since Berlin Partner began keeping records: Berlin Partner for Business and Technology supported companies in 289 projects (2014: 234), with investments of about EUR 723 million in Berlin (2014: 579) and the creation of 6,650 jobs (2014: 5,670). In 2015 the number of founded companies rose by 60%. Furthermore, roughly EUR 36 million in external funding was acquired.

As an innovative technology and science location and as one of the most dynamic eco-nomic regions in Germany, Berlin is an exciting place to be. We offer companies, in-vestors and research facilities incentives for scientific research and technology at this internationally attractive location thanks to an integrated offer:

We are actively participating in the development and implementation of economic, technological and innovative strategies in Berlin.

We provide in particular small and medium-sized enterprises (SMEs) and industrial companies in Berlin with support in the development of their business.

We advise and help businesses establish companies in Berlin. We promote and increase the transfer of knowledge and technology through networking

science and businesses. We are responsible for the international marketing of Berlin as a capital and location

for business, including the successful be Berlin campaign. We offer customized services on the subjects of real estate, funding, financing, EU

and international services in order to successfully carry out projects involving inno-vation, the establishment of companies, expansion and securing business locations.

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* Outside of the clusters

Healthcare industries 13.9 (38%) ICT I media I creative industries 0.2 (0%) Transport I mobility I logistics 5.1 (14%) Energy technologies 8.6 (24%) Photonics 6.8 (19%) Manufacturing industries* 1.7 (5%) Service industries* 0.0 (0%)

External funding raisedby industry

External funding raised by investors

EUR 36.3 million

externalfunding raised

EUR 36.3 million

externalfunding raised

EU funding 8.1 (22%) National funding 17.5 (48%) Berlin funding 1.2 (4%) Equity Companies 9.5 (26%)

344 residency permits approvedthrough Business Immigration Service

Germany 46 (47%) Western Europe 27 (27%) North America 8 (8%) Asia (incl. Australia, New Zealand) 8 (8%) Central and eastern Europe 7 (7%) Near east 3 (3%)

99 companies established

Originby company

(Regions)

Africa 28 (8%) South America 39 (11%) Asia 98 (29%) Australia 17 (5%) Europe 78 (23%) North America 84 (24%)

Originby continent

Mission

We work for growth in Berlin.

We promote business, technology and innovation. We speak the language of economics and science. Together with our clients and partners, we find and achieve

innovative solutions. We market Berlin's strengths and opportunities both nationally and

internationally. We are strong by networking with our partners. We live out high regard, trust and transparency. The competencies, dedication and creativity of our team are the key

to success.

BERLIN is our passion.

Service packages

Berlin Partner offers special service packages that are aligned with the individual needs of companies and research institutions. The offer includes customized promotion con-cepts as well as support in the search for real estate and qualified professional staff. Berlin Partner provides valuable contacts for businesses and science, ensures the trans-fer of technology and advises companies on their international projects. Roughly 600 times, service packages were used as part of successful projects supported by Berlin Partner in 2015. The supported companies were able to make use of very individual and specific services thanks to almost 1,000 service building blocks and were well informed and prepared to make and implement their decision to choose Berlin.

Business Welcome Package – Testing the new location inexpensively Business Financing Package – Customized funding concepts Business Location Package – Real estate in central locations Business Talent Package – Qualified staff and quick issuance

of residency permits Business Technology Package – New information for companies Business International Package – Presenting companies on an

international stage Business Marketing Package – The right networking

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Healthcare industries

Health care sector, health care services and life sciences: The capital region is one of the world's leading locations in everything related to health. The region is made especially strong by the excellence in research and health care services, which are also closely tied to businesses. Numerous technology parks and networks, particularly in the area of bio-technology and medical technology, have created outstanding infrastructure and made it possible to transfer the new scientific findings to innovative products in health care. This benefits patients in Berlin as well as international guests that come to our region for medical treatment as well as people in other parts of the world thanks to the high amount of exports. The healthcare industries defines the capital region in particular with its over 20,000 companies and roughly 314,000 employees. It is not only a guaran-tor for the highest level of health care services, but also an engine for growth and em-ployment, with annual growth rates between three and five percent. The over 100 new companies founded in the past year demonstrate the innovativeness of this industry.

Facts• Approx. 313,700 employees

• Approx. 20,700 companies

• Approx. EUR 19.1 billion in sales

Source: Senate Department for Economics, Technology and Research

Thereof:

• Approx. 30 pharmaceutical companies with approx. 10,000 employees

• Over 240 biotechnology companies with approx. 4,600 employees

• Over 300 medical technology companies with approx. 12,600 employees

Source: Berlin Partner for Business and Technology

36projects

390new jobs

EUR 21.4 millionin planned

investments

EUR 13.9 million in external

funding raised

Example of an expansion project ifp Institut für Produktqualität GmbH

The Berlin ifp Institute for Product Quality is an accredited laboratory for the contrac-tual analysis of food and feed, drinking water and pharmaceuticals. ifp also researches, develops and produces innovative diagnostics for use in laboratories or directly on-site in production operations. Worldwide, tests are used for quality control in businesses and laboratory companies as well as regulatory bodies. Further, the company also offers water analyses for end users. Due to the strong growth in recent years, ifp moved into its own new building in Adlershof in 2014 and completed an extension for more new employees in 2015. A critical factor in the decision to relocate the company from Steglitz to Adlershof was the wish to use the potential of a high-technology location where a very special innovative and entrepreneurial spirit prevails. At the same time, they were also thinking about the future major airport that is only a few minutes away by car. In addition to expanding the range of analytical services in the food industry, the company in Aldershof has been pressing ahead with its service for the pharmaceutical industry. In 2015 the company invested in an isolator in order to test the sterility of pharmaceutical and medical products.

The company plans to increase staff to roughly 250 employees by the end of 2016, with almost half the employees being hired in the last few years. The production that initially remained at the old location should be moved from Steglitz to Aldershof in the near future. The investments in the new corporate headquarters in the Adlershof Technology Park totaled roughly EUR 14 million. Berlin Partner supported the company before its expansion in Adlershof. Starting in 2013, ifp received networking assistance and was advised on investment funding, the subject of staff and subsidies in the area of modern energy usage and electromobility.

"With the new master plan called the 'Healthcare Industries',

the capital region has set the standards for the development of the

industry through 2018. Basic research, innovation, spin-offs and

use will also be the foundation for the successful implementation

of the cluster strategy in the future."

Stefan OelrichCEO ofSanofi-Aventis Deutschland GmbH, Cluster Spokesman since the summer of 2015

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ICT I media I creative industries

In the area of information and communication technology (ICT), over 9,700 companies generated annual sales revenue of roughly EUR 13.2 billion with about 96,000 employ-ees. And these figures are on the rise, as Berlin is the European bastion of IT startups. The reasons for this success include the multifaceted collaboration between technical specialists and creative entrepreneurs as well as the internationally competitive level of ICT research in the region. It is possible to gain a quick start with the countless innova-tion laboratories, incubators and accelerators where new ideas are experimented with, new areas of business opened up and new business models tested.

The capital region is the leading media location in Germany with major international appeal. It doesn't matter whether you are talking about film, television, games or the press: Berlin-Brandenburg is in the perfect position for all areas of the media economy. The region has an excellent infrastructure, outstanding training opportunities and an innovation-friendly environment. The Berlinale (international film festival), the German Film Prize, the International Games Week, the Berlin Web Week, the Media Convention and many other events mean that the most important gatherings in the film, media and creative industry take place here.

Both nationally and internationally, Berlin is considered a meeting place for creatives and is the perfect location for lifestyle, advertising, art, music and design. The capital region has gained a great reputation in every area of the creative industry thanks to first-class events, including the ECHO Award, the Festival Lollapalooza Berlin, the DMY International Design Festival and the Berlin Fashion Week with the highlights PREMIUM, Panorama Berlin and Mercedes-Benz Fashion Week Berlin.

Facts• Over 43,800 companies (2013), 316,520 employees (2014), and roughly EUR 36 mil-

lion in sales (2013)

Source: Senate Department for Economics, Technology and Research in regard to the Berlin-Brandenburg Cluster

• EUR 1.4 billion invested in Berlin startups in the first half of 2015

Source: www.welt.de

• 22,800 international visitors took part in 30 events during Berlin Web Week in 2015

Source: Berlin Partner for Business and Technology

• The games industry in the capital region generates roughly EUR 1 billion in sales with about 1,500 companies and 11,500 employees

Source: Medienindex, Medienboard Berlin-Brandenburg

81projects

3,696new jobs

EUR 0.2 million in external

funding raised

EUR 276.0 millionin planned

investments

Example of a business location projectDoodle AG

In January 2015, Doodle AG opened the office of its subsidiary Doodle Deutschland GmbH in Berlin. Doodle AG is a 100-percent subsidiary of the Swiss media company Tamedia. Doodle is known for its online tool to coordinate meetings. In Berlin, the office will have functions for customer support, online marketing and the ongoing develop-ment of mobile doodle applications. Further, the international activities will also be bundled here, so that Berlin will serve as the hub for international market launches. Over the next three years, roughly 30 jobs should be created in Berlin and about EUR 300,000 invested. Berlin Partner supported Doodle in the search for a location, helped it win employees and advised it by providing information on investment cost funding.

"The founding of a German Doodle subsidiary is a

logical step in our growth offensive.

