we are all leonardo now
DESCRIPTION
My keynote address from the fifth Italian Information Architecture Summit, wherein I talk about what information architects do, why I consider myself one, and what the future may look like.TRANSCRIPT
we are all leonardo now
summit di archite1ura dell’informazione 2011
chris&an crumlish
@mediajunkie | AOL
you may think I am talking about this guy
and we could definitely have fun with that
and we could definitely have fun with that
and we could definitely have fun with that
and we could definitely have fun with that
and we could definitely have fun with that
and we could definitely have fun with that
and we could definitely have fun with that
and I also could have meant this guy
and I also could have meant this guy
and I also could have meant this guy
and I also could have meant this guy
not that leonardo either
actually I mean this guy
but not...
but not...
but not...
but not...
but not...
but this guy, the architect of dreams
this is not a metaphor
this is not a metaphor
this is not a metaphor
this is not a metaphor
this is not a metaphor
this is not a metaphor
it’s ok to learn from movies, stories, science ficFon
it’s ok to learn from movies, stories, science ficFon
it’s ok to learn from movies, stories, science ficFon
it’s ok to learn from movies, stories, science ficFon
it’s ok to learn from movies, stories, science ficFon
what does he do?he designs imaginary landscapes with structures and puzzles and rules that uFlize our exisFng mental constructs to do with Fme, space, place, idenFty, and so on, but he is also able to break those rules in "magical" ways
those endless stairs, how do they work?
those endless stairs, how do they work?
those endless stairs, how do they work?
btw, the architect meme is popular
btw, the architect meme is popular
btw, the architect meme is popular
btw, the architect meme is popular
btw, the architect meme is popular
flashback
what does an information architect do?
1. maps meaning
wurman does it
wurman does it
wurman does it
da vinci did it
da vinci did it
da vinci did it
da vinci did it
da vinci did it
da vinci did it
or... data viz, vizthink, info design
Photo by jhritz
trying to explain incepFon
trying to explain incepFon
trying to explain incepFon
trying to explain incepFon
trying to explain incepFon
me, I do this
me, I do this
me, I do this
me, I do this
2. organizes information
“classic” web IAorganizaFonal schemes (including but not limited to navigaFon)
yes, wireframes and sitemaps
MAYA’s concept of the middle layer between interacFon and data
technical, digital, soQware involved
“classic” web IAorganizaFonal schemes (including but not limited to navigaFon)
yes, wireframes and sitemaps
MAYA’s concept of the middle layer between interacFon and data
technical, digital, soQware involved
the social pa1erns taxonomy
the social pa1erns taxonomy
the social pa1erns taxonomy
I do a lot of this too, and have done since the web
I do a lot of this too, and have done since the web
I do a lot of this too, and have done since the web
I do a lot of this too, and have done since the web
I do a lot of this too, and have done since the web
I do a lot of this too, and have done since the web
3. designs multidimensional hyperconnected conceptual spaces
call it pervasive IA if you likecross-‐channel
“real” (built) architecture & wayfinding
rule making
game design
space as metaphor, mental construct,
and means of understanding the world
call it pervasive IA if you likecross-‐channel
“real” (built) architecture & wayfinding
rule making
game design
space as metaphor, mental construct,
and means of understanding the world
this is how you use the social design pa1erns set of rules for designing social spaces
much like an architect or urban planner
people finish the job (if you’re good)
christopher alexander
isn’t this what they are doing in incepFon?
that word “meaning” againRecently, I was invited to work on Patch’s social strategy.
I wanted to know what the social objects were...
but first I asked:
What is Patch for?
What does it do?
What is its point?
What does it mean to people?
What does it say?
are these three ideas of information architecture really different?
I don’t think so...
but what do you think?
thank you