WE ARE SOCIAL GUIDE TO DIGITAL, SOCIAL & MOBILE IN 2015

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  • We Are Social @wearesocialsg 1

    DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL STATISTICS

    we are social

    SIMON KEMP WE ARE SOCIAL JANUARY 2015

    http://wearesocial.sg/http://twitter.com/eskimonhttp://wearesocial.sg

  • We Are Social @wearesocialsg 2

    http://wearesocial.sg

  • We Are Social @wearesocialsg 3

    COUNTRIES DETAILED IN THIS REPORT

    1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA

    11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA

    21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 TURKEY 26 THAILAND 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM

    21!

    9!5!

    4!

    10!

    24!

    15!

    22!

    7!

    19!

    12!

    20!

    8!

    13!

    1!

    16!

    23!

    6!

    2!

    3! 11!

    18!

    14!17!

    25!

    26!27!

    28!

    29!

    30!

  • We Are Social @wearesocialsg 4

    CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD

    http://www.slideshare.net/wearesocialsg

  • We Are Social @wearesocialsg 5

    GLOBAL & REGIONAL OVERVIEWS

  • We Are Social @wearesocialsg 6

    GLOBAL DIGITAL SNAPSHOT

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    UNIQUE MOBILE USERS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    BILLION BILLION BILLION BILLION BILLION

    A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    7.210

    JAN 2015

    URBANISATION: 53%

    3.010

    PENETRATION: 42%

    2.078

    PENETRATION: 29%

    3.649

    PENETRATION: 51%

    1.685

    PENETRATION: 23%

  • We Are Social @wearesocialsg 7

    YEAR-ON-YEAR GROWTH

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    UNIQUE MOBILE USERS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS

    JAN 2015

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)

    +1.6% +115 MILLION

    +21% +525 MILLION

    +12% +222 MILLION

    +5% +185 MILLION

    +23% +313 MILLION

  • We Are Social @wearesocialsg 8

    SHARE OF GLOBAL USERS JAN 2015

    NORTH AMERICA

    5% 10%

    10% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 9%

    8% 7%

    WEST EUROPE

    6% 9%

    11% 7% CENTRAL ASIA

    1%

  • We Are Social @wearesocialsg 9

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    4,021

    URBANISATION: 45%

    1,407

    PENETRATION: 35%

    1,065

    PENETRATION: 26%

    3,722

    vs. POPULATION: 93%

    879

    PENETRATION: 22%

    DIGITAL IN ASIA-PACIFIC

  • We Are Social @wearesocialsg 10

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    1,135

    URBANISATION: 40%

    298

    PENETRATION: 26%

    103

    PENETRATION: 9%

    900

    vs. POPULATION: 79%

    85

    PENETRATION: 7%

    DIGITAL IN AFRICA

  • We Are Social @wearesocialsg 11

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    979

    URBANISATION: 81%

    633

    PENETRATION: 65%

    482

    PENETRATION: 49%

    1,068

    vs. POPULATION: 109%

    399

    PENETRATION: 41%

    DIGITAL IN THE AMERICAS

  • We Are Social @wearesocialsg 12

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    837

    URBANISATION: 72%

    584

    PENETRATION: 70%

    387

    PENETRATION: 46%

    1,104

    vs. POPULATION: 132%

    287

    PENETRATION: 34%

    DIGITAL IN EUROPE

  • We Are Social @wearesocialsg 13

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL ACCOUNTS

    FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    JAN 2015

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    MILLION MILLION MILLION MILLION MILLION

    Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

    238

    URBANISATION: 67%

    87

    PENETRATION: 36%

    41

    PENETRATION: 17%

    294

    vs. POPULATION: 124%

    35

    PENETRATION: 15%

    DIGITAL IN THE MIDDLE EAST

  • We Are Social @wearesocialsg 14

    GLOBAL INTERNET USAGE

  • We Are Social @wearesocialsg 15

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    INTERNET USE JAN 2015

    42%

    88%!

    56%!26%!

    36%!

    81%!

    58%!

    51%!

    69%!

    43%!

    38%!

    19%!

    33%!

    REGIONAL INTERNET PENETRATION FIGURES

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

  • We Are Social @wearesocialsg 16

    INTERNET REGIONAL OVERVIEW JAN 2015

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

    823!

    341! 324! 313! 298!244! 231! 208!

    90! 87! 27! 26!

    EAST

    AS

    IA

    WES

    T EU

    ROPE

    SOUT

    H AS

    IA

    NORT

    H AM

    ERIC

    A

    AFRI

    CA

    EAST

    EU

    ROPE

    SOUT

    H AM

    ERIC

    A

    SOUT

    HEAS

    T AS

    IA

    CEN

    TRAL

    AM

    ERIC

    A

    MID

    DLE

    EA

    ST

    OC

    EANI

    A

    CEN

    TRAL

    AS

    IA

    INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION

    INTERNET USERS, IN MILLIONS

    INTERNET PENETRATION

    51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!

  • We Are Social @wearesocialsg 17

    INTERNET USE JAN 2015

    Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

    NATIONAL INTERNET PENETRATION FIGURES

    93%!

    92%!

    90%!

    89%!

    89%!

    89%!

    87%!

    86%!

    84%!

    81%!

    79%!

    77%!

    75%!

    67%!

    66%!

    60%!

    60%!

    58%!

    54%!

    53%!

    49%!

    49%!

    47%!

    46%!

    44%!

    44%!

    42%!

    38%!

    37%!

    28%!

    19%!

    CAN

    ADA

    UAE

    SOUT

    H KO

    REA

    AUST

    RALIA

    UK

    GER

    MAN

    Y

    USA

    JAPA

    N

    FRAN

    CE

    SING

    APO

    RE

    HONG

    KO

    NG

    SPAI

    N

    ARG

    ENTI

    NA

    POLA

    ND

    MAL

    AYSI

    A

    ITALY

    RUSS

    IA

    SAUD

    I ARA

    BIA

    BRAZ

    IL

    EGYP

    T

    TURK

    EY

    MEX

    ICO

    CHI

    NA

    SOUT

    H AF

    RIC

    A

    PHILI

    PPIN

    ES

    VIET

    NAM

    GLO

    BAL A

    VERA

    GE

    NIG

    ERIA

    THAI

    LAND

    IND

    ONE

    SIA

    IND

    IA

  • We Are Social @wearesocialsg 18

    TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE

    Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.

    6.3 !

    5.5 !

    5.4 !

    5.2 !

    5.1 !

    5.1 !

    5.1 !

    5.1 !

    5.1 !

    5.0 !

    4.9 !

    4.9 !

    4.9 !

    4.8 !

    4.7 !

    4.6 !

    4.6 !

    4.5 !

    4.4 !

    4.2 !

    4.1 !

    4.0 !

    4.0 !

    3.9 !

    3.9 !

    3.7 !

    3.4 !

    3.4 !

    3.4 !

    3.1 ! 3

    .3 !

    4.1 !

    3.8 !

    2.7 !

    3.1 !

    3.8 !

    3.2 !

    3.4 ! 3

    .7 !

    4.0 !

    2.5 !

    4.2 !

    1.8 !

    1.7 !

    2.3 !

    2.9 !

    1.9 !

    2.2 !

    2.7 !

    4.2 !

    1.5 !

    1.9 !

    1.9 !

    1.3 !

    2.6 !

    1.9 !

    2.3 !

    1.7 ! 1.

    8 !

    1.0 !

    PHILI

    PPIN

    ES

    THAI

    LAND

    BRAZ

    IL

    VIET

    NAM

    SOUT

    H AF

    RIC

    A

    UAE

    IND

    ONE

    SIA

    IND

    IA

    MAL

    AYSI

    A

    MEX

    ICO

    USA

    ARG

    ENTI

    NA

    POLA

    ND

    RUSS

    IA

    SING

    APO

    RE

    TURK

    EY

    CAN

    ADA

    ITALY

    AVER

    AGE

    SAUD

    I ARA

    BIA

    AUST

    RALIA

    UK

    SPAI

    N

    FRAN

    CE

    CHI

    NA

    GER

    MAN

    Y

    HONG

    KO

    NG

    NETH

    ERLA

    NDS

    SOUT

    H KO

    REA

    JAPA

    N

    ACCESS THROUGH LAPTOP / DESKTOP

    ACCESS THROUGH MOBILE DEVICE

    NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS

  • We Are Social @wearesocialsg 19

    JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE

    SHARE OF WEB PAGE VIEWS:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGE VIEWS:

    MOBILE PHONES

    SHARE OF WEB PAGE VIEWS:

    TABLETS

    SHARE OF WEB PAGE VIEWS:

    OTHER DEVICES

    Source: StatCounter, Q1 2015

    BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

    62% 31% 7% 0.1% -13% +39% +17% +18%

  • We Are Social @wearesocialsg 20

    MOBILES SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES

    Source: StatCounter, Q1 2015

    76%!

    72%!

    61%!

    50%!

    50%!

    48%!

    46%!

    36%!

    35%!

    34%!

    33%!

    32%!

    30%!

    29%!

    29%!

    28%!

    27%!

    26%!

    26%!

    25%!

    24%!

    23%!

    21%!

    21%!

    20%!

    20%!

    18%!

    17%!

    17%!

    15%!

    12%!