Germany is a key market for Doodle – in 2014 our Web-Service

was used more here than anywhere else in the world.

Naturally, the dynamism and internationality

of Berlin are in perfect harmony with the Doodle

philosophy."

Michael BrechtCEO at Doodle

Example of an expansion projectZalando

Zalando is Europe's leading fashion platform online for women, men and children. The range of products is extensive, including brands known worldwide, local and fast-fashion brands, and self-designed private labels. Berlin is home to the international headquar-ters for all foreign markets served by Zalando SE, with all businesses being controlled from here. The logistics network with three central logistics centers in Germany makes it possible to efficiently supply all customers throughout Europe. Zalando is an innovative Berlin technology company that has seen rapid growth in sales and employees: At least 1,500 more employees should be hired. That would make the online company founded in 2008 the largest private employer in the capital with its roughly 5,000 employees. The urban Zalando campus that is planned at the Mercedes-Benz Arena in order to unite all the Berlin locations there, if possible, should be viewed as a long-term commitment to the Berlin location and set the strategic course for sustainable corporate develop-ment. Berlin Partner is supporting the company in its expansion at the location, helping among others with the recruiting of staff.

From left to right: David Schneider,Co-Founder and Member of the Manage-ment Board; Robert Gentz, Co-Founder andMember of the Management Board;Rubin Ritter, Member of the ManagementBoard

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Transport I mobility I logistics

Transport, mobility and logistics shall be influenced by subjects such as urbanization, climate change and digitalization. They are an important driver of everything from po-litical, economic and technological developments to planning and intelligent, smart mobility. Berlin is tapping into global trends such as the networking of data and modes of transport, the automation of vehicles and the electrification of drives, and is combin-ing them with its own strengths. Ground-breaking solutions are already being developed tested and used in many projects, companies and research facilities. Berlin has become an attractive location for the innovative transport industry thanks to its mixture of large companies, many small and medium-sized enterprises (SMEs) and well-known sci-entific facilities. In addition to its close proximity to the scientific competencies of the industry, the city offers an ideal network, attractive investment funding, highly qualified professionals and managers as well as interesting living labs. The Transport, Mobility and Logistics cluster in the joint innovation strategy of Berlin and Brandenburg net-works actors from businesses and science and supports them on various levels in the realization of projects. In the area of electromobility, for example, it has been possible to bundle actors and projects with the support of the Berliner Agentur für Elektromo-bilität eMO and the Transport, Mobility and Logistics cluster in Berlin-Brandenburg and draw international attention. This success will be continued with intelligent mobility.

Facts• Roughly 16,000 companies

• 191,000 employees

• EUR 21 billion in sales

• Gross added value of EUR 9.6 billion (EUR 81,000 /employee)

Source: Senate Department for Economics, Technology and Research in regard to the Berlin-Brandenburg cluster

EUR 5.1 million in external

funding raised

574new jobs

EUR 141.1 millionin planned

investments

27projects

Example of an expansion projectIAV GmbH – Ingenieurgesellschaft Auto und Verkehr

As one of the leading development partners in the automotive industry, IAV offers more than 30 years of experience and an enormous spectrum of competence on every aspect of a vehicle. The service portfolio includes solutions for potential serial production in all areas related to the drive train, electronics and vehicle development. The company supports manufacturers and suppliers worldwide with more than 6,000 employees and first-class equipment, from the achievement of the project to serial production. High-quality testing equipment with component testing facilities, testing laboratories and a complete crash-testing system demonstrate the company's own expectations for qual-ity. As an engineering partner, IAV has invested a lot in the latest measuring technology to ensure its place at the top. A result of this is that it has one of the world's top-performing high-altitude chambers for vehicles (up to 5,300 meters) for the testing of engines under extreme conditions. Outside of major vehicle manufacturers, this gives it one of the world's best systems of this kind. The high altitude system already takes into account the future statutory requirements for vehicle development and simultane-ously allows for qualitative and quantitative improvements to the development process. A total of EUR 13 million is flowing into Berlin as a result of IAV's involvement. Berlin Partner has supported this investment project by providing information and advice on investment funding. In its ongoing collaboration, Berlin Partner has also supported the company in a European project to reduce emissions and in a network project in the area of electromobility. IAV was also able to rely on the services of Berlin Partner to address the issue of retaining skilled workers and to handle regulatory management.

"As a company founded in Berlin, we have been connected to the

location for many decades. We were able to grow here thanks to the

advantageous general conditions and are one of the top engineer-

ing service providers in the automotive industry today. Berlin has

constantly changed during this time and many challenges had

to be handled. A situation that we at IAV must also face in global

competition. Therefore, we are investing in the world's best high-

altitude chambers at our Berlin development center in order to test

vehicle characteristics under extreme conditions and to develop

the future viability of our location. The innovative environment in

Berlin with its excellent university landscape and the very attractive

city for talent made the decision to invest here relatively simple."

Michael SchubertMember of the ManagementBoard of IAV GmbH –Ingenieurgesellschaft Auto und Verkehr

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Berlin Agency for Electromobility eMO

"Electromobility made in Berlin" set more important standards both nationally and in-ternationally in 2015. All roads to sustainable mobility lead to the Berlin Agency for Electromobility eMO. It is the main contact and a promoter of electromobility together with partners from businesses, science and administration. And this is all to achieve added value in and for Berlin-Brandenburg. Project development played just as impor-tant a role as location marketing. Since 2013, eMO has successfully coordinated the "International Show Window for Electromobility in Berlin-Brandenburg," which is funded by the federal government as well as the states of Berlin and Brandenburg. In roughly 30 core projects, approximately 100 partners are conducting research and tests around the clock. Extensive amounts of preliminary results have already been achieved, supply-ing valuable information for optimizing use in daily life and developing electromobility along the value-added chain. The "InitiativE Berlin-Brandenburg" is a project that has been funded by the German Federal Ministry for the Environment and run by the eMO since 2014, precisely because electromobility pays off in practice, above all for fleet op-erators. By the end of December 2015, 250 electrical vehicles had already been brought onto the road. Interested companies and municipal institutions benefit from cheaper leasing conditions for electrical vehicles, including the right charging station. Berliner Verkehrsbetriebe (Berlin Transport Authority) is one of the regional actors that is electri-fying its car fleet through the project.

Communication and international collaboration

The eMO held the third conference on electromobility in the capital on March 25. Under the motto of "Berlin Is Charging Up," roughly 600 participants discussed how even more electromobility can be brought on the road. At the conference, the company Local Mo-tors, which recently set foot in Berlin, started its competition "Urban Mobility Solutions for Berlin": Developers from the entire world were called to design an urban vehicle of the future for Berlin over the next few months. eMO sat on the jury that crowned the winner in the summer.

The Formula E premiere on May 23 in Tempelhof brought electromobility a lot of vis-ibility. Roughly 21,000 spectators watched the race in Berlin live. eMO was on board as a partner and used the event for a traveling exhibition called "Berlin Electrified" to gener-ate public excitement for "electromobility made in Berlin-Brandenburg." An additional highlight on this day was the Guinness world record for the WAVE Trophy. Before the Formula E, owners of electric vehicles were invited to participate in a parade of electric vehicles on the Formula E track. A new Guinness world record was set with 577 vehicles taking part in front of an enthusiastic audience.

"Car Exchange – Testing eMobility" is the name of the game from the end of May to the middle of October. Roughly 2,000 people applied to participate in the project eMO initiated to exchange a gasoline car for an electric one for twelve days. 100 Berlin and Brandenburg residents won the opportunity. Besides private citizens, representatives from the media and politics took part in the campaign, including government deputies, members of parliament, the district mayor of Charlottenburg-Wilmersdorf, Lichtenberg, Marzahn-Hellersdorf, Pankow, Tempelhof-Schöneberg and Spandau. eMo got partici-pants excited about electromoblility with the "car exchange" and showed that this is a sensible and reliable addition to the urban scene.

In 2015 eMO also increased its international activities and expanded its international network as it aims to develop projects and market Berlin. On May 21 and 22, eMO in-vited experts to the international conference on "Electromobility – Globally Connected" as part of Metropolitan Solutions. Mobility experts from Beijing, New York, Amsterdam, Copenhagen, Paris, Oslo and Berlin presented strategies, best practices and trends from the areas of charging infrastructure and electric passenger and freight traffic. Further-more, tours of various regional electromobility companies were given for international guests who gained practical insights into what "electromobility made in Berlin" looks like. The Korean-German Electromobility Forum on May 19 showed the latest develop-ments in electromobility in Korea and Germany, with a special focus on the subjects of charging infrastructure, ICT and batteries. Besides regional companies, a 25-person Korean delegation also took part. The event was organized by eMO in collaboration with KEIT, the Korea Evaluation Institute of Industrial Technology, and in cooperation with the Korean Embassy. How the market has developed in China, what opportunities German companies have in the Land of the Rising Sun, and what companies should consider in China – all this was discussed at the event called "Electromobility in China – Development & Market Opportunities" on October 1 in Berlin. The invitations were sent out by the AHK Greater China Beijing, the Berlin Chamber of Commerce and Industry and the eMO.

FactsElectromobility in the capital region:

• More than 450 players in busi-ness and science

• Roughly 100 ongoing network and transfer projects

• In 2015 more than 300 new jobs solely in Berlin

Electromobility on the road:

• Over 650 publicly accessible charging points

• Roughly 3,000 electric cars and commercial vehicles are on the road in fleets or privately owned

• Electric bus line 204 between the Zoo and Südkreuz subway stations

"InitiativE Berlin-Brandenburg" promotes electromobility in fleets.

