we are here building tomorrow today - cvent2009.mpisec.com/pdf/2009_sec_program.pdf · biltmore...

We are here Building Tomorrow TodayThank you for joining us!

The Bold New Eden Roc | 4525 Collins Avenue, Miami Beach, FL 33140 | 800.319.5354 | www.mpisec.com

WELCOMEWelcome to the 2009 MPI SEC at the beautiful Eden Roc in Miami Beach, Florida.We would like to personally give all our sponsors a special thanks for helping us ensure the continuing success of the SEC in these difficult times. We would also like to thank our planners and suppliers for attending the SEC. Without you, it would not be a success.

This year, in our continuing effort to stay green, you will notice that we have provided a pdf file of our program for you to enjoy. We will have plasma screens onsite that will give you a daily itinerary of the program so that you know where you are, what to expect and where you are going. We will not be providing hard copies of the program onsite. We will provide pocket itineraries on recycled paper for those of you who would like to have the schedule on hand.

As you go through this program, please take a moment to look at the wonderful educational classes we will be providing. These educational classes will not only help you through these hard economic times, but help your continuous success in the corporate world or in owning your own business. We’ve made sure there are classes for suppliers as well!

On behalf of the 2009 SEC committee, we have worked very hard to ensure that you get the most education and enjoyment from this conference and cannot wait to see you August 13-15 in Miami!

Many Thanks,

Judy Goldman Tracy Wallach

President 2009-2010 Conference Chair MPI South Florida Chapter

Tracy Wallach SEC Chair Southeast Toyota Distributors, LLC

Danielle Adams, CMP Expo Chair Planning Specialist, Specializing in Meetings & Events

Karen Altman Education Co-Chair Seasite, a Landry & Kling Company

Elvira Amankwa, CMP Transportation Chair Impact Creations, LLC

Victoria Ascione, CMP, CMM Sponsorship Co-Chair Bacardi USA, Inc

Michelle Biancardi Marketing/Website Co-Chair Independent Planner

Tom Dippel Contingency Chair PSAV Event Services

Jennifer Petigrow / Kristen Obst Registration Co-Chair Hilton Deerfield Beach

Marianne Schmidhofer Education Co-Chair Independent Meeting Planner

Donna Swenson, CMP Stay n’ Play Co-Chair Independent Meeting Planner

Judy Turner-Meyer Silent Auction Chair Independent Planner

David Tyrell Production Chair Strong Communications

Tara Liaschenko TONS/ Administration Chair The Link Event Professionals, Inc

Maura Dominguez Sponsorship Co-Chair Biltmore Hotel

Kristina Feil, CMM Stay n’ Play Co-Chair Meetings at Sea, Inc

Jessi Fundora Registration Co-Chair SeaDream Yacht Club

Lauren Halpern, CMP Logistic ChairLauren L. Halpern & Associates

Cathy Jenkins Marketing/Website Co-Chair Revolution Live/America’s Backyard

Shawn Lavoie, CMP Finance Chair Experient, Inc

Katherine Manfredi, CMM Corporate Social Responsibility Chair/ Green Initiatives Event Director, Independent Planner

2009 Host Committee

2009 Southeast Educational Conference | 2

Conference Agenda

Thursday, August 13

8:00am - 12:00pm Sponsor Exhibitor SET-UP – Ocean Tower Ballroom II A & B

10:00am - 8:00pm Registration Desk Open – Ocean Tower Ballroom II Foyer

12:00pm - 4:00pm Exhibitor SET-UP – Ocean Tower Ballroom I & II C 12:00pm - 7:00pm Silent Auction Open – Mona Lisa

12:00pm - 7:00pm Hospitality/Sponsor Exhibits Open – Ocean Tower Ballroom II

2:00pm - 3:30pm Breakout Session I – Lower Lobby Conference Level

3:30pm - 4:00pm Coffee Break – Ocean Tower Ballroom II

4:30pm - 6:30pm Opening General Session, Keynote Presentation, Don Reynolds – Pompeii/Promenade

6:30pm - 7:00pm Speed Networking – Pompeii/Promenade

7:00pm - 11:00pm Welcome Reception – LIV Night Club at Fontainebleau Resort


Friday, August 14


7:30am - 9:00am Breakfast, Keynote Presentation, Simon Bailey – Pompeii/Promenade

8:00am - 12:00pm Exhibitor SET-UP – Ocean Tower Ballroom I & II C

9:00am - 8:30pm Silent Auction Open – Mona Lisa

9:15am - 10:30am Breakout Session II – Lower Lobby Conference Level

10:30am - 11:00am Coffee Break – Ocean Tower Ballroom II

11:00am - 12:30pm Breakout Session III – Lower Lobby Conference Level 12:30pm - 2:00pm Plated Lunch – Pompeii/Promenade

2:00pm - 4:00pm Tradeshow Open – Ocean Tower Ballroom I & II

3:00pm - 4:00pm Coffee Break on Tradeshow Floor – Ocean Tower Ballroom I & II

4:00pm - 5:30pm Breakout Session IV – Lower Lobby Conference Level

6:30pm - 7:30pm Reception – Mona Lisa

7:30pm - 9:00pm Dinner – Pompeii/Promenade 8:30pm Silent Auction Closes – Mona Lisa

8:45pm Live Auction – Pompeii/Promenade

9:00pm Transfer to Off-Property Event – Bus will depart from hotel front lobby

9:30pm - 12:00am Off-Site Futuristic Dessert/ Entertainment – So Cool eVenue 11:00pm - 2:00am Shuttle to South Beach leaves from So Cool eVenue (last shuttle to leave South Beach at 2:00am sharp)


Saturday, August 15


8:30am - 10:00am Breakfast on Tradeshow Floor – Ocean Tower Ballroom I & II

8:00am - 12:00pm Silent Auction Pick-Up – Mona Lisa

8:30am - 10:00am Tradeshow Open – Ocean Tower Ballroom I & II

10:00am - 11:30am Breakout Session V – Lower Lobby Conference Level

11:30am - 1:00pm Tampa Bay Area Chapter 2010 Kickoff Lunch – Pompeii/Promenade

1:30pm - 3:30pm Exhibitor Teardown – Ocean Tower Ballroom I & II

1:30pm - 6:00pm Stay N’ Play Tour 1: “Get to Know Miami” – Bus will depart from hotel front lobby 2:00pm - 9:45pm Stay N’ Play Tour 2: “Hollywood/Ft. Lauderdale Highlights” – Bus will depart from hotel front lobby 2:00pm-6:00pm 1st Segment: Hotel Speed Site Tours Only

(includes 45-minute transfer back to Eden Roc Resort)

5:30pm-9:45pm 2nd Segment: Experience Ft. Lauderdale Night Life


SESSION DESCRIPTION: Thursday, August 13


2:00pm - 3:30pm Location: Key Biscayne ASave Green When You Go Green Danielle Adams, CMP / Planning Specialist Katherine Manfredi, CMM

This session is designed to familiarize everyone with the common terminology of green initiatives, while providing important tips and tools for ways you can “green” your meetings and events while reducing costs. You will also learn the value of these initiatives to those in the C-suite, gaining recognition from your boss and those at the top.

Planners will learn some common items to ask about when contracting venues, and how to find green resources. Suppliers will learn what planners are looking for as they “green” their meetings and events, finding ways to become part of the client’s solutions.

2:00pm - 3:30pm Location: PalmResolution Evolution: Setting Goals That Work For YouAdrienne Percival, Owner / Business Success Solution

We all have a million things to do, but most of us fail to invest time in setting goals. Spending a little time planning can often pay off in clarity, success and wealth. This session will walk you through a clear process of effectively setting and achieving your goals. With a focus on fun and playfulness, we will harness your innate motivation to accomplish your dreams. Learn how much can be accomplished by setting goals, how to design milestones to guarantee success and how to create a powerful foundation for goal setting.

2:00pm - 3:30pm Location: BelleDemystifying Meeting the CMP, CMM and other Meeting Industry Certifications Dahlton A Bennington, CMP, CMM, Director, Business Meeting Services / Spherion Corporation

This 90-minute discussion will cover the most popular certifications available in the Meetings industry, the basic requirements of each and what are the main differences and similarities in the designations. During this interactive, informative session, we will review the most popular certifications available in the Meetings Industry and learn the basic requirements for each, and how these designations all actually compliment each other. We’ll discuss the value of getting certified and how and what it can do for you and your career.


2:00pm - 3:30pm Location: FisherMaximizing Your Mileage — Insider’s Tips for Mastering and Making the Most of Your Miles and Points Brian Melton, National Sales Manager / The Westin Diplomat Resort & Spa

Making it to first class (for free or very little $$) is much easier than you may think. This session will enlighten attendees on maximizing the power of points. In today’s economy, it is critical to maximize every resource, especially free ones. Do you fly a different airline every time you go to the airport? If you have a favorite airline, do you know all of the ways to maximize your loyalty? A few basic tips can launch your mileage balance exponentially. This jam-packed session will teach you how to get the most bang for each point, the best strategy for upgrading, how to capture frequent flyer premium status quickly, the best alternatives (non-flight related) to

receive miles and points, the best programs using credit cards and resources where you can learn more for maximizing your miles.

4:30pm - 6:30pm Location: Pompeii/PromenadeKeynote Presentation: General Session The Economic Roller Coaster Don Reynolds, Real World Economist, Futurist

Dealing with the Crash, Don answers the four most common questions: ❖ How did we get here? ❖ How bad will it be? ❖ How long will it last? ❖ What it means to me?

Don also discusses the housing collapse credit crunch, Obamanomics, stockmarket, banking industry, deflation now inflation later, and understanding the demographics of the bust. What will the Federal Reserve Board do next?

As former Chairman of the Board on Pension & Investment Committees responsible for $120 Billion, Don specializes in strategic asset allocation based on long-term trend analysis and understanding of “Big Picture Scenarios” and their impact on specific industries. He has a profound real-world insight into Financial Markets and such key areas as interest rates, energy prices, real estate, and economic policy. Though a long-term optimist, he is refreshingly candid about current economic realities and short-term solutions vs long-term wealth creation.Don believes that the velocity of change is accelerating due to Globalization, Demographics, and Technology. When these forces interact, massive changes or tectonic shifts occur, creating a visceral new reality. To be successful, companies and individuals need to become pro-active, anticipatory, and inter-disciplinary. Attendees at the MPI SEC will learn how these trends will impact their own work environment and how to apply those trends in predicting their own “futures”.


Fasten your seat belts and get ready for a powerful keynote presentation that is certain to knock everyone’s socks off!

Guest Speaker Junior Tauvaa, MPI Corporate Representative, Vice President, Member Care & Chapter Business Management / MPI

Junior is Vice President of membership and chapter business management for Meeting Professionals International (MPI). In this role, he is responsible for the strategic direction, growth and oversight of global membership and chapter business management for MPI. Tauvaa is also responsible for developing, nurturing and launching MPI communities.

With almost 15 years in the industry, Tauvaa’s passion is making MPI’s members successful by connecting them to knowledge, relationships, ideas and marketplace business opportunities. Under his leadership, MPI has developed programs to assist MPI members impacted by financial hardship, as well as informing, educating and activating members and industry leaders on the value of meetings to the economy. His mission is to grow the MPI community and support the 81 MPI chapters and clubs globally by leveraging technology, people and passion for solutions.

6:30pm - 7:00pm Location: Pompeii/PromenadeSpeed Networking Pat Dobosz

Speed Networking is the latest way to network — think Speed Dating for business! Get ready to experience the fastest way to get to know your fellow attendees and learn from new industry colleagues about their businesses. Don’t forget to bring plenty of business cards and be ready to have fun!

SESSION DESCRIPTION: Friday, August 148:00am – 9:00am Location: Pompeii/PromenadeKeynote Presentation: Sustaining Brilliance in Times of Change Simon T Bailey, Founder of Brilliance Institute

During these times of breakups and breakdowns, the need for breakthroughs has never been greater. It is time to ignite new belief in your brilliance and the future of your industry, your organization, and your employees.

When you ignite your brilliance, you uncover your distinguishing features…those features that not only make you better than others, but different… unquestionably exceptional or notable. Igniting brilliance allows your organization to shine. Your leaders and employees notice it, your clients connect to it, and the organization’s bottom line is impacted by it.

SUSTAINING BRILLIANCE IN TIMES OF CHANGE is uniquely suited for those interested in identifying what makes you

“brilliant”, and using brilliant qualities to increase success in every area. It’s time to fire yourself from holding on by a thread and rehire yourself as a Chief Breakthrough Employee (CBE) who will velcro yourself to the organization!

In this unique program you will learn how to:

❖ Leverage your own assets (education, experience, energy and relationships) to create your future instead of having it created for you.

❖ Bounce back from hyper-change in your business environment due to added responsibility and reduction in workforce.

❖ Increase performance and productivity using brilliant tips, tools and techniques.

9:15am – 10:30am Location: Key Biscayne A Strategic Hotel & Contract Negotiations/How Hotels Value Your Meetings Tim Brown, Partner / Meeting Sites Resource

We have experienced a hot sellers market and now, in a down economy…advantage

to buyers. In this interactive session, you will learn how to succeed and maximize results, regardless of shifts in the marketplace, including how to create an action plan and strategic negotiation process that will add value to your meetings and bottom line.

Following this presentation, participants will be ale to: ❖ Learn about industry trends that

impact negotiations ❖ Know the variables that influence

hotel availability and pricing ❖ Create a strategic RFP/assess and

use their leverage ❖ Understand how hotels value meetings

(revenue management case study) ❖ Learn the 5 steps to value-based

negotiations


9:15am – 10:30am Location: Key Biscayne BGuerrilla Web MarketingOn-Site Advanced Registration RequiredBrad Nickel, Vice President, Marketing / Seasite, a Landry & Kling Company

In this interactive and innovative session, internet marketer Brad Nickel will share valuable insights on how to maximize your impact online and how best to optimize your website with the smallest investment of time and money. Avoid the painful pitfalls of Search Engine Marketing. You will learn how to make the most of search engine marketing and best practices for garnering attention for your services and personal brand on the web with little financial expenditure. Learn powerful tools to generate new business using Search Engines and discover new ways to free advertising to generate leads on the web.


9:15am – 10:30am Location: FisherDeliver Wow with a Cruise Program and Reduce Your Budget Kristina Feil, CMM, NCS, Vice President of Sales and Marketing / Meetings at Sea Inc.

Debborah Madansky, Associate Director, Business Development / Landry & Kling Cruise Event Services

Are you facing cuts in your meetings budget? Hoping to save your event from being entirely cut? Struggling with trying to please a wider demographic? Looking for ways to reduce your incentive travel costs while still delivering the WOW? There’s no better time then NOW to get a better understanding of shipboard meetings and how to plan programs and incentive trips on cruise ships. These two cruise industry specialists will demystify the cruise industry and define the differences; demonstrate how there is a ship for all needs and all budgets; and help you understand the world

of meetings at sea. There are countless worldwide options — mega cruise ships, river cruises and luxury yacht charters! Learn how to control costs with no surprises, how to greatly reduce program budgets, why a cruise program offers “something for everyone”, why a cruise program has many advantages over a land program and how a program at sea can simplify your life as a planner!

9:15am – 10:30am Location: BelleThe Balancing Act Dr. Gayle Carson, CSP, CPCM, President / Carson Research Center

In this time of uncertainty, it’s important to think “out of the box”. “The Balancing Act” is simply words, if you don’t put them into action. It’s important to maintain a positive attitude to overcome adversity and achieve your goals — personally and professionally. You may also need to take the whole of everything you know and slice and dice

them into a fantastic, new persona. Part of this may be a healthy lifestyle or simply doing things in a new way to become a more vital you. Be prepared to take some simple, life-changing methods to bring you greater joy, happiness and contentment. A new focus can bring you a whole new existence while supercharging your personal growth. During this session you’ll learn how to have a fulfilling and vigorous world of family, friends and community, tools to avoid burnout and feeling overwhelmed, simple tools to set limits others will respect and how to re-invent another part of your life.


9:15am – 10:30am Location: PalmCorporate Social Responsibility; Shaping Events of the FutureElizabeth Henderson CMM, CMP, M.E. Des. Director of Corporate Social Responsibility / MPI

This session will familiarize you with the basic tenants of Corporate Social Responsibility (CSR) and provide insight into where our associations and industry is headed in this significant area. The events industry is at a critical juncture. CSR can help your organization thrive in the coming months and ensure your future. Learn what MPI, CIC, CMIC and other professional organizations are doing to advance the events industry in this arena. As well as discover ways to align your events with company goals and make a difference.

9:15am – 10:30am Location: StarLead, Follow or Get Out of the Way: Crisis Management Secrets of a Military Planner Brad A. Goldberg, CEO / TriGold Consulting, LLC, Contingency Planning and Risk Management Solutions for Meeting Professionals

Planning for a crisis is not learned from books or from the internet. It comes from identifying and putting into practice those crucial components that ensure ROI from any meeting is not placed in jeopardy. This is comparable to a successful military campaign, as retired officer and risk management/contingency planning consultant, Brad Goldberg, shares in this informative, interactive session. Communicating trust and leadership will

always provide advantages to the meeting professional who knows how to inspire them. This one-of-a-kind session will provide tools, tips and techniques to help attendees learn to be proactive in preventing or mitigating disaster. We’ll explore the State of the World (as it applies to Meeting Professionals), the three phases of crisis and contingency planning, communication tools and tips, case studies (related to health and terrorism), identify strengths and weaknesses in crisis planning, how to react creatively to the unknown and how to formulate realistic scenarios into meeting planning principles.


11:00am – 12:30am Location: Key Biscayne APlan & Think Before you Ink/ Hotel Contract Negotiation Tim Brown, Partner / Meeting Sites Resource

Hotel contracts can be complicated, but are a “must” to protect your company and to make expectations and responsibilities clear. This interactive workshop goes beyond “dates, rates, and space” and we will discuss strategies to negotiate all hotel contract components, value-added concessions, hotel fees and surcharges and performance clauses. It is important to prioritize and to have a contract negotiations game plan for each meeting. Meetings are big investments and we will focus on ways to add overall value with an emphasis on risk reduction.

Following this presentation, participants will be ale to: ❖ Assess your meeting goals and priorities ❖ Understand your leverage ❖ Create a contract negotiations plan ❖ Create contract components that add

value and reduce risk ❖ Strategically work with hotel partners

to create a “win-win” for both parties

11:00am – 12:30pm Location: Key Biscayne BTime Saving Secrets for Excel for All LevelsOn-Site Advanced Registration RequiredAdrienne Percival, Owner / Business Success Solution

Time Saving Secrets for Excel will unmask some of the best, simple features to help you

make the most out of this often frustrating and misunderstood software. Adrienne Percival blends her deep knowledge of Excel for a fun and interactive presentation. Whether you are the newest user or the most seasoned expert, you will learn something you can apply immediately. Included topics: Useful Shortcuts, Slicing and Dicing List Data, Formulas & Functions: Mystery Revealed, Formatting Performance & Polish.

11:00am – 12:30pm Location: FisherBuilding Brand ValueBruce Turkel, CEO / Turkel Travel and Tourism Marketing Experts

Today’s economic situation is forcing people to re-examine their business model and how they attract new revenue. At the same time, most businesses are experiencing a cutback in income that makes it harder to pursue new


business and generate additional business opportunities. Making it even more important now than ever to build brand value. During the session, we will combine music, drawing and humor, which will leave the attendees with seven steps to a successful brand campaign for themselves or their company.

Come learn the seven simple steps to building, maintaining and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add value to your products by making your products more valuable to your customers.

In this session you will: ❖ MASTER Bruce’s 7-step protocol for

building brand value. ❖ LEARN how to add value and relevance

to your service. ❖ IDENTIFY your point of difference and

build a successful strategy. ❖ ENJOY yourself and have a great time!

11:00am – 12:30pm Location: StarThrive and Transform During Times of Chaos and Uncertainty Patricia Varley, MHSA

Imagine a raging hurricane wreaking havoc and devastation all around it. Now imagine the calm “eye” in the center of the storm. You have just pictured self-mastery. Ask yourself if you live mostly in the hurricane or in the calm center of the storm? In these times of stress, incredible rapid change and uncertainty, the power to stay healthy, calm, focused, on purpose and moving forward through the stages of our lives is challenged to the max. Whatever the circumstances of your life and work are, self-mastery is an important and necessary component in navigating through these times of personal and professional change and transition.

This interactive and inspiring workshop will provide you with the support, “navigational” tools and techniques so you CAN choose

to thrive and transform during chaos and uncertainty. This inspiring and interactive workshop will provide tips for navigating professional, personal and spiritual change, how breakdowns can often lead to breakthroughs and how to develop a clearer and deeper sense of direction, purpose and fulfillment in your life and work by reclaiming and reinventing from the inside out.

11:00am – 12:30pm Location: PalmRecession Proof Your Career Michelle Villalobos, President / Mivista, Inc.

An interactive, hands-on and practical workshop to help participants sustain (and grow!) their careers — especially during trying economic times. Discover high-value,


sustainable and long-term strategies as well as more tactical techniques that will start delivering results in the near-term. Explore your two greatest assets — your network and your name. Learn how to make a great first impression and build rapport (online and in person), how to establish and better market the brand that is YOU, how to build your network — the right way — and how to better understand the process of relationship building.

11:00am – 12:30pm Location: BelleSustaining Brilliance with Simon T. Bailey Unplugged: Create Your Own Stimulus Plan Simon T. Bailey, Founder of Brilliance Institute

In this follow-up session with the breakfast keynote speaker, you will walk away with a 90-day Brilliant Reinforcement Plan equipped with the tools to ensure lasting

change by equipping you with tips, tools and techniques that will enable you to increase your performance and productivity. As well as discovering how to leverage your own assets (education, experience, energy, and relationships) to create your future instead of having it created for you. And lastly bounce back from hyper-change in your business environment due to added responsibility and reduction in force.

4:00pm – 5:30pm Location: Key Biscayne AYES YOU CAN find a Perfect Wine for Every Budget!On-Site Advanced Registration RequiredCharlie Arturaola, Wine Educator, Sommelier

Explore new regions and varietals to find wine bargains and great values for bailout budgets while sampling six different wines

and six cheeses from around the world! Charlie will share his “insider’s tips” on selecting and locating best buys on wine in today’s more budget conscious world. The charismatic wine expert and wine educator approaches his lifetime passion with knowledge and enthusiasm. Pre-registration required (and possible lab fee).

4:00pm – 5:30pm Location: BayshoreLeading Through Turbulent TimesDennis Frare, Disney Institute Leadership Program

Professional development doesn’t cost — it pays! A down economy can be a time of caution or it can be a time to outpace the competition. That’s why we’ve created a new, engaging workshop where you can learn proven business philosophies from the Disney Institute to provide you with creative


ways to weather the economic climate and effectively meet the challenges presented by the current economic conditions. In this session, you will learn how to lead with vision while maintaining discipline, create and sustain a high performance culture, enhancing the customer experience with service excellence and building and nurturing brand relationships.

Participants will leave with a blueprint for building a strong business foundation along with tools for prioritized action planning to weather today’s economic storm. These strategies can easily be adapted to any organization or industry to help retain customers, engage employees, and position the organization for future success. In true Disney Institute style, you’ll experience a highly interactive format along with Disney stories designed to motivate and inspire.

4:00pm – 5:30pm Location: Palm/FisherTravel Risk Management Dr. Isabel Perry, President / The Safety Doctor

With the global marketplace, international travel is commonplace and professionals in the hospitality industry are traveling today like never before. Plus, with the abundance of travel bargains, our personal travel is on the increase. Unfortunately, gone are the days where there is no risk in travel, no risk in crime and we ASSUMED that every trip, whether across the town or across the ocean, would be uneventful. In the 21st century, we must learn and practice safe and secure travel habits. Corporate executives and bodyguards have been utilizing these practices for years, but only recently, many of us have seen the necessity of protecting ourselves as we

become more mobile. Safety is similar to insurance. The most cautious people will utilize all sorts of suggestions. Similar to the different types of insurance, you will take a certain amount of risk and that varies with everyone. Learn how to prepare your home/office before a trip, critical techniques to prevent lost luggage, seven wise decisions to decrease the possibility of crime, tips on how to survive a hotel fire and other crucial tools, regardless of where your travels take you, to identify and help you learn to incorporate safety into your travel routine.

4:00pm – 5:30pm Location: BelleExecuting A Winning Game Plan Cynthia L. Alford, CTP, Co-Founder / Destination South Meetings & Events

The role of a meeting planner is much like that of the head coach of a college football team. You have to recruit the players, select assistant coaches, develop and flawlessly execute the game plan (strategy), practice, make adjustments, answer to the athletic director and keep the fans happy by winning! Cynthia shares her contagious enthusiasm for our industry along with what she has learned over 25 years as

a meeting planner and event producer. This fun and interactive session will assist you in strengthening your skills.

Identify and recruit strategic partners, build teams/coalitions, persuade your boss/supervisor and keep your fans (attendees) happy. You will also receive nuts and bolts training on developing user-friendly budget templates and cost sheets, critical path work sheets, BEOS, cue-to-cues, and ROI documents. These are tools you can use right away to develop and execute a winning game plan for your meetings and events and define the differences.


10:00am – 11:30am Location: Key Biscayne AInside Scoop for Suppliers: Tips to Increase Profits during Tumultuous Times / Understanding How Planners Perceive Suppliers Bonnie Wallsh, Chief Strategist / Bonnie Walsh Associates, LLC Meeting Management Consultants and Trainers

This highly interactive session explores how planners really perceive suppliers and determine who they want to conduct business with so that you, as a supplier, can capture a planner’s attention. We’ll discuss how planners want to be communicated with and how they prefer to receive info about your product or service. Learn what bugs them the most, what makes a great site visit and how best to balance expectations. Discover how to beat your competitors and increase your profits with an inside view of what planners and administrative

SESSION DESCRIPTION: Saturday, August 15


professionals really want. Uncover new ways to anticipate and fulfill the needs of meeting planners and administrative professionals. Develop better relationships with meeting planners and administrative professionals that translate into profitable business.

10:00am – 11:30am Location: Key Biscayne BFind Yourself on Line — Social and Professional Networking for Dummies

On-Site Advanced Registration Required

Brad Nickel, Vice President, Marketing / Seasite, a Landry & Kling Company

Facebook, LinkedIn, Twitter, MySpace, Plaxo, Classmates.com, Flickr, Meetup, Yelp, Buzznet Xanga — these are but a small sample of the countless social networking sites available today. Deciphering what they all mean, who they are all for and which are the most necessary (and why) for today’s

busy professionals is another story. Wikipedia says “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others”. Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people. This session will teach you how to decide which social networks make the most sense for you to join and why, and will help you better understand, once you’re “signed on”, what exactly is expected of you. Note: This session will be repeated twice.

10:00am – 11:30am Location: FisherPersonal Protocol Jacqueline Whitmore, CSP / Author

To be successful you must learn to network effectively and adapt to a variety of social and business situations. Learn the art of


schmoozing and gain the self-confidence needed to mingle with anyone on any occasion. Topics include: How to Make an Entrance, Small Talk Made Easy, Remembering Names, Art of Handshaking, Introducing Yourself & Others, What Areas of the Room to Avoid & Why, What Foods to Avoid & Why, How to Escape the Conversational Rambler, Six Traits of a Good Listener, and The Dos & Don’ts of Working the Room.

