we are social’s guide to social, digital and mobile in china (2nd edition, jan 2013)

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we are social CHINA SOCIAL, DIGITAL AND MOBILE IN JANUARY 2013

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This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

TRANSCRIPT

Page 1: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

we are social�

CHINA�SOCIAL, DIGITAL �AND MOBILE IN�

JANUARY 2013 �

Page 2: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �

CONTACT SIMON KEMP AT WE ARE SOCIAL:�

[email protected]

@WEARESOCIALSG �

+65 9146 5356 �

WEARESOCIAL.SG �

3 �

Page 3: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

1,343,240,000 �

564,000,000 �

597,600,000 �

1,104,000,000 �

TOTAL POPULATION�

INTERNET USERS�

USERS ON TOP SOCIAL NETWORK�

MOBILE SUBSCRIBERS�

URBAN�

INTERNET PENETRATION�

SOCIAL NETWORKING PENETRATION�

MOBILE PENETRATION�

RURAL �

CHINA�JAN�2013 �

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET

NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012) � 3 �

51%�

42%�

44%�

82%�

49%�

Page 4: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA’S�POPULATION�

4 �

Page 5: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

1,343,240,000 �CURRENT POPULATION OF CHINA: �

SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) � 5 �

Page 6: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

你好 IF YOU TOOK JUST 1 SECOND TO�

SAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS �

TO GREET THE WHOLE COUNTRY �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) � 6 �

Page 7: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

6,710,000 �PEOPLE IN 2012 �

CHINA’S POPULATION GREW BY �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) � 7 �

Page 8: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA’S POPULATION IS �GROWING BY 1 PERSON�

EVERY 5 SECONDS �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) � 8 �

CHINA’S POPULATION IS �GROWING BY 1 PERSON�

Page 9: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

41%�OF CHINA’S POPULATION� IS UNDER THE AGE OF 30 �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) � 9 �

Page 10: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

36 �

MEDIAN AGE OF�CHINA’S POPULATION:�

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) � 10 �

Page 11: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

43 �MAKE UP THE LARGEST �

SINGLE AGE GROUP IN CHINA�

PEOPLE AGED �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) � 11 �

Page 12: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

51%�OF CHINA’S POPULATION�LIVES IN URBAN AREAS �

SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) � 12�

Page 13: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

18,500,000 �CHINESE PEOPLE WILL MOVE FROM �

RURAL AREAS TO LIVE IN CITIES IN 2013 �

SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 13�

Page 14: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA’S ECONOMIC SPECTRUM �

SOURCE: BBC (NOV 2012) � 14�

US-DOLLAR MILLIONAIRES �

PEOPLE LIVING �ON US$1 PER DAY �

1,000,000 � 150,000,000 �

Page 15: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THE INTERNET�IN CHINA�

15 �

Page 16: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

NUMBER OF INTERNET USERS IN CHINA: �

564,000,000 �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 16 �

Page 17: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD �

SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS� 17 �

Page 18: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THERE ARE MORE INTERNET USERS�IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE �

SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) � 18�

(! )!

Page 19: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

42%�INTERNET PENETRATION IN CHINA: �

�SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) �

�19 �

Page 20: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

50,900,000 �NEW INTERNET USERS�

IN 2012, CHINA ADDED �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 20 �

Page 21: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S LIKE ADDING TWICE THE POPULATION OF AUSTRALIA�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 21�

(! )!

Page 22: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

…AND IS EQUAL TO ADDING 1.6 �NEW INTERNET USERS EVERY SECOND �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 22 �

Page 23: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

21 HOURS �

AVERAGE TIME CHINESE NETIZENS �SPEND ONLINE EACH WEEK:�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 23 �

Page 24: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

56%�OF CHINESE INTERNET �

USERS ARE MALE �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 24�

Page 25: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

28%�OF CHINESE INTERNET USERS �

ARE FROM RURAL AREAS �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 25 �

Page 26: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

52%�OF THE GROWTH IN INTERNET USERS�IN CHINA IN THE FIRST HALF OF 2012�

HOWEVER, PEOPLE FROM �RURAL AREAS ACCOUNTED FOR �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 26 �

Page 27: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

YEARS OLD �

25 �

THE AVERAGE CHINESE �INTERNET USER IS�

SOURCE: TECH IN ASIA (OCT 2012) � 27�

Page 28: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

80%�OF CHINESE INTERNET USERS ARE �BETWEEN THE AGES OF 10 AND 40 �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 28 �

Page 29: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

25%�OF CHINA’S ONLINE POPULATION�

STUDENTS REPRESENT�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 29 �

Page 30: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

MOBILE INTERNET USERS OUTNUMBER �PC-BASED INTERNET USERS IN CHINA�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 30 �

420,000,000 �MOBILE INTERNET USERS!

398,000,000 �PC-BASED INTERNET USERS!

