we are the key in many areas through our initiatives to improve the

As Tat, we have introduced ‘‘firsts’’ in kind of products that have held the hearts of consumers for almost half a century. We were also the first company to provide consumers healthy and innovative products.

As Koçtaş, we dominate the home improvement and home refurbishing market with our network of 37 stores.

As Bilkom, we introduce leading global informatics brands to the Turkish market.

We are the key in many areas through our initiatives to improve the quality of life and the confidence we inspire.

OTHER LINES OF BUSINESS

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FOOD TAT KONSERvE

The first company to use advanced technologies to offer wholesome new products to consumers

Domestic Market PositionLeader in the tomato paste, ketchup, tomato products, premium pasta and pasteurized fresh milk markets2nd in the mayonnaise market

International Market Position Exports to 36 countries

Share of International Revenues9%

Shareholder StructureKoç Holding 43.65%Other Koç 9.69%Foreign Partner 5.26%Free Float 41.41%

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www.tatkonserve.com

TAT KONSERvE

Tat maintained its market leadership position in 2012Founded in 1967, Tat Konserve is one of Turkey’s largest food companies, having consolidated the Tat, SEK, Maret and Pastavilla brands under a single roof in 2003.

While the Tat brand maintained its leading position in the tomato paste, tomato products, ketchup and premium macaroni markets in 2012, SEK achieved a clear lead in the pasteurized fresh milk category.

New products launchedTat continued its efforts to remain close to consumers by adding nearly 100 new products to its extensive product portfolio during the year.

Top among these newly introduced products are: Tat-brand village tomato paste; convenient, ready-to-use Tat tomato products; 200 ml fresh milk and SEK-brand 500 ml low-fat fresh milk in the New Generation Fresh Milk category, which extends the shelf-life of fresh milk to 10 days; 330 ml and 1 ltr ayran in the New Generation Ayran category; small, individual-use Maret delicatessen products; and new, Pastavilla-brand pasta and sauce products.

Investing in technology and marketingTechnology and marketing investments continued apace in 2012 in line with Tat’s business continuity and sustainability strategies. Tat invested TL 18 million in expanding plant capacity and new products to meet growing demand and sales and to boost its marketing efforts.

A financial structure that grows every yearTat’s revenues totaled TL 839 million in 2012, up 11% over the prior year. The Company’s gross profits for the year climbed to TL 157 million, with a 19% gross margin, up from TL 136 million in 2011, with a gross margin of 18%.

AwardsBringing delicious, high quality and healthy tastes to consumers, Tat placed 1st in the Canned Goods-Tomato Paste-Sauce category on the Turkish Customer Satisfaction Index (TMME), compiled by the Turkish Quality Association (KalDer).

TOTAL REvENUES (US$ MILLION)

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At the 24th Turkish Crystal Apple Advertising Awards, SEK won six awards (two Crystal Apples and four Achievement Awards) while Tat received three awards in the media category (one Crystal Apple and two Achievement Awards). Tat was presented with the Red Award for its Tat Ketchup advertising in the Food category at the annual Red Awards.

SEK also won two awards in the Successful Team of the Year category at KALDER’s nationwide Search for Excellence Symposium.

Participating in 12 categories and with 170 packaging samples at the Packaging Manufacturers Association’s 3rd Packaging Ay Yıldız competition, SEK received the Gold Award in the Beverages and Graphic Design categories for its New Generation Ayran and New Generation Fresh Milk packaging.

2013 and beyondTat’s main objective is market leadership in all its segments and all the Company’s strategies are based on supporting this goal. As a result, Tat uses advanced technology to manufacture high quality products with maximum efficiency; offers new products that exceed consumer expectations and that surpass competitors’ products; and, as a socially responsible enterprise, it develops and implements projects that add value to the environment, society and its employees. Finally, Tat aims for profitable growth by maximizing consumer satisfaction across all its product categories.