Guinness world record with electric vehicles in Tempelhof

2120

Dr. Abbas KhanFounder and CEO,ZaaK Technologies GmbH

Energy technologies

Berlin is a showcase for intelligent energy – the capital region and a consortium of 43 partners from all the eastern German states successfully applied to the German Ministry for Economics and Energy to become a model region in the shift to renewable energy. Here, technological solutions are developed for the networked energy system of the future. Hardly any other city can surpass Berlin here. It offers ideal conditions and co-operation opportunities right in the middle of a region with an above-average amount of renewable energies fed into the grid. Against this backdrop, Berlin Partner has sup-ported the founding of companies and their expansion, the development of the city, the initiation and implementation of networks and association projects, the transfer of technology, and internationalization. The Energy Technology cluster has grown at an above-average rate in recent years, with increasing sales and social security contribu-tions.

As part of the shift to renewable energy, Berlin has set the goal of being a climate-neutral city by 2050 – reducing carbon dioxide emissions by at least 85 percent from the base year of 1990. As a digital metropolis in Europe, Berlin is developing ground-break-ing innovations that contribute to this goal: Intelligent networks and the expansion of virtual power plants should ensure, for example, that the requirements for network stability and reliable supply are ensured and also take into account the increasingly fluctuating production of energy from renewable sources.

Facts• Roughly 6,200 companies

• Over 56,000 employees

• Approx. EUR 23.4 billion in sales annually

• Change in employment from 2008 to 2012: +19%

• Export ratio > 55%

Sources: Cluster report on energy technology – a region full of energy – master plan for the cluster Energy Technology in Berlin-Brandenburg (2012); InnoBB Report (2014)

41projects

429new jobs

EUR 8.6 million in external

funding raised

EUR 44.6 millionin planned

investments

Example of a business location project ZaaK Technologies GmbH

The company ZaaK Technologies GmbH was founded in Berlin in May 2015 and will cre-ate roughly 20 jobs in the next three years. Berlin Partner supported it in the search for skilled staff, helped it choose the right business location, provided network contacts and advised it on funding and subsidy options. The company is pursuing the follow-ing innovation: Coal power plants produce more than a few hundred million tons of flying ash per year. Much of this is disposed in landfills, which has a negative impact on the environment and health. A slurry in ash pools can also lead to the pollution of the groundwater. Due to rapid growth in the construction industry, the availabil-ity of qualitatively high-quality sand has become a global challenge. Zaak Technolo-gies GmbH developed an innovative and sustainable production process that makes it possible to turn waste from industrial coal power plant production into a diversely usable, high-quality product – ZaaKSand™. It is a 100 percent ecological industrial sand that can be used in various sectors of industry. ZaaKSand™ is approximately 50 percent lighter than natural sand, another material for construction and perfectly suited for concrete, mortar and stucco. Buildings that are erected with industrial sand exhibit up to 500 percent higher heat insulation and are up to twelve percent lighter than buildings that are built with normal sand. Additional applications in-clude landscaping, roof greening, foundry sand and use for water treatment, to name a few examples. The company was awarded the Berlin-Brandenburg innovation prize.

"Since I have an international background, it was important for

me to work in an environment that is lively, embraces the en-

trepreneurial spirit and offers access to leading universities and

research institutions. Another critical factor was the availability of

well-trained employees who have an international background and

are ready to take up new ideas. Everyone in Berlin provided us with

immense support – Berlin Partner, Vattenfall, KIC InnoEnergy and

other companies, which made it easier to open the Berlin office and

bring the coming ZaaK™Sand production facility to Berlin.”

22 22

2322

Photonics

Future made of light: Photonics, the scientific and economic use of light, and the closely related microsystem technology are some of the most important key technologies in the 21st century. They are central drivers of innovation in numerous sectors such as medical technology, aerospace, communication, automation or automobile construction, and simultaneously provide end products in lighting, optometry or scientific machine con-struction.

The capital region has become one of the most important locations for optics in the world and offers the best conditions for bundled research, development and production. 400 companies and 36 research institutions form the innovative core, employing more than 16,000 highly qualified specialists – a number that is on the rise. Biomedical optics and optometry, laser technology, light technology, microsystems technologies, optics for communication and sensors as well as optical analysis make up the optics cluster in the capital region. The unique features are the very sophisticated research landscape, a very diversified industrial sector and the high networking between the actors.

Berlin Partner coordinates the cluster management in photonics in close collaboration with its 110 members, the OpTecBB industry network, the ZukunftsAgentur Brandenburg and other partners.

Facts• Approx. 11,900 employees in the industrial sector and EUR 1.3 billion in sales in

Berlin*

• Innovative core with 300 Berlin high-tech companies focusing on optics, photonics and microsystem technologies**

• Exports as a percentage of total sales: 68%**

• R&D as a percentage of total sales: 17%**

Sources: *Senate Department for Economics, Technology and Research, ** Berlin Partner for Business and Technology

32projects

EUR 6.8 million in external

funding raised

195new jobs

EUR 71.3 millionin planned

investments

Example of an expansion project ic! berlin brillenproduktions GmbH

ic! berlin brillenproduktions GmbH is a supplier for high-quality designer glasses in the premium segment. Top-quality, spring steel frames for glasses are produced in the cen-ter of Berlin in a modern manufacturing facility and sold worldwide through ic! berlin brillen GmbH. ic! berlin is one of the most innovative brands in the industry and employs a total of more than 180 employees. Founded in 2003, ic! berlin now has 82 employees who handle all the significant production steps from material cutting to final assembly and do this with extensive logistics and quality management.

Berlin Partner accompanied ic! berlin in the expansion of its production and R&D units. The budget for 2016 plans an investment of just under two million euros in the expan-sion of the company's proprietary production competence and a revival of traditional production techniques in glasses construction.

Trade fairs and delegations

Berlin Partner's area for optics participated in four photonics exhibitions with informa-tion stands in Germany and abroad as part of the state program called "Program for Internationalization" in 2015. For the first time, Berlin Partner assumed the leading role in the planning and implementation of the Fraunhofer HHI, which was responsible for three of the four exhibitions abroad. At the Optical Fiber Communication (OFC) in Los Angeles (USA), the PHOTONIX/FOE (Fiber Optics Expo) in Tokyo (Japan), the LASER World of Photonics in Munich and the European Conference and Exhibition on Optical Com-munication (ECOC) in Valencia (Spain), a total of 46 companies and research institutions took part in joint presentations. The exhibiting companies and research institutions reported numerous international contacts and new business ties.

"The joint stands organized in close cooperation between

Fraunhofer HHI and Berlin Partner offer us and our

Berlin-Brandenburg industrial partners an ideal presentation

platform at the exhibitions on optic communication technology

in the US, Japan and Europe. We are profiting from a high degree

of visibility for visiting specialists thanks to our professional

approach and accompanying marketing of Berlin."

The use of very modern laser technology in the production of glasses frames guaran-tees speed and precision.

Prof. Dr. Martin SchellInstitute CEO Fraunhofer HHI

24 24

2524

Pierre LohrberLocation Manager Würth Elek-tronik eiSos GmbH & Co. KG

Manufacturing industries

Berlin industry is well positioned internationally: Roughly 7,000 companies with a total of 105,217 employees represent the manufacturing industry in the capital. The metal and electrical industry as well as the machinery and plant industry have a long tradition in Berlin, which is being continued by companies such as Procter & Gamble/Gillette, OTIS, Viessmann and Jonas & Redmann. Together with the chemical-pharmaceutical industry, they are the strongest sectors of industry in the capital in terms of sales and employ-ment. Other core areas are the food industry and the print and paper industries. These "classical" industries make a major contribution to the development of top technologies "made in Germany" and ensure networked supplier relationships in the capital region.

Berlin is profiting from the strong digital industry in the city, which is advancing the digitalization of production and controlling processes as they move in the direction of Industry 4.0. Germany's largest digital communication network, easy access to investor and venture capital as well as the high level of innovativeness also make the city attrac-tive for providers and users of Industry 4.0. Berlin is developing into an international hub and meeting place for innovative concepts and smart solutions for networked com-panies and production. Capable Industry 4.0 suppliers such as Bosch Software Innova-tions, PSI Automotive & Industry, Cisco and the Fraunhofer Institutes IPK, IZM, FOKUS and HHI as well as a series of specialized small and medium-sized enterprises (SMEs) are developing new business models for future urban production in Berlin.

Facts• Total of more than 730 industrial companies ( > 20 employees)

• 105,217 employees

• EUR 24.1 billion in sales

• Export ratio: 56.5%

• 20% of sales due to recent products, 24% attributable to improved products

Source: www.berlin.de/industriestadt/daten-fakten

44projects

EUR 1.7 million in external

funding raised

EUR 114.3 millionin planned

investments

492new jobs

Example of a business location project Würth Elektronik eiSos GmbH & Co. KG

Würth Elektronik eiSos GmbH & Co. KG is a manufacturer of electronic and electrome-chanical construction components for the electronics industry. The company is part of the Würth Group, the global market leader for assembly and fastening technology. Ber-lin will serve as the location for sales, product re-development, training and product demonstrations. Besides the administrative tasks of various divisions, the focus is on the new development and refinement of products. In addition, students are given the opportunity to conduct experiments in the bachelor and master degree programs. Berlin Partner helped Würth establish the location by providing assistance on questions relat-ed to funding and staff recruitment. The company plans to hire 100 employees in Berlin.

