BANGLADESH �SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

we are social�

we are social

FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

we are social�

BANGLADESH �

2,110,720 �

79,677,000 �MOBILE SUBSCRIBERS�

1,735,020 �INTERNET USERS�

142,319,000 �TOTAL POPULATION� URBAN�

INTERNET PENETRATION�

MOBILE PENETRATION�

1 %�

56 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

1 %�

1 %�1 %�

25%� 75%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

we are social�

80%�IN 2010 ALONE �

INTERNET PENETRATION IN�BANGLADESH GREW BY �

SOURCE: INTERNET WORLD STATS �

we are social�

10,000,000 �PEOPLE SHARE THE COUNTRY’S �

1.7 MILLION ACCESS POINTS�

INDUSTRY OFFICIALS�ESTIMATE THAT AROUND �

SOURCE: WIKIPEDIA�

we are social�

90%�OF BANGLADESH’S INTERNET USERS�

ACCESS THE WEB VIA MOBILE DEVICES�

SOURCE: WIKIPEDIA�

we are social� SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011 �

VS�

FACEBOOK USERS �IN BANGLADESH �

2,110,720 � 1,735,020 �INTERNET USERS�IN BANGLADESH �

we are social�

18-24:�50%�

13-17:�12%�

25-34:�30%�

35--44:�6%�

45-54:�1%�

55-64:�1%�

65+:�1%�

MALE:�76%�

FEMALE:�24%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN BANGLADESH �

we are social�

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

we are social�

SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