DÜzEY

Düzey Pazarlama has expanded its distribution system since 2003 beyond that of Koç Group-branded products – Tat, Maret, SEK and Pastavilla - to include General Electric light bulbs, Landlite energy-saving light bulbs, Ekin Bakliyat grains, Rest cleaning products, Prenses Candy, Şölen Tea and Sony-brand batteries. The Company has also established its own sales teams in large urban areas that promise high growth potential.

Founded in 1975, Düzey Pazarlama increased revenues 27% in 2012.

During the year, Düzey Pazarlama also expanded its distribution portfolio to include the Nutella and Kinder brands, owned by the Italian Ferraro Group, the fourth largest global chocolate and confectionary conglomerate with revenues of €7 billion. This partnership will complete the Group’s investments in Manisa in 2013.

Research continues into joint venture opportunities with strong domestic fast-moving consumer brands that have appropriate distribution and marketing structures.

Düzey Pazarlama plans to continue its pioneer role in its sector with the support of its suppliers and employees.

DÜzEY


SETUR

TourismAs Turkey’s leading travel agency since 1973, Setur’s range of activities include airline ticketing, domestic and international tour operations, incoming services, conference and seminar organization, online travel services, cruise travel, study abroad and visa services.

Setur is the Turkish representative for BCD Travel, which provides corporate ticketing services from over 1,300 offices in 96 countries. The Company is also the licensed Turkish representative for Abercrombie & Kent, the international brand leader in luxury travel, and it represents Orient Express, Uniglobal and Costa. Additionally, Setur has expanded its product range and created the “Sedventure” brand, which specializes in safaris.

In 2012, Setur’s revenues totaled TL 648 million. During the year, the Company renovated and increased the number of its sales locations; in addition to its five agent and five visa application centers, Setur provides services through 33 authorized agents and 170 online agents.

Setur launched BookinTurkey.com in 2001 to promote tourism products and services to corporate and individual clients and to allow online booking. The web-based service won the Online Travel Reservations/Services Company award at the SKALİTE 2012 Quality in Tourism Awards, where Setur won the “Congress/Meeting Organization Agent” award. In 2012, Setur also placed 1st for the 6th time in Capital magazine’s Turkey’s Best Liked Companies survey.

Duty-free ShopsIn 2012, Setur had duty-free shop operations at six airports, nine land border gates and nine seaports; the Company employed 619 personnel at 21 centers. The Company completed and commissioned its Sabiha Gökçen Airport duty-free shop expansion project in November 2012. Setur also completed setup, assignments and licensing procedures for the Erbil duty-free shop’s operation and the Company’s Erbil Diplomatic Duty Free Shop started operations. In 2012, Setur won the tender to operate the Çukurova Airport’s duty-free facility.

SETUR MARINAS

Leader of the Turkish marina sector with 25% market shareSetur Marinas provides world-class services to yachts at its marinas in Kalamış and Fenerbahçe, Yalova, Ayvalık, Çeşme, Kuşadası, Marmaris, Finike, and Kaş in Turkey and on the Greek island of Lesbos at Mytilene Marina, which opened in July 2012. The sector leader with 25% market share, Setur Marinas had 100% occupancy rate in 2012. The Company also opened a shopping center at the Kuşadası Marina in September.

2013 and beyondSetur Marinas plans to expand its market share while maintaining its leadership position in Turkey and to become an international brand by increasing the number of its marinas abroad. To this end, the Company closely monitors the sector for potential marinas to acquire in Turkey and abroad.

TOURISM SETUR

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DİvAN GROUP

The Divan Group operates 12 hotels, 21 patisseries, 31 bakeries, nine restaurants, two stadium concessions and four catering units in Turkey and abroad. The Group uses the Divan brand in all its segments to support brand penetration, value and image.

The 227-room Divan Erbil (Iraq) opened its doors to guests in February 2012 and the 62-room Divan Express Baku (Azerbaijan) was inaugurated in November 2012.

