we are social’s guide to social, digital and mobile in india (2nd edition, nov 2012)

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we are social INDIA SOCIAL, DIGITAL AND MOBILE IN NOVEMBER 2012

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This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

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we are social�

INDIA�SOCIAL, DIGITAL �AND MOBILE IN�

NOVEMBER 2012 �

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �

CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

WEARESOCIAL.SG �

3 �

1,205,074,000�

137,000,000 �

60,545,120�

934,100,000 �

TOTAL POPULATION�

INTERNET USERS�

USERS ON TOP SOCIAL NETWORK�

MOBILE SUBSCRIBERS�

INDIA�NOV�2012 �

URBAN�

INTERNET PENETRATION�

SOCIAL NETWORKING PENETRATION�

MOBILE PENETRATION�

RURAL �

31%�

78%�

69%�

11% �

5%�

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);

URBANISATION: UN (2011); INTERNET: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012); SOCIAL NETWORK: FACEBOOK (OCT 2012); MOBILE: BASED ON TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) � 3 �

1,205,074,000�CURRENT POPULATION OF INDIA: �

SOURCE: THE US CENSUS BUREAU (OCT 2012) � 4 �

16,000,000 �PEOPLE IN 2012 �

INDIA’S POPULATION WILL �GROW BY MORE THAN�

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) � 5 �

EVERY 2 SECONDS�THAT EQUATES TO A NEW BABY BORN�

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) � 6 �

69%�OF INDIA’S POPULATION �LIVES IN RURAL AREAS �

SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) � 7 �

56%�OF INDIA’S POPULATION �IS UNDER THE AGE OF 30 �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 8 �

26 �

MEDIAN AGE OF�INDIA’S POPULATION:�

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) � 9 �

30%�OF INDIA’S POPULATION �IS BELOW THE AGE OF 15 �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 10 �

137,000,000 �NUMBER OF INTERNET USERS IN INDIA: �

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 11 �

THAT’S BIGGER THAN THE �POPULATION OF JAPAN�

SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) � 12�

(! )!

11% �INTERNET PENETRATION IN INDIA: �

SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) � 13�

THAT’S 3 TIMES LOWER �THAN THE GLOBAL AVERAGE �

SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) � 14�

(! )!

THIRD LARGEST�IN THE WORLD, AFTER �CHINA AND THE USA�

BUT INDIA’S INTERNET�POPULATION IS STILL THE �

SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND INTERNETWORLDSTATS (ACCESSED SEP 2012) � 15 �

1,500,000 �EVERY MONTH �

THE NUMBER OF INTERNET USERS�IN INDIA IS GROWING BY MORE THAN�

SOURCE: COMSCORE (AUG 2012) � 16 �

THAT’S LIKE ADDING THE POPULATION OF THE NETHERLANDS EVERY YEAR �

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) � 17 �

(! )!

2 SECONDS�

INDIA ADDS A NEW�INTERNET USER EVERY �

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) � 18�

INDIA IS THE �

FASTEST�GROWING ONLINE �

MARKET IN THE WORLD �

SOURCE: COMSCORE (AUG 2012) � 19 �

41%�IN THE 12 MONTHS �

TO JULY 2012 �

INTERNET USE IN�INDIA GREW BY �

SOURCE: COMSCORE (AUG 2012) � 20 �

75%�OF INDIAN NETIZENS ARE �BELOW THE AGE OF 35 �

SOURCE: COMSCORE (AUG 2012) � 21�

39%�OF INDIA’S INTERNET�USERS ARE FEMALE �

SOURCE: COMSCORE (AUG 2012) � 22 �

EVERY DAY ON THE INTERNET�

8 HOURS�

A REPORT FOUND THAT INDIAN�NETIZENS SPEND AN AVERAGE OF �

SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) � 23 �

1,000,000,000 �HOURS SPENT ONLINE EVERY SINGLE DAY �

IF THAT WERE TRUE OF ALL OF INDIA’S �NETIZENS, THAT WOULD ADD UP TO�

SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) � 24�

THAT’S THE EQUIVALENT OF MORE �THAN 45 MILLION YEARS SPENT ON�THE INTERNET IN INDIA EVERY YEAR �

SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) � 25 �

(! )!

83%�OF INDIAN NETIZENS SAY THEY COULDN’T LIVE

WITHOUT THE INTERNET FOR MORE THAN 24 HOURS �

SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) � 26 �

US $9,000,000,000 �ON MOBILE INTERNET ACTIVITIES IN 2012 �

YOUNG PEOPLE IN INDIA WILL SPEND MORE THAN�

SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) � 27�

THAT’S MORE THAN THE ENTIRE �ANNUAL GDP OF THE BAHAMAS�

SOURCE: BASED ON DATA CITED IN AN ARTICLE IN THE TIMES OF INDIA (APR 2012) AND GDP DATA FROM THE UNITED NATIONS (2010) � 28 �

(! )!

156 �INTERNET PROVIDERS�

IN INDIA�

THERE ARE �

SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 2012) � 29 �

29,000,000 �INDIAN HOUSEHOLDS HAVE �ACCESS TO THE INTERNET�

SOURCE: JUXT, AS CITED IN THE ADMA YEARBOOK 2012 � 30 �

15,000,000 �INDIANS USE BROADBAND SERVICES�

SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) � 31�

THAT’S MORE THAN THE �POPULATION OF ECUADOR �

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) � 32 �

(! )!

72%�OF INDIAN NETIZENS �LIVE IN URBAN AREAS �

SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 33 �

REASONS FOR GOING ONLINE IN URBAN INDIA�

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 34 �

COMMUNICATION� SOCIAL NETWORKING �

87% � 67%�

38,000,000 �

NUMBER OF INTERNET USERS�LIVING IN RURAL AREAS OF INDIA: �

SOURCE: THE INTERNET AND MOBILE ASSOCIATION OF INDIA (SEP 2012) � 35 �

82%�OF INDIA’S RURAL NETIZENS GO�

ONLINE AT LEAST ONCE PER MONTH �

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 36 �

INDIA’S RURAL CONNECTION POINTS�

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 37�

VIA WEBCAFÉS AND COMMUNITY CENTRES �

VIA MOBILE �DEVICES �

58%� 12% �

REASONS FOR GOING ONLINE IN RURAL INDIA�

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 38 �

ENTERTAINMENT� COMMUNICATION�

75%� 56%�

73%�OF INDIA’S NETIZENS �WATCH ONLINE VIDEO �

SOURCE: COMSCORE VIDEO METRIX (JUN 2012) � 39 �

77 VIDEOS�EACH IN JUNE 2012 �

INDIAN NETIZENS �WATCHED AN AVERAGE OF �

SOURCE: COMSCORE (AUG 2012) � 40 �

OF INDIAN NETIZENS �PLAY ONLINE GAMES �

41%�

SOURCE: COMSCORE (AUG 2012) � 41 �

60%�

GROWTH OF ONLINE GAMES IN�INDIA IN THE PAST 12 MONTHS: �

SOURCE: COMSCORE (AUG 2012) � 42 �

60%�OF INDIA’S NETIZENS MAKE �

USE OF ONLINE RETAIL �

SOURCE: COMSCORE (AUG 2012) � 43 �

APPAREL IS THE FASTEST GROWING ONLINE RETAIL CATEGORY IN INDIA, FOLLOWED BY CONSUMER GOODS �

SOURCE: COMSCORE (AUG 2012) � 44�

25%�

ONLINE ADVERTISING IN INDIA IS �GROWING AT AN ANNUAL RATE OF �

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) � 45 �

11% �OF OFFLINE AD �SPEND IN INDIA�

ONLINE AD SPEND �EQUATES TO AROUND �

SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) � 46 �

60%�OF INDIA'S ONLINE �

ADVERTISING MARKET�

TOGETHER, GOOGLE AND �FACEBOOK ACCOUNT FOR �

SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 � 47 �

50%�OF INDIA’S CLASSIFIEDS �MARKET IS ONLINE ADS �

SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 � 48 �

SOCIAL NETWORKING IS THE PRIMARY DRIVER OF ONLINE ACTIVITY IN INDIA�

SOURCE: COMSCORE (AUG 2012) � 49 �

60,545,120�SOCIAL NETWORKING USERS IN INDIA:�

SOURCE: FACEBOOK AD PLANNER (NOV 2012) � 50 �

THAT’S EQUIVALENT TO THE �TOTAL POPULATION OF ITALY�

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) � 51�

(! )!

