WE ARE MVNP

WE ARE MVNP

85 EMPLOYEES

$2.5 MILLION IN ONLINE MEDIA 2009

$1.9 MILLION IN ONLINE PRODUCTION 2009

HAWAII’S BIGGEST BRANDS

HAWAII VISITORS AND CONVENTION BUREAU

MAUI, MOLOKAI, & LANAI

STARWOOD HAWAII, TAHITI, & THE CARIBBEAN

MCDONALDS HAWAII

STATE FARM HAWAII

HAWAIIAN TELCOM

FULL SUITE OF ONLINE CAPABILITIES

SITE ARCHITECTURE, DESIGN, AND IMPLEMENTATION

CONTENT MANAGEMENT

SEARCH ENGINE OPTIMIZATION

ONLINE MEDIA BUYING

SOCIAL MEDIA

LOCAL, GLOBAL

THE LEVEL - VANCOUVER, BC

OMNITURE WEB - ANALYTICS, UTAH

OMD MEDIA - GLOBAL

DDB - GLOBAL

ELANEX TRANSLATION SERVICES – SAN FRANCISCO

RIDERS WANTED

• COMMUNICATION MUST BE POSITIVE & DIGESTIBLE

• DISCOVERABLE WHEREVER OUR AUDIENCE IS

• RAIL IS NOT WHOLLY FUTURISIT

• CONVERSATION NEEDS TO RELEVANT TO RIDERS

FLEXIBILITY & DISCOVERABILITY

• CMS NEEDS TO BE FLEXIBLE, AGILE & SIMPLE.

• MESSAGE NEEDS TO BE DISCOVERABLE

• NEEDS TO BE EASILY DISTRIBUTED

FLEXIBILITY & DISCOVERABILITY

• CONTENT NEEDS TO BE DEPLOYABLE

• CMS NEEDS TO BE SCALABLE

• NEED TO FOCUS ON BROADENING REACH

• RESULT? HYBRID OF HTML & WORDPRESS

WHY WORDPRESS

• EASILY DISTRIBUTED VIA MANY CHANNELS

• SEO FRIENDLY

• RELATIONSHIPS MAKE CONTENT RELEVANT

• TAGGING ALLOWS US TO MAKE THOSE RELATIONSHIPS

WHY WORDPRESS

• CORE OF TOP WEB BLOGS

• STRONG DEVELOPER COMMUNITY

• IDEAL FOR SPREADING RAIL MESSAGE

RETURN TO THE RAILS

• RELIABLE, AFFORDABLE & GREEN

• TIME TO RELAX

• RETURN TO COMMUNITY

THE NEW HONOLULU RAIL SITE

• NEEDS TO SPEAK TO CONSUMERS

• NEEDS TO TALK ABOUT RIDABILITY?

WHAT IS RAIL?

• FRIENDLY & SUCCINCT INTRODUCTION

• FIRST TIMERS

• JOB CREATION

• IMPROVES MOBILITY

WHERE DOES IT GO?

• SHOWCASE STATIONS

• ROUTE MAPS

• NEIGHBORHOOD REVITALIZATION

• STIMULATE LOCAL ECONOMIES

• REDUCED TRAFFIC & POLLUTION

WHEN DO WE START?

• PROJECTED TIMELINE

• CONTEXTUALIZED CONSTRUCTION UPDATES

• ECONOMIC IMPACT: JOB CREATION, COMMUNITY REVITALIZATION

• ENVIRONMENTAL IMPACT WITH LONG LASTING BENEFITS

• “YOU CAN”

RECOMMENDED SITEMAP

PROPOSED HOMEPAGE WIREFRAME

PROJECT PHASES

PHASE 1

• SITE ARCHITECTURE

• VISUAL DESIGN

• BUILD & INTEGRATE

PHASE 2

• INTEGRATE YOUTH CONTENT INTO SITE

• REFINE VISUAL REPRESENTATION OF CONCEPTS

PHASE 3

• ADD TIMELINE COMPONENT

• BUILD OUT CONSTRUCTION UPDATES

RETAINER

• HOSTING FEES

• OMNITURE SITE ANALYTICS

• MONTHLY MAINTENANCE

BUDGET BY PHASES

PHASE 1: $ 41,414.12

PHASE 2: $ 16,361.77

PHASE 3: $ 18,377.48

TOTAL $ 76,153.37

SAMPLES OF WORK

QUESTIONS