In keeping with the latest global trends in tourism and real estate, the Divan Group has created a new hotel brand, Divan Express, with a city-business concept. This initiative also marks the entry of the Group into a new business segment with the Divan Residence brand for residence management. Divan Express launched with Divan Residence at the G Plus development in the Guneşli district of Istanbul in March 2012.

The year also saw the launch of Divan Patisseries with a patisserie-cafe concept. The first of these cafes opened in Istanbul at Göktürk, Altunizade and Kalamış and at Ankara Köroğlu. New concept bakeries, In Bakery by Divan, opened in Istanbul at Şişli, Teşvikiye, and on the Koç University campus.

The Group initiated four hotel and three residence development projects in 2012.• In 2013, Divan Express Airport and the 140 rooms,

276 apartments and six office units Divan Residence at G Plus, Istanbul,

• In 2014, the 48 apartment Divan Residence Gaziantep,

• In 2015, the 120-room Divan Express Denizli; the 140-apartment and 165-office Divan Residence İzmir; and the 138-room Divan Express Kocaeli are scheduled to open.

Construction is underway on the 125-room Divan Gaziantep, 196-room Divan Adana and the 150-room Divan Diyarbakır hotel projects, all signed in 2011. Divan Gaziantep and Divan Adana will open its doors in 2014 in the third quarter, while Divan Diyarbakır is scheduled to open in 2015.

With its hotel projects the Divan Group plans to expand in Turkey mainly in Istanbul and other important cities, and abroad, in the Middle East, North Africa, Middle and East Europe, Russia and CIS countries. The Group plans to growth on residences in Turkey at first.

The Group uses the Divan brand in all its segments to support brand penetration, value and image.

Murat TomrukKoç Holding

DİvAN


KOÇTAŞ

Koçtaş leads Turkey’s DIY market, with 37 stores in 19 provinces and a total sales area of 196,000 m2. In 2012, the Company opened its fourth Izmir store and increased consumer awareness of its extensive product and brand range by emphasizing its core categories. For the year, Koçtaş’s customers reached to 10 million.

100% brand awarenessIn 2012, Koçtaş’s brand awareness among Turkish consumers was 100% while its Customer Satisfaction Index jumped seven points, surpassing the average loyalty level in the sector. With key messages such as “Come to Koçtaş and pay less” and “At Koçtaş you always pay less”, the Company encouraged consumers to pay less money for better quality products and services. Koçtaş differentiates itself with the motto “Always better prices”. In 2012, Koçtaş was selected as a Superbrand based on consumer preferences, and it won first place as the preferred home decoration and furniture category brand at shopping malls.

The Interior Design with Koçtaş Contest, which supports Turkey’s younger generations and fosters brand loyalty, was held this past year for the third time.

www.koctas.com.tr

Internet salesKoçtaş revamped its e-commerce website in September 2012. The goal for the new website, which receives 1 million hits a month, is to grow online sales by 50%.

The Company’s vision for 2020, “More beautiful homes, more beautiful lives,” is based on four focal points: convenience, extensive market presence, partnership and market leadership.

In line with the goals of having a broad market presence and establishing closer relationships with consumers in order to more easily meet their needs, the Company opened new-format Koçtaş Fix stores in 2012 in the Taşdelen and Kartal Uğur Mumcu districts of Istanbul.

The Koçtaş Leadership Platform, a six-module course designed to train the leaders of tomorrow to further the goal of maintaining the Company’s market leading position, provided new learning opportunities to nurture participants on their own path to leadership.

Five new stores are planned for 2013 in order to enhance customer satisfaction by offering affordable prices and an extensive product range in more geographic locations.

Koçtaş’s business objectives are to expand its share of the DIY market and to maintain its leadership position. The Company will achieve these goals by offering consumers unique, innovative products and affordable home improvement suggestions while expanding nationwide.

KOÇTAŞDIY RETAILING

In 2012, Koçtaş served 10 million customers.

