We are social - Guide to social digital and mobile in china 2014

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<ul><li><p>wearesocial.sg @wearesocialsg 1 We Are Social </p><p>CHINA DIGITAL LANDSCAPE 2014 </p><p>WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA &amp; STATISTICS </p><p>we are social </p></li><li><p>wearesocial.sg @wearesocialsg 3 We Are Social </p><p>IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: </p><p>SAYHELLO@WEARESOCIAL.SG </p><p>@WEARESOCIALSG </p><p>+65 6423 1051 </p><p>WEARESOCIAL.SG </p></li><li><p>wearesocial.sg @wearesocialsg 3 We Are Social </p><p>CHINA COUNTRY OVERVIEW </p></li><li><p>wearesocial.sg @wearesocialsg 4 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>MOBILE SUBSCRIBERS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE PENETRATION </p><p>RURAL </p><p>ACTIVE QZONE USERS QZONE PENETRATION </p><p>CHINA: SNAPSHOT APR 2014 </p><p>1,362,000,000 </p><p>618,000,000 </p><p>625,000,000 </p><p>1,240,000,000 </p><p>53% 47% </p><p>45% </p><p>46% </p><p>91% </p><p> Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is Chinas largest active SNS </p></li><li><p>wearesocial.sg @wearesocialsg 5 We Are Social </p><p>1,362,000,000 CURRENT POPULATION IN CHINA </p><p> Source: NBS of China (accessed Apr 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 6 We Are Social </p><p>51% OF THE POPULATION </p><p>IN CHINA IS MALE </p><p> Source: NBS of China (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 7 We Are Social </p><p>53% OF THE POPULATION IN </p><p>CHINA LIVES IN URBAN AREAS </p><p> Source: NBS of China (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 8 We Are Social </p><p>INTERNET USE IN CHINA </p></li><li><p>wearesocial.sg @wearesocialsg 9 We Are Social </p><p>618,000,000 INTERNET USERS IN CHINA </p><p>THERE ARE </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 10 We Are Social </p><p>THATS NEARLY TWICE THE POPULATION OF THE USA </p><p> Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 11 We Are Social </p><p>45% </p><p>CHINA HAS AN INTERNET PENETRATION OF </p><p> Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 12 We Are Social </p><p>29% OF NETIZENS IN CHINA LIVE IN RURAL AREAS </p><p>ONLY </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 13 We Are Social </p><p>14% </p><p>BUT IN 2013, RURAL INTERNET USERS IN CHINA INCREASED BY </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 14 We Are Social </p><p>INTERNET PENETRATION IN CHINA BY REGION </p><p>BEING SHANGHAI </p><p>75% 71% GUANGDONG </p><p>66% </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 15 We Are Social </p><p>25 HOURS ON THE INTERNET EVERY WEEK </p><p>THE AVERAGE CHINESE NETIZEN SPENDS </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 16 We Are Social </p><p>3.45 MB/S </p><p>THE AVERAGE INTERNET CONNECTION SPEED IN CHINA IS </p><p> Source: ChinaCache, as cited in Jinghua.cn (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 17 We Are Social </p><p>SHANGHAI HAS THE FASTEST INTERNET IN CHINA </p><p>WITH A SPEED OF 5.4 MB/S, </p><p> Source: ChinaCache, as cited in Jinghua.cn (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 18 We Are Social </p><p>81% OF CHINESE NETIZENS ACCESS THE </p><p>INTERNET VIA A MOBILE DEVICE </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 19 We Are Social </p><p>DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE </p><p>MOBILES DESKTOPS </p><p>81% 70% LAPTOPS </p><p>44% </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 20 We Are Social </p><p>TOP ONLINE ACTIVITIES IN CHINA </p><p>INSTANT MESSAGING </p><p>ONLINE NEWS </p><p>86% 80% SEARCH ENGINE </p><p>79% ONLINE MUSIC </p><p>73% </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 21 We Are Social </p><p>532,000,000 UNIQUE USERS OF INSTANT </p><p>MESSAGING IN CHINA </p><p>THERE ARE AT LEAST </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 22 We Are Social </p><p>808,000,000 ACTIVE ACCOUNTS AT </p><p>THE END OF 2013 </p><p>QQ, CHINAS TOP MESSAGING PLATFORM HAD </p><p> Source: Tencent (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 23 We Are Social </p><p>490,000,000 SEARCH ENGINE USERS IN CHINA </p><p>THERE ARE AT LEAST </p><p> Source: CNNIC (Dec 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 24 We Are Social </p><p>SEARCH ENGINE USAGE IN CHINA APR 2014 </p><p>98% </p><p>43% 39% 35% </p><p>24% </p><p>SOGOU 360 BAIDU GOOGLE SOSO </p><p> Source: CNNIC (Dec 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 25 We Are Social </p><p>FASTEST GROWING ONLINE ACTIVITIES IN CHINA </p><p>GROUP BUYING </p><p>TRAVEL BOOKING </p><p>+69% +62% ONLINE </p><p>SHOPPING </p><p>+25% ONLINE </p><p>PAYMENT </p><p>+18% </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 26 We Are Social </p><p>SOCIAL MEDIA USE IN CHINA </p></li><li><p>wearesocial.sg @wearesocialsg 27 We Are Social </p><p>625,000,000 MONTHLY ACTIVE USERS </p><p>QZONE, THE LARGEST SOCIAL NETWORK IN CHINA, HAS </p><p> Source: Tencent (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 28 We Are Social </p><p>THATS MORE THAN HALF OF FACEBOOKS </p><p>GLOBAL MONTHLY ACTIVE USERS </p><p> Sources: Tencent (Mar 2014), Facebook (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 29 We Are Social </p><p>TOP SOCIAL NETWORKS IN CHINA APR 2014 </p><p>600M 580M 556M </p><p>206M 160M </p><p>RENREN TENCENT WEIBO </p><p>WECHAT SINA WEIBO </p><p>KAIXIN </p><p> Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014) </p><p>BY REGISTERED USERS </p></li><li><p>wearesocial.sg @wearesocialsg 30 We Are Social </p><p>TOP SOCIAL NETWORKS IN CHINA APR 2014 </p><p>625M </p><p>355M </p><p>129M </p><p>RENREN WECHAT QZONE SINA WEIBO MOMO </p><p>45M 40M </p><p> Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014) </p><p>BY MONTHLY ACTIVE USERS </p></li><li><p>wearesocial.sg @wearesocialsg 31 We Are Social </p><p>37% OF CHINESE SOCIAL NETWORK USERS USE ALL OF WEIBO, WECHAT AND SNS </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 32 We Are Social </p><p>46% OF CHINESE SOCIAL NETWORK USERS </p><p>USE BOTH WEIBO AND WECHAT </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 33 We Are Social </p><p>355,000,000 MONTHLY ACTIVE USERS </p><p>WECHAT, THE POPULAR MESSAGING APP OWNED BY TENCENT, HAS </p><p> Source: Tencent (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 34 We Are Social </p><p>THAT'S 79% OF WHATSAPPS TOTAL GLOBAL MONTHLY </p><p>ACTIVE USERS </p><p> Sources: Tencent (Mar 2014), WhatsApp (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 35 We Are Social </p><p>74% OF WECHAT USERS CHECK WECHAT AFTER THEIR MEAL </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 36 We Are Social </p><p>TIMING OF WECHAT USAGE </p><p>AFTER MEAL </p><p>BEFORE SLEEP </p><p>74% 73% WHILE </p><p>COMMUTING </p><p>55% AT WORK OR STUDY </p><p>51% </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 37 We Are Social </p><p>75% OF WECHAT USERS ARE USING </p><p>MOMENTS, THE TIMELINE FEATURE </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 38 We Are Social </p><p>TOP ACTIVITIES ON WECHAT </p><p>TEXT MESSAGING </p><p>VOICE MESSAGING </p><p>92% 90% USING </p><p>MOMENTS </p><p>75% GROUP </p><p>CHATTING </p><p>62% </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 39 We Are Social </p><p>129,000,000 MONTHLY ACTIVE USERS </p><p>SINA WEIBO HAS </p><p> Source: Sina (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 40 We Are Social Source: Sina Weibo Data Center (Dec 2013) </p><p>MORE THAN HALF OF SINA WEIBOS USERS </p><p>WERE BORN AFTER 1990 </p></li><li><p>wearesocial.sg @wearesocialsg 41 We Are Social </p><p>73% OF SINA WEIBO USERS ACCESS </p><p>WEIBO FROM MOBILE </p><p> Source: Sina Weibo Open Platform (accessed Apr 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 42 We Are Social </p><p>TIMING OF WEIBO USAGE </p><p>AFTER MEAL </p><p>BEFORE SLEEP </p><p>65% 62% AT WORK OR STUDY </p><p>39% WHILE </p><p>COMMUTING </p><p>38% </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 43 We Are Social </p><p>TOP ACTIVITIES ON WEIBO </p><p>SHARING INFORMATION </p><p>READING NEWS </p><p>70% 70% MAKING POSTS </p><p>65% ENJOYING </p><p>VIDEOS/MUSIC </p><p>52% </p><p> Source: CNNIC (Nov 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 44 We Are Social </p><p>404,000 CORPORATE WEIBO </p><p>ACCOUNTS ON SINA WEIBO </p><p>THERE ARE ALREADY </p><p> Source: Sina Weibo Data Center (Dec 2013) </p></li><li><p>wearesocial.sg @wearesocialsg 45 We Are Social </p><p>$56,000,000 </p><p>IN Q4 2013, SINA WEIBO GENERATED AN ADVERTISING REVENUE OF </p><p> Source: Sina (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 46 We Are Social </p><p>163% </p><p>IN Q4 2013, SINA WEIBOS ADVERTISING REVENUE SAW Y-O-Y GROWTH OF </p><p> Source: Sina (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 47 We Are Social </p><p>820,000 USERS IN CHINA </p><p>FACEBOOK HAS AROUND </p><p> Source: Facebook (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 48 We Are Social </p><p>4,000,000 USERS IN CHINA </p><p>LINKEDIN HAS OVER </p><p> Source: LinkedIn (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 49 We Are Social </p><p>DAJIE TIANJI 24 M 18 M </p><p>USERS ON TOP PROFESSIONAL SOCIAL NETWORKS IN CHINA </p><p> Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 50 We Are Social </p><p> 200,000,000 MONTHLY UNIQUE VISITORS DOUBAN, A POPULAR INTEREST- BASED SNS IN CHINA HAS Source: Douban (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 51 We Are Social </p><p> ONE THIRD </p><p>OF MOVIE VIEWERS IN CHINA ARE DOUBAN USERS </p><p> Source: Douban (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 52 We Are Social </p><p>428,000,000 ONLINE VIDEO VIEWERS IN CHINA </p><p>THERE ARE AT LEAST </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 53 We Are Social </p><p>400,000,000 UNIQUE VIEWERS EVERY MONTH </p><p>YOUKU AND TUDOU, THE TOP CHINESE ONLINE VIDEO SITES, ATTRACT </p><p> Source: Youku Tudou Inc. (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 54 We Are Social </p><p>THATS 40% OF YOUTUBES </p><p>GLOBAL UNIQUE USERS </p><p> Sources: Youku Tudou Inc. (accessed Mar 2014), YouTube (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 55 We Are Social </p><p>58% OF CHINESE ONLINE VIDEO USERS </p><p>WATCHED VIDEOS ON MOBILE IN 2013 </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 56 We Are Social </p><p>MOBILE PHONE USAGE IN CHINA </p></li><li><p>wearesocial.sg @wearesocialsg 57 We Are Social </p><p>1,240,000,000 </p><p>THE NUMBER OF MOBILE PHONE SUBSCRIPTIONS IN CHINA IS </p><p> Source: MIIT of China (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 58 We Are Social </p><p>THATS MORE THAN 6 TIMES </p><p>THE POPULATION OF BRAZIL </p><p> Sources: MIIT of China (Mar 2014), US Census Bureau (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 59 We Are Social </p><p>91% </p><p>CHINA HAS A MOBILE SUBSCRIPTION PENETRATION OF </p><p> Sources: MIIT of China (Mar 2014), MBS of China (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 60 We Are Social </p><p>640,000,000 UNIQUE MOBILE PHONE </p><p>USERS IN CHINA </p><p>THERE ARE AROUND </p><p> Source: GSMA Intelligence </p></li><li><p>wearesocial.sg @wearesocialsg 61 We Are Social </p><p>THE AVERAGE PHONE USER IN CHINA HAS 1.95 ACTIVE MOBILE </p><p>SUBSCRIPTIONS </p><p> Sources: extrapolated from GSMA Intelligence and MIIT of China (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 62 We Are Social </p><p>PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS </p><p>THAT ARE PRE-PAID </p><p>PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS </p><p>THAT ARE POST-PAID </p><p>PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT </p><p>ARE 3G CONNECTIONS </p><p> Source: GSMA Intelligence </p><p>APR 2014 </p><p>3G </p><p>CHINAS MOBILE CONTRACTS BY TYPE </p><p>79% 21% 34% </p></li><li><p>wearesocial.sg @wearesocialsg 63 We Are Social </p><p>700,000,000 ACTIVE SMART MOBILE DEVICES </p><p>IN CHINA, THERE ARE OVER </p><p> Source: Umeng (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 64 We Are Social </p><p>430,000,000 3G MOBILE SUBSCRIBERS </p><p>CHINA HAS ROUGHLY </p><p> Source: MIIT of China (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 65 We Are Social </p><p>500,000,000 MOBILE INTERNET USERS IN CHINA </p><p>THERE ARE OVER </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 66 We Are Social </p><p>19% </p><p>IN 2013, CHINAS MOBILE INTERNET USERS GREW BY </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 67 We Are Social </p><p>TOP ONLINE ACTIVITIES OF MOBILE INTERNET USERS IN CHINA </p><p>INSTANT MESSAGING </p><p>ONLINE NEWS </p><p>86% 