VS�

Page 31: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

DEVICES THAT CHINESE �NETIZENS USE TO GO ONLINE �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 31�

MOBILES� LAPTOPS�75%� 46%�

DESKTOPS �71% �

Page 32: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

WHERE DO CHINA’S NETIZENS �ACCESS THE INTERNET FROM?�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 32 �

OFFICE � SCHOOL �

32%� 16%�HOME �

92%�CYBERCAFÉ �

22%�

Page 33: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

8,000,000 �NUMBER OF INTERNET USERS IN SHENZHEN:�

SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 33 �

Page 34: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

INTERNET PENETRATION BY CHINESE CITY �

SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 34 �

SHENZHEN� SHANGHAI�77% � 66%�

GUANGZHOU�73%�

BEIJING �70%�

Page 35: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

72%�OF CHINESE NETIZENS HAVE �

BROADBAND INTERNET ACCESS �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) � 35 �

Page 36: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

88%�OF CHINA’S VILLAGES�

BROADBAND IS AVAILABLE IN�

SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) � 36 �

Page 37: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

60%�OF CHINA’S NEW RURAL NETIZENS ACCESS �

THE INTERNET VIA MOBILE DEVICES �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 37�

Page 38: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

TOP ONLINE ACTIVITIES IN CHINA�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 38 �

ONLINE �MUSIC �

ONLINE �VIDEOS�

77%� 66%�INSTANT�

MESSAGING �

83%�BLOGS AND �

SOCIAL MEDIA�

66%�SEARCH �ENGINE �

80%�

Page 39: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

FASTEST GROWING ONLINE ACTIVITIES IN CHINA�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 39 �

GROUP �BUYING �

WEIBO & �MICROBLOG �

+29%� +24%�ONLINE �

BANKING �

+33%�ONLINE �

SHOPPING �

+25%�ONLINE �

PAYMENTS�

+32%�

Page 40: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

TOP BAIDU SEARCHES IN 2012 �

SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 40 �

1.  TAOBAO�2.  QZONE �3.  4399.COM �4.  YOUKU�5.  MARUTO �

1.  NOVELS�2.  TAOBAO�3.  WECHAT�4.  NEWS�5.  DIAOYU ISLAND �

6.  BEAUTIES �7.  JOKES�8.  MILITARY NEWS�9.  VOICE OF CHINA�10. GANGNAM STYLE �

PC-BASED SEARCHES� MOBILE SEARCHES�6.  NBA�7.  WEIBO�8.  360BUY.COM �9.  ROCKING THE UNIVERSE �10. QVOD PLAYER �

Page 41: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOCIAL MEDIA�IN CHINA�

41 �

Page 42: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THERE ARE AT LEAST�

597,600,000 �USERS OF SOCIAL MEDIA IN CHINA�

SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS� 42 �

Page 43: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

44%�SOCIAL MEDIA PENETRATION IN CHINA:�

SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 43 �

Page 44: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

91%�OF CHINA’S NETIZENS �

VISIT SOCIAL MEDIA SITES �

SOURCE: MCKINSEY (APR 2012) � 44�

Page 45: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

67%�

THE SAME STATISTIC �FOR THE USA IS ONLY �

SOURCE: MCKINSEY (APR 2012) � 45 �

Page 46: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

88%�OF CHINESE SOCIAL �

MEDIA USERS ARE ACTIVE�

SOURCE: MCKINSEY (APR 2012) � 46 �

Page 47: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

46 MINUTES �EACH DAY VISITING �SOCIAL MEDIA SITES �

NETIZENS IN CHINA�SPEND AN AVERAGE OF�

SOURCE: MCKINSEY (APR 2012) � 47 �

Page 48: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

19,000,000 �YEARS ON SOCIAL NETWORKING �

ACTIVITIES IN 2012 �

THIS SUGGESTS THAT CHINA’S SOCIAL �MEDIA USERS SPENT A COMBINED TOTAL OF�

SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) � 48 �

Page 49: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. � 49 �

CHINA’S TOP SNS BY REGISTERED USERS�JAN�2013 �

712 M �

507M �

400 M �

QZONE �

TENCENT WEIBO�

SINA WEIBO�

259 M �PENGYOU�

172 M �RENREN�

Page 50: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN� 50 �

CHINA’S SNS BY ACTIVE USERS �JAN�2013 �

598 M �

287 M �

277 M �

QZONE �

SINA WEIBO�

TENCENT WEIBO �

259 M �PENGYOU�

RENREN� 48 M �

Page 51: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

56%�OF CHINA’S SOCIAL MEDIA USERS THROUGH ITS QZONE, TENCENT WEIBO, AND PENGYOU SITES �

TENCENT ACCOUNTS FOR �

SOURCE: TENCENT FINANCIAL REPORT (AUG 2012) � 51�

Page 52: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCE: MCKINSEY (APR 2012) � 52 �

CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS�APR �2012 �

TENCENT�WEIBO�

SINA�WEIBO�

QZONE � RENREN�

44%�

19% � 19% �

8%�

KAIXIN�

7%�

Page 53: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

4 IN 5 �OF THE TOP SOCIAL NETWORKS �

IN ASIA ARE FROM CHINA�

SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) � 53 �

Page 54: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

467,750,000 �USERS OF INSTANT MESSAGING SERVICES�

IN CHINA, THERE ARE OVER �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 54 �

Page 55: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

1,200,000,000 �ACTIVE INSTANT MESSAGING ACCOUNTS �

THESE USERS MAINTAIN MORE THAN�

SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 55 �

Page 56: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

784,000,000 �ACTIVE ACCOUNTS�

EACH MONTH �

QQ’S INSTANT�MESSAGING PLATFORM HAS�

SOURCE: TENCENT (NOV 2012) � 56 �

Page 57: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

167,000,000 �PEOPLE USING ITS INSTANT�

MESSAGING SERVICE AT THE SAME TIME �

IN AUGUST 2012, QQ REGISTERED �

SOURCE: TENCENT (AUG 2012) � 57�

Page 58: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

38%�OF CHINA’S NETIZENS REVEALED THEIR �

REAL NAMES ON SOCIAL NETWORKING SITES �

UNTIL RECENTLY, BARELY �

SOURCE: NIELSEN (MAY 2012) � 58 �

Page 59: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

84%�OF CHINA’S NETIZENS HAVE AN OPEN�

ATTITUDE TOWARDS PERSONAL PRIVACY �

SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 59 �

Page 60: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

66%�OF CHINESE SOCIAL MEDIA�USERS FOLLOW BRANDS �

SOURCE: INSITES CONSULTING (SEP 2012) � 60 �

Page 61: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

8 BRANDS�

ON AVERAGE, EACH OF CHINA’S �SOCIAL MEDIA USERS FOLLOWS�

SOURCE: DCCI (SEP 2012) � 61 �

Page 62: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

80%�OF CHINESE NETIZENS CARE ABOUT COMMERCIAL

INFORMATION ON SOCIAL NETWORKING SITES �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 62 �

Page 63: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

43%�OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTS SHARED BY FRIENDS ON SOCIAL NETWORKING SITES �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 63 �

Page 64: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

38%�OF CHINA’S NETIZENS REFER TO FRIENDS’ SNS

COMMENTS WHEN MAKING SHOPPING DECISIONS�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 64 �

Page 65: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

60%�

IN THE FIRST HALF OF 2012, THE VOLUME OF�SOCIAL SHARING IN CHINA INCREASED BY �

SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) � 65 �

Page 66: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 � 66 �

‘SHARE OF SHARING’ BY SNS PLATFORM �SEP �2012 �

RENREN�SINA�WEIBO�

QZONE � TENCENT�WEIBO�

44%�

12%�9%� 7%�

Page 67: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THE SOCIAL MEDIA PREFERENCES OF CHINA’S NETIZENS BY LIFE STAGE �

SOURCE: NIELSEN (MAY 2012) � 67 �

STUDENTS TEND TO USE SOCIAL NETWORK SITES �

GRADUATES TEND TO PREFER MICROBLOGS �

VS�

Page 68: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

USES OF DIFFERENT SOCIAL �MEDIA BY CHINA’S NETIZENS �

SOURCE: NIELSEN (MAY 2012) � 68 �

LIKE WEIBO ARE USED FOR �FINDING AND SHARING INFORMATION�

ARE USED FOR FINDING AND INTERACTING WITH FRIENDS�

MICROBLOGS � SOCIAL NETWORKS �

VS�

Page 69: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

89%�OF CHINESE NETIZENS �USE A WEIBO SERVICE �

SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) � 69 �

Page 70: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

97% �OF SOCIAL MEDIA USERS �

IN CHINA ARE WEIBO USERS�

SOURCE: NIELSEN (MAY 2012) � 70 �

Page 71: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$79,820,000�

ESTIMATED SIZE OF THE WEIBO �MARKET IN CHINA IN 2012:�

SOURCE: IRESEARCH (SEP 2012) � 71 �

Page 72: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

57%�OF CHINA’S WEIBO �USERS ARE MALE �

SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) � 72 �

Page 73: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

62%�OF CHINESE WEIBO �

USERS ARE MARRIED �

SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) � 73 �

Page 74: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

30% �OF CHINA’S WEIBO USERS HAVE �

MORE THAN ONE WEIBO ACCOUNT�

SOURCE: DCCI (SEP 2012) � 74 �

Page 75: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCE: DCCI (SEP & OCT 2012) � 75 �

THE DEMOGRAPHICS OF WEIBO USERS�OCT�2012 �

19-25:�19% �

26-30:�30%�31-35:�

21%�

36-40:�12%�

41-45:�9%�

46-55:� 6%�

56-65:�3%�

FEMALE:�43%�

MALE:�57%�

Page 76: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

COMPARING CHINA’S TOP WEIBOS�

SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) � 76�

ACTIVE USERS: 287 M �REGISTERED USERS: 400 M �NETIZEN PENETRATION: 73%�

USER LOCATION: TIER 1 & 2 CITIES�

ACTIVE USERS: 277 M �REGISTERED USERS: 507 M �

NETIZEN PENETRATION: 93%�USER LOCATION: TIER 3 & 4 CITIES�

SINA� TENCENT�VS�

Page 77: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

59%�

SHENZHEN HAS THE HIGHEST RATE OF �WEIBO PENETRATION IN CHINA, AT�

SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 77 �

Page 78: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

5%�OF CHINA’S WEIBO USERS �ARE FROM RURAL REGIONS�

ONLY �

SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) � 78 �

Page 79: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

50%�OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER

NOTICING RELEVANT INFORMATION ON WEIBO�

MORE THAN�

SOURCE: DCCI (SEP 2012) � 79 �

Page 80: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

WEIBO’S INFLUENCE ON ONLINE SHOPPERS’ PURCHASE DECISIONS BY CATEGORY �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG � 80 �

BOOKS, AUDIO �AND VIDEO�

CLOTHES, SHOES �AND BAGS�

42%� 35%�RESTAURANTS �

AND ENTERTAINMENT�

37% �

Page 81: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

86% �OF TRENDING TOPICS ON WEIBO IN CHINA�

ORIGINATE FROM OPINION LEADERS �

SOURCE: INTERNET RESEARCH CENTER (JUL 2012) � 81�

Page 82: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

94% �OF SINA WEIBO USERS IN CHINA�

HAVE USED ITS SEARCH FUNCTION�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) � 82 �

Page 83: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

28%�OF SINA WEIBO USERS USE THE SITE �

TO SEARCH FOR BRAND INFORMATION�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) � 83 �

Page 84: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

GLOBAL COMPARISON: TOP 5 USERS’ AVERAGE NUMBER OF FOLLOWERS�

SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) � 84 �

TWITTER � SINA WEIBO�28,538,000� 24,280,000 �

VS�

Page 85: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

230,000 �COMPANIES WITH A PRESENCE �

ON SINA WEIBO ��

THERE ARE MORE THAN�

SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) � 85 �

Page 86: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

25%�OF FORTUNE 500 COMPANIES �HAVE A SINA WEIBO PRESENCE �

MORE THAN�

SOURCE: DCCI (SEP 2012) � 86 �

Page 87: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

GOVERNMENT ACCOUNTS�ON SINA WEIBO �

60,000 �THERE ARE OVER �

SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) � 87�

Page 88: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

55% �OF SINA WEIBO USERS �

WERE BORN IN THE 1980S �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 88 �

Page 89: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

61%�OF SINA WEIBO USERS HOLD A �

BACHELOR’S DEGREE OR HIGHER ��

SOURCE: DCCI (SEP 2012) � 89 �

Page 90: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

54% �OF THE TOTAL GOODS�

AND SERVICES IN CHINA�

ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE POPULATION, SINA WEIBO USERS CONSUME �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 90 �

Page 91: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

55% �OF CHINA’S SINA�

WEIBO USERS ARE SINGLE �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 91�

Page 92: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

20% �MORE TIME ON THE INTERNET COMPARED �

TO TWITTER USERS IN THE USA�

PEOPLE ACCESSING SINA WEIBO �FROM COMPUTERS IN CHINA SPEND �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 92 �

Page 93: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

35% �MORE TIME ON THE INTERNET COMPARED �

TO TWITTER USERS IN THE USA�

PEOPLE ACCESSING SINA WEIBO �FROM MOBILE DEVICES IN CHINA SPEND �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 93 �

Page 94: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

76% �OF SINA WEIBO USERS ARE OPEN�TO ADVERTISING ON MICROBLOGS �

SOURCE: SINA WEIBO USERS REPORT (OCT 2012) � 94�

Page 95: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

72%�OF SINA WEIBO’S USERS ACCESS�THE SERVICE VIA MOBILE DEVICES �

SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) � 95 �

Page 96: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SMARTPHONE USERS WHO BROWSE �SOCIAL MEDIA SITES VIA THEIR PHONES:�

