We are social guide to social digital and mobile in apac 2014

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A guide to the social digital and mobile landscape for Asia Pacific 2014 Credits to We Are Social for producing such great works

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  • 1.wearesocial.sg @wearesocialsg 1We Are Social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social

2. wearesocial.sg @wearesocialsg 2We Are Social COUNTRIES DETAILED IN THIS REPORT 01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM 01! 30! 02! 03! 07! 08! 09! 04! 05! 06! 10! 11! 12! 13! 17! 18! 19! 14! 15! 16! 20! 21! 22! 23! 27! 28! 29! 24! 25! 26! 3. wearesocial.sg @wearesocialsg 3We Are Social IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG 4. wearesocial.sg @wearesocialsg 4We Are Social ASIA-PACIFIC REGIONAL OVERVIEW 5. wearesocial.sg @wearesocialsg 5We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION GLOBAL DATA SNAPSHOT JAN 2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA 7,095,476,818 2,640,432,161 1,856,680,860 6,572,950,124 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL 52% 48% 37% 26% 93% 6. wearesocial.sg @wearesocialsg 6We Are Social SHARE OF GLOBAL USERS JAN 2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% WESTERN EUROPE 6% 10% 12% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10% 7. wearesocial.sg @wearesocialsg 7We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ASIA-PACIFIC 3,882,702,949 1,255,745,291 969,583,240 3,347,580,701 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 44% 56% Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA 32% 25% 86% 8. wearesocial.sg @wearesocialsg 8We Are Social SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS JAN 2014 APAC GLOBAL SHARE 54.7% 47.5% 52.2% 47.6% Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence 9. wearesocial.sg @wearesocialsg 9We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS Source: GSMA Intelligence JAN 2014 3G APAC: MOBILE CONTRACT TYPE 82% 18% 21% 10. wearesocial.sg @wearesocialsg 10We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 Sources: US Census Bureau, ITU, Facebook # # APAC MOBILE INDICATORS 645M 16.6% 943M 24.3% Sources: US Census Bureau, Tencent, Facebook, ITU 11. wearesocial.sg @wearesocialsg 11We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTH ASIA 1,630,919,286 280,863,846 112,696,000 1,173,703,583 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 31% 69% 72% 7% 17% Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook 12. wearesocial.sg @wearesocialsg 12We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 Sources: US Census Bureau, ITU, Facebook # # SOUTH ASIA MOBILE INDICATORS 61.8M 3.8% 89.1M 5.5% 13. wearesocial.sg @wearesocialsg 13We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION EAST ASIA 1,584,806,482 756,093,363 678,728,200 1,451,087,957 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 56% 48% 43% 92% 44% Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU 14. wearesocial.sg @wearesocialsg 14We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 Sources: US Census Bureau, ITU, Facebook # # EAST ASIA MOBILE INDICATORS 444.8M 28.1% 707.4M 44.6% 15. wearesocial.sg @wearesocialsg 15We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTHEAST ASIA 630,551,581 195,762,594 161,996,000 688,607,654 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 45% 31% 26% 55% 109% Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 16. wearesocial.sg @wearesocialsg 16We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 Sources: US Census Bureau, ITU, Facebook # # SOUTHEAST ASIA MOBILE INDICATORS 113.6M 18.0% 133.7M 21.2% 17. wearesocial.sg @wearesocialsg 17We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION OCEANIA 36,425,600 23,025,488 16,163,220 34,181,507 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 71% 63% 44% 94% 29% Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18. wearesocial.sg @wearesocialsg 18We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 Sources: US Census Bureau, ITU, Facebook # # OCEANIA MOBILE INDICATORS 24.4M 71.2% 13.1M 38.7% 19. wearesocial.sg @wearesocialsg 19We Are Social INTERNET PENETRATION IN APAC JAN 2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI 73%! 79%!84%! 44%! 29%! 17%! INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA 39%! MALDIVES 18%! SRI LANKA 10%!PAKISTAN 39%! 35%! 36%! 65%! 73%! 76%!22%! 16%! PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE 32%! 1%! TIMOR- LESTE 81%!AUSTRALIA 89%!NEW ZEALAND 33%!FI 2%! PAPUA NEW GUINEA 20. wearesocial.sg @wearesocialsg 20We Are Social INTERNET PENETRATION IN APAC JAN 2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI GLOBAL AVERAGE 89%! 84%! 81%! 79%! 76%! 73%! 73%! 65%! 64%! 59%! 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! 5%! 2%! 1%! 1%! 0%! NEWZEALAND SOUTHKOREA AUSTRALIA JAPAN TAIWAN SINGAPORE HONGKONG MALAYSIA MACAU BRUNEI CHINA VIETNAM MALDIVES PHILIPPINES THAILAND FIJI APACAVERAGE INDONESIA BHUTAN NEPAL BANGLADESH SRILANKA INDIA MONGOLIA LAOS PAKISTAN CAMBODIA PAPUANEWGUINEA MYANMAR TIMOR-LESTE NORTHKOREA 21. wearesocial.sg @wearesocialsg 21We Are Social INTERNET USERS IN APAC JAN 2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FI 4.0M! 101M!41M! 591M! 73M! 213M! 154K! 3.9M! 20M! 36M! 24M! 38M! 19M! 5.2M! 18M!37M! 522K! 1.22B! 10K! 18M! 3.9M! 300K! 145K! PAPUA NEW GUINEA 22. wearesocial.sg @wearesocialsg 22We Are Social TIME SPENT ON THE INTERNET JAN 2014 Source: GlobalWebIndex 6.2! 5.6! 5.5! 5.3! 5.1! 4.9! 4.7! 4.6! 4.5! 4.5! 3.5! 3.5! 3.5! 2.8! 3.1! 2.5! 2.0! 3.1! 2.6! 2.3! 1.7! 1.9! 1.7! 2.1! 1.0! 1.6! PHILIPPINES MALAYSIA INDONESIA SINGAPORE THAILAND INDIA TAIWAN VIETNAM CHINA AUSTRALIA HONGKONG JAPAN SOUTHKOREA AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE 23. wearesocial.sg @wearesocialsg 23We Are Social SOCIAL MEDIA PENETRATION IN APAC JAN 2014 Sources: US Census Bureau, CNNIC, Tencent, Facebook INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FI 59%! 17%!27%! 46%! 25%! 7%! 44%! 9%! 6%! 22%! 36%! 32%! 53%! 61%! 64%!4%! 22%! 25%! 6%! 57%! 57%! 29%! 4%! PAPUA NEW GUINEA 24. wearesocial.sg @wearesocialsg 24We Are Social SOCIAL MEDIA PENETRATION IN APAC JAN 2014 Sources: US Census Bureau, CNNIC, Tencent, Facebook GLOBAL AVERAGE 64%! 63%! 61%! 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! 11%! 9%! 8%! 7%! 6%! 6%! 6%! 4%! 4%! 2%! 0%! TAIWAN BRUNEI HONGKONG SINGAPORE AUSTRALIA NEWZEALAND MALAYSIA MACAU CHINA MALDIVES THAILAND PHILIPPINES FIJI SOUTHKOREA APACAVERAGE INDONESIA MONGOLIA VIETNAM JAPAN BHUTAN NEPAL SRILANKA CAMBODIA INDIA TIMOR-LESTE LAOS PAKISTAN PAPUANEWGUINEA BANGLADESH MYANMAR NORTHKOREA 25. wearesocial.sg @wearesocialsg 25We Are Social SOCIAL MEDIA USERS IN APAC (MAU) JAN 2014 Sources: US Census Bureau, CNNIC, Tencent, Facebook INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FI PAPUA NEW GUINEA 3.2M! 22M!13M! 623M! 62M! 90M! 174K! 2.0M! 11M! 20M! 24M! 34M! 16M! 4.4M! 15M!5.8M! 720K! 969M! 76K! 13M! 2.4M! 260K! 260K! 26. wearesocial.sg @wearesocialsg 26We Are Social TIME SPENT ON SOCIAL MEDIA JAN 2014 Sources: US Census Bureau, CNNIC, Tencent, Facebook AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.0! 3.7! 3.3! 2.9! 2.4! 2.4! 2.4! 2.2! 2.1! 2.0! 1.5! 1.0! 0.8! PHILIPPINES THAILAND MALAYSIA INDONESIA INDIA TAIWAN VIETNAM SINGAPORE AUSTRALIA HONGKONG CHINA SOUTHKOREA JAPAN 27. wearesocial.sg @wearesocialsg 27We Are Social MOBILE SUBSCRIPTION PENETRATION JAN 2014 Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FI 148%! 109%!110%! 89%! 112%! 73%! 142%! 94%! 67%! 145%! 125%! 101%! 139%! 228%! 126%!68%! 105%! 86%! 53%! 110%! 113%! 96%! 42%! PAPUA NEW GUINEA 28. wearesocial.sg @wearesocialsg 28We Are Social MOBILE SUBSCRIPTION PENETRATION JAN 2014 Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. GLOBAL AVERAGE 277%! 228%! 148%! 145%! 142%! 139%! 126%! 126%! 125%! 113%! 113%! 112%! 110%! 110%! 109%! 105%! 101%! 97%! 96%! 94%! 89%! 86%! 77%! 73%! 68%! 67%! 60%! 53%! 42%! 10%! 7%! MACAU HONGKONG SINGAPORE VIETNAM MALDIVES MALAYSIA TAIWAN CAMBODIA THAILAND BRUNEI NEWZEALAND INDONESIA AUSTRALIA SOUTHKOREA JAPAN MONGOLIA PHILIPPINES LAOS FIJI SRILANKA CHINA APACAVERAGE BHUTAN INDIA BANGLADESH PAKISTAN NEPAL TIMOR-LESTE PAPUANEWGUINEA MYANMAR NORTHKOREA 29. wearesocial.sg @wearesocialsg 29We Are Social MOBILE SUBSCRIPTIONS IN APAC JAN 2014 Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FI PAPUA NEW GUINEA 8.1M! 138M!54M! 1.2B! 282M! 894M! 561K! 20M! 130M! 134M! 84M! 107M! 41M! 16M! 29M!111M! 3.4M! 3.3B! 621K! 24M! 4.9M! 859K! 2.7M! 30. wearesocial.sg @wearesocialsg 30We Are Social MOBILE BROADBAND PENETRATION JAN 2014 Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FI PAPUA NEW GUINEA 123%! 113%!106%! 17%! 32%! 5%! 22%! 4%! 0.3%! 19%! 0.1%! 4%! 14%! 74%! 46%!0.2%! 27%! 17%! NA! 96%! 65%! 11%! NA! 31. wearesocial.sg @wearesocialsg 31We Are Social GLOBAL AVERAGE MOBILE BROADBAND PENETRATION JAN 2014 Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 123%! 113%! 106%! 96%! 74%! 65%! 46%! 32%! 27%! 22%! 19%! 17%! 17%! 14%! 11%! 8%! 7%! 5%! 4%! 4%! 3%! 1%! 0.3%! 0.2%! 0.1%! N/A! N/A! N/A! N/A! N/A! N/A! SINGAPORE JAPAN SOUTHKOREA AUSTRALIA HONGKONG NEWZEALAND TAIWAN INDONESIA MONGOLIA MALDIVES VIETNAM CHINA WEIGHTED MALAYSIA FIJI BRUNEI CAMBODIA INDIA SRILANKA PHILIPPINES BHUTAN LAOS PAKISTAN BANGLADESH THAILAND MYANMAR MACAU NEPAL NORTHKOREA PAPUANEWGUINEA TIMOR-LESTE 32. wearesocial.sg @wearesocialsg 32We Are Social MOBILE BROADBAND SUBSCRIPTIONS JAN 2014 Sources: International Telecoms Union. Figures represent active subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FI PAPUA NEW GUINEA 6.7M! 144M!52M! 232M! 80M! 60M! 85K! 954K! 580K! 18M! 953K! 4M! 4.0M! 5.3M! 11M!327K! 861K! 645M! NA! 21M! 2.8M! 97K! NA! 33. wearesocial.sg @wearesocialsg 33We Are Social MOBILE SOCIAL PENETRATION (MAU) JAN 2014 Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user gures. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FI PAPUA NEW GUINEA 51%! 15%!23%! 49%! 21%! 6%! 34%! 7%! 4%! 18%! 33%! 4%! 44%! 53%! 52%!3%! 17%! 24%! 7%! 49%! 44%! 22%! 4%! 34. wearesocial.sg @wearesocialsg 34We Are Social MOBILE SOCIAL PENETRATION (MAU) JAN 2014 Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user gures. 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 34%! 33%! 24%! 23%! 23%! 22%! 21%! 18%! 17%! 15%! 13%! 9%! 7%! 7%! 6%! 6%! 5%! 4%! 4%! 3%! 2%! 0%! BRUNEI HONGKONG TAIWAN SINGAPORE CHINA AUSTRALIA MACAU MAL...

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