    NIG

    ERIA

    IND

    IA

    SOUT

    H AF

    RIC

    A

    IND

    ONE

    SIA

    UAE

    SAUD

    I ARA

    BIA

    POLA

    ND

    THAI

    LAND

    MAL

    AYSI

    A

    SING

    APO

    RE

    GLO

    BAL A

    VERA

    GE

    MEX

    ICO

    JAPA

    N

    SOUT

    H KO

    REA

    SPAI

    N

    TURK

    EY

    UK

    HONG

    KO

    NG

    AUST

    RALIA

    USA

    ARG

    ENTI

    NA

    EGYP

    T

    CHI

    NA

    PHILI

    PPIN

    ES

    BRAZ

    IL

    VIET

    NAM

    GER

    MAN

    Y

    ITALY

    CAN

    ADA

    FRAN

    CE

    RUSS

    IA

  • We Are Social @wearesocialsg 21

    AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS

    Source: Akamai State of the Internet Report, Q3 2014

    25.3 !

    16.3 !

    15.0 !

    12.2 !

    11.5 !

    10.7 !

    10.3 !

    9.1 !

    8.7 !

    8.6 !

    7.8 !

    6.9 !

    6.9 !

    6.6 !

    5.5 !

    5.5 !

    4.7 !

    4.5 !

    4.2 !

    4.1 !

    3.8 !

    3.7 !

    3.6 !

    3.6 !

    2.9 !

    2.5 !

    2.5 !

    2.0 !

    SOUT

    H KO

    REA

    HONG

    KO

    NG

    JAPA

    N

    SING

    APO

    RE

    USA

    UK

    CAN

    ADA

    RUSS

    IA

    GER

    MAN

    Y

    POLA

    ND

    SPAI

    N

    AUST

    RALIA

    FRAN

    CE

    THAI

    LAND

    ITALY

    TURK

    EY

    UAE

    GLO

    BAL A

    VERA

    GE

    ARG

    ENTI

    NA

    MAL

    AYSI

    A

    CHI

    NA

    IND

    ONE

    SIA

    EGYP

    T

    SOUT

    H AF

    RIC

    A

    BRAZ

    IL

    PHILI

    PPIN

    ES

    VIET

    NAM

    IND

    IA

  • We Are Social @wearesocialsg 22

    E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]

    Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.

    64%!

    63%!

    62%!

    56%!

    51%!

    49%!

    49%!

    46%!

    45%!

    44%!

    44%!

    40%!

    39%!

    39%!

    37%!

    37%!

    37%!

    36%!

    33%!

    30%!

    25%!

    24%!

    24%!

    23%!

    21%!

    18%!

    16%!

    14%!

    UK

    GER

    MAN

    Y

    SOUT

    H KO

    REA

    USA

    AUST

    RALIA

    CAN

    ADA

    FRAN

    CE

    SING

    APO

    RE

    UAE

    SPAI

    N

    POLA

    ND

    JAPA

    N

    HONG

    KO

    NG

    ITALY

    CHI

    NA

    MAL

    AYSI

    A

    ARG

    ENTI

    NA

    BRAZ

    IL

    TURK

    EY

    RUSS

    IA

    SAUD

    I ARA

    BIA

    VIET

    NAM

    MEX

    ICO

    SOUT

    H AF

    RIC

    A

    PHILI

    PPIN

    ES

    THAI

    LAND

    IND

    ONE

    SIA

    IND

    IA

  • We Are Social @wearesocialsg 23

    GLOBAL SOCIAL MEDIA USAGE

  • We Are Social @wearesocialsg 24

    JAN 2015 SOCIAL MEDIA USE

    # #

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.

    TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS

    ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF SOCIAL ACCOUNTS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM

    2.08B 29% 1.69B 23%

  • We Are Social @wearesocialsg 25

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WEST EUROPE

    EAST EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    GLOBAL AVERAGE:

    SOCIAL MEDIA USE JAN 2015

    29%

    58%!

    48%!9%!

    17%!

    47%!

    45%!

    43%!

    45%!

    37%!

    4%!

    9%!

    32%!

    TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

  • We Are Social @wearesocialsg 26

    SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015

    Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.

    690!

    206! 199! 197! 197! 190!157!

    103! 79!41! 17! 3!

    EAST

    AS

    IA

    NORT

    H AM

    ERIC

    A

    SOUT

    HEAS

    T AS

    IA

    SOUT

    H AM

    ERIC

    A

    WES

    T EU

    ROPE

    EAST

    EU

    ROPE

    SOUT

    H AS

    IA

    AFRI

    CA

    CEN

    TRAL

    AM

    ERIC

    A

    MID

    DLE

    EA

    ST

    OC

    EANI

    A

    CEN

    TRAL

    AS

    IA

    45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!

    ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION

    ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS

    ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION

  • We Are Socia