we are social's guide to social, digital & mobile in macau, dec 2011

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MACAU SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social

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Page 1: We Are Social's Guide to Social, Digital & Mobile in Macau, Dec 2011

MACAU �SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

Page 2: We Are Social's Guide to Social, Digital & Mobile in Macau, Dec 2011

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

Page 3: We Are Social's Guide to Social, Digital & Mobile in Macau, Dec 2011

we are social�

MACAU �

208,580 �

900,000 �MOBILE SUBSCRIBERS�

280,900 �INTERNET USERS�

558,100 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

50 %�

37 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

100%�

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

Page 4: We Are Social's Guide to Social, Digital & Mobile in Macau, Dec 2011

we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN MACAU�

MALE:�48%�

FEMALE:�52%�

18-24:�33%�

13-17:�14%�

25-34:�34%�

35--44:�11%�

45-54:�5%�

55-64:�2%� 65+:�

2%�

Page 5: We Are Social's Guide to Social, Digital & Mobile in Macau, Dec 2011

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

Page 6: We Are Social's Guide to Social, Digital & Mobile in Macau, Dec 2011

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�[email protected]

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