5%�SOCIAL MEDIA PENETRATION IN INDIA:�

SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) � 52 �

ESTIMATES OF THE TOTAL NUMBER OF SOCIAL NETWORK USERS IN INDIA ARE MUCH HIGHER: �

SOURCES: GLOBAL WEB INDEX WAVE 7 (SEP 2012), AND EMARKETER (FEB 2012) � 53 �

GLOBAL WEB INDEX � EMARKETER �

77.5 M � 76.1 M �

globalweb!index

52%�THIS YEAR �

THE NUMBER OF SOCIAL �NETWORK USERS IN INDIA WILL GROW BY �

SOURCE: EMARKETER (FEB 2012) � 54 �

2 IN 3 �SOCIAL MEDIA USERS IN INDIA �

ACCESS A SOCIAL SITE EVERY DAY �

SOURCE: ANNIK TECHNOLOGY SERVICES, AS CITED IN THE TIMES OF INDIA (OCT 2012) � 55 �

1 IN 4 �ONLINE MINUTES IN INDIA IS SPENT�

ON SOCIAL NETWORKING SITES �

SOURCE: COMSCORE (AUG 2012) � 56 �

44%�OF INDIA’S NETIZENS USED �

FACEBOOK IN THE PAST MONTH �

SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 57�

NEW FACEBOOK USERS IN�INDIA IN THE PAST 6 MONTHS:�

SOURCE: SOCIALBAKERS (NOV 2012) � 58 �

14,770,840 �

A NEW FACEBOOK�USER SIGNS UP IN INDIA�

SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) � 59 �

EVERY SECOND �

30%�OF NEW SIGNUPS TO FACEBOOK IN�INDIA COME FROM MOBILE DEVICES�

SOURCE: PLUGGED.IN, AS CITED IN TECHCRUNCH (OCT 2012) � 60 �

OF THE INDIAN POPULATION�IS ON FACEBOOK�

5%�CURRENTLY, ONLY �

SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) � 61 �

THIRD �LARGEST FACEBOOK�

POPULATION IN THE WORLD �

BUT INDIA ALREADY HAS THE �

SOURCE: SOCIALBAKERS (OCT 2012) � 62 �

SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) �

FACEBOOK IN INDIA�NOV�2012 �

MALE:�71%�

FEMALE:�29%�

55-64:�1%�

65+:�1%�45-54:�

3%�

63 �

18-24:�48%�

13-17:�12%�

25-34:�28%�

35-44:�7%�

SOURCE: SOCIALBAKERS (NOV 2012) �

TOP FACEBOOK PAGES IN INDIA�NOV�2012 �

# � FACEBOOK PAGE � ‘LIKES’�01 � TATA DOCOMO � 9,718,563 �02 � VODAFONE ZOOZOOS � 4,807,000 �03 � KINGFISHER � 4,733,714 �04� FASTRACK� 4,615,428 �05 � NOKIA INDIA� 4,609,244 �06 � SAMSUNG MOBILE INDIA� 4,105,518 �07 � AXE ANGELS CLUB� 3,903,835 �08 � IDEA� 3,836,980 �09 � SHOPPERS STOP � 3,772,661 �10 � PEPSI INDIA� 3,417,872 �

64 �

FACEBOOK USERS BY CITY �

SOURCE: SOCIALBAKERS (NOV 2012) � 65 �

MUMBAI� NEW YORK CITY �

5.9 M � 3.6 M �RIO DE JANEIRO�

5.1 M �

30%�OF INDIA’S FACEBOOK USERS LIVE �

IN THE COUNTRY’S 8 BIGGEST CITIES�

SOURCE: KETCHUM SAMPARK (SEP 2012) � 66 �

63%�OF INDIAN FACEBOOK USERS ARE FROM �LOCATIONS BEYOND THE TOP 20 CITIES �

SOURCE: KETCHUM SAMPARK (SEP 2012) � 67 �

INDIAN BRANDS ARE GROWING �THEIR FAN BASES FASTER THAN�

THE TOP GLOBAL BRANDS �

SOURCE: KETCHUM SAMPARK (SEP 2012) � 68 �

33,000,000 �INDIAN NETIZENS USE MORE �THAN ONE SOCIAL NETWORK�

SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 � 69 �

50%�OF INDIA’S NETIZENS USE SOCIAL MEDIA�

TO INFORM ONLINE PURCHASE DECISIONS�

SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 � 70 �

15,000,000 �TWITTER USERS IN INDIA: �

SOURCE: SEMIOCAST (JUL 2012) � 71 �

3%�OF TWITTER’S�GLOBAL TOTAL �

INDIAN USERS �ACCOUNT FOR �

SOURCE: BEEVOLVE (OCT 2012) � 72 �

29%�OF INDIAN NETIZENS USED �

TWITTER IN THE PAST MONTH �

SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) � 73 �

INDIA HAS THE SECOND HIGHEST LINKEDIN POPULATION IN THE WORLD,

AFTER THE UNITED STATES�

SOURCE: SOCIALBAKERS (SEP 2012) � 74 �

15,396,526 �LINKEDIN USERS IN INDIA: �

SOURCE: SOCIALBAKERS (SEP 2012) � 75 �

LINKEDIN PENETRATION IN INDIA: �

1.3%�

SOURCE: SOCIALBAKERS (SEP 2012) � 76�

55,800,000 �

UNIQUE VISITORS TO YOUTUBE �FROM INDIA IN JULY 2012: �

SOURCE: COMSCORE (AUG 2012) � 77 �

4,000,000,000 �VIDEOS ON YOUTUBE EACH MONTH �

INDIAN USERS VIEW MORE THAN�

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) � 78 �

YOUTUBE REACHED �

41%�OF INDIA’S �

NETIZENS IN JULY �

SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 79 �

1,250 �INDIANS VISIT YOUTUBE �EVERY SINGLE MINUTE �

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) � 80 �

20 �VISITORS TO YOUTUBE �

FROM INDIA EVERY SECOND �

THAT’S MORE THAN�

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) � 81�

1,194,200,000 �

TOTAL VIEWS ON RAJSHRI, INDIA’S �MOST POPULAR YOUTUBE CHANNEL: �

SOURCES: SOCIALBAKERS (SEP 2012) AND RAJSHRI YOUTUBE CHANNEL (NOV 2012) � 82 �

14%�OF ALL GLOBAL GOOGLE+ �USERS ARE FROM INDIA�

SOURCE: WEB MONITORING (FEB 2012) � 83 �

THIS SUGGESTS �THERE ARE MORE THAN�

50,000,000 �GOOGLE+ USERS IN INDIA�

SOURCES: BASED ON DATA FROM WEB MONITORING (FEB 2012) AND VIC GUNDOTRA OF GOOGLE+ (SEP 2012) � 84 �

BANGALORE IS HOME TO�MORE GOOGLE+ USERS THAN�

ANY OTHER CITY IN THE WORLD �

SOURCE: WEB MONITORING (FEB 2012) � 85 �

87% �OF INDIAN BLOGGERS ARE MALE �

SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 � 86 �

5%�OF THE WORLD’S�

FOURSQUARE USERS LIVE IN INDIA�

SOURCE: APPAPPEAL (ACCESSED SEP 2012) � 87�

1,500,000 �INDIANS USE TUMBLR �

EVERY MONTH �

SOURCE: QUANTCAST (ACCESSED OCT 2012) � 88 �

MORE THAN�

13�PAGES EACH MONTH �

ON AVERAGE, INDIAN�TUMBLR USERS VIEW�

SOURCE: QUANTCAST (ACCESSED OCT 2012) � 89 �

934,100,000 �NUMBER OF MOBILE SUBSCRIBERS IN INDIA:�

SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) � 90 �

SECOND LARGEST�IN THE WORLD AFTER CHINA�

INDIA’S TELECOMS INDUSTRY IS THE �

SOURCES: BASED ON DATA FROM TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE BUSINESS MONITOR INTERNATIONAL (JUN 2012) � 91�

30 TIMES �GREATER THAN THE NUMBER �OF FIXED-LINE SUBSCRIBERS�

THE NUMBER OF MOBILE �SUBSCRIBERS IN INDIA IS �

SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) � 92 �

MOBILE PHONE SUBSCRIPTIONS�

INDIA IS ‘MOSTLY MOBILE’�

SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) � 93 �

FIXED-LINE PHONE �SUBSCRIPTIONS�

934 M � 31 M �VS�

36%�OF ALL MOBILE SUBSCRIBERS IN�

INDIA ARE FROM RURAL REGIONS�

SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 94�

50,000,000 �MOBILE INTERNET USERS IN INDIA: �

SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011) � 95 �

THAT’S EQUIVALENT TO THE TOTAL POPULATION OF SOUTH KOREA�

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) � 96 �

(! )!

INTERNET USE IN INDIA BY CONNECTION DEVICE �

SOURCE: STATCOUNTER DATA (AUG 2012), AS CITED IN THE NEXT WEB (SEP 2012) � 97�

MOBILE � DESKTOP �

52%� 42%�VS�

36%�OF INDIAN NETIZENS ACCESS �

THE INTERNET ON MOBILE PHONES �

SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) � 98 �

57%�OF INDIAN YOUTH IN LARGE CITIES ACCESS �

THE INTERNET USING MOBILE PHONES �

SOURCE: THE TIMES OF INDIA (APR 2012) � 99 �

6,000,000 �NUMBER OF 3G USERS IN INDIA: �

SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) � 100 �

0.5%�

3G PENETRATION�IN INDIA IS JUST�

SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) � 101 �

NUMBER OF SMARTPHONE USERS IN INDIA:�

27,000,000 �

SOURCE: NIELSEN (JUN 2012) � 102 �

THAT’S MORE THAN THE TOTAL POPULATION OF AUSTRALIA�

SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) � 103 �

(! )!

3%�

SMARTPHONE PENETRATION�IN INDIA IS LESS THAN�

SOURCE: NIELSEN (JUN 2012) � 104 �

81 HOURS�PER MONTH ON THEIR DEVICES �

INDIAN SMARTPHONE USERS SPEND �

SOURCE: NIELSEN (MAY 2012) � 105 �

40 DAYS�EACH YEAR USING �

THEIR SMARTPHONE �

THAT EQUATES�TO MORE THAN�

SOURCE: BASED ON DATA FROM NIELSEN (MAY 2012) � 106 �

3 IN 4 �INDIAN SMARTPHONE USERS �ACCESS SOCIAL MEDIA SITES�

SOURCE: NIELSEN MOBILE INSIGHTS, AS CITED IN FICCI-KPMG (2012) � 107 �

50%�MORE TIME BROWSING THE INTERNET�

ON THEIR SMARTPHONE THAN WOMEN DO �

INDIAN MEN SPEND �

SOURCE: NIELSEN (MAY 2012) � 108 �

INDIAN WOMEN SPEND �

150% �MORE TIME USING INSTANT MESSAGING �ON THEIR SMARTPHONE THAN MEN DO �

SOURCE: NIELSEN (MAY 2012) � 109 �

25%�OF YOUTUBE’S VIEWS IN INDIA�

ARE FROM MOBILE DEVICES �

SOURCE: GOOGLE, AS CITED IN FICCI-KPMG (2012) � 110 �

50%�OF INDIA’S MUSIC REVENUES �

STEM FROM MOBILE DOWNLOADS �

SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 � 111 �

1,000,000 �MOBILE TV SUBSCRIPTIONS IN INDIA�

THERE ARE CURRENTLY �

SOURCE: KPMG-FICCI (MAR 2012) � 112 �

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WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT [email protected].�

FIND OUT MORE AT WEARESOCIAL.SG.�

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