"Multiple factors were critical for our choice of Berlin. The two most

important ones were the density of the resources available in Berlin

in the area of software engineering. Further, the Berlin brand is so

attractive for people with an international background that Berlin

was the first choice for us. As an internationally focused and

rapidly expanding company, it is important to be able to win open,

flexible and very well trained staff. In the overall context, the

Adlershof location offers an ideal addition to our work in Berlin.

The immediate surroundings with over 1,000 companies, university

institutions and research institutes, coupled with indispensable,

highly modern Internet access were attributes that clearly

influenced our decision. Last but not least, the transportation

infrastructure with an ideal connection to the public transportation

network and the city highway were the necessary additions that

ultimately made the decision easy."

26 26

26 27

Klaus HolthausenCFO of the agency antoni GmbH

Service industries

Berlin, as an economic metropolis, is defined by innovative, competitive and high-qual-ity services. The service economy is the sector with the highest growth rates in Ber-lin. The widely diversified range of services extends from business, education and staff services to finance and insurance services, tourism, retail and advertising companies. Rapid growth is seen above all in the communication, consulting and service industries, although new services are also being developed in the area of information and com-munication technologies.

One of the most important sectors of the city's economy is the tourism industry. With over 28 million overnight stays in 2014, Berlin achieved a record number of visitors once again. In addition to this, Berlin has also positioned itself as the Number 1 customer service and call center location for the German-speaking market thanks to an extensive range of high-quality and international call-center services.

The service sector strengthens the Berlin labor market and is growing at an above-average rate relative to other states. A defining feature is also the digitalization and transformation of business segments and processes into large service-providingcompanies.

FactsThe service economy makes an above-average economic contribution to the city with approx. 1.2 million wage earners (85% of all employees) and EUR 80 billion insales.

• Over 300,000 employees in tourism produced EUR 10.3 billion in gross sales

• In the important business segments (e.g. accounting, IT, marketing, staff) for shared services: approx. 48,000 employees

• Customer service: 240 call centers with approx. 26,000 employees in Berlin and Brandenburg

• More than 452,000 employees in service areas close to the company

Source: The Statistical Office for Berlin-Brandenburg, the Berlin Chamber of Commerce and Industry, the Senate Department for Economics, Technology and Research, the 2013 Shared Services Location Study (Dressler & Partner), Call Center in Berlin – Service. Quality. Competence

28projects

EUR 53.9 millionin planned

investments

874new jobs

EUR 48 thousand in external

funding raised

Example of a business location projectAgency antoni GmbH

antoni GmbH is a full-service advertising agency and covers the entire spectrum of mod-ern marketing communication. It handles the entire advertising budget of Daimler AG for the "Mercedes-Benz car" brand. This advertising contract is one of the most presti-gious and largest in Germany. The agency is striving to employ approx. 170 people in two years. Berlin Partner helped the antoni agency establish the company and provided advice on the subject of funding.

"Nationally and internationally, Berlin is considered a meeting

place for creatives and is very appealing for people with an

international background. It is important for us to win creative

and well-educated people. This made the decision to choose Berlin

very easy. The support provided by Berlin Partner for Business and

Technology was very helpful in establishing our company."

Trade fairs

Global Business Services and BPO Conference

In September 2015, Deloitte held the annual international conference on the sub-jects of shared services, global business services and business process outsourcing (BPO) in Berlin. Roughly 900 participants from over 30 countries took part – includ-ing companies such as American Express, Coca-Cola and BASF. The conference is one of the world's leading events in this area. Under the motto of "creative destruction – rethink your future," participants discussed not only classical organization and pro-cess subjects, but also changes in work processes due to the influence of new, ground-breaking technologies such as robotics. The exchange of experience and networking were at the center of the conference. Berlin Partner presented the location of Berlin at a trade fair stand. Companies such as BASF and E.ON, which run a Shared Ser-vice Center in Berlin, gave lectures and presented reports based on their experience.

28 29

Services Business Services in the districts

The Business Service segment focuses on providing individual support for innovative and growing companies in Berlin. The priority is to support all kinds of small and me-dium-sized enterprises (SMEs), from SMEs that have been in Berlin for a long time to innovative startups and companies that have just moved to the city. One area of Berlin Partner helps companies with expansion projects, relocation, innovation projects and other important business steps. The team consists of twelve project managers, with one office on-site in the district offices, and specialists in the Berlin Partner headquarters. The Business Service is the contact for questions related to real estate, staff recruiting, subsidy programs, innovation management and technology transfer.

The Business Service has a clearly structured account management, the coordinating role of project managers and additional competencies with a clear division of tasks between Berlin Partner, the districts and the city-wide service partners such as the In-vestitionsbank Berlin, the Berlin Chamber of Industry and Commerce or Berlin Immobil-ienmanagement GmbH. This makes it easy for Berlin companies to use the entire range of business support services, something confirmed by customer satisfaction statistics.

The Business Service is jointly sponsored by Berlin Partner on the state level and the business development of the Berlin districts. Engaged by the Senate Department for Economics, Technology and Research and arranged in partnership agreements between service partners, this unique model in Germany ensures particularly close proximity to customers due to the tight connection between the state and district level of Berlin Busi-ness Development.

Example of an expansion projectDr.-Ing. Georg Wazau Mess- + Prüfsysteme GmbH

Wazau is a manufacturer of measurement and testing systems as well as material test-ing machines, and develops sensors to determine the thermal behavior of construction materials, plastics and textiles, among others. The company handles everything from the development of prototypes to serial production and market launches. In order to expand further and to secure the location over the long term, Berlin Partner supported the company in the acquisition of the leasehold estate property on which the company has been located since 1978. Berlin Partner liaised the entire process for the purchase of the property with the administration for two years and also advised the IBB on the right subsidy programs.In 2015 the project was successfully completed with the acquisition of the property. Furthermore, a cooperation was begun with the company 5micron.

FactsThe Business Service in the districts successfully supported projects in all sectors

• 97 successfully completed pro-jects with an investment volume of EUR 190 million

• 1,289 new jobs

• 30 projects involving location support, securing a company's future and relocation with1,000 secured jobs

• 1.8 million in funding raised by SME patent campaigns and a technology transfer project for Berlin companies

• 1,600 target companies sup-ported, including numerous hidden champions, traditional SMEs and technology-oriented startups

Source: Berlin Partner for Business and Technology, 2015

Example of an expansion projectHO-MA Elektro Aggregate Service GmbH

HO-MA Elektro Aggregate Service GmbH has been a specialist for emergency electricity technology for more than 20 years in Berlin-Spandau. The 25-person team is involved in the sale and leasing of emergency electricity generators and offers maintenance services and repairs faults. Further, the company handles complex conversions, customer-specific adjustments and the servicing of existing switchboards. For additional expansion, Berlin Partner's Business Service liaised a suitable property in the district. At the new location, a subsidiary was founded with its own production line and six new employees. Berlin Partner also helped with the application for the GRW subsidy (a subsidy to improve the regional economic structure) and with the regulatory and permit management.

"At HO-MA we were very grateful that we could continue to grow in

Berlin as a traditional Spandau family-owned company thanks to

Berlin Partner for Economics and Technology. By liaising our new

property and providing intensive and competent advice on our GRW

subsidy, Berlin Partner's Business Service helped prevent us from

moving to Kleinmachnow and investing there when it acted at the

last second. In the building application phase, the necessary

doors were opened for us and our general contractor, and we were

put into contact with the important regulatory bodies. The Business

Service was also heavily involved in helping us receive the neces-

sary permits for tree cutting on time. In particular we would like to

thank Berlin Partner's Business Service and the team from Berlin

Partner for the great support on our exciting path!"

Kai Hoffmann, CEO HO-MA Elektro Aggregate Service GmbH

Example of an expansion project Mapegy

Mapegy handles the most important facts in the global scientific, patent, press, web and social media world for strategic decisions. Mapegy's unique data-exploratory process links patents, scientific literature, press reports and data from social media channels and search engines in their full technological depth and width and offers a 360 degree radar of the digital text data world. The company offers "mapegy.scout" and "mapegy.radar" as software-as-a-service products. Berlin Partner's Business Service helped with the search for new space – and was successful in the new entrepreneurial center CHIC at Ernst-Reuter-Platz. Mapegy moved into the new facilities in the spring of 2015. Berlin Partner and the Investitionsbank Berlin also supported it in the search for investors in the first half of the year.

30 31 www.businesslocationcenter.com

Airport RegionBerlin Brandenburg

The Business Location Center (BLC) is one of the most important and most-contact-ed Berlin economic portals. Sector data, commercial real estate offers, labor marketand structural information and space plans as well as funding programs can be called up in seconds here, and the information is always up to date. The data can be expe-rienced directly with a virtual 3D city model. Berlin looks impressive and close in the showroom. You can also "walk through" the city thanks to the city model, and investors receive a presentation tailored to their interests.

Business Location Center as open data

In 2014 the 3D city model was completely updated. Now official high resolution data is available and can be given to companies and research institutions as "open data" for further usage. In order to refer to the open data usage in a way that garners public at-tention, the Business Location Center and the Technology Foundation organized the six-week hackathon #Berlin3D. At the hub:raum kickoff in June 2015, Prof. Jürgen Döllner from the Hasso Plattner Institute explained the project. During the closing event in July 2015 in the Microsoft Digital Eatery, the participants presented their innovative ideas and concepts to representatives from businesses, politics and science.