SOURCE: MCKINSEY (APR 2012) � 96 �

CHINA� UNITED STATES �58%� 43%�

VS�

Page 97: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

47%�

IN 2012, MOBILE WEIBO USERS �IN CHINA INCREASED BY �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 97�

Page 98: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

89% �OF ALL CHINESE �

MICROBLOG USERS��

MOBILE WEIBO USERS�ACCOUNT FOR �

SOURCE: DCCI (SEP 2012) � 98 �

Page 99: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

300,000,000 �

USERS OF TENCENT’S WECHAT�MOBILE INSTANT MESSAGING APP:�

SOURCE: TENCENT (JAN 2013) � 99 �

Page 100: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

74% �OF WECHAT USERS IN�

CHINA ARE IN THEIR 20S �

SOURCE: DAMN DIGITAL (NOV 2012) � 100 �

Page 101: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

63% �OF WECHAT USERS �IN CHINA ARE MALE �

SOURCE: DAMN DIGITAL (NOV 2012) � 101 �

Page 102: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

700,000,000 �LOCATION-BASED ACTIONS �

EVERY DAY IN CHINA�

MOBILE QQ AND WECHAT LOG OVER �

SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) � 102 �

Page 103: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

8,000 � LOCATION-BASED ACTIONS �

EVERY SECOND �

THAT’S MORE THAN�

SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) � 103 �

Page 104: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

631,100 �FACEBOOK USERS IN CHINA: �

SOURCE: SOCIALBAKERS (JAN 2013) � 104 �

Page 105: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA RANKS 99TH ON THE LIST OF COUNTRIES BY FACEBOOK USERS, WITH MORE USERS THAN OMAN AND ESTONIA�

SOURCE: SOCIALBAKERS (JAN 2013) � 105 �

Page 106: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCE: FACEBOOK AD MANAGER (SEP 2012) � 106 �

FACEBOOK IN CHINA�SEP �2012 �

FEMALE:�41%�

MALE:�59%�

18-24:�37%�

13-17:�6%�

25-34:�39%�

35--44:�12%�

45-54:�4%�

55-64:�1%�

65+:�1%�

Page 107: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

70,000,000 �USERS OF PROFESSIONAL �

SOCIAL NETWORKS IN CHINA�

THERE ARE MORE THAN�

SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 107 �

Page 108: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) � 108 �

CHINA’S TOP PROFESSIONAL NETWORKS�JAN�2013 �

TIANJI�

12.3 M �

DAJIE � RUOLIN�

12.2 M �

HONGTAO�

8.0 M �

RENHE �

5.0 M �

BINZHI�

4.2 M �

LINKEDIN �

2.8 M �

USHI�

2.0 M �

HENGZHI �

12.3 M �

1.1 M �

Page 109: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

500,000 �NEW USERS EVERY MONTH �

TIANJI, CHINA’S TOP PROFESSIONAL SOCIAL NETWORK, IS GROWING BY AN AVERAGE OF�

SOURCE: TECHINASIA (APR 2012) � 109 �

Page 110: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS NUMBER OF LINKEDIN USERS�

SOURCE: SOCIALBAKERS (JAN 2013) � 110 �

Page 111: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

250%�IN 2012 ALONE �

USERS OF PROFESSIONAL SOCIAL �NETWORKS IN CHINA INCREASED BY �

SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 111 �

Page 112: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

MOBILE �IN CHINA�

112 �

Page 113: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

1,104,000,000�MOBILE SUBSCRIPTIONS IN CHINA: �

SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) � 113 �

Page 114: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA’S TELECOMS INDUSTRY �IS THE LARGEST IN THE WORLD �

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) � 114 �

Page 115: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

82%�MOBILE PENETRATION IN CHINA: �

SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) � 115 �

Page 116: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

10,000,000 �NEW SUBSCRIPTIONS�

EVERY MONTH IN 2012 �

CHINA’S MOBILE MARKET�INCREASED BY AN AVERAGE OF MORE THAN�

SOURCE: CHINADAILY (NOV 2012) � 116 �

Page 117: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND �

SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) � 117 �

(! )!

Page 118: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

IN CHINA, PEOPLE CAN USE �THEIR MOBILE PHONES TO:�

SOURCE: ENOVATE � 118 �

BUY STARBUCKS COFFEE �

BUY SUBWAY TICKETS�

DO THEIR BANKING �

DO THEIR SHOPPING �

BUY LOTTERY TICKETS�

¥€$ �

88 �

Page 119: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

70%�OF CHINESE PEOPLE SAY THEY “CAN’T�LIVE WITHOUT” THEIR MOBILE PHONE �

119 �SOURCE: SYNOVATE �

Page 120: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

30%�OF CHINESE MOBILE INTERNET�

USERS HAVE ACCESS TO 3G SERVICES�

120�SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) �

Page 121: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

NUMBER OF SMARTPHONE USERS IN CHINA:�

290,000,000 �

SOURCE: IRESEARCH (OCT 2012) � 121�

Page 122: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SMARTPHONE PENETRATION IN CHINA: �

22%�

SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) � 122�

Page 123: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

ANDROID MARKET�

LARGEST �CHINA IS THE WORLD’S�

SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) � 123�

Page 124: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

85%�IN 2012 COMPARED TO 2011 �

SMARTPHONE SALES IN�CHINA INCREASED BY �

SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) � 124�

Page 125: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THERE ARE MORE THAN�

122,000,000 �MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE –�MORE THAN THE ENTIRE POPULATION OF MEXICO�

SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 125�

Page 126: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

11% �OF CHINA’S MOBILE USERS �

LIVE IN GUANGDONG PROVINCE �

SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) � 126�

Page 127: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

MOBILE �INTERNET�

127�

Page 128: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

420,000,000 �

NUMBER OF MOBILE �INTERNET USERS IN CHINA: �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 128�

Page 129: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES�

SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 129�

(! )!

