we are social's global digital statshot august 2015

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We Are Social http://wearesocial.sg @wearesocialsg GLOBAL DIGITAL STATSHOT SIMON KEMP WE ARE SOCIAL WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social AUGUST 2015

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Page 1: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

GLOBAL DIGITAL STATSHOT

SIMON KEMP • WE ARE SOCIAL

WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS

we are social

AUGUST 2015

Page 2: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

UNIQUE MOBILE USERS

ACTIVE MOBILE SOCIAL USERS

GLOBAL DIGITAL STATISTICS

FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

BILLION BILLION BILLION BILLION BILLION 3.175 1.925 2.206 3.734 7.357

AUG 2015

URBANISATION: 53% PENETRATION: 43% PENETRATION: 30% PENETRATION: 51% PENETRATION: 26%

• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence

Page 3: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS

AUG 2015

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

UNIQUE MOBILE USERS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS

FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

2.5% +177 MILLION

7.6% +225 MILLION

8.7% +176 MILLION

3.4% +124 MILLION

23.3% +365 MILLION

• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence

Page 4: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

ACTIVE USERS BY SOCIAL PLATFORM AUG 2015

• Sources: latest company statements, correct as at 01 August 2015

BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS

SOCIAL NETWORK

MESSENGER / CHAT APP / VOIP

1,490 !

832 !

800 !

700 !

668 !

549 !

316 !

300 !

300 !

300 !

300 !

249 !

230 !

205 !

200 !

176 !

100 !

100 !

100 !

97 !

FACEBOOK

QQ

WHATSAPP

FACEBOOK MESSENGER

QZONE

WEIXIN / WECHAT TWITTER

SKYPE

INSTAGRAM

BAIDU TIEBA

GOOGLE+

VIBER

TUMBLR

LINE

SNAPCHAT

SINA WEIBO

YY

VKONTAKTE

BBM

LINKEDIN

Page 5: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

CHAT APPS: ACTIVE USER NUMBERS AUG 2015

• Sources: latest company statements, correct as at 01 August 2015

BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS

800!

700!

603!

549!

249!

205!

100!

38!

WHATSAPP

FACEBOOK MESSENGER

QQ MOBILE

WECHAT & WEIXIN

VIBER

LINE

BLACKBERRY MESSENGER

KAKAOTALK

Page 6: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

MOBILE CONNECTIONS vs. PEOPLE AUG 2015

• Sources: GSMA Intelligence, Worldometers

ACTIVE MOBILE SUBSCRIPTIONS

TOTAL WORLD POPULATION

7.529 BILLION

7.357 BILLION

VS

Page 7: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA

MOBILE: USERS vs. CONNECTIONS

ACTIVE MOBILE CONNECTIONS

WORLDWIDE

UNIQUE ACTIVE MOBILE USERS WORLDWIDE

ACTIVE MOBILE CONNECTIONS

WORLDWIDE

UNIQUE ACTIVE MOBILE USERS WORLDWIDE

AUG 2015

• Sources: GSMA Intelligence, 01 August 2015; Ericsson Mobility Report, June 2015

3.734 BILLION

7.529 BILLION

4.900 BILLION

7.200 BILLION

Page 8: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

MOBILE DEVICES: SHARE BY TYPE AUG 2015

• Source: Ericsson Mobility Report, June 2015

SALES OF MOBILE HANDSETS IN Q1 2015

SHARE OF HANDSETS IN USE WORLDWIDE IN Q1 2015

25% 75% 60% 40% FEATURE PHONES

SMART PHONES

FEATURE PHONES

SMART PHONES

Page 9: We Are Social's Global Digital Statshot August 2015

We Are Social http://wearesocial.sg • @wearesocialsg

CLICK HERE TO READ OUR IN-DEPTH REPORTS ON DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD:

http://bit.ly/SDMW2015 http://bit.ly/DSMAP15

Page 10: We Are Social's Global Digital Statshot August 2015

We Are Social @wearesocialsg • 375

WE ARE SOCIAL

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG