we are what we eat by chef myke tatung sarthou
DESCRIPTION
We Are What We Eat by Chef Myke Tatung Sarthou from Dine Philippines 2014 SoccsksargenTRANSCRIPT
![Page 1: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/1.jpg)
The Food That We are:
Why developing Filipino cuisine
will allow us to achieve our full
potential as a tourist destination.
![Page 2: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/2.jpg)
![Page 3: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/3.jpg)
Because eating is an
indispensable activity, it provides not
only business opportunities, also a
perfect medium to make a profound
impact on the traveler, providing a
very compelling reason to return to
a destination.
![Page 4: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/4.jpg)
Thus, Culinary Tourism emerges not just to
fulfill the need to eat, but to satisfy the travelers
desire to experience something new.
Food allows a tourist to experience a destination
from a deeper perspective and gain insights of its
culture and people.
Culinary tourism lures people into an adventure
beyond the locale.
![Page 5: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/5.jpg)
Developing local cuisine is one way to draw tourists and create a more interesting experience for a traveler.
![Page 6: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/6.jpg)
The effect of Globalization to local cuisine: Tastes and preferences of distinct cultures have
slowly merged and become in sync as global brands create products of global appeal.
Emergence of the global citizen, the breaking down of race, culture, national identity because of the emergence of the global citizen local market has to adjust to higher standards.
![Page 7: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/7.jpg)
What do we do to stand out?
We embark on a journey inward through research and introspection and rediscover the uniqueness of our culture and evolve it through re-imagination, reengineering, and re-branding to make it world class for the global market.
![Page 8: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/8.jpg)
What to watch out for
Avoid cliches
Embrace your uniqueness
Aim for world class
![Page 9: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/9.jpg)
Tell a story
![Page 10: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/10.jpg)
Reinterpret Reinvent
![Page 11: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/11.jpg)
Transform the ordinary into extra ordinary
![Page 12: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/12.jpg)
![Page 13: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/13.jpg)
Blast from the past
![Page 14: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/14.jpg)
Wow Them!
![Page 15: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/15.jpg)
Total Experience
![Page 16: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/16.jpg)
Play to your strengths. Play to change the game.
![Page 17: We Are What We Eat by Chef Myke Tatung Sarthou](https://reader033.vdocuments.us/reader033/viewer/2022052307/5581dd10d8b42a75268b4c80/html5/thumbnails/17.jpg)
Thank you very much