Page 130: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

31%�MOBILE INTERNET PENETRATION IN CHINA:�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 130�

Page 131: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

MOBILE PHONES ARE THE TOP �INTERNET ACCESS DEVICE IN CHINA�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 131�

Page 132: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

75%�OF CHINESE NETIZENS GO�

ONLINE FROM THEIR MOBILE �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 132�

Page 133: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

PERCENTAGE OF NEW NETIZENS USING �MOBILE DEVICES TO ACCESS THE INTERNET�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 133�

URBAN NETIZENS� RURAL NETIZENS �47%� 60%�

VS�

Page 134: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

18%�

IN 2012, THE NUMBER OF MOBILE �INTERNET USERS IN CHINA INCREASED BY �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 134�

Page 135: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

72%�OF CHINESE MOBILE INTERNET USERS�

GO ONLINE AT LEAST ONCE A DAY �

�SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) �

�135�

Page 136: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

TYPES OF WEBSITE THAT CHINA’S MOBILE �WEB BROWSERS VISIT MOST OFTEN�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) � 136�

LITERATURE � MUSIC �

44%� 36%�NEWS�

62%�MICROBLOGS�

41%�SEARCH ENGINE �

46%�

Page 137: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) � 137�

CHINESE MOBILE INTERNET USERS�SEP �2012 �

50-59: �2%�

60+: �1%�

40-49: �11%�

30-39: �24%�

20-29: �33%�

0-19: �29%�

Page 138: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

58%�OF CHINA’S MOBILE �

INTERNET USERS ARE MALE �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) � 138�

Page 139: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

27%�OF CHINA’S MOBILE INTERNET�USERS LIVE IN RURAL AREAS �

��

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) ���

139�

Page 140: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

62%�OF CHINESE MOBILE INTERNET�USERS ARE YOUNGER THAN 30 �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) � 140�

Page 141: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$2,373,000,000��

IN Q3 2012 ALONE, CHINA’S MOBILE �INTERNET MARKET WAS WORTH �

SOURCE: IRESEARCH (NOV 2012) � 141�

Page 142: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

ON AN ANNUALISED BASIS, CHINA’S�MOBILE INTERNET MARKET IS WORTH �

MORE THAN THE ENTIRE GDP OF MONGOLIA �

SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 142�

Page 143: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

102%�

THE VALUE OF CHINA’S MOBILE INTERNET�MARKET IS GROWING AT AN ANNUAL RATE OF�

143�SOURCE: IRESEARCH (NOV 2012) �

Page 144: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

LOCATION-BASED SERVICES�

144�

Page 145: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

217,000,000 �USERS IN Q2 2012 �

CHINESE LOCATION-BASED � SERVICES REACHED �

SOURCE: MNRC (OCT 2012) � 145�

Page 146: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

$589,000,000 �

VALUE OF CONSUMER LOCATION-�BASED SERVICES IN CHINA IN 2012: �

SOURCE: MNRC (OCT 2012) � 146�

Page 147: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

TOP USES OF LOCATION-�BASED SERVICES IN CHINA�

SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) � 147�

MAPS & �LOCATION�

ACCESS�LOCAL DEALS�

33%� 19% �CONNECT WITH OTHER PEOPLE �

29%�

Page 148: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

WHERE CHINESE NETIZENS �USE LOCATION-BASED SERVICES �

SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) � 148�

ON THE �STREET�

AT�HOME �

30%� 19% �ON PUBLIC TRANSPORT�

26%�

Page 149: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

15% �OF CHINA’S LBS USERS ACCESS THESE �SERVICES FOR E-COMMERCE PURPOSES�

SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) � 149�

Page 150: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

E-COMMERCE �IN CHINA�

150 �

Page 151: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

242,000,000 �

NUMBER OF ONLINE SHOPPERS�IN CHINA IN JUNE 2012: �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 151 �

Page 152: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA HAS THE LARGEST NUMBER �OF ONLINE SHOPPERS IN THE WORLD �

SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) � 152 �

Page 153: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

43%�OF CHINA’S NETIZENS �

PARTICIPATE IN ONLINE SHOPPING �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 153 �

Page 154: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

25%�

INCREASE IN THE NUMBER OF�ONLINE SHOPPERS IN CHINA IN 2012: �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 154 �

Page 155: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINA’S ONLINE SHOPPERS IN CONTEXT�

SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) � 155 �

75 MILLION MORE ONLINE SHOPPERS THAN THE USA�

SIX TIMES THE NUMBER OF ONLINE SHOPPERS IN THE UK�

75 M � 6 X �DOUBLE THE NUMBER OF

ONLINE SHOPPERS IN JAPAN�

2 X �

Page 156: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

90%�OF CHINA’S NETIZENS EARN �LESS THAN US$27 PER DAY �

AROUND �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 156 �

Page 157: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

5,000,000 �ONLINE SHOPPERS�

AGED OVER 50 �

IN CHINA, THERE ARE �

SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) � 157 �

Page 158: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

83,270,000 �

IN 2012, THE NUMBER OF USERS OF�GROUP BUYING IN CHINA REACHED �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 158 �

Page 159: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S MORE THAN THE ENTIRE �POPULATION OF GERMANY �

SOURCE: WIKIPEDIA (ACCESSED JAN 2013) � 159 �

(! )!