Presenting future locations at the Expo Real

The team from the Business Location Center presented the capital region at the Expo Real. With almost 50 partners, the joint stand for Berlin-Brandenburg was one of the largest stands at the trade fair. Visitors gained a glimpse of Berlin's future. Henner Bunde, State Secretary for Economics, Technology and Research, Christian Gräff, District Councilor and Head of the Department of Economics and Urban Development in Mar-zahn-Hellersdorf, and Dr. Stefan Franzke discussed the subject of "What Makes Berlin So Attractive – Future Locations." Berlin has many large appealing areas for establishing scientific facilities and businesses. In addition to excellent research and education, in-novative companies and startups are also making these areas their home. Together, they create a unique network: the future locations.

The airport region team is the central service team for Berlin Partner and for Zukunfts-Agentur Brandenburg, supporting the implementation of investment projects in the air-port region of Berlin-Brandenburg. In its office at the future Berlin Brandenburg airport, the team works in close collaboration with the sector teams of both parent organiza-tions to provide advisory services on every matter related to establishing a business –from the search for a location and specialists to questions regarding subsidies and funding.

2015 was the year of internationalization. The airport region team presented the advan-tages of the Berlin Brandenburg airport region at a number of trade fairs, including the AERO-MART in Montreal, AEROSPACE in Warsaw, Paris Air Show and Composites Meetingsin Nantes. As a partner at the joint Berlin-Brandenburg stand for the 32nd German Lo-gistics Congress in Berlin, the airport region team strengthened its contact to companies and project developers in the logistics industry. At the mechanical engineering summit, the meeting place for top representatives in German machinery and system building, investment options and commercial locations were presented in the airport region.

The brand alliance called "Standort der Airport Region Berlin Brandenburg" has been joined by 31 commercial locations and regional authorities since it was founded. It of-fers all involved partners a platform for increasing recognition and range in the area around the airport.

Exhibition at the AEROMART 2015 in Montreal, Canada

The AEROMART in Montreal is the leading international trade fair for the aerospace in-dustry in North America. The airport region team established contact to numerous com-panies, change agents and cluster representatives in the aerospace industry through B2B matching. This resulted in three concrete inquiries about establishing a business in Berlin, two from suppliers and IT companies in the Italian and Canadian aerospace industry and one from a Canadian IT company looking to establish a company in Berlin. The cornerstone for a cooperation agreement was laid by Montreal International, the business development organization in Montreal, and Berlin Partner.

www.airport-region.de/en

Facts• A competence team with 41 partners from businesses and administration

• 2 multi-media presentation rooms for innovative consulting processes

• Over 500 advisory meetings

• Online over 58 million total hits

• 760,000 page views

• 360,000 visitors at the website

AEROMART from March 30 to April 2 in Montreal, Canada

Business Location Center

Business talk at the Expo Real

32 33 www.berlin-partner.de/technologyservice

Technology transfer between companies and partnersfrom science

Berlin continues to distinguish itself as a highly productive research and technology location. The networking of science and business is extensive. Berlin is the leading loca-tion for establishing high-tech companies in Germany. In particular, SMEs have many opportunities to profit from collaboration with research institutes – beginning with top-ics for university papers and extending to complex network projects. With the Business Technology Package, companies, universities and institutes have well-networked spe-cialists for the Berlin cluster sectors and trans-area sectors with tested instruments for the preparation of product and process innovations in collaboration with cooperation partners.

Business Technology Package:

Trendscouting and information about potentialPreparation and evaluation of innovation projects in terms of market poten-tial, the competitive situation, state-of-the-art technology, property rights and framework conditions, help with concept development, project planning and ob-taining financing options

Patent ServiceInformation on strategies for property rights and funding options for innovation research, cost-benefit analyses, marketing and licensing

Search for expertsLiaising cooperation partners from science and businesses for innovation proj-ects, development of the cooperation database marktreif.berlin

Innovation fundingProvision of information and support for selecting funding programs offered by the state (e.g. ProFIT), on the national level (e.g. ZIM) and from the EU (e.g. Horiz-ont 2020); technology check and market evaluation, if needed

Example of an innovation project Innovac GmbH: Project H.O.M.E. modular systems

Innovac GmbH specializes in the purchase and sale of used machines and the disassem-bly and relocation of small production lines and factories. A second business segment is currently being developed and is based on the proprietary development of an innovative assembly kit system for the production of container-like, modular and mobile space solutions by using special steel profiles and corner nodes with screws. This system will be manufactured under the name of H.O.M.E. modular systems in the future and can be used for microhouses, emergency accommodations, for natural catastrophes or for temporary residential projects.

Berlin Partner evaluated the development project in terms of its technological and mar-ket relevance and prepared a comprehensive market analysis. Partnership options with partners from science and businesses as well as with sector- and technology-oriented networks were successfully probed.

Technology Services

Facts183 project plans were sup-ported by the Business Technology Service:

• 43% of the successful projects in 2015 were supported by these services

• Cooperation on 11 cross-innova-tion partnership forums

• Support of 3 interdisciplinary web platforms and the publica-tion of 10 newsletters on the subject of technology transfer

Everything from one source. Under this motto, Berlin Partner offers a unique service with its Business Location Package in order to support companies in their search for a suitable location. The services include the provision of information on real estate in Berlin, the joint development of a location search profile, the researching of suit-able properties irrespective of the ownership situation and joint inspection tours. At its website for the Business Location Center, www.businesslocationcenter.com/realestate, Berlin Partner has a real estate portal to present interesting and up-to-date real estate offered by private and public suppliers in Berlin and Brandenburg. On the basis of in-dividual criteria such as the property type, rent/purchase, price, location and supplier, companies shall receive detailed and comparable information about available space or properties in Berlin. Each of the properties there bears a link to the Berlin business atlas (a bird's eye view, public transportation, telecommunications infrastructure and much more). The offers are presented in the Business Location Center's showroom at the Ludwig Erhard Haus.

Business Location Package

Example of a business location projectAbellio GmbH

Abellio is one of Germany's leading private suppliers in local public transportation and is a subsidiary of Dutch Railways (Nederlandse Spoorwegen). The headquarters of Abel-lio Germany was moved from the Ruhr city of Essen to Berlin Friedrichstraße in the spring of 2015. Berlin Partner supported the company with roughly 25 employees on its way to the capital and helped it find the location.

"As a railway company expanding throughout Germany, Abellio

must have an office in the German capital, since Berlin has devel-

oped into the German center for the railway sector in recent years.

Not only major railway operators and vehicle manufacturers, but

also the most important industry associations have their head-

quarters here as do the critical political institutions.

When moving our company headquarters to Berlin, we were en-

ergetically supported and heartily welcomed by Berlin Partner for

Business and Technology, which provided countless information

and practical assistance, particularly in the search for our represen-

tative office at the center of Berlin.

Location Services

Stephan Krenz Chairman of the Managment Board at Abellio GmbH

www.businesslocationcenter.com/realestate

Facts• In the Business Location Center all needs for space are covered –

from 50 to 30,000 m²

• Over 1,700 properties are in-cluded

• Average number of visitors per day: 56

• Projection for the entire year: approx. 20,500 visitors

• Average length of visit: 24 mi-nutes on an average of 30 pages

• Over 600 suppliers of properties registered

• 208 companies have already been accompanied and sup-ported by Berlin Partner in the area of real estate

34 35 www.berlin-partner.de/financing-service

Sacha MoserOwner & Creative Partner Foundry GmbH

Yael BiranFounder of Flag TU Berlin

Finance solutions for all phases of corporate development: Berlin offers companies bet-ter funding and location conditions than many other European metropolises. Besides subsidies and loans for investments, complete financing solutions are offered, includ-ing syndicated loans, public loans, state guarantees and public investment capital. Re-search and development projects are effectively promoted by attractive state, national and EU programs. With the business financing package, Berlin Partner helps companies realize their plans by identifying and combining suitable funding and financing solu-tions. Existing products were refined in the interests of the Berlin economy, with the Investitionsbank Berlin and the Senate Department for Economics, Technology and Re-search collaborating on the project. Among others, this made it possible to open the regional economic structure program (GRW) for the digital economy in 2015.

Business Financing Package

Example of a business location projectFoundry GmbH

Foundry GmbH is a special kind of advertising and communication agency. The company uses its innovativeness to position companies, products and services correctly on the market, helps with the development of new business segments, in the repositioning of brands and the launching of new brands on the market. Sustainable, economic suc-cess, creativity and investment support are the priorities. A high-performing network of private equity partners gives Foundry the necessary access to investment capital. The founder already has an extensive track record of success – he was heavily involved in the development of the brand for Zurich Versicherung, the launching and revamping of various Nestlé and Colgate-Palmolive brands as well as various services for Swisscom, Orange and AT&T. Berlin Partner helped Foundry GmbH establish its location in Berlin, particularly with the application for subsidies from the regional economic structure pro-gram. The collaboration will also be expanded in the future to startups that are already in Foundry GmbH's incubator.