73% MOBILE SEARCH </p><p>73% ONLINE MUSIC </p><p>58% </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 68 We Are Social </p><p>100,000,000 REGISTERED USERS </p><p>MOMO, A POPULAR LOCATION- BASED SOCIAL NETWORKING APP HAS </p><p> Source: Immomo.com (Feb 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 69 We Are Social </p><p>KUAIDI DIDI 14 M 9 M </p><p>NUMBER OF PEOPLE USING MOBILE TAXI BOOKING APPS EACH MONTH: </p><p> Source: iResearch (Mar 2014) </p><p>TAXI%</p></li><li><p>wearesocial.sg @wearesocialsg 70 We Are Social </p><p>E-COMMERCE IN CHINA </p></li><li><p>wearesocial.sg @wearesocialsg 71 We Are Social </p><p>300,000,000 ONLINE SHOPPERS IN CHINA </p><p>THERE ARE MORE THAN </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 72 We Are Social </p><p>500,000,000 REGISTERED USERS </p><p>TAOBAO, CHINAS BIGGEST ONLINE RETAIL PLATFORM, HAS </p><p> Source: Taobao.com (accessed Apr 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 73 We Are Social </p><p>$296 BILLION </p><p>IN 2013, THE MARKET SIZE OF ONLINE SHOPPING IN CHINA REACHED </p><p> Sources: based on data from iResearch (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 74 We Are Social </p><p>$1,000 ON ONLINE SHOPPING </p><p>IN 2013, EACH CHINESE ONLINE SHOPPER SPENT ALMOST </p><p> Sources: Based on data from iResearch (Mar 2014), CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 75 We Are Social </p><p>GROUP BUYING IS THE FASTEST GROWING ONLINE </p><p>ACTIVITY AMONGST CHINESE NETIZENS </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 76 We Are Social </p><p>260,000,000 ONLINE PAYMENT USERS IN CHINA </p><p>THERE ARE AT LEAST </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 77 We Are Social </p><p>$865 BILLION </p><p>IN 2013, THE TOTAL VOLUME OF THIRD-PARTY ONLINE PAYMENT REACHED </p><p> Sources: based on data from iResearch (Jan 2014), CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 78 We Are Social </p><p>$3,327VIA THIRD-PARTY ONLINE PAYMENT</p><p>IN 2013, EACH CHINESE ONLINE PAYMENT USER SPENT</p><p> Source: Based on data from iResearch (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 79 We Are Social </p><p>300,000,000 VERIFIED USERS AT THE END OF 2013 </p><p>ALIPAY, THE TOP CHINESE THIRD-PARTY PAYMENT PLATFORM, HAD NEARLY </p><p> Source: Alipay.com (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 80 We Are Social </p><p>THAT'S MORE THAN TWICE THE NUMBER OF GLOBALLY ACTIVE PAYPAL ACCOUNTS </p><p> Sources: Tencent (Mar 2014), PayPal (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 81 We Are Social </p><p>M-COMMERCE IN CHINA </p></li><li><p>wearesocial.sg @wearesocialsg 82 We Are Social </p><p>9% OF THE ONLINE SHOPPING MARKET IN CHINA IN 2013 </p><p>MOBILE SHOPPING REPRESENTED</p><p> Source: Based on data from iResearch (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 83 We Are Social </p><p>169%</p><p>IN 2013, THE MARKET SIZE OF MOBILE SHOPPING IN CHINA INCREASED BY</p><p> Source: Based on data from iResearch (Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 84 We Are Social </p><p>48% OF ONLINE SHOPPERS IN CHINA </p><p>ARE ALSO MOBILE SHOPPERS </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 85 We Are Social </p><p>160% </p><p>IN 2013, THE NUMBER OF MOBILE SHOPPERS IN CHINA INCREASED BY </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 86 We Are Social </p><p>48% OF TOTAL ONLINE PAYMENT USERS </p><p>MOBILE PAYMENT USERS IN CHINA ACCOUNT FOR </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 87 We Are Social </p><p>127% </p><p>IN 2013, THE NUMBER OF PEOPLE USING MOBILE PAYMENTS IN CHINA GREW BY </p><p> Source: CNNIC (Jan 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 88 We Are Social </p><p>2,780,000,000 MOBILE PAYMENTS WERE </p><p>MADE ON ALIPAY </p><p>IN 2013, A TOTAL OF </p><p> Source: Alipay.com (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 89 We Are Social </p><p>THATS NEARLY 5,300 MOBILE PAYMENTS </p><p>EVERY MINUTE </p><p> Source: Alipay.com (accessed Mar 2014) </p></li><li><p>wearesocial.sg @wearesocialsg 90 We Are Social </p><p>88% OF SINA WEIBO USERS ARE ALSO </p><p>USERS OF MOBILE PAYMENT </p><p> Source: Sina Weibo Data Center...</p></li></ul>