Page 160: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$319,000,000,000�

TOTAL TRANSACTION VALUE OF �E-COMMERCE IN CHINA IN Q3 2012:�

SOURCE: IRESEARCH (NOV 2012) � 160 �

Page 161: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$40,000�IN E-COMMERCE TRANSACTIONS�

IN CHINA EVERY SECOND �

THAT EQUATES TO MORE THAN�

SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) � 161 �

Page 162: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

22%�

ANNUAL GROWTH OF�E-COMMERCE IN CHINA: �

SOURCE: IRESEARCH (NOV 2012) � 162 �

Page 163: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

15% �OF THE COUNTRY’S GDP �

THE VALUE OF E-COMMERCE �IN CHINA EQUATES TO �

SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 163 �

Page 164: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

ON AN ANNUALISED BASIS, �E-COMMERCE TRANSACTIONS �IN CHINA ARE WORTH MORE �

THAN THE ENTIRE GDP OF MEXICO�

SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) � 164 �

Page 165: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

14%�OF CHINA’S E-COMMERCE �

TRANSACTION VALUE �

ONLINE SHOPPING �ACCOUNTS FOR �

SOURCE: IRESEARCH (NOV 2012) � 165 �

Page 166: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

50,000 �SALES PER MINUTE �

TAOBAO, CHINA’S BIGGEST�C2C SITE, GENERATES�

SOURCE: BOSTON CONSUTING GROUP (MAY 2012) � 166 �

Page 167: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

¥1,000,000,000,000 �( THAT’S ABOUT 160 BILLION US DOLLARS ) �

THE TOTAL VALUE OF TRANSACTIONS�ON TABAO IN 2012 EXCEEDED �

SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 167 �

Page 168: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

59%�OF SHOPPERS ON TABAO ARE �AGED BETWEEN 25 AND 35 �

SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) � 168 �

Page 169: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

$5,190,000,000 �

TOTAL VALUE OF TRANSACTIONS ON TAOBAO AND TMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012:�

SOURCE: PEOPLE’S DAILY (NOV 2012) � 169 �

Page 170: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$60,000�EVERY SECOND �

THAT EQUATES TO�

SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) � 170 �

Page 171: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

NUMBER OF UNIQUE VISITORS TO TMALL AND �TAOBAO ON BACHELOR’S DAY 2012:�

213,000,000 �

SOURCE: PEOPLE’S DAILY (NOV 2012) � 171 �

Page 172: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

1 IN 6 �PEOPLE IN CHINA VISITED TMALL�

OR TABAO ON BACHELOR’S DAY 2012 �

SOURCES: BASED ON DATA FROM THE PEOPLE’S DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 172 �

Page 173: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

10,000,000 �UNIQUE VISITORS WENT TO TMALL IN THE FIRST

SECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL �

SOURCE: PEOPLE’S DAILY (NOV 2012) � 173 �

Page 174: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

GROWTH IN 2012 BACHELOR’S DAY �E-COMMERCE SALES COMPARED TO 2011 �

SOURCE: TECH SINA (NOV 2012) � 174 �

TMALL� TAOBAO �+242%� +204%�

Page 175: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

47%�OF E-COMMERCE �SALES IN CHINA �

17% OF SHOPPERS�ACCOUNT FOR �

SOURCE: NIELSEN (MAY 2012) � 175 �

Page 176: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

78%�OF THESE “GOLDEN SHOPPERS” USE �BOTH SOCIAL NETWORKS AND WEIBO�

SOURCE: NIELSEN (MAY 2012) � 176 �

Page 177: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

M-COMMERCE �IN CHINA�

177 �

Page 178: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

146,000,000 �M-COMMERCE USERS IN CHINA AT END 2012: �

SOURCE: IIMEDIA RESEARCH (APR 2012) � 178 �

Page 179: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

IN 2012 �

136%�

CHINA’S MOBILE SHOPPING �COMMUNITY GREW BY �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 179 �

Page 180: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

59%�OF CHINA’S SMARTPHONE OWNERS HAVE �

USED THEIR DEVICES TO SHOP ONLINE �

SOURCE: OUR MOBILE PLANET (OCT 2012) � 180�

Page 181: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

44%�OF CHINA’S M-COMMERCE �

USERS ARE FEMALE ��

SOURCE: IIMEDIA RESEARCH (APR 2012) � 181�

Page 182: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

80%�

IN 2012, USERS OF MOBILE GROUP BUYING, MOBILE PAYMENT AND MOBILE BANKING INCREASED BY OVER �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 182�

Page 183: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

60,000,000 �PEOPLE IN CHINA MAKE �

USE OF MOBILE TRANSACTIONS�

SOURCE: SINA NEWS (SEP 2012) � 183�

Page 184: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$13 �

AVERAGE VALUE OF MOBILE TRANSACTIONS �IN CHINA PER USER, PER MONTH:�

SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) � 184�

Page 185: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$800,000,000 �

THE AVERAGE TOTAL MONTHLY VALUE OF �MOBILE TRANSACTIONS IN CHINA EXCEEDS �

SOURCE: SINA NEWS (SEP 2012) � 185�

Page 186: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S MORE THAN�

US$300 �WORTH OF MOBILE �

TRANSACTIONS EVERY SECOND �

SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) � 186�

Page 187: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

ONLINE �ENTERTAINMENT�

187�

Page 188: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

UNIQUE VIEWERS OF�ONLINE VIDEO IN CHINA: �

350,000,000 �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 188�

Page 189: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES�

SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) � 189�

(! )!

Page 190: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

4,100,000,000 �COLLECTIVE HOURS STREAMING �

WEB VIDEOS IN AUGUST 2012 ALONE �

CHINESE WEB USERS SPENT OVER �

SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) � 190 �

Page 191: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT EQUATES TO MORE THAN�

5,600,000 �YEARS OF HUMAN TIME SPENT WATCHING�

ONLINE VIDEO IN CHINA EVERY YEAR �

SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) � 191 �

Page 192: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

475,000,000 �UNIQUE VISITORS EACH MONTH �

�YOUKU AND TUDOU ATTRACT MORE THAN�

SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) � 192 �

Page 193: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

UNIQUE VISITORS TO CHINA’S�ONLINE VIDEO PLATFORMS�

SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) � 193 �

YOUKU & TUDOU� TENCENT VIDEO�475,000,000 � 275,500,000 �

Page 194: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$430,000,000�

VALUE OF CHINA’S ONLINE �VIDEO MARKET IN Q3 2012 �

SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 194 �

Page 195: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

US$1,000,000,000�

THIS SUGGESTS THAT CHINA’S ONLINE VIDEO �MARKET IN 2013 WILL BE WORTH MORE THAN�

SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) � 195 �

Page 196: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

70%�

ANNUAL GROWTH IN AVERAGE �AD SPEND ON YOUKU IN Q3 2012: �

SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) � 196 �

Page 197: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

HOURS SPENT ON ONLINE �VIDEO PLATFORMS IN CHINA�

SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) � 197 �

V.QQ�(TENCENT) �

TUDOU�(YOUKU TUDOU) �

474 M � 291 M �YOUKU�

(YOUKU TUDOU) �

698 M �TV.SOHU�(SOHU) �

406 M �IQIYI�

(BAIDU) �

569 M �

Page 198: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

130,000,000 �PEOPLE IN CHINA WATCHED ONLINE �VIDEOS ON THEIR MOBILE PHONES�

IN 2012, OVER �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 198 �

Page 199: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

OF CHINESE INTERNET USERS � HAVE PLAYED ONLINE GAMES �

60%�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 199 �

Page 200: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

4,000,000 �SMART TVS IN Q2 2012 �

CHINESE CONSUMERS BOUGHT �

SOURCE: NPD DISPLAY SEARCH (Q2 2012) � 200 �

Page 201: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

40% �OF TELEVISIONS SOLD IN CHINA �IN Q2 2012 WERE SMART TVS �

SOURCE: NPD DISPLAY SEARCH (Q2 2012) � 201 �

Page 202: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

CHINESE CONSUMERS BUY THE MOST SMART TVS IN THE WORLD, BUYING 4

TIMES AS MANY AS JAPANESE CONSUMERS�

SOURCE: NPD DISPLAY SEARCH (Q2 2012) � 202 �

Page 203: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

E-FINANCE �IN CHINA�

203 �

Page 204: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

221,480,000 �USERS OF ONLINE BANKING IN CHINA:�

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 204 �

Page 205: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

THAT’S MORE THAN THE TOTAL POPULATION OF BRAZIL �

SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) � 205 �

(! )!

Page 206: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

33%�

IN 2012, USERS OF�ONLINE BANKING IN CHINA INCREASED BY �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) � 206 �

Page 207: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

220,650,000 �

PEOPLE USING ONLINE �PAYMENTS IN CHINA: �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 207 �

Page 208: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

32%�IN 2012 �

� ONLINE PAYMENTS �IN CHINA GREW BY �

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) � 208 �

Page 209: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

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8678635473465987340598234786765547643893892090923409823498234984908034998324090294 �209 �

GET MORE #SDMW REPORTS AT WEARESOCIAL.SG �

Page 210: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT [email protected].�

FIND OUT MORE AT WEARESOCIAL.SG.�

Page 211: We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

WE ARE SOCIAL SINGAPORE �@WEARESOCIALSG �

+65 9146 5356 �[email protected]

WEARESOCIAL.SG �