"Inspiration, creation and innovation. That is our commitment,

day in, day out. Berlin Partner not only has an excellent under-

standing of the factors driving success, but systematically encour-

ages this with detailed and practical know-how. No less valuable

than the funding assistance is the entrepreneurial advice that we

have found to be priceless and personal mentoring, even after

many years of experience. The Berlin location has much to offer and

thanks to Berlin Partner, we were able to successfully implement

the exciting opportunities even more systematically.

www.talent-berlin.com

"Berlin = a great pool of talent!" The company Virgin reduces it to this simple formula in a current study on the Berlin location. In recent years, Berlin has been growing by an average of roughly 40,000 people per year. Berlin Partner's Talent Service brings the best employees together with companies by closely networking with regional actors in the area of staff. The Talent Service offers special services with the business talent packages, which are coordinated with the individual needs of the companies.

Numerous sectors and companies present themselves at the welcoming portal of www.talent-berlin.de/en/. It has job offers, tips for the job search and application, and em-ployers can show films of their companies. The Talent Service organizes welcome tours for new Berlin residents. Besides sightseeing attractions, Berlin is presented as a place for living and working.

Business Immigration Service

Example of a business location projectThe startup Flag

In 2015 visa support requests increased once again. Many foreign founders came to the city, in particular because of the many incubators and accelerators. Unfortunately, such constellations are not covered by legislation, which means that there is a tremendous need for advice on participation in entrepreneur courses, on the subsequent search for investors in Berlin and finally on the foundation of a company. The Business Immi-gration Service offered by Berlin Partner checks applications and documents prior to submission and provides valuable tips for the employer service and the Registration Office for Foreigners. This is how it worked with the founder Yael Biran from Israel, who founded the startup Flag with two German partners. The idea for the Flag project was developed as part of the Exist Funding Program at the TU Berlin over the preceding two years. Yael Biran and her co-founders received funding from the program and could use an office on the campus of the TU Berlin. Berlin Partner helped the founder obtain a work permit.

"A professional welcoming service!

After multiple visits to various offices, I did not expect such a

professional, efficient and very important service. Through the

Business Immigration Service, I learned about a new kind of ser-

vice from Berlin Partner to the Registration Office for Foreigners,

which makes Berlin – particularly with an Israeli-German Exist

Project – internationally competitive."

FactsThe services were focused onproject development, subsidy pro-gram guidance and information on filing applications:

• 245 projects were supported by Business Financing Service with information provided on funding and finance options and help of-fered in the application process.

• 52% of the successful projects in 2015 were supported by these services.

Facts• Lectures at Berlin universities

such as, the University of Ap-plied Sciences for Engineering and Economics (HTW), Beuth University of Applied Sciences for Technology, SRH Hochschule (SRH University), the Free Uni-versity of Berlin (FU), Helmholtz

• Participation in 9 trade fairs (Gesundheit als Beruf [Health as a Profession], Cebit, HMI, Con-necticum, T5, Akademikerbörse der BA [Academic Exchange of the German Federal Employ-ment Agency], MIT, GSO, Made in Berlin)

• 5 workshops (among others, BIS, Arbeitszeit in Gesund-heitswirtschaft [Working Hours in Healthcare Industries], Unternehmenswert: Mensch [Corporate Value: Person])

• 120 participants at the Willkom-menstouren [Welcome Tours]

• Participation in pop-up stores on Europe tour

Financing Services Talent Services

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Richard TuffsDirector ERRIN(European Regions Researchand Innovation Network),Brussels

Berlin's mayor Michael Müller and Tel Aviv's deputy mayor Mehereta Baruch-Ron and Andrea Joras together in Israel

Berlin Partner’s office in Brussels

Berlin Partner introduced the new concept of the "project factory" at its Brussels office in 2015. Berlin Partner organized four events on the subjects of energy technology, the creative economy, the health economy and ICT for Berlin companies and partners in sci-ence with promising project ideas and Brussels references and business representatives from other EU regions. The events concentrated on the EUR 80 billion in the comprehen-sive EU research program Horizont 2020 and offered participants the direct expertise of the EU Commission and Berlin Partner's experts in Brussels. Berlin Partner became a member of the Brussels local network ERRIN (European Regions Research and Innova-tion Network) in 2015 and was able to gain new cooperation partners, particularly in the European regional offices in Brussels, for Berlin concerns. In 2015 this led to a total of nine network projects that Berlin Partner initiated and will continue to support. Fur-ther, Berlin Partner coordinates the H2020 email service in Brussels, a bi-monthly online service with more than 1,000 subscribers from the region in the meantime. It provides information about EU programs, projects and EU deadlines in Brussels and Berlin.

Since January 1, 2016, Berlin Partner in Brussels has been at a new address: In the Rue du Luxembourg 3, in a lively area at the heart of the European Quarter, right next to European institutions and the EU parliament.

"ERRIN was very pleased to note the registration of Berlin Partner

for Business and Technology as a member in our network. Berlin

belongs to the largest and most diversified regions of knowledge in

Europe, with a high concentration of universities and applied scien-

tific institutions. Its reputation as a creative, sustainable and social

economic location is currently spreading at a fast pace.

Since it became a member in February of 2015, a wide range of

activities have unfolded: Berlin participates in multiple ERRIN work

groups and has played a major role from the beginning.

When Berlin Partner for Business and Technology moves into the

Rue du Luxembourg 3, in which ERRIN and many other European

regional offices are located, these contacts will increase again

thanks to close proximity to each other. We look forward to this

and the related opportunities to engage in joint partnerships with

Berlin in Brussels."

EU and International Services

FactsIn 2015 the Enterprise Europe Network at Berlin Partner:

• advised 178 companies and scientific partners on H2020 and on the European Single Market

• supported or organized 50 inter-national partnership events

• supported 3 successful EU applications in the H2020 SME instrument

Enterprise Europe Network

In 2015 the Enterprise Europe Network at Berlin Partner set the standards for the future: After successful contractual negotiations with the EU Commission, which were conclud-ed in the summer of 2015, membership in the world's largest advisory network for EU SMEs with a European and international focus will be continued through 2021. This will give Berlin Partner 15 European experts in the Enterprise Europe Network who will use their international know-how and extensive industry knowledge in the Berlin clusters to support innovative projects pursued by Berlin companies and scientific partners that want access to European and international markets.

Business International Package

The EU and International Service of Berlin Partner organizes and also supports numer-ous delegation trips taken by Berlin decision-makers in economics and politics, entre-preneurs and investors. Strategically important markets are constantly visited. These politically supported business trips abroad repeatedly offer great opportunities to pro-mote the economic and investment location of Berlin. The EU and International Service area bundle the important information for such occasions and coordinate measures planned by Berlin Partner. An example:

In September, Senator Cornelia Yzer traveled together with Berlin Partner to Israel. Tel Aviv, like Berlin, is one of the leading locations in the digital media and creative eco-nomy. The delegation was accompanied by Berlin startups and visited the software com-pany Check Point, the global market leader for data security systems. This resulted in an expansion of the collaboration with Check Point and the integration of the company's Berlin office in Smart City conferences. In October, an important cooperation agreement was signed by Berlin Partner and Tel Aviv Global, the business development organization in Tel Aviv, to support and network startups. Berlin's mayor Michael Müller and Berlin Partner traveled to Tel Aviv again for this occasion. The cooperation agreement includes an exchange of co-working spaces for the internationalization of founders. The Israeli startup Pzartech, provider of 3D printing services for companies, won the first free ten-day stay in Berlin.

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Berlin: Hoch im Kurs.1city

270partners

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internationalevents

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We're working for growth!

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The capital city marketing positions Berlin locally, nationally and internationally as an innovative business and industry location, an exceptional science metropolis, a hub for founders, an international creative trendsetter and a good place to live. Together with a broad network of partners from business and science, the capital marketing also suc-cessfully implemented marketing activities in 2015 and strengthened the interest that companies, talent, scientific institutions and families have in the capital.

Capital City Marketing

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City marketing

www.be.berlin.de

#beBerlin

Big Ideas. Big Prints. Only in Berlin.

www.bigrep.com

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Industrie findet StadtAusstellung vom 11. bis 24. November 2015, täglich 8 bis 20 Uhr, freier Eintritt.Ludwig Erhard Haus, Foyer, Fasanenstraße 85, 10623 Berlin. Studierende und Auszubildende zeigen die Berliner Industrie, ihre Produkte und urbanen Produk-tionsstätten in einem ungewöhnlichen Licht. In Kooperation mit der design akademie berlin – SRH Hochschule für Kommunikation und Design, der Hochschule für Technik und Wirtschaft Berlin, dem Zentrum für fotografische Ausbildung und dem Masterstudiengang Bühnenbild_Szenischer Raum der TU Berlin.

www.sei.berlin.de/berlindustrie#industriefindetstadt

International activities

Berlin pop-up store

From September 21 to December 12, the first Berlin pop-up store took a trip through five European metropolises. The store presented a total of 16 creative lifestyle products and five high-tech startups from the capital for a week in the cities of Stockholm, Lon-don, Vienna, Amsterdam and Paris. Appropriate for the various cities, Berlin Partner andvisitBerlin presented a colorful framework program for "Pop into Berlin" in order to show Berlin's diversity. This included press events, investor evenings and live artistic perfor-mances. Throughout the entire day, visitors were able to learn about various products and innovations from Berlin. 3Yourmind and BigRep showed the latest 3D print technol-ogy in the pop-up stores, and Panono presented the first 360-degree camera. And the wireless audio systems by Raumfeld ensured the right sound. VFX Box, specializing in special effects and animation, projected the small robot Myon with augmented reality in the stores. The pop-up stores were successfully supported by international media reports and various social media activities.