10:00am – 11:30am Location: BellePersonality, Persistence and Profitability! The 3 P’s of a Successful Sales Career Hillary Heffner-Smith, CMP, Partner / Koncept Events, LLC

From the beginning stages of building the client relationship to closing and maintaining the account, attendees will create their own “recipe” for success using the 3 P’s. Topics include grassroots sales, setting/attaining goals, finding and approaching potential

clients. Learn the road from the “hunt” to the “capture” of the RFP as well as learn non-aggressive but proven up-selling techniques. Attendees will learn the importance of strategic follow up and how to make their clients their friends thus securing future business. Learn how to start from scratch — where to find potential clients, steps to outshining your competitors, up-selling techniques, how to ask the right questions to get them talking, how to toe the line between persistent and annoying and how to make your client your friend.

10:00am – 11:30am Location: Palm Why Zebras Don’t Get Ulcers and Why We are a Mess: 5 Fool-Proof Strategies to Reduce Your Stress Dr. Eric Goldstein, President of StressRelief

Times are tough. The economic recession, tighter client budgets, job and industry

uncertainty, and the list goes on. It’s no wonder stress has become one of the greatest challenges we face today. Not only does it affect the bottom line, but it can also lead to health problems, marital discord, emotional downturns and significant disruptions in performance (both in and out of the office).

This 90-minute program will teach the strategies developed and used by NASA, professional athletes (from sports such as tennis, golf, basketball, etc.) and successful executives worldwide. It is filled with one-minute exercises “how-to” skills that deal with the real world stressors facing meeting planners today. Participants will learn what foods reduce stress (in addition to chocolate), how to stop worrying, how to improve sleep, and how to feel a greater sense of calm on a regular basis. And of course you will learn why zebras don’t get ulcers.


Stay n’ Play

Post SEC “Speed Site City Tours” August 15, Saturday Afternoon YOUR CHOICE:TOUR 1 — “Get to Know Miami”Sponsored by PRA Destination Management Highlighting hotels throughout Greater Miami1:30pm - 6:00pm Participate in a guided city tour to get you acclimated to the layout of Miami and its most popular areas. With 36 cities that make up the Greater Miami area, it can be quite daunting. This tour will highlight four of the most popular Miami areas — South Beach Deco District, Downtown Miami, Coconut Grove and Coral Gables. Includes “Speed Sites” (quick peek hotel tours) with refreshments and hors d’oeuvres. Bus departs from the Eden Roc Resort with a guided tour through South Beach Art Deco area; speed sites at the new EPIC Hotel and the Hyatt Regency in downtown Miami; proceeds to the Mayfair Hotel & Spa in Coconut Grove; then to the historic Biltmore Hotel in Coral Gables with a short site and reception with hors d’oeuvres. Bus will return you to the

Eden Roc by approximately 6:00pm unless you have booked one of the hotel properties on the tour.See next page for reservation information.

TOUR 2 — “Hollywood/Ft. Lauderdale Highlights”Sponsored by Hello FloridaHighlighting beachfront hotels from Hollywood up to Ft. Lauderdale, as well as local Ft. lauderdale restaurants and night life2:00pm - 6:00pm 1st Segment: Hotel Speed Site Tours Only Bus departs from the Eden Roc Resort with a guided tour of beachfront properties from Hollywood up through Ft. Lauderdale — including the Hollywood Beach Marriott and Westin Diplomat Resort & Spa in Hollywood, Westin Beach Resort and the brand new “W” in Ft. Lauderdale. Includes 45-minute transfer back to the Eden Roc Resort in Miami Beach departing by 5:00pm from the Westin Beach Resort, Ft. Lauderdale.

Extend your stay while in South Florida. We have many hotels welcoming you for inspections and discounted stays, spa appointments, and golf games. Also various entertainment and dining venues that are extending discounts or free admission to you. Take a look at all the options of how you can extend your stay in South Florida and get to know the variety of venues. The list of options is continually growing.


5:30pm - 9:45pm2nd Segment: Experience Ft. Lauderdale Night Life Enjoy a 45-minute ride on a Water Taxi down the intercoastal waterway to Las Olas Blvd. for light bites followed by cocktails at “America’s Backyard”, the largest outdoor cocktail party in South Florida.For return to Miami Beach — A 45-minute transfer back to the Eden Roc Resort departing at 9:00pm from America’s Backyard. For return to Hollywood or Ft. Lauderdale participating hotel property — Transfer of 10 – 20 minutes back to hotel from America’s Backyard at 9:00pm or 10:00pm.Bus will return you to the Eden Roc Resort, Miami Beach by 6:00pm or 9:45pm (option of transfer times) unless you have booked one of the hotel properties on the tour.Both Tours: Tour participants may bring their baggage along on bus if checking into one of the participating hotels in a tour.Attendance on these tours is limited to conference attendees only and their guests.

Please RSVP for either of the “Speed Site” City Tours to: Kristina Feil, Chairperson for SEC Stay n’ Play [email protected] Hurry, space is limited!

