Strategy + Design

SAVAGE AFRICA CREATIVE GROUP LTD3rd Floor, Fair House, Suite T11, KampalaCall: +256 776 816 092, +256 774 034 748 Email: info@thesavageug.comEmail: thesavageug@gmail.comWeb: www.thesavageug.comHashtag: #thesavageug

We are here to help.

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We are a Brand Strategy Agency

Design + Strategy

We bridge the gap between your business goals and your customers’ needs by creating effective strategies, powerful identities, seamless interactions, and memorable experiences to connect people to brands and organisations.

COMPANY PROFILE

We are not graphic designers! Graphic designers solve graphic design tasks! What we do is help clients solve business problems through Design and Strategy. We help you grow, launch products, and build enduring relationships with your communities. Savage Africa Creative Group Ltd.

Strategy + Design

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Welcome to Base DiscoveryUsing a user/customer centric approach to design, we work closely with our clients during a Discovery phase to uncover actionable insights that drive design, product and messaging decisions.

Base Discovery is a low-stress, fun facilitated strategic planning process composed of 3 easy exercises that can be done in less than a day with stakeholders of a business. The session involves the use of tried and tested prompts that drive the conversation. The Discovery session is used to articulate the road map to achieving a specific goal with a clear understanding of your brand’s culture, user, voice, benefits, personality and x-factor.

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PositioningPositioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

StrategyWhether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

User Profiles & JourneysWe apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.

Customer and Revenue SegmentationSegmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviours, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Competitive AuditA thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

Brand AttributesBrand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

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Logo Design and Identity SystemsWe work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Environmental DesignBrands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.

Marketing and Brand CollateralHow do your customers engage with your brand? Through advertising? Printed matter? Social media? We can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

Brand GuidelinesConsistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

Naming & MessagingWhat do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

BrandingWe build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

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Public AwarenessAn awareness campaign is a great way to educate people and get them to take action. We help you strategically plan, schedule and rollout your campaign to reach your desired audience. We help clients assess the success of their public campaigns through various measurement metrics.

Product Sampling/LaunchWe work with innovators in product development to bring new products to the market. From the MVP stage (Minimum Viable Product) to full development, we help you test and refine your product while giving feedback gathered from real time consumers and various categories of users.

ActivationsOur purpose is to create leading awareness campaigns and powerful activation runs that allow our clients’ brands to become unique, irreplaceable, in control and memorable. Through our field-tested activation framework, we help organisations build lasting connections with customers to drive identity, sales, popularity, interest & loyalty. We drive your message home.

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Responsive Web Design and DevelopmentWe carefully craft comprehensive digital experiences that function consistently and seamlessly across all browsers. From desktop screens to mobile phones and tablets, our websites scale and adapt smoothly to the ever-changing context of multi-device users and interactions.

Wireframing and PrototypingWireframing is the visual translation of content and structure in the framework of an interface, and prototyping is the act of testing specific interactions in that context. Together, they allow us to study the effectiveness of a website and make fast, iterative decisions that will guarantee maximum usability of the fully developed site.

Content Management Systems (CMS)Modern companies are dynamic, and so is the information they distribute. We are experts at implementing content management systems like Wordpress, which give businesses complete control over their content and the flexibility to access, update, and deploy it effortlessly.

Information ArchitectureWe are devoted strategists and believe that thoughtful information architecture lays the groundwork for an intuitive, efficient, and effective website. We perform a thorough audit of existing and anticipated content, which we use to map out the most logical and organized structure for your site.

Digital/WebNavigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.

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Motion Graphics and AnimationAnimated characters, typography, and graphics, help tell your brand’s story. We’re fluent in all types of animation. From 2D to 3D, traditional frame-by-frame animation, complex visual effects, and playful stop-motion.

Live-action ProductionLive action is the process of filming actual actors and objects on sets, locations, or green-screen stage. We shoot, produce, and direct beautiful videos shot on larger than life stages, miniature sets, and everything in between.

Post ProductionThe process doesn’t stop after the shots have been captured. In post production, we edit and color correct footage, perfect the soundtrack, and apply visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.

StoryboardingIf a script is the blueprint for a project, then storyboards are the foundation and framing. Storyboards map out the visual sequence of an animation, or live-action video.

Script DevelopmentWhether you’re starting from scratch or reworking an existing script, we can help add, edit, and refine the details of your story and how you want to tell it.

MotionWe create goal scoring video content that combines design, animation, live action and visual effects for businesses and organisations of all sizes.

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Trade Show Booths & SignageOutdoor Banners & BillboardsSignage Fabrication & InstallationDimensional LetteringWindow DecalsCustom Labels/StickersAnti-Counterfeit Documents & Gift- CardsCustom Inks and CoatingsMetallic and fluorescent inksLarge Format PrintingProduction Quality Monitoring

Printing projects in business remain an important tool for marketing department to wield. Even in today’s digital world, business cards, leaflets, posters and other forms of print still have their rightful place.

With proper print management, you can make your print materials more effective while simultaneously reducing the cost of your usual print runs. By cleverly tweaking print designs, you can easily achieve these savings without having to sacrifice quality.

Digital & Offset PrintingVehicle Wraps & DecalsEvent SignageBrochures, Booklets & LiteratureCatalogues & Annual ReportsPackagingNewspaper InsertsPromotional ItemsRetail SignageFabric BannersBusiness CardsLetterhead & Business Systems

Print ProductionWe provide you with the printing you need in a timely and professional manner, while still staying within your budget and maintaining a high level of quality.

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Strategy + Design

SAVAGE AFRICA CREATIVE GROUP LTD3rd Floor, Fair House, Suite T11, KampalaCall: +256 776 816 092, +256 774 034 748 Email: info@thesavageug.comEmail: thesavageug@gmail.comWeb: www.thesavageug.comHashtag: #thesavageug

We are here to help.

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