Berliner Zukunftsorte (“growth areas”)

Berlin has over ten Zukunftsorte (“growth areas”) with enormous space potential and highly specialized competencies. In 2015 be Berlin and the Zukunftsorte introduced a uniform logo, prepared a joint publication and an image film. The Zukunftsorte met for the first time at a Metropolitan Solutions trade fair stand in May. A broad-based media flight accompanied the event.

City’s marketing campaign be Berlin

On behalf of the state, Berlin Partner has been successfully handling the be Berlin mar-keting campaign since 2008. With many ideas, activities and events, the campaign ex-plains what makes Berlin so special and establishes an entire city internationally as a brand – whether as a growing economic and scientific location, as a creative metropolis or as a "city of opportunity." With the selection of the right highlights, the campaign supports the desired future trends and developments of the capital.

Thematic focal points

City of opportunity

With the message that Berlin is a "city of opportunity," the 2015 umbrella campaign for selected representatives from the entrepreneurial scene in Berlin provided a platform where they could tell their personal success story and showcase Berlin as a European startup hub. The so-called Berlin Ambassador accompanied the marketing campaign for the capital at national and international events such as trade fairs, conventions or pop-up stores, making the Berlin startup spirit possible to experience up close. Whether at the expo in Mailand, at the ambassador reception in Prague or at the five European destinations of the pop-up stores, the Berlin ambassadors were always present and authentically conveyed the appeal of Berlin to the public.

Berlin: a cultural city meets an industrial one

Berlin is Europe's creative and cultural metropolis No. 1. As Berlin industrial companies frequently collaborate with creatives, entrepreneurs and scientists on the development of new products and exhaust their innovative potential, the industrial campaign "We in Berlin..." made two projects possible to experience in 2015: As part of the #berlindustrie rocks campaign, be Berlin produced a total of 15 animation films that stood for one of the partner companies in the industry campaign. The films had background music with individual remixes of the song "Berlin" by the Berlin band Bollmer. The remixes were pro-duced with 15 Berlin musicians and labels and in cooperation with Universal Music. The animation films were spread virally and could also be viewed in movie theaters across Germany. With a creative mind, trainees and students from the areas of communication, design and photography interpreted the Berlin industrial landscape and translated their impressions into surprising pictures and films. The results were exciting exhibitions that shed new light on robots and cleanrooms, smart production, IT and innovation. The cooperation project organized by the Senate Department for Economics, Technology and Research, the Berlin Chamber of Commerce and Industry and Berlin Partner with four Berlin educational institutions led to the exhibition called "Industry Finds City."

Integration: alle-helfen-jetzt.de

In Berlin, there are many projects that are supporting refugees – whether in the area of education, sports, mobility, jobs or health. Many Berlin companies would like to get involved. The initiative alle-helfen-jetzt.de takes up this interest and brings Berlin com-panies and charity projects together on one Internet platform. Charity initiatives can also present their projects at alle-helfen-jetzt.de; companies can search for the right project for them and support it with donations, know-how, services or payment-in-kind. This should help charity reach its destination more quickly and promote integration.

"City of Opportunity" ambassador theme

Theme for Zukunftsorte

Starter event for the pop-up stores with senator Cornelia Yzer at Brandenburg Tor

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Business location marketing

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Berlin Fashion Week portal wins German Design Award

The Berlin Web Week took place for the 8th time in 2015.

A major focal point of the location marketing measures is on the five clusters of the joint innovation strategy for Berlin-Brandenburg. Its strengths and potential were par-ticularly demonstrated in the context of trade fairs and other important activities in the clusters, primarily by advertisements and online marketing measures in trade media and various publications. These classical measures were supplemented by event market-ing, advertorials, media cooperation and social media activities.

Weeks

An established format for the location marketing is called "Weeks." This aims to gener-ate a large amount of cross-regional attention for a subject by bundling the events of various partners over a period of one week and promoting them jointly. Berlin presents itself as the center of the event in select business segments. In 2015 this was achieved for the two Berlin Fashion Weeks, the Berlin Web Week, the Asia-Pacific Week and the Health Week Berlin-Brandenburg.

Berlin Fashion Week

The Berlin Fashion Week has become the most important marketplace for fashion in Eu-rope with 14 trade fairs and fashion shows, roughly 200 events and over 270,000 visitors from the industry each season. Berlin Partner coordinates the marketing measures for Berlin Fashion Week and promotes the umbrella brand nationally and internationally. The main information tool is the official Internet portal that was redesigned in 2015 and conferred the German Design Award in February 2016. The portal became one of the most visited information platforms for the Berlin Fashion Weeks in 2015 and offers an overview of all the activities and actors in the fashion industry as well as the fash-ion location Berlin. In addition to the digital platform, Berlin Partner coordinates with national and international media on advertising physically across the city and placing advertisements in trade magazines and online media.

www.apwberlin.de/en

www.berlin-web-week.com

www.fashionweek-berlin.com

Berlin Web Week Berlin Web Week is one of the largest festivals in the digital scene in Europe and set a new record with 30 events and roughly 22,000 visitors from the entire world in 2015. As compared to the previous year, the number of visitors and events increased by roughly 20 percent. The Berlin Web Week bundled numerous events related to the Internet, digi-tal economy, technologies and digital media. Highlights included the digital conference re:publica, the startup conference HEUREKA, the media congress Media Convention and the Video Days, which took place for the first time as an event on the YouTube portal and attracted over 6,000 visitors. Berlin Partner coordinated the marketing measures and promoted the umbrella brand through a cross-media communication campaign both nationally and internationally.

Asia-Pacific Weeks

The 10th Asia-Pacific weeks took place from May 18 to 29. 90 event partners presented 116 events that were attended by over 2,300 guests. The APW Economics and Technology Conference, organized by Berlin Partner, the Asia Europe Innovation Dialogue and the conference trade fair Metropolitan Solutions were the main business formats. With a focus on "Smart Cities," participants discussed urban challenges that Berlin and growing metropolises in Asia face. Partners from Berlin and Asia discussed subjects such as vi-able energy, mobility, resource and environmental management, the recycling economy or digital infrastructure. In the marketing work, Berlin Partner was responsible for the invitation to bid for an online reservation and matchmaking tool as well as the realiza-tion of all the communication material. Important events were recorded in films and communicated through social media (YouTube, Twitter and Google+) for the first time. With advertisements in daily and popular newspapers as well as trade journals, 2.3 mil-lion readers were reached.

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The key visual for the Berlin Sports Week 2015 shows the dynamism and diversity.

Berlin Sports Week

The Berlin Sports Week took place for the first time from May 30 to June 6. Initiated by Berlin Partner through the marketing campaign be Berlin, this week of sports included various events throughout the entire city. In the proven Week format, over 80,000 sports lovers took part in 120 events. Framed by the DFB Cup and the Champions League Final, there were elite and mass sports events, such as the awarding of the "German Soccer Ambassador" (Deutscher Fußball-Botschafter), the opening of the Füchse Sports Park or the lottery for the European Maccabi Games, which drew German sports celebrities to the city.

Health Week

From October 7 to 15, the Berlin-Brandenburg Health Week took place for the third time. With a new concept, the Health Week focused on knowledge-based and tech-nological innovations in the healthcare industries, which are being researched, de-veloped and applied in the capital region. On October 10, a day for the public was held in cooperation with Urania Berlin. During the entire Health Week, the capital region was the event location for diverse professional events in the health care in-dustry. The international highlight in 2015 was again the World Health Summit, which brought roughly 2,000 participants from roughly 90 countries to Berlin. At the health dinner that Berlin Partner organized, Berlin's economics senator Corne-lia Yzer met representatives from German and international life sciences companies in order to discuss prospects and growth strategies at the location. The Health Week was flanked by comprehensive measures in print and online media as well as out-door advertising and radio advertising with a total range of 11.2 million recipients.

Science marketing

With its science marketing, Berlin Partner positions the German capital as an excellent science location and communicates that science is a factor for the location. The science portal Berlin Sciences (www.berlinsciences.com) offers an overview of the scientific land-scape; and at the cooperation platform marktreif.berlin/en companies and scientific in-stitutions can find cooperation partners. Trade fair appearances, lectures at universities and close collaboration with scientific partners are a fixed part of science marketing.

Berlin is also promoted internationally as a science location: In August, the 15th annual GAIN conference took place in San Francisco, with approx. 400 German scientists who were in the US and Canada at this time speaking about their career paths and the future prospects for Germany. Berlin Partner had a stand at the Talent Fair, presenting Berlin as a science location and labor market and offering the services of the Berlin Dual Career Network.

Berlin has one more advantage in the international competition for the best minds thanks to the Berlin Dual Career Network (DCNB) which has been part of Berlin Partner since February 2015. The Dual Career Network is contributing to the competitiveness of the scientific and research location of Berlin, since many of the recently appointed pro-fessors and managers at research institutes also have highly qualified partners. To make the dual career couple succeed, the Dual Career Network helps partners continue their own careers by providing information and advisory services related to job opportunities, the search for positions and employer contacts.