Sunday Brunch Aboard a Yacht Sunday, August 16 10:30am - 1:00pm; 11:00 am departure Be our guest for a fabulous morning of sophisticated fun aboard the 135-foot Carrousel Yacht and cruise the magnificent waterways of Biscayne Bay. Enjoy the amazing vistas of Miami, a beautiful brunch and experience first-hand just how special private events aboard the Carrousel Yacht truly are.11:00 am departure from Hyatt Regency Hotel Miami Dock 400 SE 2nd Avenue Miami, FL 33131 Kindly RSVP to:Leslie Kaplan CARROUSEL YACHT 305.530.9700 Ext 264 or [email protected]


Fontainebleau, Miami Beach $129 plus tax and 1 breakfast in any hotel restaurant.Contact Esther Navas /305.535.3239 [email protected]; www.fontainebleau.comConrad Miami 1395 Brickell Avenue, Miami, FL, 33131 305.503.6500 Rate of $89 per night for August 15-16 and tour of property. Contact Eduardo Martinez /305.503.6557 [email protected] www.conradmiami.com

Viceroy Miami 485 Brickell Avenue, Miami Florida 33131 866.781.9923 Rate of $109 per night, plus 13% tax, Complimentary valet parking, Complimentary access to fitness center and spa facilities for August 15-16. Contact Maria Espina/305.503.4400 [email protected] www.viceroymiami.com

Biltmore Hotel 800.727.1926 [email protected] www.biltmorehotel.comUse special rate group code 1944 and password 36915 f Discounted hotel rate of $99 per night for August 15-16. Spa Indulgences — Signatue Deep Tissue Massage, 50-minute for $99; Signature couples massage for two, 50-minute for $199; Aromatherapy European Facial, 50-minute for $99; Spa Manicure and Pedicure, 70-minute for $80. Unlimited Golf — $75 per player with golf cart. * Please note that these prices do not include taxes and gratuities.

Doral Golf Resort & Spa, a Marriott Resort, Miami Offering golf and spa packages starting at $99.00 (includes unlimited golf). http://www.doralresort.com/About/Packages.asp Or call 1-800-71-DORAL Contact Melinda Reilly, Senior Account Executive [email protected]

More to see and do…


Regent Bal Harbour Room rate of $199 plus tax. 1Blue restaurant: a Prix Fix for dinner of $36 per person Guerlain Spa: Book a 60-minute service, get upgraded to a 90-minute service with our compliments. Contact Elizabeth Dexter/305.455.5436 [email protected]; www.regentbalharbour.com

Fairmont Turnberry Isle Resort & Club 19999 West Country Club Drive, Miami, FL 33180 Offering rate of $99 plus tax and resort fee. Unlimited golf for $40 per person. Contact Victoria Wetzki, Group Sales Manager/786.543.5763 cell [email protected]; www.fairmont.com/turnberryisle

“W” Fort Lauderdale $149.00 rate + tax with complimentary upgrade for August 15 and 16. Contact Paola Dagnino/954.414.8218 [email protected]; www.whotels.com/fortlauderdale

Jungle Island Free admission to the park by showing your MPI badge and; 50% discount for families on admission price. Contact Sandy Edwards/305.400.7213 [email protected]; www.jungleisland.com

Miami Seaquarium on Key Biscayne 4400 Rickenbacker Cswy., Miami, FL 33149 Free admission for SEC attendees and 50% off for accompanying guests on August 15 and 16. Proceed to office at right of ticket booth (glass doors) for admission with this special promo.

Smart Destinations 20% Discount from the regular retail rate. The Go Miami Card is your pre-paid ticket to Miami’s best museums, tours and attractions. Contact Theresa McLarney/617.848.4266 [email protected] www.gomiamicard.com

The Bold New Eden Roc

Overlooking world-renowned Miami Beach, the BOLD new Eden Roc embraces its role as a timeless treasure, yet welcomes guests with a gracious new contemporary spirit. Once again, guests can luxuriate in spacious rooms and suites.

Sun-worshipers can relax poolside at one of three infinity-edged pools, or claim a chaise lounge on the beach. Experience culinary excellence at Gia Italian Kitchen and Wine Bar, Cabana Beach Club, and Lobby Bar. Indulge in an enticing array of spa services in one of five spa suites or work out with state-of-the-art equipment in the temporary fitness center.

Additional amenities by year end will include Starbucks,The Waterfall Bar, a beachfront pool and a retail boutique. The new Ocean Tower featuring 282 oceanfront guest rooms will open January 2009 and Spa of Eden will open October 2009.


Destination

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Register now at www.mpisec.com

Southeast Educational ConferenceAugust 13-15, 2009

Miami Beach, Florida

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