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RMK MARINEDEFENSE INDUSTRY

RMK MARİNE

Joining the Koç Group in 1997, RMK Marine provides turnkey solutions in domestic and international markets in the design, construction, project management, maintenance and repair services for military and commercial ships, and superyachts.

RMK Marine is one of only two Turkish shipyards, including military facilities, to have attained AQAP 2110 NATO Quality Management System certification. Turkey’s first private sector shipyard to offer platform systems and in-house integrated electric distribution, weapon and electronic design solutions, RMK Marine does so through its highly developed design and weapons and electronic systems department.

Largest warshipRMK Marine won the tender and is completing the construction of four Coast Guard Search and Rescue ships – the largest military vessel project ever awarded to the private sector in Turkey. It also won approval to begin contract negotiations with the Undersecretariat for Defense Industries (SSM) for six vessels under the national warship Milgem program, making it the first private shipyard approved for corvette construction.

RMK Marine was one of three companies to submit a bid in the SSM tender for the Landing Platform Dock/Helicopter Landing Dock project. The tender process is in process.

RMK Marine is exhibiting its national defense systems capabilities internationally with the uniquely designed 42-meter Fast Attack Craft, the 66-meter Multi-role Coast Guard Vessel and the 85-meter Corvette class platforms.

Global brand in superyachtsRMK Marine has won international awards for its superyachts. Its Karia and Sarafin garnered the Judges’ Special Commendation in 2012 at the international superyacht Oscars, the “World Superyacht Awards”, following the RMK-built Nazenin V, which received the same award in 2010.

The first Oyster 100 series superyachts manufactured under the British Oyster brand, the Sarafin and the Penelope, and the 45-meter motoryacht Karia were delivered in 2012. The first yacht in the Oyster 125 series will be delivered in the first half of 2013.

2013 and beyondThe Company’s strategy is to make the RMK Marine brand the leader of the naval, commercial ship and superyacht sectors in Turkey, to consolidate its place among internationally renowned shipyards and to become the leading supplier to the defense industry.

RMK Marine is completing the construction of four Coast Guard Search and Rescue vessels and has been tapped to construct six corvette-class warships.


KOÇSİSTEMINFORMATION TECHNOLOGIES

KOÇSİSTEM

Awards and achievementsKoçSistem has received numerous major awards for its services and technology. In IDC’s 2011 Turkey IT Services report, KoçSistem ranked first in the application management, communication networks and desktop outsourcing, and hosted application areas. The Company was named “System Integrator of the Year” and placed first in consultancy and hosting management services according to the Interpromedya Bilişim 500 list. It also topped the Deloitte Fast 50 list in the “Big Stars” category and was one of four companies from the ICT sector to make the Fortune Turkey 500.

In the global arena, the European IT & Software Excellence Awards named Pixage, KoçSistem’s digital signage software, as the “Technology Solution of the Year”, and the Stevie Awards recognized the Company with the “Human Resources Team of the Year” title. KoçSistem is the first and only Turkish company to receive the “Reputation and Brand Management” award at the Stevie Awards.

KoçSistem has maintained rapid growth, easily outpacing the sector for the past six years; the Company achieved revenue growth of 11% in 2012.

KoçSistem is extending its market leading position in data center services to cloud services by increasing the number of cloud IT services customers threefold during the year.

KoçSistem R&D and Innovation Center diversified its portfolio with new products in 2012 including SistemetriKS, Pixage Hospitality, Ready Budget Package, Mobile Device Management, and Social Media Complaint Management (Callus). On international technology platforms, in line with the EU’s Horizon 2020 goals, KoçSistem joined the Eureka program in four projects and the Framework 7 program in two initiatives. KoçSistem also set up a company in Azerbaijan in 2012.

According to the KoçSistem Reputation Perception survey, the Company’s reputation rating improved 94% in 2012 over that of the prior year. Customers describe KoçSistem as ‘professional’, ‘reliable’, ‘customer-oriented’ and ‘innovative’.

2013 and beyondKoçSistem has set a target growth rate of 15% for 2013. The Company plans to increase the share of its own products and solutions in domestic and international markets and to invest more in R&D, business applications and technological infrastructure, in order to provide customers with a variety of service models.

KoçSistem diversified its portfolio with new products and created new international technology platforms.

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BİLKOM

Bilkom has provided Turkey’s IT sector with marketing, sales, channel development and after-sales support for leading global IT brands for over 25 years.

The Company’s revenues exceeded TL 320 million in 2012, up 48% from the previous year and comfortably surpassing the sector average.

Bilkom markets and sells Apple products, primarily portable and desktop computers as well as iPads and iPods. Under its mission to become the “Digital Life Coach,” the Company aims to provide end-users with the highest standards of customer service.

The authorized distributor for Apple products and Adobe software in Turkey, Bilkom seeks to become a “Digital Life Coach” by providing end-users with the highest standards of customer service.

Bilkom offers products under Bilkom Assurance through its corporate business partners and in chain IT stores at over 700 locations across Turkey.

Bilkom is also the authorized Turkish distributor for Adobe, a leading global software provider. The Company services the corporate market through over 100 authorized business partners.

Bilkom became the sole authorized after-sales service provider for Apple products under an agreement with Apple executed in 2012. The Company has achieved a customer satisfaction score of 90% for its superior service at its authorized service centers. It is expanding its service network to match its rising sales volume.

BİLKOM


RAM DIŞ TİCARET

Since its founding, Ram Dış Ticaret has conducted extensive commercial operations in countries neighboring Turkey, gaining international recognition as a reliable trading partner.

Ram Dış Ticaret’s exports primarily include:•Refined petroleum products;•Commercial vehicles and tractor units, accessories,

and related spare parts;•Vehicles and systems for the defense industry.

The Company also has acquired a significant share in the import of photocopy paper and other paper products for the domestic market, where it is gaining an ever-increasing share.

In the aviation sector, Ram Dış Ticaret represents Boeing and it has provided consultancy services to several Central Asian airlines for the purchase of five Boeing passenger aircraft.

In addition, the Company signed a sales and marketing consultancy agreement with Sikorsky Aircraft Corporation for military and civilian helicopters for Central Asian countries, and civilian helicopters for Turkish civilian markets.

One of Turkey’s leading foreign trade companies, Ram Dış Ticaret successfully ended the 2012 reporting year. The Company’s net sales revenues for the year totaled TL 915 million, with TL 317 million from domestic operations and TL 598 million from international activities.

2013 and beyondRam Dış Ticaret aims to expand its petroleum exports in terms of customer numbers, product diversification and number of shipment and delivery points.

Joint efforts are underway with Koç Holding to enter new markets for automotive products.

Exports of paper and paper products are a Company priority.

Ram Dış Ticaret will develop its aviation distributorship into new countries and the Company will seek complementary distributorships in this sector.

Ram Dış Ticaret’s long-term goal is to develop local operations in target markets where regional risks may be averted.

Ram Dış Ticaret represents Boeing and it has provided consultancy services to several Central Asian airlines for the purchase of five Boeing passenger aircraft.

FOREIGN TRADE RAM DIŞ TİCARET

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Zer Merkezi Hizmetler provides marketing, services, supplies and logistics to companies within and outside of Koç Group, adding value through synergy and economies of scale.

zER

Since 2003, Zer Merkezi Hizmetler has provided marketing services, supplies, logistics and other services to enterprises within and outside Koç Group. The Company adds value through the synergy and economies of scale created by centralized procurement purchasing, thus enabling enterprises to focus on their core business.

The Company operates by ensuring continuity of existing work, raising potential through maximizing use, acting as a center of excellence and increasing shareholder satisfaction.

CENTRAL PURCHASING zER

we are the key in many areas through our initiatives to improve the

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