The Berlin Dual Career Network is a central point of contact for all double career couples in science.

www.berlinsciences.com

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Public relations

Dr. Stefan Franzke, Economics SenatorCornelia Yzer and Stephan Krenz, Chairman of the Management Board at Abellio atten-ding a press meeting

Berlin's new business magazine

Press and publicity work

Together with partners from businesses and politics, Berlin Partner communicates the issues that define the business and technology location. The focus of the press work is on the companies themselves: It does not matter whether the work involves a press con-ference on rails with Abellio, a private supplier in passenger transport, or a press meet-ing in Microsoft's startup accelerator or a presentation given in the factory hall of the innovative SME Dieringer Blechverarbeitung – Berlin Partner was invited to over 40 press conferences and press and background talks in 2015, sent out roughly 80 press releases, presented Berlin to four international journalist delegations and conducted numerous interviews. The international activities of Berlin Partner were supported with press and publicity work. For example, the startup exchange program with Tel Aviv attracted a wide range of media coverage in countless Israeli media. Likewise, the pop-up stores tour was accompanied by press conferences and meetings on-site. In particular, the media was strongly interested in the development of Berlin as a startup metropolis.

Berlin to go – business news to take away The new magazine published by Partners for Berlin takes a glimpse behind the scenes: What companies are new in Berlin? What is happening in the strong economic clusters of the city? What news and events are there in the Berlin Partner Network? The magazine, with an issue of 15,000 copies, illuminates the subjects that move the economic and technology location of Berlin: The title of the first edition was Smart City. The second edi-tion was dedicated to the healthcare industries in Berlin. Over the next year, four editions will appear. The magazine is published in cooperation with Laserline publishing house.

The Berlin Times – defining the picture of Berlin around the world

Two additional editions of The Berlin Times appeared in 2015 as Berlin Partner, die WELT and Times Media cooperated on the project. They showed the new picture of Berlin – as a founder metropolis in Europe, the birthplace of innovation and a unique business and scientific location. The edition on October 3 was distributed worldwide through numer-ous embassies as part of the reunification celebrations. It reached roughly 1.5 million readers worldwide. In the coming year, two more English editions of The Berlin Times should shape the world's picture of Berlin.

From New York to Moscow and Tokyo –The Berlin Times carries today's picture of Berlin throughout the world.

Marketing for Berlin as a sports metropolis

With sales of more than one billion euros, sports are an important economic factor in the sports metropolis of Berlin. It is also important for the city's image and as a means of integration, inclusion and understanding between people. In order to take these as-pects into account, Berlin Partner and the city's marketing campaign be Berlin carried out not only the Berlin Sports Week, but also other projects and communication cam-paigns for the sports metropolis of Berlin in 2015:

The campaign "We Want the Games"

Between September 2014 and March 2015, Berlin Partner carried out the 360-degree campaign "We Want the Games" to announce Berlin's interest in the 2024 Olympic and Paralympic Games. After the development of the campaign theme with its core mes-sages, the campaign was run in all media and throughout the city of Berlin. Besides placards and advertisements, radio and video clips were produced and various social media, PR and promotional campaigns were implemented.

The initiative "Sports Metropolis Berlin"

Berlin Partner has supported the activities in the "Sports Metropolis Berlin" initiative for six years, strengthening the reputation of the capital as a sports city regionally, nation-ally and internationally. The six top Berlin associations are involved (1. FC Union Berlin, ALBA BERLIN, BERLIN RECYCLING Volleys, Eisbären Berlin, Füchse Berlin and Hertha BSC), as are the most important sports facilities and event organizers in Berlin (Olympia Sta-dium Berlin, Mercedes-Benz Arena, Max-Schmeling-Halle, Velodrom and Stadium an der Alten Försterei, the sports event organizer BMW Berlin-Marathon, Olympiastützpunkt and Landessportbund) as well as the initiators Berlin Partner, Berlin Chamber of Com-merce and Trade, Senate Administration for Domestic Affairs and Sports, and visitBer-lin. The cooperation partners are CTS Eventim, Deutsche Kreditbank, AOK Nordost and Vivantes.

The following partnerships have also been established:• with six leading Berlin associations• with BMW Berlin Marathon• with the ROWING Champions League• with International Stadionfest Berlin (ISTAF)

48,500 spectators saw the "City of Opportunities" theme at Berlin's Olympia Stadium in September 2015 during the ISTAF.

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Berlin-Partner network

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Our partners

The network of Berlin Agency for Electromobility eMO

Berlin Partner assumes responsibility for Berlin Agency for Electromobility eMO, answer-ing to the state of Berlin on this matter. Its partners are the state of Brandenburg and companies and institutions in business and science. The eMO is financed with public and private funds. The eMO network currently consists of 60 partners. They are divided into seven premium partners, 24 partners, 15 eMO club members and 14 network partners.

Berlin-Partner network

In 1994, 21 Berlin companies became partners in a Berlin association to promote the capital (Berlin Gesellschaft für Hauptstadt-Marketing mbH). The plan was to develop the Berlin economy, position Berlin as an economic location and ultimately generate interest in Berlin among investors. Working closely with the state of Berlin, it increased acceptance for Berlin as the new capital, bundled the marketing of the economic loca-tion and developed overarching capital marketing for Berlin. With funding from the private sector, it was possible to double the public funding for the marketing of Berlin. A public-private partnership model that has been operating successfully to this day. In the meantime, the Berlin-Partner network has over 270 partners in businesses and sci-ence and positions Berlin as a popular, dynamic, international and globally recognized economic metropolis.

With the support of the Berlin-Partner network, it runs marketing campaigns and part-nership projects that shape the image of Berlin as an attractive location for business, science and technology, a creative capital, a cultural and sports metropolis and a city worth living in. The target groups are investors in Germany and abroad, decision makers and publicists from businesses, science, politics, culture and media.

The Berlin-Partner network bundles the enthusiasm for Berlin and offers partners the opportunity to be integrated in the latest developments and decisions. This lets commit-ted companies actively co-design the future of Berlin and contribute to its growth. The actors in the network reflect young talent, entrepreneurs and founders of companies in the city, defining the worldwide image of Berlin. New startup category in the Berlin-Partner network Berlin is a city of opportunity. The Berlin-Partner network shows that you can take ad-vantage of opportunities better if you have a strong partner at your side. With an active network of innovative companies and scientific institutions, Berlin Partner has estab-lished the best preconditions for establishing and developing young companies. This gives entrepreneurs the opportunity to profit from the unique Berlin-Partner network. Since 2015 the network has offered an entry-level rate for startups.

The Business Location Center's network

Founded in 2001 at the Ludwig Erhard Haus, the home of Berlin business, this network now has roughly 35 institutions and companies participating in the public private part-nership project. Business Location Center (BLC) partners can display their own company information at the website and in the presentation rooms of the BLC (in the Ludwig Erhard Haus and at the future BER airport). This offers the opportunity to collaborate with potential customers directly and early on. Partners receive direct access to the data, maps and urban models of the BLC. In the form of a council and with diverse boards specializing in certain areas, they work together with Berlin Partner for Business and Technology, the Senate of Berlin and other private and public partners to develop the content of the BLC.

Premium-Partner

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Over 200 people work for growth in Berlin

Photo creditsTitle: (Computer/Table) peshkov-Fotolia.com, (Berlin) Marco2811-Fotolia.comPage 2: Berlin Partner/TPA BerlinPage 3: Berlin PartnerPage 4: Berlin Partner/goenz.com, Berlin Partner, Metropolitan SolutionsPage 5: Berlin Partner/Henning Ravn, visitBerlin, Berlin PartnerPage 6: Berlin Partner/goenz.comPage 7: emEF/Shutterstock.comPage 13: SanofiPage 15: Michael BrechtPage 17: IAV mbHPage 18: Berlin PartnerPage 19: Berlin PartnerPage 21: Dr. Abbas KhanPage 23: ic! berlin, Fraunhofer HHIPage 25: foto-kuss.dePage 27: Agentur antoni GmbH, Deloitte Page 30: Runze & Casper GmbHPage 31: BCI AerospacePage 33: Abellio GmbH Page 34: Foundry GmbHPage 35: Yael BiranPage 36: ERRINPage 37: Berlin Partner/ H. Ravn, Berlin Partner/ Constantin Gastmann Page 38: Berlin PartnerPage 40: Berlin Partner, Zentrum für fotografische Ausbildung (zffa)Page 41: visitBerlin, Berlin Partner Page 42: Uhura Creative Media GmbHPage 43: Berlin Partner Page 44: Berlin PartnerPage 45: wavebreakmediaMicro-Fotolia.comPage 46: Camera4Page 47: buehler photography, Laserline Verlag, Prinz Medien/ J. Kulbrok

ImpressumPublisher: Berlin Partner für Wirtschaft und Technologie GmbHOn behalf of the Senate Department for Economics, Technology and ResearchCEO: Dr. Stefan Franzke (Spokesperson), Andrea JorasLudwig Erhard Haus | Fasanenstrasse 85 | 10623 BerlinTel +49 30 46302-500info@berlin-partner.de | www.berlin-partner.comwww.businesslocationcenter.com

© 01/2016

Berlin Partner für Wirtschaft und Technologie GmbHin association with Partner für Berlin HoldingGesellschaft für Hauptstadt-Marketing mbH

Ludwig Erhard Haus | Fasanenstrasse 85 | 10623 Berlin | Germany Tel +49 30 46302-500 info@berlin-partner.de | www.berlin-partner.com www.businesslocationcenter.com

© 01/ 2016

be businessbe technologybe berlin